He Sold His First Software Business For Millions with No Experience

#saas #nocode #software
Learn How to Make Ai software with No Code - training.wgmia...
The best way to build SaaS - www.wgmiacadem...
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Timestamps:
1:21 Start
4:51 - Software API's
8:48 - Media Kits Idea
15:26 - How Did You Learn About Software
19:18 - Validating Your Idea
25:48 - Outcome Based Marketing
28:17 - Raising Money for The First Time
39:08 - Would You Raise Money Again?
40:10 - Viral SaaS Marketing (Tactical)
46:13 - Launching on Product Hunt
53:15 - Defensibility
55:18 - Selling SaaS to Iman Gadzhi
1:01:48 - Anyone Can Make Software Now
1:06:38 - What is Next For Kieran
1:12:03 - If You Had To Start Over What Would You Do?
1:16:56 - Focus on Distribution over Product
1:19:35 - Online Communities are Overpowered
1:23:11 - Best Marketing For Software
1:25:00 - Who do You Learn From
1:27:03 - Your First Business Should be an Agency THEN Software
01:34:57 Discussion on personal brand and business separation
01:42:41 Focusing on quality of people over quantity
01:50:59 The importance of surrounding yourself with like-minded individuals and building a network
01:58:53 Valuable insights and nuggets on building a successful SAS platform
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[@TheBrettWay]

Learn How to Build SaaS with No Code - www.wgmiacademy.io/ Kieran's no fluff advice is practical and actionable share it with a Friend - kzbin.info/www/bejne/gWrSY4GFqsp0rck

[@sriramananthakrishnan138]

How I used 100k to outsource dev work and then marketed it to "7 figures" using my already successful youtube business. There, fixed the title.

[@franciscoa6092]

This video will probably save me thousands on my first app project I’m working on. “not focusing on features and focus more on outcomes”. Thank you for your knowledge.

[@TheBrettWay]

Glad it was helpful!

[@coolblaze7754]

This might be one of the best interviews I’ve ever watched. Came up with a 100million dollar idea based off of this and already started working on it. Thank you guys 🙏🏽

[@lovedais3920]

The realest founder conversation ever... so amazing cos he talked about the practicality.

[@renaissancemaneric8019]

Nice to see the WGMI media vision start playing out here with actual interviews. Good info.

[@brianjohnson2992]

So true that most users only use a fraction of the features. It doesn’t matter how brilliant we think we are as innovators, “people buy outcomes”. Such a smart interview backed with real-world experience.

[@luwado]

Dude this guy is a gem. Got three full A4 pages of notes after this episode.

[@YUAN_TAO]

One of the most inspirational videos that I have ever watched.... thank you!

[@LianaraBloodway]

Great Video. I recently lost my software engineer job and have been looking into just what was talked above around 1:15. I have the skills to get it done I just struggle to find the right idea! think I need to start asking around see what problems people around me have that I could look to solve :)

[@jacobelfrink1649]

Reddit. Quora, and other forums are a good starting point

[@vitof.4626]

Ha ha, got so much ideas in my head, but cant do them, cause cant code.

[@EnchantedInkAi]

This was very eye opening. I feel like I'm way at the beginning of my journey even though I've spent the last year learning as much as possible about as many topics in the niches of my interest. I'm working through the training in order to understand every aspect of what I know is needed, to build what I have in mind, it's a lot. Thanks so much for all the helpful content, I finally have a better idea of how much I really have to still understand better. Looking forward to learning much more.

[@mthokozisimyende787]

If i had a dollar for every time i head the word "mediakits" during this interview, I'ld be a millionaire too by now Shout out to you young man

[@mthokozisimyende787]

1:12:45 pause and rewatch x3

[@mvthew]

Insanely composed entrepreneur for his age. Great podcast

[@volftsun]

Thanks for the recommendation! I just listened to the podcast and it was very informative. I'm excited to apply what I learned to my own AI SAS project.

