H-Town Made: The Story Behind the Fan-Led Design Process for the Houston Texans New Uniforms

New Uniforms released on April 23! Learn more here: www.h-townmade.com/
Houston Texans Chair and CEO Cal McNair charged his leadership team with finding ways for the organization to fearlessly evolve in fan-driven ways.
We asked and the fans responded.
When it came to uniforms, they wanted a new, fresher look for their Houston Texans. Through 10,000+ surveys, over 30+ focus groups with fans, local influencers, Texans Legends, current players, fan groups, and the guidance of a newly-formed fan council, McNair and the Texans heard a lot of feedback on possible new looks. With fan feedback in hand, they met with Nike and the NFL to map out how they could provide something for everyone with a new set of uniforms.
On April 23, those uniforms will be released for the first time.
Here is the full story behind how they were inspired by and created for H-Town.
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[@frankzee111]

Buckle up and get ready for a 20 game season Texans! 🤘🤘💯

[@brianherrera1390]

I'm rdy! 🤠

[@ranoldw]

🤘🏽 LFG 💯

[@masegoflames3421]

🤘🏾💪🏾❤️

[@eggman903]

I’m ready for the superbowl it’s ours

[@XtaticSZN]

We are here, win or lose, we ride

[@HoustonTexans]

Can't wait to drop these on 4/23!

[@mosestorres1707]

Cal is the new generation of Texans and now it’s his turn to put his input and thumbprints on his team!

[@loelco8162]

Hoping the TEXANS font is still the Same

[@justinavery3583]

@@mosestorres1707Hannah running the show lol

[@Icarus.19]

Dumbest name in Pro sports. Yeehaw look at me, I'm from tExAs... 🤤🤠

[@davidzavalajr2160]

Man I’ll never forget September 6 the day I met Mr.McNair And the TEXANS WERE BORN🤘🤘 I shook his hand and just said have are team beat the cowboys and you know what he said back. We Will and they did . I have never forgotten.

[@foreverbrokerecords3184]

Wen

[@xxtomcatxx]

my dad said when oilers left the H he didn’t have a team he was following anymore and he made a bet with my uncle who’s a cowboys fan that if the new texans beat the cowboys he’d be a texans fan for life and sure enough 😂

[@jfloresjr]

It's the perfect time to switch it up with new demeco era stroud adds to the excitement to this new young talented team we got.

[@rellj8611]

he said “H Town blue”. That’s gotta be a powder blue. GOTTA BE!!

[@samgspot]

wouldn’t the titans have rights to it though? I hope it’s H town blue, that’d be beautiful.

[@rellj8611]

@@samgspot they can have a similar color. Just not the one the oilers have trademarked.

[@samgspot]

@@rellj8611look at 6:00, it looks like there’s a concept that spells HOUSTON above the number. Looks pretty H town blue to me.

[@nickmello9415]

​@samgspot the Titans have rights to the HOU Oilers name, history and trademarks. They do NOT own light blue. Even if it has to be a darker or lighter shade, that color belongs to HOUSTON

[@frankzee111]

👀

[@natedavis8669]

Peep the background when Jalen Pitre is talking 👀

[@brandontaylor738]

🙏🏾

[@Daniel-rc2bu]

That color combo/scheme would be amazing on a jersey.

[@Mark_Ellzy]

Yep I saw it.

[@Darth_Arashi]

They already said one will be an oilers type alternate. 😂

[@royalace2271]

The pride i feel watching this... Is indescribable. Times were gloomy as Texans fan during the Bill O'Brien and Easterby era. I hated the snobby arrogance of Bill O'Brien. Bringing in DeMeco and drafting CJ completely revamped the Texans culture and this is the team I can be proud of again

[@thelyonking5812]

Man I cannot wait to see the new uniforms for this new era of Texans football! The uniforms shift with the culture! Love it!

[@mikesbookreviews]

Waiting to see if the colors change at all to find out if I'm going to need to get a fresh pair of sneakers to match.

[@liam_smith_65536]

This is the first movie I've ever watched that explains the process of new uniform designing, which is so great that it will be a masterpiece.

[@lorenzo19gonzales91]

Imagine a pearl white helmet with red and blue pearl accents whith the liberty white concept

[@mailemcdevitt7930]

Texans should have had at least one uniform designed in red chrome.

[@aliciareyes247]

A lot fans live out of Htown. Texans fans from RGV! ❤

[@The88trainwreck]

Those 22 years of being a fan are paying off 😭🙏🏻

[@frankzee111]

Bring those "H- Town" hats back

[@LunaNovaeh]

This made cry happy tears ugh I can't wait to see what they look like

[@haydenhunold4698]

The "jersey" behind pitre at 5:30?? A hit maybe at one of the upcoming alternates?

