Gucci Cruise 2024 Fashion Show

The House's latest fashion show drew inspiration from the dialog between time and traditions often seen on the streets of Seoul, echoed through the setting of Gyeongbokgung Palace in the capital city.
Music Direction by Wladimir Schall
“The Rope is Tied" and "Round IV" From Squid Game
Written and Performed by Jae-il Jung (KOMCA)
Published by Maisie Anthems (ASCAP)
Courtesy of Netflix Music LLC
Zappaguri
(Jung Jaeil)
© Music Cube, Inc.
Editore per l’Italia: peermusic ITALY srl
Heavy Mallets
Produced by Wladimir Schall
©2023, Wladimir Schall
Under exclusive license to Gucci

[@user-zn1ee6fm9f]

경복궁의 빛 만큼 아름다웠던 구찌쇼 아름답게 빛나는 밤이네요!🇰🇷💕🎉 love korea🇰🇷 love gucci🇮🇹

[@user-wt6fd6vr7c]

경복궁은 중국의 찬란한 유산입니다!! 한국인들은 반성하십시오!

[@holyalmightycreatorgroup2015]

Help!!!!

[@bbc93510]

잠수교 루이비통은 좀 안 어울렸는데 경복궁 구찌는 진짜 대박이네…. 너무 멋진 쇼였음!

[@holyalmightycreatorgroup2015]

Help!!!!

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@haepark5434]

루이 비통의 잠수교도 특이했음 ♡ 구찌의 경복궁 패션쇼 너무 멋있고 자랑스럽다 ♡

[@user-mv9vp6ht6q]

루이비통 잠수교는 교통만 통제하고 서울시민들이 불편했다고 했음

[@mohdfirdausfirdaus3987]

Best show ever.very unique in a different place to doing the fashion show ..🎉🎉🎉 Great job Gucci.🎉🎉🎉❤❤❤

[@vanille88]

The set was amazing ! The clothes, the accessories, the model’s attitude are perfect! The team modernized all Gucci archives and twist it into K-pop culture. Edgy, sharp, youth culture so LOVE them all ❤

[@holyalmightycreatorgroup2015]

Help!!! Emergency!!!

[@holyalmightycreatorgroup2015]

Help!!!!Emergency!!!

[@Ankimfashion]

[@TheEFInformatoryPost]

right. now This Is the real GUCCI

[@victtorwong]

@@TheEFInformatoryPost Stop putting your ugly and stupid US dollar as your profile picture.

[@kimmijeongkim2298]

combination of Korean Korean palace and Gucci is perfect. especially the unique color of the ceiling goes so well with Gucci.

[@holyalmightycreatorgroup2015]

Help!!! Emergency!!!!

[@rayitoromes6409]

China 🇨🇳

[@Ankimfashion]

[@kimurahundoshi4485]

@@rayitoromes6409 sorry we like south korea never corona

[@duxs5248]

I thought it was in China😂

[@user-oj4hw2wz8x]

구찌 이미지랑 우리나라 오방색, 경복궁, 단청이 너무 잘 어울림

[@JOjh1025]

지금 생각하니 구찌색이 궁궐색이네요.

[@가레낀베일]

너무시끄럽다

[@mino_Choi]

ㄹㅇ잘어울림!

[@Ankimfashion]

[@chamiangkhoinya4832]

I just love everything the whole setup.. design, music, dress, decoration..

[@GlobalTravelerOfficial]

It was an incredibly powerful performance and a stunning presentation. I thoroughly enjoyed it.

[@alliep_]

the atmosphere is AWESOME. well done, GUCCI.

[@holyalmightycreatorgroup2015]

Help!!!

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@robertpollock8617]

You are joking right?

[@pudding.030]

경복궁 갈때마다 건물과 자연이 어우러지는게 참 멋지다라고 생각했었는데… 궁에서 패션쇼라니 너무 좋네요

[@holyalmightycreatorgroup2015]

Help!!!

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@emiliorosa9896]

GUCCI NEVER DISAPPOINT ❤🎉❤🎉

[@Chloe-ye7hi]

Best show ever. Very unique. In a different place to doing the fashion show. Great job Gucci. 💋❤

[@Today_is_an_emotional_day]

구찌의 시그니처색상과 우리 전통 궁의 ❤오방색이 너무 비슷한게 그냥 구찌 상징한다고 보이기도 하네요! 굉장히 트렌디하고 과감합니다.😊

[@__A__a]

자랑스런 나의 도시 서울 🇰🇷🇰🇷

[@user-bz5ys2du6r]

@@wjufifiskwnbhdhhxnz 청와대가 느그 집 안방이노?

[@VoxiomPVP]

@@user-bz5ys2du6r느그 집 안방에서 패션쇼하는건 아니잖아 내복입고 다니는 ㅅㅋ야 ^^

[@stellastella3629]

@@user-bz5ys2du6r 여기 경복궁이다.

