Here's What Pepsi Logo ACTUALLY Means...

Later this year in 2023, Pepsi are set to unveil a brand new logo design that has been hailed as a redemption of the brand's image after the previous logo disaster. The new Pepsi logo redesign has taken the world by storm, with many applauding the innovative approach to modernizing the brand while staying true to its retro roots.
The Pepsi logo has undergone several changes over the years, but the new Pepsi logo stands out as a unique, refreshing, and retro design. The design team focused on doing away with simplicity, while also maintaining the classic elements that have made the Pepsi brand so recognizable. The new Pepsi logo is bolder, more refined, and sophisticated, with a playful twist that captures the brand's essence.
The new Pepsi logo is part of a broader rebranding effort by PepsiCo to revamp its product lines, messaging, and packaging. The Pepsi brand has always been synonymous with fun, excitement, and innovation, and the new logo design reflects this. The new Pepsi logo 2023 embodies the spirit of the brand, and it has already been well-received by fans of the brand around the world.
Also we take a look at some secret leaked documents and files, that relate to the previous logo design, and how a design agency actually came to their design decision. It's quite a wild ride!
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[@SatoriGraphics]

If you liked this kind of video, give it a 'like' to let me and the pesky YT algo know what's up. Enjoy your weekend

[@Peter-yo2wm]

This logo gives me “vintage gas station” vibes. I’ve noticed this vintage/nostalgic design trend become more prevalent, and I think it’s definitely going to take over soon

[@SatoriGraphics]

Yeah it probably will do

[@toussaintlouverture9666]

@@SatoriGraphics this brings back the retro feel. I still have plastic pepsi crates of 12 from the 80s and some Miranda glass bottles of 1 litres from the 80s/90s. I can't wait to see this new logo everywhere

[@IdentifiantE.S]

Hello from France 🇫🇷🙋🏻‍♂️ ! Have all a really good day 🙂

[@SatoriGraphics]

Right back at you Evann

[@Borges249]

I Love France, may there be peace

[@IdentifiantE.S]

@@Borges249 😀

[@AdamariMedia]

Pepsi colors 👋

[@JLGAMER363]

Thank you

[@HBrooks]

more branding videos would be good. thanks for your content! i wonder if they tried it with the logotype curving to match the white band across the center, instead of just horizontal text. same whitespace, but warped text.

[@raziel88]

I like the new design a million times more than the old one. I’m personally a brand identity designer that for the most part, designs minimalistic logos etc. However, I’ve recently noticed I don’t really like the minimalistic design everywhere. Don’t get me wrong, I love the minimalism, however it doesn’t need to be everywhere. Brands need to convey what they stand for. Minimalism usually is very calm, futuristic in some cases, silent etc. But not everything is silent, calm etc. A sugary drink should be energetic, which is what they’ve conveyed now. I’m happy companies are starting to recognise that now.

[@mello1016]

The new one looks ugly, the previous has vastly more elegance. A matter of taste I suppose

[@wum8880]

@@mello1016 totally agree, the new one just looks ugly and unbrandable. Nostalgia isn’t that strong, they should’ve identified the logo with a graphic or icon. They just went backwards?

[@JxT1957]

Glad to see they are bringing back the old 1969 looking logo. it looks so much better imo. i never liked the new blue can either, i liked when it was red,white and blue.

[@Mark-md4wv]

Like seriously, the logo went from good to awesome and mind-blowing 🔥💯 Love the new logo. Tom could you do a review on Nokia's new logo.

[@SatoriGraphics]

thanks for the suggestion!

[@Keithen]

I've only heard 2 takes now of designers who hate the 2008 rebrand. I've always liked it, and thought they've done some great marketing with it over the last 15 years. I've always hated the typeface.

[@SatoriGraphics]

if it was so great then why change it? You can look online for many more takes of the distaste of it. Not difficult to find

[@yeah-gdesignstudio8014]

​@@SatoriGraphics Why change it - because it's Pepsi, they regularly make a rebrand and I'd bet it's part of their overall marketing strategy of being "the second" on the market after Coca-Cola. With rebrands happening every couple of years one thing is certain - people will talk about it and every single time consumers will be running into stores to buy the bottle "with the new logo" out of curiosity or just to brag, especially kids (notice that CC never changed theor logo because they don't need that kind of tactic, yet Pepsi did it how many times at this point). Naturally this is not backed by anything but if I would try to find some reason behind it that could be one of the possible reasons, it's not driven by design at all, it's really marketing being in charge of branding here.

[@jasmarr]

This looks great!💯

[@yasrikfareed1681]

Nice explain

[@magentahoward]

My godfather was on the team for this rebrand and we had to keep it hush hush since he was assigned to it.

[@SatoriGraphics]

That's really cool, thanks for sharing 👍

[@boredwithadhd]

I wonder if by the 2030s it'll be like the 2000s again with 3D detailed design? Will frutiger aero make a return????