[@BoltonDenz]

They already basically confirmed that it’s gonna be an alternate

[@haydenhunold4698]

@@BoltonDenz I know it will be. I’m just saying that it might look similar since we haven’t been shown anything yet.

[@hopegonzalez7550]

The hype that we are building around our TEXANS is incredible! Making me excited about the season to come

[@christianehmling5080]

Im a Day 1 fan since i was a little kid, i have goosebumps just thinking about next Tuesday! I cant wait for the new unis, especially to see our H Town Blue back!! Yall got me feeling like a kid again. Go Texans!! 🤘🏼🐂

[@killaxgod239]

🤘🏿🤘🏿 from the bottom of our hearts as Texans fans thank you guys

[@jacobruiz2402]

Been a Texan since I was a kid! Extremely excited about the new uniforms, our current roster, and this upcoming season!!!

[@jpat99]

Excited to see the new uniforms and more the season!

[@frankzee111]

We are the Houston Texans! They can have those old uniforms. Go Texans!

[@hopegonzalez7550]

I really wish that we had a chant that we could all be in sync to play/chant through out the game....especially when we're playing at home in NRG

[@navyvet7138]

Honestly I think the Texans are a rare team that actually got the design of the uniforms and colors right the first time. I know people want a change but not all change is good

[@JMAKUS]

I'm soooooooo stoked!!!!!

[@Austin--kk2fr]

So will we be able to buy them online right away after the premiere or you think we will have to wait?

[@WayneistheGoat]

We’re gonna get oiler blue back !! Let’s gooooo 🔥

[@edgonzalez5381]

I hope the main helmet is the battle red one. Battle, is what the team does every Sunday! It make sense for it to be our main one, and they just look beautiful

[@Sharkzaib]

Can’t wait for the New Jerseys‼️

[@amandoqueiroga8716]

I’m hyped

[@samuelsandate9804]

Texans are gonna be great for a long time.

[@seanplsullivan]

Can't wait!

[@paulrenteria9417]

Super stoked for the new uniform release...... Let's go Texans!!!!!!

[@navyvet7138]

if you seen the leaked photos they are not that great

[@PareForeGolf]

Little teasers if you pay attention!

[@andyguajardo4785]

4/23 can’t get here soon enough!! Hopeful one will be powder blue!!

[@denniscale1538]

Hannah is precious! We have to find a way to make her more forward in front of the Fans. She is us and we are her!

[@billyjohnson6857]

Can't wait! Let's go TEXANS

[@saducktive3017]

Man they should add the Be Someone on the back of the helmets on the white part

[@edgonzalez5381]

Man I hope I get chose to go to the jersey unveil party 😢

[@wuzi7049]

Well I'm hyped!

[@brandontaylor738]

Cal is doing great!!!! Makes me proud to be a Texans fan! 🫡

[@1grandpa654]

Only two NFL defense made them look like a rookie the Jets and the Ravens ,they got special talent. Take care of him Houston.

[@EarningMyWings316]

H-Town Baby!!! Dem boys dont play!! 🤘😤🤘

[@calebornelaz9784]

What is the font name of the H?

[@alisyed7659]

I am Curious what DeMecon Ryans, CJ Strud, Will Anderson input they had on the Uniforms.

[@thorr2317]

I’m in Patriots country Smithfield Maine and yet everyone knows The Texans from me!!!!😂 Go Texans!

[@blackreign487]

I see 5 all covered. Maybe a 3rd helmet version uniform or new color rush one.

[@rubenvargas4233]

Candy Paint Uniforms or Candy Paint Helmets. I am excited to find out.

[@svenjorgensenn8418]

The best uniforms where the liberty whiteout and the color rush. Why waste money when you could've switched to those?

[@jinnij.caiman]

I really hope they don’t get rid of the all reds…. They are so good. I need to buy a new one just in case

[@juzjokez7]

Uh oh.....6:13....peep the background H-Tiwn blue scheme 👀

[@sniperrhimmdlo6753]

He spilled it it’s gonna be a jersey that says h town on the front

[@Meraki.Daydae]

I have a feeling we gonna have at least black on the jersey with the players numbers being the original navy blue we had before

[@MrSilentsmoker713]

I'm buying all 4 jerseys immediately LETS GO TEXANS!! 😤😤🤟🤟🤟😤😤😤

[@khtech7508]

Love ya bull! 🐂🐂🐂

[@SanchezJ08]

I just hope i like them, i wish they would of stayed with what we had. Like you see a Uniform and automatically know its the Texans… changing it idk man 😔

[@2xfabo]

Nah y’all wrong g for that😂😂 See y’all in Houston on the 23rd!!

