Hasselblad XCD 28P Medium Format Lens :: It's REALLY good!

[@bobsykes]

You’re not kidding about the sensor stabilization. I shot on the street at dusk with new new 55 mm lens, with shutter speeds from 1/10th to 1/15th sec. It was amazing! People walking had a beautiful, huge motion blur rat that shutter speed, while the buildings and storefronts surrounding them were incredibly sharp. The best street camera ever for dawn, dusk, and at night, all hand-held.

[@telemaq76]

with my 65 2.8 i can shoot 1 second easy and 1.4 seconds if i m really steady, thats insane

[@rf8221]

The entire XCD system is fantastic. I've been using my X1DII with an XH 0,8 "Speed Booster" converter with old HC lenses and they still hold up very well.

[@linjasonlin]

I first bought the X1DII, sold it to upgrade to the upgraded to X2D and I can honestly say that this is a camera (system) that motivates me photography and I carry it in my office bag every day with the 55v lens. The feel of the camera, the image quality and the colors are just so enchanting. The system is not perfect and I'm required to slow down ( especially compared with any camera from Sony or Fujifilm), but at the same time it reminds me of the older days shooting with my medium format cameras be it my Hasselblad 500CM or Rolleiflex 2.8F

[@wildlife-austria]

compact? I personally dont even want to carry my EOS R7 that much around, except im expecting wildlife or any situation using it makes sense. The biggest advantage of middle format is its resolution and image quality to crop much or print big (or both...). If you optimise such a system to a more compact package you will undeniable lose some of those key advantages or cripple them a bit. I had the same experience going from APS-C to FF and back to APS-C, as well as with for example with my Canon RF 800 F11 supertele lens - yes, light and small, but you lose some key features or cripple the usecase (no owls in flight in dark forests possible for example) At ANY camera system, there is always a specific "weight/size to quality/capability" ratio, and you better dont go too low with weight or size otherwise image quality or (low light) capabilities will be compromised. This physical fact alone stopped smartphone cameras to overtake cameras completely, otherwise affordable cameras would not even exist anymore.

[@madtom67]

Your music choice is spot on! So is everything else! 😊 Thanks for the great videos!

[@tjmanou6422]

Love the firmware update, WISH they added BW preview for landscape. thank you

[@brunopcan]

Wow! If the lens is as good as it seems, that is finally a worthy sucessor to the medium format SWC 😍

[@theartofphotography]

Different aspect ratio of course but it’s on par. The SWC was sooo good! This one is just as sharp.

[@Just-a-Guy1]

Really nice to see you shooting the Modern here in Fort Worth.

[@winedemonium]

ok, your invitation for questions on the X2D - 1. will there be a firmware update to improve autofocus options, or in any way make further use of the combination phase and contrast detect sensor? 2. compared to the 907x (which I have), with the faster sensor readout on the X2D (DP Review quote "166 ms in 14-bit mode and 370 ms in 16-bit mode") have you experienced more success with adapted lenses on the X2D compared to the 907X (presuming you've stuck your 1.4/50SX, for example, or others on it)? 3. the native XCD macro lens - 120mm f/3.5 XCD - is max 1:2, and there seems no native 1:1 lens. Have you used your 907x or X2D for any sort of film scanning or similar work? 4. aside from a resolution boost, are you seeing a consistency of sensor response / colour-science between the two sensors (907x / X2d), or does the X2D render a little differently? (My 907x is the best I've seen in any straight-out-of-camera colour) 5. in your own photography Ted, having used the X1D and 907X for a long time, has the X2D, in practice, inspired you to do different things photographically? Do you find yourself picking up the X2D more? If so, what is it - the IBIS, the viewfinder, etc? And what, if anything, are you still using the 907x for? As you might sense, I've been sitting on the fence for possibly buying the X2D, for over a year. I'd be happier I think if the X2D was 50mp for file management. But my biggest concerns with it have been - a.) tricky autofocus implementation, no joystick, no eye-detect, etc, combined with, b.) laggy, tricky manual focus of the XCD lenses compared to classic helicoid-focus manual lenses. c.) I shoot with my left eye in the viewfinder, so I have some concerns about the screen-swipe method for selecting a focus point in AF. Otherwise I love everything about the X2D offering - the form factor, the build quality, the viewfinder, the colour science, and the quality of lenses (I have 3.5/30, 4/45P, 1.9/80). Anyway, feel free to take any of those questions/concerns if they are useful. I'm looking forward to seeing your 1-year update. Thank you.