[@Greg_Chase]

An 'API' is "Application Programming Interface" *ANALOGY FOR NON-SOFTWARE ENGINEERS* 1) you visit a restaurant and sit at a table 2) a waitress appears because you cannot go into the kitchen and grab food 3) the waitress takes your order and walks to the kitchen and hands the order to the cooking staff 4) you make a run for the kitchen - the waitress grabs you and says "you have to tell ME what you want and I will GET it for you - this is an organized process and we do not give anyone direct access to the food in the kitchen, you have to GO THROUGH ME to get what you want" 5) the cook makes the food 6) the waitress goes to the kitchen, picks up the food, and carries it to you at your table 7) *_the waitress's name is 'API' for short_* 8) "everyone calls me 'the programming interface that our customers have to use to get food - but my nickname is API* 9) your name is "Programmer of an Application that needs stuff that I don't have direct access to, I have to use this API" .

[@eyecandy-gaming]

This had so much value to me. Thanks for sharing the knowledge.

[@GBlunted]

Your content is so dope... Best questions drilling towards the best answers they'll let you pull! Love how you bridge between these wild next level go getters and all the slacker wannabes too scared to ever pull the trigger on actually making changes to their life lol Gotta get used to being able to envision a different life and making it happen and not having to stay on the well worn path you may be on at the moment!

[@avgJoe123]

the value of this podcast is crazy🔥

[@ThatArtsGuySiddhant-tk4jb]

Hey Brett😊 I am following you since you talked about "How lensa app became so successful" and since then I have binge watched every video of your😍. I even have done your bubbles course and currently I'm trying to make my own app. But I'm stuck like where to go now. even if I make an app I don't have any personal brand nor I have money to scale that app on my own. yes I want to have my own buisness one day but currently what I really need is guidance. You on the other hand are among some of those people who is leading this AI space. Therefore is there a way by which I can work for your company. Im learning UI\UX design and bubble right now. Is there a way to get an internship at your company. I really want to work with you. YOU DON'T EVEN HAVE TO PAY ME. I just want to learn from you.😊

[@TheBrettWay]

Join our WGMI Circle community, I host weekly Q&A's so you can come in and ask me anything! edu.wgmimedia.com/join?invitation_token=017d0be2b416826e4eee76f2e532efebd4740942-eb9a4f27-fe24-483b-a16e-3ddad7ef6f34

[@gailius.m]

I literally misclicked on this video, but I couldn't be happier that I did. Thank you for this top quality content 🙏

[@prestonbreedon5752]

Thanks for sharing this. Really great value

[@efexzium]

This is super easy ❤ good advice but im a 7 years of xp software engineer with strong dicipline .I dont think everyone can do it with out xp

[@phurbasherpaco]

I launched my Ai Startup after watching this video which is crazy. Thanks for the motivation guys!!

[@TheBrettWay]

That is awesome!

[@gamar1226]

When I was 17 I quit learning about making money due to pressures from school to finish highschool, go to college and so on. I can say, now at 22 I started again learning about dividend investing and financial analysis to build my way up for a startup. You americans don't know how lucky you are. You can flip burgers and pay someone from india to do your ideas.

[@techgugu3380]

Absolutely brilliant 👌🏾

[@Mehrdadkh87]

25:23 don’t please everyone . 25:57 Better to listen to this guy few times, he is mentioning useful points. New idea it would be awsome if the api , you drag and drop the api calls in your page andrew gazdecki 1:00:20 1:00:42 Nice name Iman 1:02:50 1:12:05

[@UnlockCanadaImmigration]

Your microphone is usually not connected, which can make it difficult to hear you. Nevertheless, you consistently create excellent content.

[@TheBrettWay]

Sorry about that

[@Reliique]

Brett already at 333k jesus, great job

[@trevor_osborn]

So inspiring hearing these young bloods getting after it, hope it inspires more young people to build a better future too. Cheers

[@LovelyHeartLubon]

Interesting and very inspiring podcast 👏

[@-www.chapters.video-]

