Hasbro Finally Admits Magic 30 Is A Huge Failure

Magic: The Gathering news
My other channel - / mikehatcher
Affiliate Links(Using these when shopping online helps the channel)
Tcgplayer - bit.ly/2SG35WR
Amazon - amzn.to/3DaaOpJ
Magic Historian Playmats ( use code THEMAGICHISTORIAN10YP for 10% discount) -
www.yourplaymat.com/products/...
*****SUPPORT LINKS*****
My Personal Paypal - www.paypal.me/MTGPurple
My LGS Paypal(To Get Me Stuff To Open) - www.paypal.com/paypalme/Phoen...
Patreon- / mikehatcher
Magic Historian Card Sleeves ( use code THEMAGICHISTORIAN10YP for 10% discount) - www.yourplaymat.com/products/...
Join The Channel Membership Here - / @themagichistorian
Merch - teespring.com/stores/purp-merch
Discord Link - / discord
Twitter - / bigdaddyhatch
Amazon Wishlist - www.amazon.ca/hz/wishlist/ls/...
*********************************************************************
I LOVE MAIL! SEND ME LETTERS/THINGS/LOVE!:
Mike Hatcher
P.O. BOX 5091
ST CATHARINES, ON,
L2R 7T4
Canada
"Magistar" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
h ttp://creativecommons.org/licenses/by/4.0/
Videos are for entertainment purposes. Information presented may be inaccurate/outdated/incorrect
#TheMagicHistorian #mtg #magicthegathering #mtgone #mtgdmu #mtgbro #mtgsecretlair

[@TheMagicHistorian]

The new secret phyrexia lore video is done! - kzbin.info/www/bejne/qmi2lIiQbJKLn9E

[@evanp7613]

Secret Lair needs to be renamed. They aren't really a secret if they come out 99 times a year.

[@anonymousplayer4823]

How about manipulative FOMO boxes?

[@Faber-dn8xw]

Singles Lair

[@jnome23]

Not just renamed but the price point should be dropped to the 5 dollars they’re worth

[@aceundead4750]

I think Jay-Z made a song about that lol

[@budgetdeckmastermtg2144]

How about just canning Secret Lairs? They kinda lost their allure at this point.

[@davidhawkins2459]

I definitely started buying proxies after magic 30. Craziest part was when I realized that they were better quality than real cards

[@bradleyhoward9638]

They asked $1000 for 4 non tournament legal packs. Why did they think that was a grand idea? There are no suitable words to describe the magnitude of their greed and arrogance.

[@atalhlla]

The only “grand” in there was the absolutely ridiculous price.

[@Sauvenil]

4, not 3 - so you have to buy an oddish number of packs if you even wanted to draft the set.

[@bradleyhoward9638]

@@Sauvenil Oddish this ain't Pokemon bro. JK sometimes people draft 4 packs but you probably only need three yeah.

[@Sauvenil]

@@bradleyhoward9638 Who drafts 4 packs? *facepalm*

[@Ricrayn]

"too aggressive" with their pricing of Magic 30th, that's one hell of an understatement. Charging $1000 for 3 packs that would have been profitable at a $15-$25 price point, that's an insult to your customers.

[@MHardcore]

Not just profitable. $15-25 a pack is insanely profitable. Playing cards cost a buck for 52.

[@mattfisher1916]

I'd of thought about it at $15 just because. $1000 on the other hand was a very brutal slap in the face.

[@suntzu6122]

@@MHardcore Playing cards are also always perfect quality with no printing errors that are clearly from being cheap as fuck. Hardly apples to apples if were being fair but still. The whole point is to have "CARDS" that are worth something, its absurd that sometimes the card stock is terrible. Or foil warping an insane amount.

[@Raistlin600]

At least they admit, but I'm not biting until I see results.

[@marklehman5272]

This is nothing new... feebass have always been hard to catch...

[@PerfectPencil]

I already sold my collection. If WOTC wants my business they have a lot to prove.