[@jeremymillar4235]

Good questions. Can I ask for insight on tethering? Prior Hasselblad’s have let me down as they loose a connection mid shoot, and it was very hard to fix. Is this camera holding a stable tether? Thanks.

[@douglasdollars]

This was one I bought before even looking at the data sheet. While I'll probably still hold on to the XCD 21/4, there is no denying this one will be easier for everyday use. Still astounds me just how little glass is exposed at the front of these lenses for the clarity they provide to the sensor.

[@douglasdollars]

Kudos as usual for being the first to get a *meaningful* review out, as well!

[@theartofphotography]

The 21/4 is a great ultra wide!

[@marcpellas2396]

. you for your response, and thank you for your reviews over all. Marc from France.

[@gdv174]

I have this 28p now for a few weeks and it's a great wide angle lens. I love how close i can get to the subject and the dynamic look that gives. I also own the 45P and the 80 mm 1.9. I do feel that the 45P outperforms the 28P in image quality. The level of detail with the 45p is slightly better. Could be my eyes though. The focusing on the other hand is much faster and accurate than the 45p. In all it's a great addition to my system and the price for this Hasselblad lens is very competitive. I am afraid that the 45p is going to be used much less often now.

[@wildlife-austria]

Are we still at those extreme price points and modern days arguing about autofocus accuracy? WOW! Those issues i had either due to manufacturer/3rd party incompatibility/intentional nerfing such as with my Sigma 150-600C on EOS-R cameras in AF-C, or because its an old "camera" (a 2004/2005 point and shoot...) such as the Sony P100 and P200 i use since some weeks. I personally dont see any remarkable difference between those images and if i would use my 10-20 3.5 APS-C lens on 32MP APS-C (EOS R7). I mean, there are differences, it has less vignetting (easily corrected), corner sharpness and IQ in the corners is A LOT better, it might has better sharpness and color rendition,...but is it worth 300$ vs 1800$? depends... Even smartphones with their "raw" features and 50MP+ deliver already very good looking images, and if implemented correctly AI disimprovement is a lot less. But i guess i better dont argue, im a budget user and actually even use 5.1 and 7.2MP CCD point and shoot cameras and enjoy it.

[@gdv174]

@@wildlife-austria i have a very good mobile phone and actually use it a lot for photography. And it has a raw feature that i have used. And the images can look very good indeed i agree totally with you. But when you start to look and compare the images made with the mobile phone and the Hasselblad than the Hasselblad beats it by a lightyear. And i am not so arrogant to deny the shortcomings of the Hasselblad because it does have flaws of wich the autofocus is the least. I find the lack of sensitivity of the screen and it's erratic behavior much more irritating. That is something Hasselblad really has to fix imho. And about the 28p...the image quality is definitely less than the 45p. But off cource the 45p has much less wide angle. So what you win in wide angle you loose in detail/sharpness. But that is understandable. And you must use the focal length for it's intended purpose. So if i need less wide angle i use the 45p and for portrait you can use the 45p but it's beaten by a mile by the 80mm1.9. That being said... The colors, image quality of the sensor, the contrast range and incredible IBIS make this camera what it's worth. For me... Because i bought it as a replacement for an analog CM501 wich does not have any of these features. And i find myself often turning of the AF. And to be honest the X2D outperforms the CM501 in a analog /digital workflow. Especially when you look at ease of use. I can shoot hundreds of images and nit be worried about having to develop dozens of films and scanning them. Not to mention the cost of film nowedays and a good scanner. That Terrabite of internal memory is something that is worth a lot.

