Henkel Harnesses AI for Enhanced Efficiency and Global Impact

Henkel is improving its trade promotion and forecasting with the power of generative AI in SAP Analytics Cloud: www.sap.com/as..., a consumer packaged goods and adhesive technologies powerhouse leverages SAP Business AI and data-driven capabilities to enhance its operations. With nearly 150 years of innovation, AI opens the door to build on that legacy and enhance resiliency across its value chain, significantly reducing planning process times and enabling far more efficient global campaigns.
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