[@suntzu6122]

Results are in, ran some charts and graphs out there; were looking at 0.0000000% chance Hasbro fucks off with their greedy bullshit.

[@endersblade]

Anyone else think the Secret Lair arts have gone off the deep end? I haven't been interested in one in a long time.

[@nickhewes6860]

I like parts of the Secret Lair idea but yes, their card selection AND art styles have left much to be desired lately. Can they please STOP offering everything in either cereal box, spraypaint graffiti, and psychedelic, acid trip styles?

[@Firevine]

"There's no Hello Kitty Secret Lair" YET!

[@LandOfForeverSummer]

I didn’t even bat an eye at hello kitty secret lair. I just assumed I had missed it

[@jettblade]

What should have been a celebration of 30 years was nothing but a slap in the face to the players. Seriously there was that scam that was the anniversary 'packs' and that's it. As far as I'm aware there was no events or any product for casual players to celebrate the game outside of maybe local stores doing stuff. It is a catastrophic failure because it cut out literally 100% of the player-base to appease super rich collectors. You have to celebrate the players that keep interest in the game not the people hoarding cards because they're worth something.

[@jeremyabercrombie3178]

That Shivan Dragon bears a striking resemblance to the dragon art on the 1977 basic dungeons and dragons manual, an homage that I respect. It's a classic look.

[@tym6217]

The craziest thing about MTG 30th to me is that they thought a $1000 price tag was reasonable for gold border cards no less. Loads of people are already fed up with the reserved list and the pricing on a lot of classic cards. Instead of actually doing something about that they instead reprint that garbage as gold border essentially paying insane prices for "official" proxies. I'll just go on a Chinese website and have them custom print me some black Lotus and Moxes if I want non-tournament legal cards, thanks. And ill do it for less than 1/10 the price.

[@sergeiyamagoro431]

Hong Kong printers go Brrrr!

[@TheDarkElder]

"There is no Hello Kitty Secret Lair" .. not yet, not yet. They see customers everywhere these days with all the weird crossover branding of food and "furniture" even.

[@zwolfe6488]

Honestly the insect reminds me of Giant Adephage. It might be that since the scute specifically swarm up in multiples

[@Sauvenil]

I was thinking Giant Solifuge, but I'm unsure why that would ever get reprinted. (It does match the red/green colors the art seems to lean toward, though.)

[@Playingwithproxies]

once trust is broken you don't earn it back by ignoring the problem and continuing to raise prices.

[@Chris-ci8vs]

But..but...Lovesac! Hotpockets!

[@wrbk19]

Even if it was a flop, they really aren't losing a lot of money since they're printing cardboard rectangles a penny to the dollar.

[@TimothyCWood]

You said "Hello Kitty Secret Lair" three times. It's happening now.

[@autobotjazz1972]

The thing that gets me about the Magic 30 packs is if they had just made it a mass produced product, sold it at standard booster pack pricing and marketed it as a chance to go back to the beginning and give new players a chance to experience the feel of opening alpha and beta packs was like while keeping then non legal but allowing them to be used as proxies if you own the actual card or for kitchen table play the things would have sold like crazy. Who ever decided how the product should work should be fired as should who ever green lighted it.

[@bretgillis9316]

The double masters 4 pack collector box was the test dummy before magic 30 was dropped

[@kevinbowling1974]

The enormous distain that came from the majority of the fan base in response to the 30th Anniversary Set should have been Hasbro's first clue.

[@suntzu6122]

How they could fuck up the only acceptable 'pay to win' game on the planet is truly beyond me. Its genuinely just half baked greed. And what is more disgusting than that? Especially at the expense of a community? Name another pay to win game in 2023 that is acceptable and not abhorrent. You essentially cant, unless its a MTG clone-type game. And isnt hearthstone online better 'market' experience as well? lol

[@chaosnight2006]

This reminder of the kitties just makes me sadder. I couldn't get it because it was attached to a $300 bundle.

[@b.o.4492]

If they had made them for $200 a box of boosters they would have sold like crazy.