[@funland108]

Best X2D summary I’ve seen so far. I think it might get me back out shooting after years of doldrums with Sony and Phase One. You don’t mention what the 28mm lens is like at the edges - Tony and Chelsea thought it was soft.

[@danielscheerer3032]

This is such a tease! I recently ordered the 907x and am waiting for it to come in, but am on vacation by the shore without a camera, having traded my GFX toward the Hassy - torture! First world problem, for sure, but now I am instead just watching your, and others’ vids just to feel connected. 😅 So glad to see your feedback on this lens - wonder how I’ll start to fill my collection?! Cheers!

[@humankapital2000]

I switched from GFX to XCD too and do not miss a bit. Results are comparable but the process is much more enjoyable.

[@ricblessing3400]

One more switcher from GFX to XCD (50r to 907x). No regrets, and Hassy is the only system colors I like more than Fuji, but those leaf shutter lens prices. ;)

[@andreasgiobel6355]

I live in Hasselblad city, used film cameras during my younger years at photographer school, and well it’s an amazing camera system. Some day I’m going play with the newer digital system (ended up as solutions designer)

[@michaelboyle570]

Where are the new style lenses being made , some say here some say there, since you have them in your hand please clear up any confusion, thanks!

[@theartofphotography]

All of the Hasselblad XCD lenses are made by Nittoh Kogaku in Japan.

[@pimpingkek4947]

i have the 907x. i'm considering getting this lens. can't wait for the next digital back. i think the v-system platform is hasselblad's new premium tier. at some point i wish they'd make a new premium platform, digital 6 by 6. i love composing in square on the hasselblad, and if they brought back the square sensor, it would be a renaissance in the arts.

[@trevhill952]

Dual spirit level is genius, love to see that on Fuji GFX.

[@friendofarca6550]

maybe you need to check out the manual ?

[@trevhillphotography7852]

@@friendofarca6550 nope the Fuji gfx has only one axis spirit level. Not 2. Maybe you need to check it.

[@henrygreen19]

Wow !! Always loved Hasselblad - unfortunately never able to afford one. XCD just amazing. Thanks.

[@AMGOSUK]

Wow I missed this launch today -- well here is the first good news from Blad for sometime. I wonder when it will start shipping in the UK.

[@frankvanthof4562]

allready available from website. ships within one day.

[@flbdig]

I received this 28mm a few days ago and it's one of the Best lens I have ever owned, and I am lens guy. 😂 It's such a compact kit w. The X1D II and the AF has been quick and silent. If I want blazing fast I can use my Sony a1 or even a RX100 VII. This combo is more enjoyable than me Q2, but the downside is now I have to buy a X2D. 😅

[@boostedgixxer]

How does the x2d compare to the gfx100s in terms of image quality out of camera and after editing, as well as how does the overall systems compare when considering lens etc? Thanks for these videos, looking forward to the 1 year update.

[@friendofarca6550]

just check out the lens offerings seems rather clear which has brand the lead and guess why no reviewer likes to talks about af performance ;-)

[@telemaq76]

with those cameras, the photographer will make the differences, not the cameras. Only can say hasslblad lenses are sharper but far more expensive

[@friendofarca6550]

@@telemaq76 ..hm, so you have compared all the lenses side by side ? I have no doubt the new xd lenses are great but fuji simply plays in another league when it comes to optics. there are also technical disadvantages for leave shutter lenses, ever asked why hasselblad does not offer lenses with wide apertures like the coming 55 1.7, the 80 1.7 or 110 2 ? and it is also a myth that you can sync flash at high speed without a penalty. soon fuji will have the best performing camera on the market when it comes to af if this is important for you.

