Guide for Headline & Description Extensions in Google Ads (Plus Secret Hack)

[@aortizandrew1]

What headline do you suggest i use for "near me" keywords? Should I use Location Insertion, Keyword Insertion or just simply "near you"?

[@colefurrh]

Hmmm good question. It depends on how you're segmenting your campaigns. If you know how to use Location insertion that's probably the way to go. I haven't used it before personally. I wouldn't use keyword insertion because that would just insert "near me" keywords into the copy which could look funny. "Near you" copy would seem contrived to me. If I'm in Atlanta looking for a Marketing Agency I'd want to see an ad that says "Top Marketing Agency in Atlanta"