High end watches: Worth it?

[@jensfiehler4716]

As usual, utterly unique and original content. Far beyond the usual chatter and rumor mill. I enjoyed every single video from this channel.

[@Mike.thiswatchthatwatch]

very very kind of you 😀😀

[@lgiraldo2587]

I agree with your assessment. 👌

[@netizen_62.]

I agree

[@dartagnan1954]

I agree

[@KC-bv9kf]

I’ll reiterate my opinion, again. You are the first person I would choose to take watch shopping when I am spending my money.

[@Mike.thiswatchthatwatch]

❤

[@Lancermongoose55]

While other watch channels pander to the lowest common denominator with clickbait, you have carved a niche for yourself in intelligent analysis that’s not just based on the watch news cycle. There’s parallels between your points on watch brand strategy and watch KZbin channel content strategy. Anyway, congrats I love your videos.

[@Mike.thiswatchthatwatch]

Very kind words - Much appreciated 😃😃

[@sluny1]

Much more intelligent content than most channels.

[@Mike.thiswatchthatwatch]

I don't know about that, but thanks nevertheless 😀😀

[@deltropico7]

Standing ovation. This was remarkable.

[@Mike.thiswatchthatwatch]

Humbly, thanks 😃

[@SowerOfMustardSeed]

This is definitely a watch industry marketing crash course in business schools 👍🏼 bravo!

[@Mike.thiswatchthatwatch]

Thanks 😊

[@spittinvenom9843]

Halfway through, great content, so well presented, like he’s talking to an audience he’s trying to educate but doesn’t underestimate their intelligence

[@Mike.thiswatchthatwatch]

Every time I go to my comments section, I learn something new. There's no doubt that my crowd has some mental horsepower 😃😃👊

[@thereissomecoolstuff]

You are making significant progress with the channel. Your script and delivery are good. The production and edits are very good. I look forward to your videos.

[@Mike.thiswatchthatwatch]

Thanks a ton! Glad you see the development 😊

[@michaelfierman3256]

Really interesting stuff and I loved the reminder of the law of diminishing returns on stereo wiring and cables. Watches don't leave you shrouded in doubt nearly as much. Loved the text bubble about VC. Perhaps everyone will want one because no one wants one. 👊🏻 Look forward to every episode and you never disappoint Mike

[@Mike.thiswatchthatwatch]

He he... Cables for 100 or 200 USD per meter is just batshirt insane.... 😊

[@aleksdzans]

I just wanted to comment on the machined parts point - it's not necessarily anything to do with mass availability, etc. Part of the value is that there is something personal about a hand-crafted piece. There is a person that put it together, and you now have a kind of relationship where your lives crossed. I 100% bet that if you met a person who hand-made one of your watches and got to know them briefly, you would cherish that watch a lot more from then on. It also changes the way you perceive imperfections that you might notice over time, where instead of being seen as a failure of manufacturing they become a little bit of human in the thing.

[@j.burgess4459]

Patek definitely make steel the hardest metal to get. Getting a steel Patek out of an AD (even one of the LESS über-desirable ones) is actually a totally surreal experience in terms of the hoops to jump through, and the spend history you need to commit on a mere promise. I had always wondered what it would feel like to go and collect. When the actual day came it was a bit of an anti-climax. I had travelled several hours to get to the AD (which is another thing you do for Patek) and it was totally _peeing_ down with rain that day. The watch (5212A) is the best I ever bought - and I've had other Pateks, Lange, JLC, Rolex, Blancpain. But pretty soon you realize that it is after all just a wrist watch. You can wear it too. It goes under the radar. Nobody (part from haute horology connoisseurs) ever recognise the watch. But the aura of 'unobtainium' disappears pretty fast.

[@Mike.thiswatchthatwatch]

5212A - Quite the piece 😍😊😊

[@Profile659]

Burgess, not you again, you liar

[@ciaranhealy7069]

Newly found your content, have caught up on all your posts very quickly as it is by far the most analytical, reasoned, mature and most importantly,insightful. Thank you!!!

[@Mike.thiswatchthatwatch]

You're welcome and thank you 😊😊

[@grease6314]

Im not even really interested in watches too much, I own a few via inheritance, but just hearing you talk about it has gotten me to sit up. Very high production value from a relatively small channel size, and your dedication shines through. Really great work.