[@guyjordan8201]

If you’re going to expand on the X2D/system then please explain to me why use the larger sensor? I understand that Hasselblad does a phenomenal job building their system but all the hype about “larger means better” just does not compute. What about it makes it better? I’ve compared micro 4/3 to full frame and see barely enough difference to justify bigger sensors when most of that is due to the commonality and availability of lenses for the “full frame”. What does the modern medium format bring to the table intrinsically?

[@-grey]

28 and 45 are always my favourite lenses because they can make them so tiny. Somehow saying "throw on the camera" when talking about a hassleblad made my wallet cry. 😂

[@BigRedHki1984]

Is the X2D focus fast enough shooting kids for example? (I know, maybe 100mpix not needed for that). Someone said about the X1D that it’s not fast enough for an entire wedding, portraits ok but not the whole day, maybe this one is?

[@telemaq76]

no, it s not, it s good for stills, not for moving subject, you ll miss tons of pictures.

[@winedemonium]

oh wow - didn't see that coming. I thought the new direction was all about the XCD-V lens range. Some questions: "it'd very quiet" - there are two noise-making things, the shutter, and the focus-hunting racking sound. Does this lens hunt noisily? Secondly, when set in manual focus mode, does it feel laggy in that focus-by-wire way, or does it feel close to - say- a Leica M lens feeling of manual focus precision? Finally, in image quality, do you see any in-camera software correction smearing at the corners, etc? (I wondering for that compact size, if the camera is correcting lens design distortion, vignetting, etc to a high degree, and baking that into the raw files. There has been some criticism of - for example - the 38V - for this).

[@peterhudson7574]

Fantastic summary and review … I got mine and took it to Africa but I’m getting some serious distortion on some photos and wonder if this is because of the way the shutter operates - should I be using the lens shutter or the camera shutter ?

[@SaranginSF]

Thank you @theartofphotography I apprachate the quick review about the 28P. I was recently about the purchase the 45P and now rethinking to pay more and get the 28P... any thoughts/prefrence since you love the 45P?

[@KNURKonesur]

That bokeh at 5:53 is quite nice. Wish Hasselblad made a compact shallow depth of field equivalent of a nifty fifty with that kind of bokeh and an affordable price tag.

[@wildlife-austria]

Their designs dont allow for that.

[@sneakingelephant]

That leveling feature seems like such a simple addition to add to cameras but such a useful feature. I’m surprised it’s not on Sony cameras

[@gdv174]

Yes it's a great feature only if it was actually accurate. Wich it is not. Even after calibration (wich is a function) it is off by a margin.

[@paulgaul6065]

does the x1d ii not have these spirit levels on the display?

[@Dacbert2004]

Question! How is the focus on the 907x w/ 50c?? I wonder if this lens improves the focus performance of the 907x vs the 45p. And in general with all other XCD lenses on the 50c

[@gordonjohnston684]

Do you need to turn off the in body stabilisation of the X2D if you use a Tripod?

[@rashidkhaidanov]

Hello Dear, Tell me please. Now I have 30mm. Is it worth upgrading to 28p? I'm afraid that 28 doesn't have the same good color rendition as 30mm. what do you think about this? Thank you in advance

[@ssaliba63]

I’m hearing that this lens doesn’t take advantage of the 7stops IBIS? Is this true? I’m interested in buying one but will not if IBIS isn’t supported with this lens

[@caneestudio]

Is it plastic or glass it's optics?

[@martinekwall4671]

Thanks for this video, I always enjoy your videos - high quality communication. How does this Hasseblad compares to Fuji GFX100s in terms of image quality only? Is it small difference? Same or close DR and 16 bit.

[@AnastasTarpanov]

Beautiful compact lens!

[@Infragelb]

What is the very nice wristwatch that is featured in this review? Great taste in watches Ted!

[@KarloXRamos]

Does the 28p perform better than 45p in regards to AF in the 907x?

[@carlporter2239]

This system would be PERFECT with continuous autofocus. Once they deliver that ( if they ever do ), stop searching elsewhere, they finally achieved the perfect camera.