00:00 Introduction and the importance of understanding the problem and customer 00:51 Starting a SaaS company in 2023 and the value of APIs 01:22 Introduction to the podcast and guest's software company experiences 04:28 Explanation of APIs and their role in software companies 09:08 The Market Timing and Launch of Media Kits 15:10 Identifying the Problem and the Concept of Media Kits 18:12 Building an MVP and validating the idea 19:30 Surveying target audience and collecting feedback 26:56 Building a good product based on customer outcomes 27:31 Optimizing time and decision to fundraise 28:13 Fundraising process and raising capital 32:05 Factors influencing equity distribution in fundraising 34:00 Finding investors and leveraging social media 35:58 Creating FOMO among investors and the various ways to raise money 36:40 The importance of believing in yourself and finding investors who believe in your success 38:00 Balancing risk and opportunity in fundraising 39:00 The power of viral marketing and leveraging social media platforms 44:39 Throwing a launch party and using Product Hunt for exposure 48:53 Strategies for the launch party and leveraging influencers 51:01 Challenges with product adoption and the freemium model 54:12 Transitioning to the micro SaaS phase of life 01:02:42 Building software companies using APIs and no-code tools 01:10:55 Using contextual data to make industry-specific AI products 01:19:22 Creating and moderating a Facebook group for business owners 01:27:18 Identifying applicable advice and taking action 01:34:57 Discussion on personal brand and business separation 01:42:41 Focusing on quality of people over quantity 01:50:59 The importance of surrounding yourself with like-minded individuals and building a network 01:58:53 Valuable insights and nuggets on building a successful SAS platform

[@MrTam555]

😊😊

[@KosherPlug]

So much value, great episode! 🔥

[@MetaPixArt]

I’m defo someone who takes action and you accidentally gave me my answer as I’ve stuck with scaling cos of my website builder 🤢 so ima go bubble

[@SamTKat]

i loved the 120 min ... very rich information

[@TaigiTWeseFormosanDiplomat]

Ohh I see that the shadow of dairy of a CEO

[@mikensonmesidor9114]

I'm doing exactly what u guys are talking about...

[@techgugu3380]

Thank you so much

[@SteveKalinda]

I AM GOING TO GO FOR IT - 1:12:01 - Thank you Brett

[@salmasaad198]

Did you start doing it? If so, how is it so far?

[@danieljones311287]

Who is Emon? I can’t find him

[@TheBrettWay]

www.youtube.com/@ImanGadzhi

[@Marsh1983]

Saying that its so simple and easy making no code saas and now is the best time to be involved, but then saying not to start it as your first business. So what do I start first??

[@lawncaretoamillion]

Matt how can I get a call with you. Came from the clinkfunnels world and then into the contractor space

[@boot-strapper]

I can write the code. It's just hard to find the problems to solve.

[@NateOBrien]

Proud of my cousin. He is one of the smartest people that I know

[@TalkingDonkeyz]

da fuck were they feeding you

[@rag660]

been following both of you since 2017, this discovery of you two being cousins is a pleasant surprise lmao!

[@viv2323]

Do you work together?

[@kiwifrenchie6036]

wow cant believe he is your cousin

[@Elite_Employee]

He’s actually my son I’m proud to have had the opportunity to raise him

[@iseulhangul3308]

creating a different source of income in these difficult times is the best thing to do. Not only does it guarantee profits, it also helps you plan and save for future expenses. It can be quite difficult to make an investment without sound knowledge or guidance, which is why it is advisable to work with an investment advisor.

[@lincolnburrows7392]

I have been hearing about expert Mrs Debbie J Smith and her genius mind in the crypt0 market please how do you earn such good amount?

[@anthonycasper9755]

Does anyone here knows how to contact Mrs Debbie J Smith? thank you.

[@hyuncho1231]

@DebbieJSmith1

[@FredericoLisboa]

Oh my God you guys are talking about her, I'm so happy today, and I'm saying this form my heart that she is the realest most amazing person I have ever known

[@anzhela4521]

I'm wow, amazing to see others trading with Mrs Debbie J Smith I am cqurrently on my third trade with her and my portfolio increase to tremendously all thanks to her

[@LesterDiaz]

Loving this podcast. I’m in the middle of developing my SaaS platform, using no code and outsourcing everything. It’s easier than ever, but it still takes work and obstacles will come up, not everything will work exactly as you imagine it.

[@TheBrettWay]

Make sure to join our WGMI Circle community, if you have any questions post in 'Bubble Questions' and our devs can help you edu.wgmimedia.com/join?invitation_token=017d0be2b416826e4eee76f2e532efebd4740942-eb9a4f27-fe24-483b-a16e-3ddad7ef6f34

[@CamsCozyCorner]

I'm a bit confused, what do you mean SaaS platform without using code? What's your service developed with if not code lol?

