Have you heard of Sisu?

This Finnish word may lack an exact translation, but its meaning is powerful. Trendstop’s CEO Jaana speaks from her native home of Finland, sharing with us the concept of SISU and the origins behind it. The Scandinavian sense of perseverance has given her determination to build a successful company from the ground up. Have a watch and let us know: what helps you keep your strength and focus when facing challenging situations?

[@sambulleit6191]

I'm an American man born to American parents, but I've never once been separated from the culture and philosophy of our old Suomi. Not a day goes by without me reminding myself "Minä sisukas"

[@bige1106]

are your ancestors of Finnish/Finnic origins?

[@EzraHaynes]

I love this. I was raised being told “got sisu?” my whole life, here in the states. Great videos!

[@Indigiqueen]

My sister and I have called each other this forever she sent me this today. It resonates highly. Thank you 🙏

[@HurtinAlbertan1]

SISU has more meaning then this lady is able to explain ; she is right , it must be in your heart ; Tom Sukanen is a perfect Finnish immigrant to Canada to show another aspect of Sisu , to me it means never give up for whats right.

[@libraryofthoughts0]

Ah, sisu. Sisu is a state of mind or attitude that can be tarnslated to resilience or stubbornness, but in the nutshell it means to never give up. Never. Even when all hope is lost and doom and devastation seems to be the only possible outcome, you don’t give up the fight. I think sisu is natural result of evolution, as we have lived milleniums in a country where most of the year not only the climate but also the weather tries to kill you. Not to mention wild beasts, regular famine, plague, raiding neighbours and stuff; Natural selection has meticulously weeded out everyone without sisu. There’s a poet who compared finns to a juniper; Armies with thir cannons can march over humble juniper, but next day it will stand up again like nothing had ever happened. Juniper may bend but it will never break. That’s sisu: Never give up.

[@WawanSetiawan-qq6pm]

Love Sisu. Never give up!

[@bige1106]

Yes, I agree 100%, I feel this in my genetic makeup, there is no doubt all these factors are why I am the way I am, NEVER EVER GIVE UP!!! Perkele!!!

[@serracoaching]

Hi Jaana. I love how you connect the underlying patterns/ themes/ stories with you message. Love love your thinking, creativity and story. Yeh to your SISU! Such an empowering message 💥💥

[@alexbussison4946]

SISU was our baseball motto from the finish Vikings as our team was the Vikings. I’ve been using this motto for about 10 years now.

[@vincentyang8393]

Thanks for sharing. Very inspiring.

[@Gosujumala]

You inspired me, thank you madam.

[@IrinaLee]

I absolutely LOVE this video, Jaana! Thank you for taking the time to share your SISU with us. I will pay it forward, by sharing this empowering message with my tribe. So - from one Fierce Scandiavian to another - thank you!

[@antonellajohnson9326]

Inspirational, spot on!

[@MayaMauler]

It starts from thruth. Truth with youself and truth with those around you. It's not always easy, but it can be done.

[@moniruddinmoni6707]

We like this . Expecting more details from your experience. Thanks.

[@damiankaus3803]

I want to know more about to sisu, people. I need some more informations. How and from where I can get this knowledge?

[@sabinar5710]

Great talk, I got a lot out of it. Thank you!

[@whitelotus1567]

Blessings ! You are great !!!

[@jrodagormykid9063]

SISU! Finn/Swede Yooper here

[@dekonfrost7]

Sisu, is all around northern Europe not just Finland. My grandmother would use it with gumschun.

[@verve2858]

Now it makes sense why the dragon was called Sisu in Raya and the Last Dragon

[@evanfisher7361]

How is that supposed to be related? The Chinese dragon is obviously named after a chinese term.

[@Straycat77777]

As I understand it, Sisu is like the Motti tactic; taking on one big obstacle a small bite at a time. Just like the Finns did during the Winter war (Talvisota).

[@MrAdriancooke]

I really like this woman

[@vickiday2339]

love this very motivational

[@chechafo1955]

sisu is tenacity

[@bobo2422]

Brought to you by mika kakiinen

[@amogusyearsago]

What if I push the top stone of SISU off?

[@bige1106]

it will crawl back to the top on its own!

[@818pang]

I love Sisu.

[@chessicjones1818]

Came here after watching the movie “sisu”…👍

[@kevinthomas2622]

I, Sisu (noun)

[@mizhou8022]

I love the name SISU cz it's also the name of my university😂😂

[@zrzrzrzrz]

Sisu is my first name and may i ask where is the university located?

[@Byravn]

[@juiceski30]

Khavi = Sisu!

[@sonalkumararya7561]

what language is it?

[@evanfisher7361]

Doesn't it just mean determination/perseverance/persistance. What's so special about it huh, that English language cannot explain. Everybody has it. What makes it exclusively Finnish huh.