[@RockerfellerRothchild1776]

Not really

[@b.o.4492]

@@RockerfellerRothchild1776 for people who want to actually play the game they would. Not talking about evil investors.

[@cavemantero]

they definitely would've sold because there's so many terrible consumers who can't control themselves when it comes to this game. This is why they even came up with the idea in the first place. $300+ for a masters box!? Hell...why not $1000! Hell...why not make it FOUR PACKS?! *rubs hands together*

[@nexes6718]

Ahh Hurricane.... love mention of a old but good favorite in green for removal

[@Shannon_Vlogs]

This is correct: his Patrons are simply the finest humans 😂 ❤ 🤗

[@PlanetOfTheApes999]

Not only that, they are frequenting the finest of establishments.

[@Chepakishui]

Hey, another idea about what might be intteresting in a future year is an unniversary. Make a set that is all un- style cards that are based on each card from alpha or something like that. And we would want it on a non usually celebrated anniversary like the 32nd anniversary or they could even go with something like a 32.75 unniversary to make it even more un- styled.

[@NateTmi]

Shivan may not be that strong but it is iconic. The first deck I ever played vs was running that. The sort of card that brings back memories...

[@oddeye]

Well damn, I hope there's a non serialized version of that shivan. Just annoying that I'll have holes in the collection. There's al;ready two that most likely will never get replaced and now a slot with very very limited number of them. Make the Promos/Serialized cards their own set damn it

[@Kupoinfo]

If Wizards wants to make right with the 30th anniversary debacle, they could release like Arabian Nights, Antiquities and Alliances proxy packs for $10 a pack. Imagine if they re-released those in 15-card packs that you could draft. I would have a TON of fun drafting those sets even if they WERE just fake cards.

[@ericbowers5968]

The dark would be a fun set too. One of my 2 faves

[@deeterful]

The art style of the card you suspect to be Tuvasa is Art Nouveau.

[@petinonclement7872]

With the fact that all the multivers will be involve in March of the Machine (so too much charaters to give a carte to each of them), I guess the manga style secret lair teaser/maybe bluff about what will happend to charaters that will not get their own card in the set.

[@NateTmi]

I don't even think it was just the price. Not only was it too much, but it was random of what u would get & on top of that no legal to use outside of what u would use proxy cards for. No value other then maybe re-selling it. Even then it would be near impossible to push the price up more. They could have done so much better on the theme of the power 9 but they took the laze way & just reprinted in the worst way.

[@macplow2234]

I'm still waiting for an M30 celebration. Has there been one yet?

[@iamsliv7621]

This is the first video that I have watched from The Magic Historian. I found myself subscribing within the first 90 seconds. The mildly awkward, quirky, and goofy personality was such a delight. Continue to be genuine!

[@Tonz_of_Fun]

I keep saying it. 30th anniversary should have been a new mystery booster draft box. It could of been so many fun, unique and even rare cards. $150 per box and LGS locations would get the product to sell and for 30th anniversary draft events. This is what the true anniversary should have been. A celebration for players to enjoy; not a collector's item

[@RockerfellerRothchild1776]

150 still ridiculous

[@videogametrader]

I run an LGS. We are a WPN store. We were allocated 4 of the exclusive secret lairs. It’s so little I don’t even know what to do with them.

[@chadpatterson1626]

I just opened a box of Dominaria Remastered, and the nostalgia was strong. So much fun, it's what M30 should have been.

[@clebersantini2988]

Hi, there! Where is the source for this information? Thanks in advance

[@catnivalmew9609]

More info on the planeswalker secret lair is it is for wizards of the coast premium stores

[@fernandobanda5734]

Minor correction about the playtest cards but: -They don't print stickers and paste them on cards anymore. Other than the bad feel of ruining existing cards, it's a waste of time. They know print directly onto cheap card stock. -They don't look like that anymore. They can now automate it so that it automatically gives something very close to a real card. This is what they looked like in the past and what they're appealing to, though.

[@MTGUnpacked]

Those new lairs look cool. They should give stores exclusive cards more often!

