Hidden Secret of Conversion of your paid campaigns in Google Analytics [2020]

As a digital marketer, have you always been concerned about the conversions number google ads or analytics been showing. Do you know that they work on last click model, and hence they do not attribute some conversion which your paid CPC or social promotion has initiated.
Check out this video, that illustrate how leads those you initiated through facebook or google ads converted later by director visits and have not attributed to your.
A real secret being unearthed to help you show the real number for your paid social, Google Ads or other digital ads..