Hennessy X.O from 'Drive' Director Nicolas Refn

‘Drive’ and ‘Bronson’ director Nicolas Winding Refn reimagines a cognac how-to guide for Hennessy in this new campaign for the cognac house's classic drink. Scored by composer and Red Hot Chili Peppers collaborator Cliff Martinez. See the full feature here: www.nowness.co....
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[@moeezS]

Refn is a master of imagery, and Cliff Martinez proves once again to be my favourite composer of this generation.

[@chris-hayes]

one of those youtube ads that you can skip after 5s, but you're so mesmerized by it that you watch the whole thing, then look it up and watch it again. amazing photography going on here, each scene is is super unique, sophisticated, and interesting never allowing the viewer's eye to tire or stray. very well done. the only other ad that I've had this type of experience would be the Volvo truck commercial featuring Enya's "Only Time" and Van Damme. it's funny you can make an at length ad that doesn't give you any reason to buy the product, but the experience of watching the ad was so enjoyable that you remember the product just because you remember it as the product with that amazing ad. hey if you want to communicate to an audience that your product will give an enjoyable experience that they won't forget than give them an ad that gives an enjoyable experience that they won't forget.

[@carlhamptonjr5752]

lol that's exactly what happened to me too

[@cherrybomb91]

+orangecode spot on, man.

[@Sgt_Peppe1999]

hell yeah ^^

[@MaxJigga]

+Carl Hampton Jr Isn't Carl's Jr another brand of alcohol? Or was that the pun you intended?

[@carlhamptonjr5752]

***** it's my name. No pun.

[@retiresatisfied]

This is my favorite commercial of recent memory. Can't really call it a commercial. This is just amazing art.

[@gavinclulee6044]

I never watch ads anymore, I absolutely hate the bloody things. With this one, it compelled me to watch it through. Music that enchants, visuals that delight and tantalize the imagination. I have a really strong emotional connection developed from this ad. This ad is so good, I can see a sci-fi like dystopian series built around this, however I feel at the same time that nothing will ever match this masterpiece.

[@DirtyDizen]

I'm giving you a bottle of X.O to tell you how i feel

[@Sgt_Peppe1999]

Kavinsky

[@brotherx5743]

Scared

[@rtharmon454]

I shit my pants when I saw this commercial on TV. badass! looks like a movie

[@TheEndofThis]

that's the coolest fucking ad ive ever seen for alcohol lol. sure, I'll take a shot. You got Molly too right?

[@olivetommme]

A wonderful piece of art for an ad, but...Kenneth Anger feeling ?

[@BlackParrotSF]

Yep, like "Drive".

[@troyshen5715]

this bruh needs to do more work with commercials

[@drevilatwork]

Beautiful commercial. .. but it SOOOOO reminds me of TRON LEGACY! !!

[@arashnazerpour2902]

+drevilatwork You nailed it. Surprised no one mentioned this. Cliff Martinez definitely was influenced by Daft Punk here.

[@technosworld2]

+drevilatwork I was listening to the TRON:Legacy soundtrack here on youtube when this ad came on...then I was thinking "that's a new song I hadn't heard before" then checked the video of it....crazy

[@MrAjay3234]

drevilatwork or Inception

[@JohnSmith-gj6uk]

Feels like the magician is under the work,best commercial ever

[@bijukatrin4965]

Так завораживающе красиво от картинки до музыкального сопровождения!

[@danielepolenta3532]

OK THIS IS AMAZING

[@AlexVader90]

Brillant and amazing

[@vernondent4781]

Very artistic...interesting style, skillfully designed and shot, and yes, I see the esoteric imagery, and I think it's fascinating.

[@gogogaga3974]

SCORPIO RISING LUCIRISING?

[@rolandharris2706]

astonishing

[@proksy24]

Wait what's the background song

[@carlhamptonjr5752]

just downloaded it myself. it's by Cliff Martinez - Each Drop Is An Odesey

[@proksy24]

Ok thanks

[@BlackParrotSF]

+ORIONGAMING24 it's from the movie Only God Forgives; both, ad and film, were directed by Nicolas Winding Refn.

[@Odesou]

Nicolas Winding Refn said : “If you watch the film multiple times there’s a secret you might be able to see,” . “That’s the fun part, it will take a bit of time but you will find it''. Did anyone figure it out (cos i didn''t) ?

[@historia_tego_swetra]

+Odesou nope(((

[@pacianoraymundo4932]

I did, this commercial spot is all Illuminati starting for the sun in the middle of the eye; this isn't new though, I remember a picture in the seventies in which the wrapping paper formed a dog in one of this Hennessey ads but I would say in my humble opinion that people see what they want to see and that's OK with me...

[@hongry-life]

@@pacianoraymundo4932Plus the current transvestite push and more stuff.

[@aristonem5517]

ABSOLUTELY STUNNING!!!!!!!!!!!!!!!!

[@FaustoTG]

Totally!!!

[@VerThoma]

Gorgeous!!

[@spoileralertrecap]

Will we break the firmament.. will the sprites rain down..

Dude its a cognac not an adrenochrome

[@BandarAbbas100]

at 0:59 it shows the eye in hand as a mockery to Jesus Christ instead of the nail wound

[@hongry-life]

Well, also Arabs and Middle East (Israel also maybe as I read recently) has that hand symbol, to ward of evil I think, and maybe Indian/Hindu people (from India not USA) have it too. It is called the 'hamsa' or 'eye of Fatima'. en.wikipedia. org/wiki/Hamsa "Khamsah is an Arabic word that means "five", but also "the five fingers of the hand" Maybe it also has to do with the V hand sign that all celebrities warp as their greeting. Roman five? Victory? Peace/peas?