[@fenixa2z936]

6:13

[@TheManbearpig12]

I need that white htown shirt ❤

[@adawg7138]

🤘🤘🤘

[@darealnellyb4794]

i just need battle red as the home jersey

[@user-hm6vr5xe6t]

W uniforms

[@YellaBull]

At 5:30, a clue was given..👀

[@caofili]

Who can we talk to to get something like the "Houston Texans City Edition Jersey" going around online? Lot of Space City/ NASA love. Too bad they're only concepts.

[@iaminhuman9357]

What if they do the original oilers uniforms they use to rock silver baby blue nd red back in the 60s i believe

[@oldboot1987]

🤘

[@anthonyrobles5342]

We need horns on the helmet

[@nickramirez-xn1ky]

We’re building a Dynasty down here, it’s our time. Going to be a great year!

[@warrensmith3964]

I still didn't see the red helmet the white jersey and the blue pants I see that

[@dagrinch8921]

I'm calling my shot. The new uniform will be deep steele blue like the white that was leaked. A "H-town blue" with red numbers and H TOWN on the front breast. And finally a red jersey with white numbers. 3 helmets blue, red, and white

[@LoneStarViking90]

All I want is the Oiler’s color scheme back. End of story

[@Kireg81]

Wish they rebranded as well. I’m a proud Texan but that name doesn’t feel like HTown. Might as well just relaunch with a new name as well.

[@theoperry3236]

There main color scheme is going to be red dominant that’s y the helmet was implemented

[@hydra1736]

H-TOWN

[@wdavidduty]

🤘🤘🤘🤘

[@bryanprince5276]

THESE COMMENTS R INVOLVING UNIFORMS. THEYRE ALMOST NIGHT & DAY COMPARED 2 COMMENTS ON OTHER VIDS

[@dh10p]

If we can’t get baby blue primary Why not just go red with light blue letters

[@ThePopartguy80-ie9rw]

Noticed they never once mentioned the Oilers. We don't need the exact colors but if they don't have a uniform close to those retro Houston Oiler colors, they failed. Everyone i grew up with wants to see an oiler throwback type of uniform. Only real old school football fans will understand this. Those colors represent Houston. I'll have to make a custom jersey if you guys don't.

[@javiersalazar713]

We’re the best fan base in football. Idc what anyone says.

[@cs292]

Are the Eagles Liberty Green? So 🌽 ee.

[@anthonylarajr4333]

Puro Pinche CJ AirOut Stroud7

[@carbon_1284]

Whats with all the orange people r wearin?

[@iaminhuman9357]

Whataburger

[@rizingsons]

Commanders better take notes…

[@edgard.9640]

Very, very true when he says the team wasn't really representing the actual city of Houston. Texans could refer to El Paso, Lubbock or Corpus Christi. That's why I recently hated the Texans' name because there wasn't individuality attached to it. Ok now im really appreciating the change. Ok McNair do the damn thing for Hustle Town TEX.

[@BoldAMATUER]

Houston brings in everyone from the state to Houston. Tell me one Texan that has never been to Houston.

[@ayadali9112]

First!

[@Playboipete]

H

[@teamleader2010]

😂

[@sniperrhimmdlo6753]

Need new helmets

[@troypolamalupittsburghdynastyf]

Hardly any young folks that they were talking to. The Texans build new uniforms from the perspective of a bunch of soccer moms.* 😹😹😹😹😹😹😹

[@dubcuda874]

I hope there isn't a luv ya blue one

[@user-fx5vo4qs6t]

Its dumb to keep trying to use the Titans colors

[@SouthernRG]

Dallas were the Texans long before Houston. Sold franchise to KC….

[@Marcus96s]

Houston Texans are the youngest Team in the NFL, almost like the youngest brother, and guess what? We’re all grown up and can finally compete, our time is now and it’s here

[@eightyoneduce1976]

CANT WAIT UNTIL ANTHONY RICHARDSON TO OWN NRG STADIUM LIKE TY HILTON DID.

[@frankzee111]

Let's see Ar15 play 3 compete games then you can open your mouth. Until then, stfu! Go Texans. AFC SOUTH CHAMPS 🏆

[@kylebrinkmeyer8605]

Living in Indies head, rent free.

[@Angelino503]

CJ already owns your team lol

[@AyushKhanapure]

Ik we living in ur heads rent free since the drop.

[@frankzee111]

Once ar15 completes 3 full games then open your mouth, until then stfu. AFC SOUTH CHAMPS 🏆 🏆 💪 🤘🤘💯

[@troypolamalupittsburghdynastyf]

The Titans are Houston’s real football team. 💯 The Texans are impostors *

[@poiny91]

These uniforms are proof that the "fans" should not have a say in the design of anything for the team ever again... The original uniforms are perfect!!! Stick with them...not this rehashed "modern" garbage.

[@AstroLonghorn]

They didn't even show them in this video were you even watching lol

[@yackemflaber84]

DeShaun who?