[@Mike.thiswatchthatwatch]

Thank you - that means a lot 😊

[@paulbelly997]

Laurent Ferrier worked at Patek Philippe for 4 decades. LF brand founded in 2009. The brand history refers to his motorsport career. Won GPHG awards. Very small production of elegant dress and sports watches with beautiful casebacks. If only I was in the target market!

[@TheSlowoldman]

I also think the Sport Auto is one of the nicest looking sports watches out there.

[@joelopic]

Have to watch these videos 2 to 3 times to fully understand its content as the intellect and literature is above most peolples understanding. However, thats what i love about this channel. So much logic in what is presented.

[@carlossanta8446]

The way you speak about watches is simple unique! Amazing, is a pleasure to hear you!!

[@Mike.thiswatchthatwatch]

thanks 😀

[@golfinguru11]

Vacheron is my favorite brand partially because it’s an oddball. They purposely don’t do hype, specialize in weird case/lug shapes, and (aside from the overseas) cater to a very niche customer yet are still somehow a holy trinity brand. They sell a lot of boring dress watches too but this is not their legacy. The ciaccolatone, cornes de vache chronograph, 1921 driver, 1942 triple calendar, Maltese lug chronometre royal, etc, are their legacy.

[@Mike.thiswatchthatwatch]

Excellent thoughts on VC 😊

[@StarkestryP]

I don't know enough (nor do I have the budget) to regularly swim that deep. Having said that, my one and once in a lifetime higher end piece - a Kudoke Mysticum - checks all the boxes that make the watch worth it to me: made to order, extensive hand engraving and traditional hand machining, very limited numbers produced, and to top it off, very kind personal communication from Stefan and Ev Kudoke during production. Indeed, no one knows those things about the brand but me and perhaps other rabbit hole enthusiasts, but those are precisely the things that make me feel special and privileged to own and wear it.

[@koolpep]

Thanks for another great video. I am a very happy and proud owner of a Vacheron Constantin. One of not many. I had the chance to buy a steel AP 11:59 for the same price but went with the VCO and not regretting it. A wonderful and versatile watch that I love to wear.

[@Mike.thiswatchthatwatch]

Thanks for sharing (and very fortunate you... ) 😀😀

[@ticklove1910]

not gonna lie, I often have to watch your vid's a few times just to consume all the points. utterly brilliant. feel like I learn something new every time you release a new vid. we're all the more smarter from your content. keep it cummin! cheers from the states

[@Mike.thiswatchthatwatch]

Appreciated. I sometimes worry that I babble on for too long so the feedback really means a lot 😃😃

[@gavinj01]

Another fascinating and value packed video. You are providing exclusive and unique content! Keep up the great work!

[@Mike.thiswatchthatwatch]

More to come (hopefully) 😀

[@mikejoseph8392]

I have officially moved you to first position on my list of favorite watch reviewers watch. Thank you for your time and effort. Your presentation is very pleasant condescending very helpful.

[@Mike.thiswatchthatwatch]

Yay! I'll try to keep up the standard so I can stay at the top for you 🙂

[@mikejoseph8392]

Your doing an awesome job already

[@davidmulligan42]

Patek have some incredible watches, but the last time I wore a suit was to a wedding a year ago, so dress watches aren't on my radar. I like some of the Royal Oak line, but Vacheron is the one I want. The 2nd gen Overseas Dual Time is probably what I'll end up with once I'm done paying my daughter's college tuition :) I still buy random cheaper watches, just because. I have a Seiko Wired Solidity digital watch and a Seagull 1963 chrono coming tomorrow, and I also preordered the Spinnaker Fifty Phantoms, because it's a fun watch. Great video, I must say. I had to turn the speed back to 1x. I watch all my other KZbinrs at 1.25 or 1.5x because they speak too slowly for me :)

[@Mike.thiswatchthatwatch]

Lol. wasn't aware I spoke that fast 😂😂

[@davidmulligan42]

@@Mike.thiswatchthatwatch It's a good thing!

[@MrHav1k]

I'm glad I found this channel. Subscribed!

[@Mike.thiswatchthatwatch]

Awesome, thank you! 😊

[@TheSlowoldman]

Two of my favorite "newer" watchmakers have their heritage tied directly to Patek. My desires in the watch world are an early Roger Dubuis Hommage (both the chronograph and perpetual) and a Laurent Ferrier (the Galet Traveller Night Globe Blue and the Sport Auto), both men worked at PP for years. I completely agree that newer makers that have ties to heritage, especially the holy trinity, adds intrinsic value in my mind.

