GTM Value Creation Corner: Episode 15 - Getting It Right as a Second CEO

CEOs who succeed the founder of a company must lead the company differently from how the founder did it to ensure that the company scales sustainably. But without much of a roadmap or guide, how do these ‘second CEOs’ get it right without having to resort to costly trial and error?
Join Mike Hoffman, CEO of SBI, as he meets Matt Sharrers, Executive Chairman of SBI, to discuss his new book, “The Second CEO”. Written based on learnings from his own experience as a CEO succeeding the founder of SBI, as well as from conversations with other second CEOs, the book highlights reasons why founder CEOs are not always the best at helping their companies scale and how second CEOs need to take a different approach to company leadership.
Key Talking Points:
• How second CEOs differ from founder CEOs
• Why second CEOs can help a company scale better
• The right time for founder CEOs to make way for a new CEO