Harnessing Intellectual Capital: The New Frontier of Business Value

According to Ocean Tomo, the intellectual property merchant bank, "Between 1995 and 2015, the share of intangible asset market value increased from 68% to 84%." Then, in 2020, Ocean Tomo updated its Intangible Asset Market Value Study to investigate the economic effects of the novel coronavirus. They found that COVID-19 only accelerated the increase in intellectual capital share, with intangible assets now commanding 90% of the S&P 500 market value.
For CEOs, this shift underscores the need to prioritize investment in innovation and R&D. Protecting your intellectual property through patents and trademarks is crucial. Still, it continuously fosters a culture of creativity and forward-thinking within your organization.