[@fulgerion]

That's great, if you own a store. Everyone else needs to proxy the lairs if they want to play them. I've wanted new art for the lairs forever. If that's they way to get them. stores and Hasbro can kiss my ass. Can't appreciate something if it's impossible to get.

[@MTGUnpacked]

@@fulgerion You ever hear of TCG Player?

[@NateTmi]

I think it would be better to just print more cards that can remove poison counters from a player rather then a card u need to keep on the board just to keep the poison count higher then 10 max

[@ericbowers5968]

My ideal product would be a collector's edition of all cards through the urza block. At even $500-800 they'd have my money. There just needs to be something unique, substantial, and at least relatively affordable to make up for this busted MTG 30 event.

[@djwhite8490]

Can I get a link to the article you're reading from please?

[@VultureXV]

Secret Lair bug makes me think of Blightbeetle, one of my favorite insect cards.

[@repreach9668]

The secret lair insect could be blightsteel beetle

[@aceundead4750]

Could be Nessian Hornbeetle with that giant horn

[@abbiemcdaniels3122]

Could be nessian hornbeetle, they love reprinting that thing into the ground…

[@nickmysliwiec1435]

Epic Spell Wars - The art on the unnamed Creature-Insect reminds me of this game.

[@Playingwithproxies]

looks like a Giant Adephage to me in the first art. its too big to be a scute swarm

[@Dioptase26]

Now that you said there is no secret lair hello kitty it will appear

[@crossr1984]

"there's no Hello Kitty Secret Lair..." Yet!

[@jeffbrownstain]

14:30 wait, theres a playtest card that does exactly what my entire Lich deck does???

[@samdunn5846]

These styles are reminding me of the western ones

[@PawzBrownMTG]

Amazing news by the best Purp Ever

[@prepcooksurvive5807]

My guess is it’s a Nessian hornbettle

[@providencebreaker1558]

That's all well and good, but they have dozens of failures since then that will also need to be addressed.

[@lanmarknetworking3034]

By breaking the spirit of the Reserved List, the pricing was over by 1000 as the product should not be in print. You want to know how they could have done this? Make these oversized cards or mini cards....

[@stevepeter6619]

“There’s no Hello Kitty Secret Lair.”….. YET

[@TypicalAmericanDad]

Poor Martin Ontiveros in shambles

[@anarchocapatlaist]

i actually like the shadow born apostle ability i have seen it before. massive amount of one drops lol.

[@phoboskittym8500]

So i need 20 of those Shadow Born Apostles

[@DownWithTheClown100]

That card without a name is Tuvasa the Sunlit.

[@johnwolfensberger6836]

Just got back from Magic Con Philly and the FNM sealed was a con job. No Promo Foils and when I complained - I returned my convention mystery pack and the tourney personnel gave me heavily played crap FNM cards. Freaking joke.

[@patrickwilson666]

awsome job man

[@stephenmoran7855]

With Atraxa blowing up in so many different formats, does it get banned? What will that do to consumer trust?

[@BlueGriffin20]

Nothing? Just like oko, or the escape giants. Huge hype the man a ban. People will be upset, but move on my king about the same thing happening again.

[@Lasagnadestroyer]

“There’s no hello kitty secret lair” puppet monkey meme

[@elthiel]

"There is no Hello Kitty Secret Lair" ... Yet

[@vasylpark2149]

If they had another double masters where every box you buy gets you this pack for free. I bet you it would have sold out.

[@Brandon-zq3wh]

I miss from the vault

[@TheMagicHistorian]

Livestream tonight on my other youtube channel - kzbin.infobVW17VK_reY

[@Sauvenil]

So you're saying Magic 30th = The Boston Tea Party. That's excellent.

[@Insacreed]

Its not a scute its the bug that of you have a creature with the power of 4 or greater add a counter to this creature

[@endersblade]

Even if the 30th anv. was a legit reprint of Alpha, it still would've been overpriced, because, you know, they don't pay attention to the secondary market. But then again, if they didn't, they never would've gotten rid of the MSRP.