[@theartofphotography]

Agreed

[@frontstandard1488]

They just did it.

[@caneestudio]

28mmP are the lenses inside glass or plastic?.

[@brutebrother]

I have a H5d-50c kit with several lenses that I use pretty much daily. I absolutely love it, but looking more at the x2d I'm still on the fence about possibly selling my kit and upgrading. Think that might be a good upgrade of keep on just picking up pieces for the kit I have now?

[@davidjones8070]

Ted I dream of being a Hasseblad owner. I’ve been shooting Sonys camera system for sometime as well as Canon back in the day. There is just something wonderful about Hasselblad that pulls me to want one. Being a user of the system which lens would be your first choice to start out with?

[@just_eirik]

What is that camera actually like to use? It looks like it relies on the touch screen a lot? I've never tried it, but it seems like it would be a bit annoying to not have buttons that you can feel your way too without looking. Is it actually much better than I think?

[@johnhjic2]

Hello, Just like to say something about the Hasselblad X series cameras. I have the fist version X1D and for that for me I was and still is a dream to use. not quick but give you time to think and been one of the best cameras in the hand. Now I have had my X2D over a year now I have 5 of the XCD lenses all of which work so well. I have had the X2D for over a year now, I think must of been one of the first it the North of England? The colours and image quality I find just amazing, But there are areas in firmware it had gone back with like wifi tethering with the X1D it was amazing, with the X2D dose not work :( and why did they not add eye auto eye detect. Good havens I have written programs to like my X1D to a PC which uses eye tracking and face recognition to database pulling up name and labelling know individuals. So it should not be that hard? One thing I am finding that would be addition to this camera (many be on X2D II) is a sensor shield, it dose work so well on my Nikon Z9 and Z8. But I just love the Hasselblad X system. Keep well, keep safe and enjoy life. O Yes I will have a look at this 28mm P XCD lens. PS I to love the XPan crop, even better in the way you can set the mask density allowing simpler composing,

[@dialac1]

I paused at 11:57 and stared at that photo for a long while. I need to pull the trigger on this camera and lens. I have a lot of iPhone photos that people have asked me to print large for them but I couldn’t due to resolution. This camera and at this price point will solve all of that. I will get it once I finish my home renovation

[@LenSaPrinz]

Hi I want to make inquiry if for street photographer for yr experience test the Hasselblad X2D camera compare Leica Q3 which is the best choice for image quality and functionality of the both camera because I tough I want to Purchase the Leica Q3 but when I saw yr video review I am excited so I ask what yr option betweenxd2d and Leica Q3 which is better and what yr recommendation tks

[@aggressivemedia]

Super interesting camera and lens ❤

[@StrangelyIronic]

Tilts me into oblivian that I can't get a digital box style stills camera for less than a small fortune. I still use my Mamiya 645 Pro TL without a grip, more like my RB67 Pro SD, and with a waist level viewfinder and love it. I can't justify the cost of a system like this because, for me and what I do, I wouldn't really notice a difference in final output. There's something to be said about enjoying the process and the equipment used, if it feels like a chore and it "souless" so to speak, your final work will probably have less appeal. That said, I sold off my GFX kit because I was perfectly fine with the results I got out of the Sigma fp and fp L that replaced it. All the Sigmas needs for me is a tilt screen and I'm set; it's not needed enough to do the mod and trade away weather sealing, though.

[@RichardSilvius]

28? Did they ever even deliver the promised 90??

[@dialac1]

I was about to ask that lol

[@theartofphotography]

Did you order one?

[@RichardSilvius]

@@theartofphotography No - but I did check B&H regularly for months after the announcement and never saw it actually in stock. Haven't checked for a while now though. I liked the idea of pairing it with the 38.

[@RichardSilvius]

@@theartofphotography No - but I did check B&H regularly for months after the announcement and never saw it actually in stock. Haven't checked for a while now though. I liked the idea of pairing it with the 38.

[@KenHutchins]

Still listed as sold out at Hasselblad store. Same as always.