[@abdullahayoob5809]

I absolutely love how you put your time and effort in your content and for that i wanna Thank you for sharing your knowledge with us❤ And also we or specially me don't know much about German watch brands or what kind of movement they use so if its possible or you have your intrest in German watches then please consider to make content on that topic too

[@Mike.thiswatchthatwatch]

And likewise, I'm glad some people out there enjoy what I produce. Cheers 😀😀

[@andreaiacolina]

Such a beautiful piece. For me one of the best luxury options for an everyday piece. This shade is not my favorite, but I love the AT. I love the jumping hour function too: super useful.

[@JordanDoesKeebs]

Love love that I found your channel. Great video as always

[@Mike.thiswatchthatwatch]

And happy you keep coming back 😊😊

[@spencerscott2044]

9:02 😂 as an audio programmer and engineer this comparison cemented my taste in Omega and Grand Seiko.

[@Mike.thiswatchthatwatch]

😂

[@thisispw]

The standard of your content is at the high end and definitely worth it.

[@Mike.thiswatchthatwatch]

Very very kind of you, thanks 😀

[@DonLee1980]

Hours of skilled labor is what makes something exclusive. Because it’s the combination of work as well as rare skills that take years to learn. An example in the equivalent car community. Rolls Royce will charge you 1000s to paint a white coach line down the side of the car. Some companies would just put a white decal along the side, or use a combination of robotics and some tape to paint that line. Rolls Royce will hand paint that line, perfectly straight over the contours of the car. If your car didn’t come with it, you can add it later and rolls Royce will fly the man to your home and paint it on the spot. That’s luxury

[@Mike.thiswatchthatwatch]

Love the imagery of a Rolls guy coming to your house to paint a car.... .😀😀

[@johnschrader6196]

Wow, excellent content, and really accurate presentation of what differentiates the “high end” collector. This is 100% true. Without trying to sound like a snob, this is what the typical “watch community” does not get. The enthusiasts looking at RM, AP, MB&F, Moser, Urwerk, etc. are using an entirely different set of metrics. That being said, I’d like to imagine MB&F probably serves their base the best in providing what’s wanted. Although, I’m personally attracted to AP.

[@Mike.thiswatchthatwatch]

Thanks for the feedback and for sharing 😊

[@Baron_Red]

Can you do a series on your thought about how the less well known high end brands fit in the competitive market? Brands like UN, GP, Breguet, and Bovet?

[@skzion2]

Very interesting and subtle analysis. I sometimes see a watch at over $20,000, and I look to see the metal and scoff at seeing stainless steel (it could have been white gold). But what is white gold but a secret message to oneself about a watch having exclusive materials?

[@Thinkinglouder-ud6wl]

Amazing value delivered! there is so much to learn from you! Total respect. Waiting for your next one.

[@Mike.thiswatchthatwatch]

Awesome! Thank you! 😀

[@69fastfurious]

Fantastic video 👍👍👍👍 Very good point of view and well explained sir! Did found your channel occasionally and got to say amazing points off view that in watch makers do that “us” the customers don’t realise and explain it very clearly congratulations 🙌 and looking forward for more content sooner! Have great Easter 🐣 😊!

[@Mike.thiswatchthatwatch]

Thanks and welcome 😀

[@Anirossa]

Fun to hear you mention venndiagrams, been working on them all day for my statistics class, lol Your points make a lot of sense, also makes me realize why my "grails" are in the 1k to 3k euro market, I care about what the watch is, I like them to be toolish, and the sense of being a tool disappears on me if the watch cost more than what I find a tool should cost... probably is also the reason I tend to wear my solar SNE573 Seiko diver over my mechanical watches, even if the MSRP of these watches are higher. I like a good tool, and when the solar watch is so practical, has great L2L, low center of mass and looks great with brushed sides and a attractiv case, it's hard for me to want anything more.

[@dannysimenauer5745]

You are right. When a given watch costs more then a house or condo, you need to think whether it is worth it. If you can afford it then that is different.

[@thehistoryprof6750]

Interesting commentary and ... very well done.

