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The rebranded and redesigned CVS Health app is live, and Tony Ambrozie, chief digital and technology officer, Pharmacy & Consumer Wellness, outlines its enhancements.
• Tony discusses how the goal of the app is to be “the center of our customer’s interactions with us,” from giving caregivers access to their family’s prescriptions to delivering an excellent omnichannel experience to customers.
• The enhanced app gives users the ability to manage all of their prescriptions - CVS Pharmacy, CVS Caremark mail order and CVS Specialty - in one place, and it supports a seamless pick-up experience at CVS Pharmacy locations.
• Tony highlights one of his team’s in-store innovations, the smart lockers, which are live in three New York City stores and give verified and trusted ExtraCare customers the ability to open in-store locked cabinets with the CVS Health app.
• In 2025 and beyond, the Digital, Data, Analytics & Technology team will continue making enhancements to the CVS Health app and incorporating artificial intelligence-based experiences, such as natural-language chat capabilities, Tony says.