[@noorsheikh7803]

I am an SWE with over 10 years of experience. Let me know if you would to have a tech co-founder on your side. Two hands better then one 😉

[@MyWatermelonz]

​@@CamsCozyCornerbasically they have platforms where people who can't code can act like they do and make basic apps and services with a couple of drag and drop features. Most of these software services end up being copy pasted clones of other services out there due to the limitations of no code. Basically it works the best when you have connections from your family or elsewhere where they can give you money or exposure to use your service vs the 1000 other ones.

[@CamsCozyCorner]

@@MyWatermelonz ahh that 'model' makes sense then. thank you for the kind explanation, something about this seems deeply fishy to me.

[@notmarcusant]

You know, sometimes success feels so foreign and far away but hearing the way Keenan is able to so simply break down his processes and explain the core ideas of what he did and why it worked gives me inspiration and makes me think success isn’t as far away as I thought it was.

[@almakay01]

As an actual programmer who has used the tools you guys speak of I can say you’re definitely selling pipe dreams for most people and obviously your own courses. If it were easy everyone would be doing it.

[@Jonathan-ih9sm]

yes you need to know how to code i don't know what these people are thinking.

[@heikorudi6105]

they say "no code", when it's LOW code.

[@Jonathan-ih9sm]

@@heikorudi6105 yeah you don’t have to be some 10x developer but you have to know how the code works and be able to piece it together

[@user-ee1fn4vt8b]

My thoughts exactly. So much "magic" in these simple business plans.

[@jacobelfrink1649]

Y'all spending real life time... that you'll never get back..commenting BS like this instead of watching a KZbin tutorial to learn the basics of python or how to actually connect apis and make something shake

[@MasculinismTV]

as a senior software engineer, this is ridiculous, probably even straight up bullshit. doubt the influencer interviewed is much of a programmer too

[@intfamous4001]

Yep definitely some bullshit

[@rasta-topolovac]

This is by far the best podcast on this topic I've listened to so far. This is how it goes when starting a digital product. That's how a person that DID build 🔨 software products speaks… not like 95% of other KZbinrs

[@BlancCarbone]

I’m a 35yo IT consultant, and I’m absolutely amazed by the quality of this conversation. I have taken a lot of notes and will try several things based on that. See you the other side :)

[@thinklet7]

how has it been brother ?

[@oratval]

Only a few min in, so I'm not sure if he mentioned this but relying on APIs for your business can be very risky. You're basically relying on the companies good will to keep the API available, but once they start charging a shit ton of money like Reddit did, product like Apollo, Relay, etc go down the drain. I'm assuming he talks about this later on lol but that's why if you're planning on implementing LLMs open source is the way to go😤

[@jessebusma5339]

My boy did not just call an API a data structure…

[@J-hx7mu]

lots of mentions and references to "Emon". I don't know if I spelt this right. Who are they ? What is their channel(s) ?

[@adirnoyman2231]

So is saying he didn’t need to code, but he hired engineers so they would code for him…ammm…what?!?! 🤷‍♂️🤨

[@sarangbhirad]

I started building my first AI SAAS a month back and can't believe I am almost there with my first ever product. This episode was a great push 💯🙌🏻

[@Missingnin]

update?

[@proximEZ]

How do you find a new group of friends that compliments your new mindset and encourages you to be successful? I feel like a lot of the problems people come across is that they want to be successful, but they fail to find a new community that they can bounce ideas off of

[@alexBaldman]

For real

[@jss_developer1432]

Let’s bounce ideas then … someone create a slack channel or discord or something ??

[@jss_developer1432]

You got over 5 coments bro. Make a channel somewhere and share it . Ide be down to join.

[@proximEZ]

@@jss_developer1432 I swear I never get notifications for youtube. I thought about it, however, I joined a few discord channels and it's never as I expected it. Everyone is super busy doing their thing or no one is doing anything, so it doesn't really get you to really do much participation and sharing

[@Don_Dries]

Everyone can start a tech company guys! 2 min's later I was spending 18k/month on salaries out of pocket from the mere couple hundred grand i had laying around... No biggie

[@reidmoto]

@Brett and @Kieran, that was the best two hours of content I've heard in a long time! You two are like marketing and business savants like Mozart and Beethoven were in their day for music. Brett, your podcast/YT vids are #1 in my world and I follow a lot of people. The reason is that you always give such HUGE value, ask all the right questions that I'd want to ask, and the way you conduct the conversations literally gives us a blueprint we can take action on. I like your shows better than My First Millions, Tim Ferris, Alex H., and the dozen or so more that I make a habit of keeping up with their content. Keep up the great work and thank you for doing it!!