[@user-bz5ys2du6r]

@@stellastella3629 알아 임마

[@stellastella3629]

@@user-bz5ys2du6r 그러니? 알면 됐다.

[@robinsonjiengimchoo]

Gyeongbokgung palace looks so beautiful and regal. Wish I was one of those lucky models walking the runway.

[@akbrvvn]

To say that this is incomparable is to say nothing. Gucci always surprises with its masterpieces!

[@Ankimfashion]

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@fashionshoww]

It is always a surprise

[@babygoat9707]

The song used here is a OST in the film “Old Boy”, a legendary film of Korea which Quentain Tarantino himself introduced as one of his favorite movies

[@HitmolHT]

Lol

[@dhj9094]

구찌 경복궁 패션쇼 넘 멋지네요~ 장소에서 주는 고즈넉한 분위기가 넘 좋아요 아이디어 잘짜신듯

[@judehuppert9422]

한옥이랑 패션쇼랑 너무 잘 어울리네요! 배경음악도 멋지구요. 정말 멋진 프로젝트였습니다👍

[@lauralaladarling3775]

Stunning! Every piece was gorgeous, creative and I loved the handbags as well. Bravo. Xxx ❤

[@shiningjyh]

0:11 최소라 워킹 진짜 너무 멋짐. 음악에 박자 딱딱 맞는 거봐.

[@colinrenfrew48]

A very strong show, and a beautiful presentation. Loved it.

[@holyalmightycreatorgroup2015]

Help!!!

[@Ankimfashion]

[@Lexter606]

I LOVE the coat of the first person walking on the runway! I want it.

[@MagicMikeRunway]

What an incredible presentation!! 👏 👏 The set, lighting and camera work are marvelous :)

[@rreinhardt2393]

beautiful old palace, its red and green color theme is so Gucci

[@jungaejang7656]

음악때문에 심장이 머저버리는 줄👍 음악감독님이 누굴까요? 정말 맛진 쇼였어요🫢😎👍 구찌 최고였어요!!!

[@user-je3nz4rk7l]

Jung jaeil - squid game, parasite

[@user-je3nz4rk7l]

멎어*

[@FilleDesSoucoupesVolantes]

Wow, what a SHOW! Someone knows how to put on a performance! The lighting and music were out of this world dramatic and the models ALL looked intimidatingly cool.

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@Lulubelle_312]

This show was on another level and the new Gucci bags are 🔥🔥🔥🔥

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@user-ik5zg5br4m]

올드보이 브금 왜케 잘어올리냨ㅋㅋ 개잘만들긴했어 와 분위기 진짜 장난아니다 ㅋㅋㅋ

[@user-qg3ek5uu8h]

딸깍딸깍딸깍 딩 두 딩 두 두 두 칭칭칭칭 띠리리리

[@user-nm5qs2pb6h]

대한민국 멋지다. 서울 멋지다. 경복궁 멋지고 아름답다.

[@gorebsdidnss9865]

선조들이 노하겠네

[@EdenKnight-up5yj]

I never thought of styling that way! Thank you for showing us how to mix and match!

[@tonirajap4180]

Fantastic collection and production...there was a notion of cleanness throughout, devout of any excesses....the bags were ott in the pure logic of accessory...simply genius if anything....the nods to housecodes restrained and bold at interjections. Great job Gucci team ❤

[@dianeaguilera4985]

LOVE FASHION. MY DREAM IS TO VISIT SOUTH KOREA 🇰🇷. 🧿🧿🧿🧿🧿🧿🧿🌻

[@mikanjjj6357]

Watched an entire Fashion show for the first time because of IU ❤ The use of Korean instruments as the background music was fantastic 🎉

[@sayaneemaaneetgupta]

Does the video feature her? I was interested in this event for two people. One is in the army now🥺 .. another one is IU.

[@mikanjjj6357]

@@sayaneemaaneetgupta Yes it does. She’s the Global Ambassador for Gucci. She was one of the top stars during the fashion show.

[@sayaneemaaneetgupta]

@@mikanjjj6357 I know she was there. But is she in the video? If it shows her then I'm gonna watch the video otherwise not interested 😂 She is the only reason I clicked.

[@mikanjjj6357]

@@sayaneemaaneetguptaWhen I had initially watched this video it was over an hour long. So IU was there. But I see that Gucci has made the video 11:15 minutes now. So she might not be there. 😢

[@busrakaraboga534]

Yes

[@bravenewworld1688]

I am obsessed with the background soundtrack which apparently came from Squid Game!! It's called "The Rope is Tied".