[@chouandsherrie]

May I ask how is the 907 fairing esp with the 28mm? I know it doesn’t have ibis and some issues but some second hands have come to the mkt and quite tempting

[@yohannsphotographyvideogra9542]

Can you do a profoto flash session against the sun to see how it performs the reviews was great

[@pavelpotehin4024]

Err... Am I misheard or you mentioned electronic levels as something special for MIS/DSLR? Strange, I thought many cameras have this feature. Pentax'es have them for more than decade in Live View and even managed to implement them in K-1's OVF.

[@cesarguardiaalemani]

How this lens compares to the 30mm 3.5 xcd? I purchased the 30 and I´m thinking in selling to buy this one. But image wise, there´s any difference?

[@rashidkhaidanov]

Hello my friend. Have you changed your lens to 28p? I'm having the same problem now. I don’t understand whether I should change it or not. Please tell me is it worth it? Thank you

[@seanbirtwistle649]

definitely the right direction, and its a camera i want to like, but i see this competing with leica rather than phase 1 or fujifilm. and for that the user experience needs to get just a little bit better

[@gentleman0678]

It will be interesting to see how phase one responds to all these medium format developments

[@glenpeter89]

I can’t see them coming out with a compact system unfortunately. The XC looks about as compact they’ll get.

[@theresjustnotellingfpv4822]

Are your strap lugs loose because mine are?

[@joãoAlberto-k9x]

Hasselblad. The best.❤.

[@LaurentMaggiore1611]

Great Video i Love Hasselblad

[@georgebohannon8891]

Thank you for the great video. Are you able to use this lens on the 907x/CFV II 50C with the current firmware (1.5.2)

[@MrEszet]

It is possible

[@nelsonclub7722]

Well didn't this come out of the blue - i have the 907x for all my Pro work now - I expect and hope they will produce a 100mp version - pity they still can't get the 90mm 2,5 out of the starting blocks - been waiting over a year now - however one issue with 45mm portable lens is the odd concave front element - you do get very odd flare with it - hope this new lens doesn't do that

[@rodriguezahr]

Does anyone knows how hasselblad can make medium format lenses with such small tiny front element ?!

[@barriesbradley1]

You mentioned no manual clutch. Can the lens be used in manual mode?

[@gordoncahill1170]

Yep. Just like the original XCD lenses can.

[@amaimani]

Can you please tell me how good it will be on 907x. Every review is talking about this lens but with X2D.😢

[@peterspruijt4265]

I think it will work great. The 28 mm comes tomorrow. I already have the 38mm on the 907X and it is silent, both autofocus and shutter and slightly faster. I can recommend this lens: light, small, silent. I have also the 30mm/F3,5…beautiful lens, excellent image quality, but 300 grams heavier, much bigger and loud autofocus and shutter.

[@amaimani]

@@peterspruijt4265 Thank you 🙏

[@dimaroscadallacqua9926]

Man, these cameras are beautiful… As a Sony user I wish Sony would come out with a new camera design. 😐

[@Loop1Photography]

I wonder why Hasselblad sent out a customer survey last week trying to get information about why the X2D isn't selling? I've seen the used for $2K

[@gordoncahill1170]

I think you may have your models mixed up there....

[@Loop1Photography]

@@gordoncahill1170 actually I don’t have them mixed up. It has great color but the other shortcomings are dealbreaker’s for me and a lot of others.

[@theartofphotography]

Definitely mixed up on models.

[@ssaliba63]

Share the link, I like to buy couple at $2k ;)

[@williamcatt5570]

Can you fit this lens on the X1Dii?

[@MrEszet]

Absolutely

[@marcpellas2396]

​@@MrEszet i ve heard of magenta color aberration on the 28P / X1D2 combo. Do you have this combo and if yes, have you notice anything ? Thank you

[@MrEszet]

@@marcpellas2396 Yes, but I sold it. My sample had a noticeable cast wide open. There are reports from others meanwhile that don‘t have it. Maybe Hasselblad sorted the issue out.