[@spliffi869]

Wonderful. I'm happy it backlashed hard on them. M30 literally made me quit Magic for months and working on my own duel card game ever since. I guess looking back, I should actually be somewhat thankful for them opening my eyes WHAT kind of greedy bastards they are. That being said, I still wish MTG and ofc your channel the best. Thanks for keeping us up-to-date and I hope MTG will be in a healthier position again at some point. I'm losing my hopes WotC is able to handle it though and hope some other company will take over, sooner or later.

[@gratefullydeadicated]

Let me guess... It's another surprising, crazy, astounding, unbelievable, epic, earth shattering, beyond belief, revelatory, undescribable, mystifying day in Magic?

[@TheMagicHistorian]

That's why you're here. Stop being coy

[@chickenbonelives]

What's the source of this admission?

[@anova5965]

Hasbro's Q4 report.

[@millmaster9459]

Brothers War holding value based on serialized cards?? Wizards WILL go back to the well till its bone dry...

[@Rebel_Winds]

"Apology product," what a phrase in itself.

[@Mavczers]

ShWanking dragon is sweet!

[@joshg218]

They will kill the serialized cards by overdoing them like everything else they touch

[@bedwablackburn]

They discarded their bartered cow for the treasure knowing their opponent didn't have a creature in their deck. Nice of them to fess up.

[@joec1060]

"there's no hello kitty secret lair" Thanks. Now there will be one.

[@Omegaroth666]

It could definitely be Scute Swarm, maybe Deadbridge Goliath....

[@Apollo-vh3tb]

Too aggressive pricing for MTG 30 is a massive understatement. It was one of the absolute worst ideas they have ever put into print. Not only were they fishing for whales, but they did it with proxies. IMO, the actual MTG 30 product should have been Mystery Boosters 2.0 with a slot to have a chance at a proxy that they sold as MTG 30. I think that would have sold like gangbusters and would have been better received by the community.

[@voxkine9385]

Admitting is half the battle… now show us actual change…

[@IDontReadRepliesToComments]

They should make the cards official and playable. That would justify the price tag

[@jessewhite1679]

If magic 30 was like 30 dollars for a whole box of draft packs to draft with it could have worked as a just for fun set and they'd b selling proxies with no complaints.

[@Mrtfarrugia]

Well at least the volcanoes aren't erupting in its face.

[@DryBonesRx]

Blight beetle ^ or deadbridge Goliath

[@jamespopculture]

No hello kitty secret lair........yet

[@leadingauctions8440]

But do they truly have to care if people are upset if they all keep buying the product?

[@EPC-ue2ci]

Cant wait for the lil nas X secret lair to come out

[@DiarrheaBubbles]

It's obvious that some executive who has never collected or played MTG heard that Black Lotus goes for 5k -20k and started foaming at the mouth like a dog.

[@3kojimbles895]

this was literally the easiest alley oop for them, all they had to do was make it a regular set, for the original price in packaging similar to the og alpha product. literally the dumbest way they could've pulled this shit

[@stopUkrainewar666]

We print 1000$ bill .... What failure?

[@evilArvor]

Shiwank Dragon

[@danlong3050]

Shivan Dragon in a Commander deck can one-shot a player. It's a rare.

[@joelmacgregor2615]

I use Garth one eye and brudiclad to turn my treasures into Shivan Dragons for the win

[@TheMagicHistorian]

A pumpable common creature can also one shot a player with a few more mana. Shivans no longer rare material

[@weebly_]

Who's your copium dealer, he's got some strong shit

[@Jdjsksjdhdj]

when chat gpt gets updated to modern cards and the daily meta i will own everyone

[@Aluze]

Poison tolerance should make it a reduction of poison counters you get from each application of them. IE if you have a tolerance of 2, it would take getting hit with 3 poison before you get one added to you. Also shivan dragon's art is iconic and beautiful, and this is a vulgar, low effort mockery. Much like the company itself's transformation. (no offense meant to the artist, the stylized look is striking, but it should never be the shivan dragon)

[@brendans1983]

Did somebody say steak?