[@SELFF]

I noticed Microsoft showing off their retro logo on Twitter as well. You are correct

[@DrEvilMiniMi374]

Just yesterday we talked how bad Pepsi logo redesign was and they really should go back to retro 😀 this is so cool 💥💯👍😎

[@SatoriGraphics]

Thanks for the insight 👍

[@DrEvilMiniMi374]

Dont quite get te "p" .... would have done it differently but overall this 👍

[@prodbyEdwardX]

i love the old pepsi logo, cant wait for the new one

[@toonman361]

That capital P in the new font is oddly designed. I like the blue and red trademark but the logotype has me wincing. You might want to check out an article in the late 1980s "How" magazine on how Coca Cola incorporated the swish into the letters. I remember that article even now, 35 years later.

[@Ah_Rocky]

Informative as always ✨

[@dttttt]

Nostalgia is why 70s and 80s bands are filling stadiums with concerts. Boomers and Gen X relive their youth. I see some Gen Z trends looking like things we wore in college in the 80s, nostalgia for those who weren't there. Depends who Pepsi is appealing to.

[@SatoriGraphics]

yeah it's a big one, nostalgia

[@andrewgurney6019]

Nostalgia/Retro is all well and good but dates incredibly quickly.

[@SatoriGraphics]

That's a very good point

[@andrewgurney6019]

@@SatoriGraphics The Automobile industry is very guilty, Beetle,Mini and Fiat 500, all did not age well

[@AMan-xy3lx]

anyone know the song at the end of the video?

[@tinfoildesign]

Pizza Hut also recently went back to an old version of their logo that they where using in the 70-80s.

[@SatoriGraphics]

nice catch, thanks for mentioning it

[@blenderblender792]

Being a type 2 diabetic myself I make a 2/3 club soda, 1/3 diet Pepsi. That dilutes it enough to not trigger sugar on my tongue. Very refreshing.

[@SatoriGraphics]

The issue with artificial sweeteners is that the body still thinks its sugar, so it produce insulin. However because there isn't any real sugar for it to work with, you end up in a tricky situation

[@mauricewheeler3911]

I definitely like the bolder direction is brand is taking. However, I'm less than thrilled with the idea that they're going be using less sugar on regular Pepsi. The reason I prefer Pepsi over Coke is due to Pepsi's sweeter taste.

[@kotok2]

The worst problem of pepsi is not the logo but the taste, it became like a soap (

[@mr.critic]

Less sugar= less costs. Prices go up= more profit 🤣🤣brilliant

[@SatoriGraphics]

genius

[@stefanmatthiascorneliusgla5262]

I don't know if Pepsi started this nostalgia trend in logo design. Burger King changed their logo a few years ago back to a vintage version of itself.

[@SatoriGraphics]

nice find 👍

[@nakdickson]

Could you create a page to critique design of your followers?

[@SatoriGraphics]

I've tried that before and it didn't work well. However you can try the free Discord linked in my descriptions

[@chrisdigitalartist]

I have noticed Pizza Hut first went back to their classic logo, then Burger King and even the Lifetime channel logo looks like their mid-90s logo. I love looking at different logos on logopedia and seeing the evolution of them all. I love the new PEPSI 2023 logo! It is retro, bold, confident and kind of quirky font that brings the fun back into it. The 2008 logo looks too corporate.

[@toussaintlouverture9666]

Agreed by far, only the pepsi brand look like something of deja vu, especially in 1970s pepsi light commercial, but the clumsy actual logo from 2008 is not appealing. I remember when I first saw it, I was like wtf is that logo??? Let's be honest, the 2000s was a horrible era for redesigning logos. Therefore I'm glad pepsi is going back to it's roots because that logo brings back childhood memories

[@chrisdigitalartist]

@toussaintlouverture9666 Yes! Pr for my childhood in the 90s, a lot of logos, particularly TV Channel logos were so fun and creative! Now there are some darn right ugly ones. Like the Sy Fy channel. Lol

[@toussaintlouverture9666]

@@chrisdigitalartist yep. They replaced all the trending logos of the 90s , to replace them by dull and boring logos. I'm glad the retro design is taking over. The way PepsiCo redesigned the Mirinda logo was definitely a good start, if only they could bring back the old 80s 7up logo

[@SparkzEnt]

Burger King's was a modernized version of the classic burger logo taking cues from the classic verison and its 1994 revision. Nickelodeon has actually done the same recently, bringing back the Splat in a modernized form as part of their recent brand refresh while still retaining the 2009 wordmark logo

[@bySterling]

I’ve been waiting for years for FORD to finally modernize their logo. Seriously, absolutely works against their car designs of the last few decades.

[@ShekharKumar-jh3uc]

Am I weird for liking the "fat dude" logo?