[@joelbarto1103]

I've been able to get similar shutter speeds, hand held, my the A7Rv (1/6,1/8). Hasselblad is currently out of my range, but I'm wondering how the two compare?

[@greysuit17]

Yeh, I don’t have experience with it but I think Olympus might actually have the best stabilization.

[@gordoncahill1170]

I have the A7R5 and X2D and OM-1. The X2D IBIS is slightly better. Much better if you consider it gets slightly better results with much higher resolution. The X2D files are in another league though. As they should be. The A7R5 and SL2 have the best IBIS in 24x36 that I've tried and the A7R5 is a big step up for Sony cameras. The OM-1 though is still a stop or so better than the X2D, but it should be with the lower resolution and sensor size.

[@greysuit17]

@@gordoncahill1170 that is impressive for the X2D!

[@malekzin4788]

the hasselblad x2d is a really good camera. if only you can afford it.

[@rhettherring4846]

I wish I could get one... starting to think they don't really exist.

[@johnhjic2]

Just order one.

[@mithrastemplar]

M11 or X2D?

[@eraclefigliodizeus]

X2D

[@mithrastemplar]

Why? Have to admit for my next camera, size is a factor. Can’t use it, if I can’t carry it

[@patrickmolloy6994]

...and I just sold (this morning!) my 45P ---- I have the 38V and 55V plus I have the 4/21 so while I love your review, it's not going to fit for me.

[@SaranginSF]

what did you not like about the 45P? do you think the 28P will perform better?

[@AndySnap]

A good looking camera and lens, really seems like a 21st century 'new look' from the iconic Hasselblad film cameras. But I'm sure there isn't a lens factory in Sweden, so who really makes Hasselblad's lens for them these days...?

[@theartofphotography]

They’ve been made in Japan by Nittoh since the X1D.

[@AndySnap]

@@theartofphotography thank you.

[@t-money561]

So weird they were never able to make a square sensor camera, or a true medium format sensor.

[@skrangus]

Anything from Hasselblad is good? Wow, what a surprise...

[@MichaelDrips]

If the photography gods only allowed you one Hasselblad lens for this camera, which one would you pick?

[@doytcheva-]

45 p f4 😇

[@SuperAllpacino]

The problem is we can not get it. It's just not in the market. :-(

[@moky99]

awful experience with this XCD 28 and my X1D II... Purple fringe everywhere, awful vignetting... I sold it rapidly. No trouble with my XCD 21 or XCD 45.

[@AntoineThisdale]

Great intro song. Just sayin'

[@clopotari147]

Closed the video when this guys said "medium format ... smaller ... thanks to what Hassel is doing". Not. That's false. Fujifilm deservers credit! They the only ones bringing medium format to the masses by realeasing GFX line at the price of FF. Hassel is realeasing this only because Fujifilm stole their market. Otherwise they would continue to ask for ridiculous amounts of money, because they had no competition.

[@dialac1]

These people are hell bent in making sure my wallet is emptied

[@iustitiaepervenit]

Looks like 3 stops of vignetting on every picture

[@slothsarecool]

Digital feels so stale to me now, even the very best image quality just looks … ok haha

[@КулбагиТакимхан]

没有钱

[@КулбагиТакимхан]

思念

[@friendofarca6550]

a really beautiful camera but a system which absolutely sucks, an absurd limited line of redundant lenses, 4 around 40mm, 3 around 90mm nothing above 135mm, one boring zoom no af-c and this after so many years on the market ? no wonder why fuji is so popular among professional user.

[@GastonShutters]

Don't do this to me!!!!!!!! Damn G.A.S. is keeping me poor.

[@markshwang6967]

these people? 28P is not REALLY good, okay? be honest

[@KGi4]

Rich people toy 🤑🤑🤑

[@john3Lee]

A great review - thanks

[@westdk6705]

€ 1,899.00