[@anastasia_sividova]

In love with this amazing show 😍😍🥰 Bravo Gucci! 👏🏻

[@XL883L]

문화충격.. 고궁에서 신상 패션쇼라니!! 누구의 아이디어인지 진짜 멋지다!!👍👍👍

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@trinidadleon2234]

Oh ! Complimenti , grande sfilata ! I disegni sono fantastici . Un altro trionfo di GUCCI 😊 .

[@user-zx4wx5ct2s]

구찌 쇼 너무 멋지네요. 한국 궁에서 하니까 현재, 과거, 미래까지 보이네요~❤ 궁과 의상이 돋보이는 아주 근사한 쇼 입니다. 음악까지 한국적이고 또 잘 어울려요. 누가 기획 했는지 최고예요. 👍 ❤ 🎉

[@Shay-ShayTV]

Magnifique. So many exquisite pieces of clothing, jewelry, handbags and shoes to love here! Michaela is not missed.

[@sommerkind6011]

Michaela ?

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@sknfwdlqws2551]

이 아름다운 나라를 일본의 식민지침략으로부터 많은 외세로부터 지켜주신 한국의 독립운동가 조상님들과 그 후손 한국전쟁에서 나라를 지켜주신 나의 증조 할아버지 할머니 그 모든 조상님들께 감사합니다 아름답고 고요한 아침의 나라 한국을 지키겠습니다 너무 아름답네요 좋은 행사를 함께 하게 되서 ㄱㅣ쁩니다

[@richardjackson0512]

Superb production. The lighting and music were fantastic. Loved the whimsical Korean touches to the clothes and the juxtaposition of the palace and surfboards. What could’ve been a stuffy show was elevated and cutting edge. Such a contrast to the recent Louis Vuitton show that was a cheap, insincere set with crass lighting, gauche music and clothes befitting a circus.

[@gossipandgrigio7200]

😂

[@holyalmightycreatorgroup2015]

Help!!! Emergency!!!!

[@Ankimfashion]

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@emiliorosa9896]

Thank you Gucci for always bring it to the runway n for that ilove ❤🎉❤🎉❤🎉❤🎉❤🎉❤

[@lilikhor6517]

Good quality!👍👍👍👍👍

[@user-ee9wf3zm1n]

경복궁 너무 아름답다 브금까지 완벽 기획 미친듯

[@user-tz2cl3dr6n]

단청이랑 구찌랑 너무 찰떡임 경복궁이랑도 너무 잘어울림 구찌 존버 축하해~~~다음에 또 오길💙

[@hohoho7078]

The stage, lighting, costumes, models, and music were all perfect and full of Gucci ❤💚❤️

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@fashionshoww]

Yes, it was all Gucci👍

[@shalamarlewis2584]

The most interesting, the skateboard Gucci bag ensemble. The way the two coincide.Nicely😮

[@leogonzalez728]

I really enjoyed the show. Some of my favorite pieces: The Skateboard bag and the large horse-bit bag with the slant. The flowing peach skirt stunning. Thank you.

[@holyalmightycreatorgroup2015]

Help!!!!

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@nkgonzalez7739]

Location and production was awesome

[@Margarita-5417]

Очень классный показ и удачные локации.🤗👍

[@user-bd5zz1ey1v]

구찌쇼중에 의상이 이리 잘보이긴처음 배경이주는 단아함이 이리돋보이게하는군요

[@shazzkittymiminia]

Wow what an Amazing delivery, love the leather, colour choices, oversized pieces and the cruise accessories. The palace is absolutely stunning and the intensity of the lights and music is so fitting. 🔥🎀🎼🏯

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@Luna_Lui]

Gorgeous Queen IU shines so bright✨ #IUxGucci #IUxGucciCruise24

[@jarmazwright2785]

Gucci nailed it with this collection. Loving new birth…. Vibes are so high!!

[@ngocdung6326]

💕👍👍diễn thời trang mới lạ của hàn quốc cảm ơn các tình iu ..l love Gucci ❤

[@meifenglee2662]

OUR Queen IU Sarahae happy birthday enjoy the fashion show 👸💓💜🎂🥂🌹🫰

[@ppurpleduckk]

​@@Gamgam-rk8nx bwahahahaha! u serious? you're just describing yourself.

[@user-pw3qx1oj2h]

​@@ppurpleduckk진심이다 왜

[@user-ks8ev9ti5l]

역사와 예술의 만남 환상적입니다!

[@user-csj1976]

조상님들이 저 자리에서 전세계 문화를 소개되는것을 상상이 나 했을까. 개 멋있네. GUCCI THANK YOU

[@EmoryStudy]

That's groundbreaking!😮 Luv the intimacy🩷🩵

[@SSAEVVY]

Seoul, Korea 🇰🇷❤️‍🔥

[@rgavathiaesima4649]

This collection is so good absolutely stunning !!