[@adultingisthehardest]

I usually like some of your videos, but please stop publishing misinformation. An API is NOT a "data structures that a company will make public to their own platform" A quick google search will let you know that this is incorrect. This entire video is full of misinformation. You cannot say that it is simple and you don't need to know how to code and then proceeds to spent about 20k per month on 2 engineers and a designer. Jokes.

[@DannonBrock]

Shut up omg 😂 ha I’m sitting here watching thinking and coming up with my own idea here I am in the Landscaping world and have been working over this idea for years and you guys just spelled out the game plan for me like I can’t wait to get home and get on bubble and then you guys literally say “you could start something in Arizona about artificial turf or cutting grass” I have never been spoken to so directly in a podcast than this I appreciate you guys this conversation has been monumental and I will keep you guys updated on my software adventure but you were so close to just spitting my idea on a whim it was funny again thanks guys

[@heikorudi6105]

Freelancer -> Productized Service -> Software -> Retirement (skip the agency 😆)

[@neikun2777]

I'm not even half way this podcast and I've received so much value from this conversation, Kieran is great and really inspirational. Keep up the good work Brett.

[@RR-et6zp]

read more, start doing kinobody ,raed the unplugged alpha by richard cooper and the alamanck of naval raviknay by eric jorgvensen

[@HiddenHistoryYT]

This is super inspiring. Absolutely loving the diversity in content that you are giving us these days!

[@HSiddiqui99]

This podcast is so valuable. One insight I found interesting is that Kieran already had a cash flowing agency business before building his SaaS company… guess I should focus on building around a 10k/month profit income stream before getting into the SaaS game… Thanks Brett for this podcast!

[@jacobelfrink1649]

Man I really really hope you're joking

[@PopGhost]

I feel so behind watching this podcast lol... I'm 33 and building an AI startup using ChatGPT's api after working in software for 6 years and sales for 14. I truly wish I could go back in time and try again.

[@razisyed9481]

Hey it’s never too late and 33 is young! Comparison is the thief of joy

[@cheskasarausad]

Watched this from start to finish, I had so many takeaways. Also appreciate that there were no disruptive ads in the middle of it to take the focus away from what you both had to say. More power to both of you!

[@mthokozisimyende787]

1:12:04 IF I WERE TO START A BOOTSTRAP SaaS COMPANY FOR THE VERY FIRST TIME IN 2023

[@keegan8176]

This was super valuable and he had great insights, but I was curious to know the whole time how this guy is so well connected?

[@George-rm7yw]

Love how Kieran comes across as very humble. Great and informative interview. Kudos for passing on some inspiration.

[@ToddleTales1]

Some productive criticism. You ask good questions have a kind presence on camera. Please stop interrupting and adding extra noise. He is the content please let him share his advise uninterrupted.

[@ymvtech]

How was he meant to get the conversation flowing then? People just find problem in everything. So annoying. Brett is a great interviewer and this is coming from a seasoned UX Researcher who has done several interviews with users and stakeholders in private and public (Gov.UK) organisations.

[@alexaa928]

0:24: 💼 Building software without deep understanding of the problem or customer puts you at a disadvantage compared to competitors. 24:42: 💡 Early adopters prioritize core functionality and are not interested in additional features. 49:28: 📊 The speaker discusses the initial growth and struggles of a product launch, including the flatlining of signups and the importance of paid upgrades. 1:14:26: 💡 The speaker emphasizes the importance of taking action and applying the information found on the internet. 1:39:11: 🔄 The speaker went through a period of self-discovery and wanted to redefine their personal and professional identity. Recap by Tammy AI

[@lilytea3]

I can learn so much better about the content thanks to the main points you gave. Thank you Tammy AI!

[@nX-]

People who buy this type of business most likely do not understand nothing about software. Building your business around APIs is good to make some money, but long term it is not a good business. Because you pretty much don't have any leverage, and your business can be shutdown in a day if the APIs are shutdown.