[@Mike.thiswatchthatwatch]

Glad you think so! 😃

[@chrisg1097]

Incredible content each time! Thank you.

[@Mike.thiswatchthatwatch]

❤

[@el_puma_real]

I’m just here to see what the 1% wear, and that your videos are super interesting. Also, I’m glad there won’t be a written exam after this.

[@Mike.thiswatchthatwatch]

Lol... Check your inbox for a pop quiz 😂😂

I discovered your channel today and i love it. This is another level. Period. I am a newbie in the segment. Wearing the likes of Skagen, some smartwatches for many years and only last year i gifted me with my first Nomos Tangente 41 Update. Bauhaus rings a bell for me and i wanted a Nomos since many years. Of cause i am now sitting at the entry of a Rabbit Hole. I ditched the idea of looking for a Hublot Meca-10. I have a Tag Heuer 02T on my mind since i seem to like skeleton models. Breitling Navitimer of cause. Not sure about Omega. Maybe skipping those and Tudor, but well their Black Bay might not hurt. Seiko, Grand Seiko: yes. Vacheron has also some interesting options with the Malte in pole position for me. See, it has already started. I am pretty sure that i will never get into the dangerzone to explore the range of an RM or Patek. Anyways, in whatever direction this "silliyness" steers me, i will always enjoy your content. Anything from now on might be your fault. No pressure :-)

[@Mike.thiswatchthatwatch]

Lol. 😂I take no responsibility for your watch purchase (I barely acknowledge my own buying mistakes after all. Glad you like my content 😃😃

[@palemale2501]

You pays your money, you takes your choice. Hobbies and possessions are like that. we take what we want from it - who am I to criticise. I remember a colleague 45 years ago buying the best of Nikon SLR camera equipment, savouring his purchases and proudly showing them to me, but I never once saw a single photo.

[@JimWestrich]

Thanks mate, great vid that I am happy to have found w/o Rolex in its title. J By the way, I am wondering whether watches from RM or Hublot (like current S Classes with huge digital display) with their special and contemporary/ modern material are interesting for the second generation, which is part of the luxury proposition, too. I mean, PP even advertises with the proposal to hand over their watches to the heir and -rest assured- they will still look great due to their classic design. Same with JLC, which guarantees based on their movement blueprints in their archive that you can get your 100yo watch serviced in 100 years (a bit like the S Class oldtimer).

[@Mike.thiswatchthatwatch]

Thanks - I do try to keep my rolex reference in titles a little down, but a little optimisation for the algorithm is part of the package 😊

[@vaclav_fejt]

Spot on. Exclusivity is the driver of the top of luxury. I've never met anyone that rich to make some generalisations, but it makes me wonder, whether the drive that made them rich was the desire to own, rather than to do. Or maybe they're just bored. What else is there to strive for when you have everything, eh? NVM, I'll get back to drooling over Moser and Credor in my Eat the Rich t-shirt.

[@Mike.thiswatchthatwatch]

Lol 🤣

[@RG-cc3lq]

I'd like to hear your opinion on the quartz watches (from low end to high end) and their value proposition.

[@jcphenry]

Pushing the limits on the physical dimensions of the watch--particularly thickness (or thinness, really) seems to have found several places in the high end. Richard Mille is there, but also Bulgari and Piaget, at both stratosperic and non-stratospheric price points. With that comes unusual methods, casebacks doubling as baseplates, unusual materials like Tungsten. Even at less-than extreme limits, pushing a functioning chronograph with a display back, GMT and an automatic movement in a watch under 7mm thickness seems part of the luxury genre. Here you are outside the use of common movements and their derivatives, custom in-house design and construction is required (Bulgari platinum orbital rotors, for example.)

[@klausnielsen7102]

A very good en interesting video. Many of you points apply to the high-end audio business as well.

[@Mike.thiswatchthatwatch]

B&W 800 D4s spring to mind immediately.... 😂

[@chrisnotyourbusines7739]

Is that a watch enthusiast and not a watch influencer? No way! Subbed

[@Mike.thiswatchthatwatch]

Thank you 😊

[@ireachmike]

Fascinating and very informative video!! I wanted to ask…. What watch were you wearing in the video? Thanks so much for the excellent talking topic 😁👍

[@Mike.thiswatchthatwatch]

Thanks - It's a Seiko - SPB143. My current "most worn watch of 2024". 😊

[@richardharvey3765]

Awesome content creator. A real artist.