[@HowardMenken91]

Art

[@ekingmasterpuppets]

Sounds like Tron Legacy visuals a notch below Only God Forgives.

[@stephano019]

AMAZING!

[@chnckgz]

i want drink this sound

[@qi123qwe]

A perfected commercial! It's visual art startles the eye, the music the ears, and speaks not, but visually to occult symbolism. The conspiracy theorist will go insane. Amazing marketing!

[@lordliganear6174]

I know! It may well be 'illuminati' inspired but it was done yo have the desired marketing effect! Ad only released on youtube,draw in tte conspiracy theory moths to the flame! Correct! Marketing genius!

[@hung9839]

It was gorgeous XD

[@IAmBraindead98]

Refn's new film "The Neon Demon" just dropped its first trailer, and I'm a bit worried that it looks like a one giant commercial... I mean, he's mainly done adverts since his flop "Only God Forgives" (which I liked), it's just I'm not hoping that he's going style over substance again... But I am excited for "The Neon Demon" for its entire female-lead story, which is technically a first for Refn...

[@hongry-life]

Did you see his earlier films? Not bad. Haven't seen the Neon one, I liked all others so far.

[@hongry-life]

Interesting that Neon has Neo (meaning 'new') in it.

[@spacez8980]

What is the name of the song? plis Como se llama la cancion? por favor

[@saruo46]

なんて曲なのかな？知りたい

[@Vasya_Virgos]

I like it!!!)

[@francoisma3673]

Don Draper like this !

[@keyd99]

Cool Video well done!

[@atlasrust8657]

Wow strong one eye symbolism

[@ricardom.6571]

i like tha music

[@carlhamptonjr5752]

Cliff Martinez - Each Drop Is An Odesey

[@mckennabond5926]

does anyone know the background music/soundtrack ???

[@micholimon]

it's cliff martinez, that's all i know ..

[@AntiEstablishmentRhetorician]

What do they put in Hennessy?!?!

[@beardkun3366]

Fcking ad always pops out and u cannot skip it

[@MrArtem1305]

Was eine geile Werbung!!!!!!!

[@monikamagdalena]

awesome commercial!

[@hongry-life]

Also watch the commercial about Auguste Piccard.

[@crabcakes4194]

Once you try XO you won’t go back to vs or vsop

[@SimoneMercuri0]

Save the world (Mr. Robot OST) if you want a "modern" version :-) ...you're welocme ;-)

[@mariannejasmijn8656]

I think I'll just have a beer.

[@jonathanslusarczyk1295]

What song is this?

[@adriancaragea9769]

+Jonathan Slusarczyk Cliff Martinez - Wanna Fight (from the movie "Only God Forgives")

[@DJNicShogun]

PLEASE I NEED THIS IN ME I COULD DOWN 5 BOTTLES

[@TomilloAmado]

sounds like TRON

[@renemiranda6762]

am I the only person that feels like this is demonic and I'm not even that guy lol

[@D4MI0N]

+Rene Miranda you should start being that guy because this shit is everywhere right now. Once you start to see you can't un-see! Skull and Bones or Death Machine at 0:48, possibly the word SEX disappearing from over Lucifers shoulder at 1:28, his hexagonal shaped pupils, and the whole transgender/androgyny thing! Just to name a few!

[@slipvayne1944]

+Damion Bragdon don't forget the hand with one eye they call it hand gesture or seeing eye or what whatever they call that shit.

[@D4MI0N]

+Slip Vayne I can explain this whole video, but it would take a while and most won't understand it! But, here's a taste!!! It's the all seeing eye of the Watchers/Lucifer/Horus. The man looking in the mirrors is Azazel, leader of the Watchers/Fallen. Azazel taught women to paint their faces, and men the art of working metals! it will click when you watch it again. "And the Spirit of God was hovering over the face of the waters", and when he "Said" those "SWEET NOTES", he created life! (just from the frequency of his voice) Welcome to the Luciferian Creation Story!!! That's all I'm saying for now, besides.......... Wake Up People!

[@D4MI0N]

+Slip Vayne And even if most of these ignorant propagandist who think this is "BRILLIANT" and "BEAUTIFUL", can't see the esoteric nature of this, they should have at least noticed that the women in this commercial were....SUFFERING!!!!! Fucking Jackasses!!!

[@JD-dc2jb]

That's awesome. And what about the symbol on the back of the guys jacket? At one point it's like a woman is sitting in a furnace of that symbol too

[@drevilatwork]

Okaaaaaay , ok ... i'l try a bottle... just nit set on the flavor yet...

[@SuperWasweissichdenn]

costs about 150$ a bottle but its worth the money.

[@monsoon1414]

song please

[@carlhamptonjr5752]

Cliff Martinez - Each Drop Is An Odesey

[@monsoon1414]

+Carl Hampton Jr Thanks sir.

[@Livingincharlotteqc]

Illuminati

[@brotherx5743]

confirmed

[@lordliganear6174]

I don't even drink and this ad continues to mesmerize me!

[@brotherx5743]

Lord Liganear illuminati my freind

[@nikoncheak7373]

轩尼诗这广告拍的太大气了，

[@se7enz869]

屌

[@tropicthunder131]

Overpriced and over boise'd. Drink Armagnac instead...

[@MegaBrandon3]

this is demonic and evil commercial.please wake up!

[@rodich75]

All demons are smiling)

[@TPNST]

Not bad but why satanic?

[@olufemi8058]

demonic satanic commercial

[@pdbabe]

that was satanic , promoting Horus , Azazel, transgender ism.

[@MrAjay3234]

Who's music is playing?? Hans Zimmer???

[@SimoneMercuri0]

Cliff Martinez

[@andresgajardo9273]

It’s so sad that Nic is going to focus primarily on diversity and inclusivity rather than on good filmmaking from now on. At least he got to make several good films.