[@SuperOxygenTV]

In. Game on. This is one of the most inspirational videos I've seen in years that works perfectly with my skill set. Will check back with you in 6 months and let you know what I've done or I'm doing. And Brett, great questions to lead Kieran down a path that gives us great insight into how to build a SAAS bizz. Well done. Cheers to the both of you.

[@rins6126]

So how's it going?

[@oakleyorbit]

I work as a software engineer and to build anything using code is hard and takes a lot of time especially when using cloud services that is an insane expense. So if you’re thinking of starting a saas company with no code make sure you at least understand API’s and logic because no offense to this guy he makes it sound a little to simple. He is a do guy meaning he has a business mindset and see’s the outcomes early on.

[@NDfan369]

The first minute of your video was so good man. I know you spend a lot of time getting the editing right, and this one was perfect. Getting the audience stoked for this episode

[@TheBrettWay]

My heart and soul goes into the intros haha i appreciate the appreciation brotha!

[@LayaPublic]

The world has gone mad! No customers, no sales, and no t even a product, 20 yrs old kid , and $$ raised?

[@artifindr]

The stuff I learned from this video is massively changing how my brain is wired. Thank you!

[@nooalovern]

Made a bit over a million $ with a platform I founded and coded in a single year that was initially something completely different. So I have to 9000% disagree with your entire premise. Other than that, didn't watch the video. Good luck. Edit: Decided to watch the video (somewhat). Pretty good stuff. People often think that you need to reinvent the wheel and work hard to make money, when in fact it's often the opposite. I like the hustles (that's honestly what they are) you guys went through and how you openly explain them. Edit 2: Viewed the most watched part and feel stupid for sounding so pretentious in the first paragraph, lol

[@tubopedia]

Wisdom beyond his years, this is pretty wild. I would bet on this guy 10/10 times

[@nesrinemly1538]

this is the best and the most valuable thing i ve ever heard on this plateforme ,rlly appreciate the infos you guys gave us 🙏🙏goodluck brett in making more of this great podcasts

[@zaczourbang4454]

Always a banger 🔥 Some advice, tell your editor to equalize the audio. Your voice was a lot quieter than Kieran’s and it hurt my ears while listening in the car. Takes 2 seconds, makes a world of difference. Keep up the amazing content! Your channel is a goldmine.

[@DejayClayton]

"We want to get into the nitty gritty of exactly how successfully businesses work" does not reconcile with "we can't tell you how much a service with 10,000 users was sold for"

[@tankevurpa]

We always hear about the successes... but never about the millions of people trying and failing, and never reaching success. And not because they arent trying hard enough, or are unskilled. You simply need luck. MOSTLY luck.

[@tiffanyonwudinanti]

Value at: 19:50 where he talks about MVP and Figma is gold! 22:20 talking about customer surveying!

[@Flips4Miles]

My dawg Kieran

[@novtales]

"99% wouldn't do anything"... I will come back to comment my SAAS website here after i get it done.

[@kmorality]

My biggest thought before watching this : The hook involves getting into language model implementation for existing models. Create the market.

[@mikeh270]

Anyone reading: How do you validate your idea with potential customers without someone else stealing/copying or even patenting your idea ???

[@user-hb9xy9wq3g]

I don’t know who Kieran is but I absolutely love this guy. This podcast is so valuable and so inspiring, Kieran is absolutely an amazing guy, would definitely be a great consultant lol

[@waynelast1685]

I’m confused… he says it was so easy but had to pay $18k per month to get it off the ground? That doesn’t sound easy.

[@competitiveprogramming7766]

This guy is too genius

[@kubanaid5960]

I dont quite catch how they build that CRM with general dashbord data for the reporting agency.

[@graysondavis9803]

So would you recommend trying to start a software company or start an agency to learn how to grow companies and then build a SaaS?

[@miladsultanian]

Fire! I was hoping to hear what steps he took after finding his idea, how to hire developers or actually build the software.

[@danielstoicamusic]

1:12:04. You're welcome.

[@carhub8530]

If anyone like to start saas company?I definily like to join for you.I am a software engineer 😊

[@GermanLazarev]

Brett you have a littlebit of elon musk you crazy and make good podcast😎

[@salmasaad198]

1:12:05 when you say collect "industry contextual data" how can we even get that? is it even legal or available?

[@53strat55]

Watching this after I got some knowledge of coding and using APi's now.