[@SatoriGraphics]

no not at all

[@MisterAutist]

That 2008 document is horribly pretentious. I never liked the 08-23 logo when it came out, so I'm super glad it's finally getting changed

[@SatoriGraphics]

Lol its a one of a kind document that's for sure

[@fueroxamino9430]

can you share with us the leaked doc ?

[@SatoriGraphics]

Google search for it 👍

[@glassowlie]

Arnell Group also made the failed Tropicana rebrand.

[@flytetime7637]

The new logo looks OK but I wonder if this will affect sales either way? Unless the logo is awful, and I don't think the previous one was, will 99% of customers care because the brand is so established and I guess their only rival is Coca Cola. A enjoyable watch either way.

[@toussaintlouverture9666]

Coca cola taste is crap

[@TheMrPeteChannel]

That 2008 logo blew. This is much better.

[@wum8880]

Feels like this is gonna be a flop, nostalgia doesn’t fit in professionalism

[@wum8880]

@JohnConnor1984 I didn’t say that logo was good but Im saying this logo is a step backwards

[@wum8880]

@JohnConnor1984 you don’t understand that they literally said they wanted to take a step backwards in time?

[@goldenhourkodak]

Mentions the 80's, shows the 60's logo.

[@onlyyoucanstopevil9024]

Fact : this new logo price is $1.000.000 😱😱😱

[@monaabdalrazak8169]

I am a big fan of Pepsi, but I agree with you on that 😅happy weekend.

[@SatoriGraphics]

haha cool cool, you too Mona!

[@shaunm9025]

ngl, I didn't mind the logo.

[@SatoriGraphics]

Thanks for the opinion

[@Mbappe90min]

💯💯💯

[@enoyozeokungbowa2682]

They have a new one.

[@SatoriGraphics]

yes they do

[@k24m76]

nice

[@SatoriGraphics]

Thanks

[@fReAky4GoO]

I have no nostalgia for corporate brands , the looming threat of climate change must have brands and consumers alike deeply planting their heads in the nostalgia sand. For a time when our damage on the planet happening even then

[@SatoriGraphics]

It's all about money. As the environment situation becomes more important and crucial in the minds of the consumer, then brands will capitalise on it, which we're already seeing

[@jadkhateeb6727]

The current logo is not terrible at all !

[@SatoriGraphics]

I agree

[@onlyyoucanstopevil9024]

Fact : this new logo price is $1.000.000 😱😱😱

[@jadkhateeb6727]

@@onlyyoucanstopevil9024 how you know?

[@TheMrPeteChannel]

The 2008 logo was terrible. I'm glad it's gone.

[@djc2526]

I am just happy to see something that isn't FLAT. Absolutely sick of flat design for everything.

[@davidd7140]

The Dutch flag

[@SatoriGraphics]

My mum and sister are currently in The Netherlands as I type this 👍

[@onlyyoucanstopevil9024]

THE LOGO CHANGE BUT THE TASTE STILL SAME JUST BUY COCA-COLA OR DRINK SPARKLING WATER FOR HEALTHIER OPTION

[@SatoriGraphics]

bingo

[@justinturley7071]

Both are made with High Fructose Corn Syrup, what’s the difference? Only Pepsi has the advantage with having a product made with real sugar, but Coke doesn’t.

[@ivanperkovic2614]

I'll be honest, I don't care for this new logo. It's boring, mundane, and just a more "modern" version of the one we already saw in the 80s and 90s. It's just way too oversimplified, a kindergartener could've designed it. Their 2000s logo remains unmatched.

[@SatoriGraphics]

valid opinion and thanks for sharing

[@surinfarmwest6645]

Tom, they are following the money. Who has the ca$h these days? Not such a stupid idea. I remember when they had Jackson doing the ads ..... not that I would drink any sugary crap as I don't like it,

[@SatoriGraphics]

good points as always. Enjoy Songkran

[@Voidermusic]

Looks ugly af if you ask me, like those CGI 3D children shows nowadays versus the very warm and beautiful handmade cartoons back then. The true champion of the pepsi logos is the one on the can that the woman is holding at 3:02. Now that looks great.

[@djvertical]

So basically, like most creative things at the moment, they have run out of ideas and are just recycling already tried and tested concepts. It’s basically a remix of the 80s one. Yawn. I really, really, can’t wait for creativity to get out of this slump and start to see new and innovative ideas. 🙏🏻🙏🏻🙏🏻

[@vacuumblink2300]

Oh shut up

[@Alexandra098_kumiho]

Nice ❤🤍💙

[@SatoriGraphics]

thanks :p

[@fReAky4GoO]

Hate the new logo looks like a gas station

[@SatoriGraphics]

thanks for the feedback

[@fReAky4GoO]

@@SatoriGraphics ddid did you design this

[@fReAky4GoO]

boosts in you youtube algo

[@itsattaullah]

Really impressed by pepsi rebranding, at least it's better than Nokia & Kia