[@Mike.thiswatchthatwatch]

Thank you so much 😀

[@chriscardwell3495]

This is an interesting series of videos on luxury items and what is important. Thank you

[@Mike.thiswatchthatwatch]

You're welcome 😊

[@201950201950]

This reminds me of the blue dial Pepsi.. Its platinum so cool

[@mdbowman78]

Brilliant as always.

[@Mike.thiswatchthatwatch]

😊😊😊

[@dannysimenauer5745]

Mike, another thought provoking video. The one brand you briefly mentioned but seems to be an outlier is Jacob & Company. They seem to be high end like MB&F, but nobody really talks too much about their watches. People in the know seem to love their uniqueness, but you don't see too many ads, KZbin videos, or ambassadors advertising them. Any thoughts what niche of buyer the brand targets? I know the weathly, but so are a lot of brands.

[@Mike.thiswatchthatwatch]

Jacob & co are a weird breed. I think they were for the longest time perceived as a sort of "new rich" bling watch brand so nobody cared about them. They still have that in their dna but also make some cool - albeit weird stuff. They have kind of the baggage or Hublot to extent and don't get much attention from most watch enthusiasts 😊

[@dannysimenauer5745]

@@Mike.thiswatchthatwatch thank you for the feedback!

[@weRchecking]

What do you think about the innovation of Ressence and Ressence in general ? Love your content, perspective, range and depth- i dont know that i will ever own anything aside from my Garmin and love learning about this craft, science, and business

[@Mike.thiswatchthatwatch]

Love the principles behind Ressence design approach. Not watch I would typically wear, but they are incredibly cool nevertheless because of how they play with time telling conventions 😊

[@petrokersta5293]

Price is what you pay. Value is what you get. If the value is there for you then it’s worth it.

[@James_K_L]

Another informative perspective! By the way, is that a Majetek on your wrist?

[@Mike.thiswatchthatwatch]

Thanks - SPB143 😀😀

[@johanvandersandt8904]

Interesting take on the segment. Have a good one bud!

[@Mike.thiswatchthatwatch]

Same to you 😊

[@kevinlaracy797]

Wow, great piece. I learned something here. thx!

[@Mike.thiswatchthatwatch]

Very welcome! 😊

[@golfinguru11]

Bro you can’t compare Rexhep (a watchmaker) with Genta (a watch designer). That’s like comparing Galileo to Michaelangelo.

[@structurescience]

Excellent!

[@DonLee1980]

AP are great with putting in the hours in making absolutely gorgeous bracelets for the royal oak. The finish is many leagues above what Rolex do with their robotic assembly lines. However, Patek has always been king. No need of special edition collabs, or reliance on a single type of watch. They have grail watches on all sorts of variety of watches, and speak to a broad range of watch enthusiasts. Nautilus, Aquanaut, PCC grand complication, world timer chronograph.

[@eurovnik]

Great video. I always assumed that watches like this are Veblen goods and that demand rises as price increases. And that pricing is driven almost entirely by customer perceptions of exclusivity rather than anything on the cost/production/quality side. Sure the watch has to be nicely made but it's mostly about the decades of marketing/storytelling, like you say, creating that perception of exclusivity.

[@Mike.thiswatchthatwatch]

Believing something is special is more important than any objective "specialness" 😊

[@itsacookie1]

Its interesting that the high end is still subject to the hype factor. You have Patek, AP and RM all massively boosted by hype while ALS, FPJ, and dozens of independents seem to struggle moving pieces. Its also interesting that many of these high end brands still follow the 80/20 rule where they might have 1 or 2 in demand models while the rest of the catalog goes largely untouched. Sure these brands each do something "special" but at the end of the day operate no differently than any other luxury brand with the only major difference being scale. I personally could never get myself to pay precious metal money for steel watches. I know Patek drives hype with steel versions and AP created the market for high priced steel watches but in terms of perceived value, I just dont see approx 10k (diff between gold and steel cost) of finishing in an AP bracelet/case. Ceramic, carbon fiber, and NTPT (or CarboQuartz) are in the same boat, its more expensive than steel to work with but it shouldnt cost more than gold or platinum. I think people need to understand whenever you are buying a luxury product, no matter how good it is, you are ultimately paying the price of exclusivity. Whether its 5k or 500k, its exclusive because there are more people in the world who cannot spend that as opposed to people who can.