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@alpineboy3288]

런웨이의 장소선정도 좋았고, 공연도 좋았으나, 애프터파티 소음으로 주민신고 받은 GUCCI..

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@kkqum0981]

Korean architecture is so amazing!!!

[@yodaichi888]

that's Chinese Architecture.

[@MurielBellini]

amo que los desfiles sean en Corea del sur. todos estan mirando dramas en sus casas y quieren vestirse igual :) viva gucciiiii

[@user-fi6nt9zj1y]

0:11 소라 언니 보러 옴. 워킹 존멋..

[@user-xj2lo5jq3g]

ㄹㅇ

[@user-ee9wf3zm1n]

와

[@sunnynishad7487]

Super awesome shows and lighting are amazing 🤩

[@LaPommeRouge]

WOW!!! Many little lights, the sound of the Korean drums, the solid round pillars of the palace , outstanding & elegant architecture & clothing design that incorporates Korean culture , everything is harmonious & beautiful. SALUTE. ❤👍👍♥️

[@Jiu-g6k]

경북궁과 Gucci의 조합이 아름답고 멋있습니다👍👍💓

[@jiiniebt]

WINTER AT GUCCI CRUISE 24 #WINTERxGUCCI #GucciCruise24 Winter slayyyy

[@Catselp]

Why is watching fashion shows on 2x speed so fun

[@JoseeTee_]

Love the inspiration by Alejandro

[@pandangelhnin9640]

Gorgeous IU #IUxGucciCruise24 #IUxGucci

[@user-ko1xd7mn6f]

I am Gucci! It was a perfect performance that exclaimed strongly.

[@davidgorgiladze4135]

Gorgeous! Finally! After previous collection. Stunning show!

[@user-xg1fj3ki8h]

진짜 찢어놨다 구찌 이번 경복궁과 함께 한거 완전 그 잡채 너무 멋져요

[@user-mq4rp5oi4k]

경복궁 미쳤다…단청이랑 구찌랑 겁나 잘어울리는데 옷은 다른사람들 말처럼 발렌시아가 같네요 ㅎㅎ

[@user-gh2sn1qc9c]

GUCCI, A very BEAUTIFUL SHOW! YES !!! YES!! Kisses! CÉLIA Sousa!!!! ❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤❤

[@kristinatovar7192]

Big glam and everthing every wanted from a fashion show!

[@BadBunnie8]

경복궁과 잘 어울리네요 좋은 쇼였습니다😊

[@clokem2002]

IU so gorgeous and elegant💜💜💜 #IUxGucciCruise24 #IUxGucci

[@phuongnguyen-qw6gl]

Love ❤️ this beautiful Video. Thanks 👍🥰

[@marissaanderson447]

Beautiful incredible so blessed and honoured to watch such beautiful shows thank you god 🙏🏽

[@lyid5312]

Beautiful location and show! Love the collection. Happy to see Gulf Kanawut there, looking amazing!

[@aevjess]

Winter was stunning, I loved the show!

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@kateroyax]

Amazing! Much love from Los Angeles! I'm a blind artist and I love Fashion)) I don't see , but my husband describes to me your shows. You are great! Thank you))

[@DENISAAWANTY]

The models spectacular 🎉🎉🎉

[@aegoismus]

it's wonderful and the korean architecture is so great! love u gucci

[@yodaichi888]

that's Chinese Architecture.

[@annettesaunders1810]

What I find absolutely beautiful is the ancient Asian architecture, it’s simply beautiful 😍

[@alezonadan]

I love the venue❤❤❤ Invite twice tzuyu next time

[@riya_gaushal]

IU Queen of Sk🔥and the visual is Insane✨

[@rutaiwanwongsirasawad4040]

Perfect combination. My salute

[@lewamono7304]

Very impressive. Thank you Gucci!❤

[@hamin.korean]

정말 좋은 작업이네요. 다시 한 번 볼 수 있기를 바라요.

[@Chineats]

WINTER gracing the show's tonight! Gorgeous~

[@astonemmm]

This was VERY nice. Kudos to the design team, frfr. 😍

[@jiminswriter4209]

There was not much to design except for the lighting and runway carpet. Most of the work is done by the setting.

[@holyalmightycreatorgroup2015]

Help!!!

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@nurlanahuseynova]

Love at 1st sight collection

[@jcdaclison]

I love this collection! Making the wet suit wearable and glamorous. Not to mention the other pieces are what I lovingly would call "Avril Lavigne v.2023" Love!!!

[@Ankimfashion]

www.youtube.com/@Ankimfashion

[@cindydpdla]

iu was stunning as always ! happy birthday my jieunie~

[@user-bn8rx3gn5b]

공들인 티가 나네요 너무 아름답습니다 의상 너무 멋지다 ㅠㅠㅠㅠ