[@cuewizchris]

Hello, this is Günther Wissenschaft. Thank you for mentioning my work on your channel.

[@Mike.thiswatchthatwatch]

😂😂😂😂😂

[@ttothec]

Excellent video. Thank you.

[@Mike.thiswatchthatwatch]

Glad it was worth the watch 😃

[@danb8877]

who does it best. I bought my first watch this march. A mark xx. Hence starting my trip down the rabbit hole into watches. I just bought my second watch on Friday. A Moser. Was an easy choice. Patek, VC, AP never even would consider them. And while I can't afford Richard Mille etc I sure as shit have enough taste to not wear one of those monstrosities. So as far as I am concerned when it came to buy the best watch I can afford that is an amazing non compromise watch from the top side of town moser hands down. You ever hear about buying the cheapest house in the best suburb.

[@haroldcastle]

Great content!! thanks

[@Mike.thiswatchthatwatch]

My pleasure! 😀

[@DavidSmith-sy2bp]

I really would love to see a Laurent Ferrier on my wrist , my budget and karma are not aligned with this aspiration unfortunately:) my second choice would be a white gold no date Vacheron Overseas which are as rare as watches get and alas again expensive. Third place is a simple GO “ Sixties” blue dial . I’m currently a Tudor wearer because I don’t feel guilty that I am taking food from my family’s mouth to own and wear a Tudor and still have a relatively good watch that is realistic.

[@Mike.thiswatchthatwatch]

GO. Excellent choice. Panomatic for me, but otherwise excellent choices 😃

[@jbb-cj1md]

Interesting, informative video but didn't really answer the (perhaps unanswerable) question put forth in the title, i.e., are high end watches "Worth it." The "worth" of an object can be quite subjective; sure, the materials and workmanship of a watch might justify its cost, but don't establish its "worth," unless of course by "worth" you simply mean its resale value. Some people, for example, might think its "worth" paying $200,000 for an R. Mille, while others might think that those watches are aesthetically hideous.

[@mindfulawareness1]

What's fascinating about all this is the human psychology that drives, or is manipulated, to desire luxury items (watches, cars, handbags). And then you get into the realms of discussion on quality and fine art (Patek) v modern art (RM). It all ends up being subjective, or does it? Quality as an absolute, can probably be defended quite robustly.

[@Mike.thiswatchthatwatch]

If somebody has something, someone else will covet it... 😊

[@danielfrancis3660]

Great video. I asked myself the question well what exactly is it your paying for? The same question applies to cars and clothes and other goods. A big factor is the name and Rolex certainly has that. Materials, design and heritage are others along with popularity. I looked at some data for watch sales in 2022 and AP, Patek and Casio all had 3% of sales each while Rolex had 14%. Rolex seems to have that sweet spot of quality, price and popularity which seems to be unobtainable for other watch brands.

[@Mike.thiswatchthatwatch]

Rolex are special for many reasons. for sure 😊

[@mybrainlikesthings]

VC gets the underdog appeal, and I don’t know why. They have friendly enough boutique staffers and yet the brand doesn’t want anyone to see or try on an Overseas. And that translates into snobbery. A lot of people will never own a Mercedes-Benz S-Class, but they’re quite content with the entry models, the A-Class, B-Class, and C-Class (or their crossover/SUV variants). The latter are attainable luxury and good enough to show “face”.

[@TheSlowoldman]

I walked into a VC boutique and inquired about an Overseas and the staff brought one out and let me strap it to my wrist and discussed the watch at length with me and my wife. I do not look like the average VC buyer either, but they treated me very well. In fact, my wife and I both stated as we left that I will be purchasing a VC in the future.

[@nedflanders3769]

Best avatar/icon ever, mybrain ! LoL

[@mybrainlikesthings]

@@nedflanders3769 cheers. I can’t draw so I used AI to get it started.

[@WestCoastAce27]

I always wonder how the owner of a Rolex AD would feel if he went to a Benz showroom and was told if he bought a few of their ‘entry level’ vehicles he might one day get a call for an S class…

[@Mike.thiswatchthatwatch]

VC just doesn't blow me away on any level of regularity 😊

[@fernc7947]

one word Excellent!

[@Mike.thiswatchthatwatch]

Two words. thank you 😃😃

[@tiempodesobrahn]

These subjects of luxury, brands and success do require a socio-psychoanalytical angle since we are dealing with people's perceptions, a crazy cash full market and apparently lower IQ or less educated consumers... it's a rabbit hole to me don't wanna go there. i.e. Who wants a Jaguar nowadays!! Please do a review on Girard Perregaux vs H Moser... they seem to be luxurious and exclusive enough but drop in price like crazy.

[@9er..]

I promise that you/your content (as well as ID Guy’s) can actually increase a person’s level of intelligence and understanding of this crazy hobby that we’re all swimming (drowning 🤷)in.

[@Mike.thiswatchthatwatch]

thanks for that - ID Guy is a fellow youtuber I really respect, so it means a lot. Thanks 😃😃

[@cwtai2192]

bravo!

[@Mike.thiswatchthatwatch]

thx 😊

[@tomkhong9828]

VC is certainly my favourite, I hate to see brands trying so hard to hype up their products using sub cultural rappers. Heritage is something money cannot buy, and that’s valuable.

[@Mike.thiswatchthatwatch]

VC are very cool. Let the hype crowd ignore them so we can keep the brand to ourselves 😃😃

[@chrishoyt7548]

Another blazing vid. I like the lines of delineation between lux and none lux and your comparisons of cars and wine. I had hear the car one from friends. In those terms true lux was the the roaring 20's with cars like the Dusenburg and De Suiza. Mass luxery started again in the post WW2 world slower in some countries, marketing pitched mass lux to everyone because you deserve it. Mass lux is not true lux.True lux in watches is materials, design, style, quality, scarcity, and longevity. I.e. the Graves complication pocket watch. However if lux is a Seamaster to you because you saved for a few yrs to make the purchase, then that is lux in your perspective and world. Lux is subjective in the socioeconomic realm that you are in. This vid is your best so far and in your top 5 so far. For me. Thank you very much. A true pleasure to watch and listen to. You had a lot of concepts brought to light here. I look forward to your next one. Gruss Gott Chris

[@Mike.thiswatchthatwatch]

Hey Chris Really appreciated. Means a lot to me 😃

[@aca2410]

Even at the highest end, there are differences between the enthusiast who gets a AL&S or breguet that only those into horology know and those that want something high end that is easily recognized by everyone

[@daintiestquarters3411]

Excellent video. I never saw a high end watch directly in my life. I thought Rolex and Omega were high end, but probably not. It would be interesting a video on high end watches and aesthetic choices. For example, you mentioned Jacob & Co, and to be honest, I have never seen uglier watches; i would need to be paid to wear one of those and suffer the embarrassment: the Padrino and the Bugatti watches are the biggest offenses to taste, from my point of view. Entry level watches, on the other hand, can be very original in terms of style. One can recognize an Oris quickly because nobody else makes watches like the Cervo Volante, a humble piece that costs 2K. Farer is a microbrand, and the fact that they are doing so well may be related to the fact that they are unique: their moonphase watch is very original, considering how tiny is a watch to attempt originality in the dial. Of course, one loves the caliber more than anything else; but is not the co-axial one of the most brilliant achievements in contemporary horology? And you can get that for 3.75 K - it is in the Omega Prestige.

[@Mike.thiswatchthatwatch]

Thanks - and thanks for the thoughtful comment 😊

[@borassictime918]

Interesting point about justifying purchases. I must say that in 2024, given the stratospheric increase in SRPs of late, I’m having more and more difficulty justifying the purchase of any luxury watch above £1k 🤔.

[@metrof100]

Lange!😮?

[@WestCoastAce27]

Interesting views. Definitely a completely different business at the 50-75k/yr output level versus Rolex’s ~1M. And fully agree - nothing lasts forever and if any of the Trinity make any horrific missteps their future could be jeopardized.

[@dannysimenauer5745]

It might not even take a mistep. Tastes change and the next generation may want a watch that is different from what their parents preferred when they get wealthy enough to buy a high end watch.

[@Mike.thiswatchthatwatch]

thx 😊

[@danielchavez6086]

Is Gerald Charles worth it for the price?

[@Mike.thiswatchthatwatch]

Not for me to say. I personally am not a big fan of the design aesthetic. From a pure value retention perspective the answer seems to be clear no... But In fairness I've never had hands on, so fit, finish and execution is not something I can speak to 😃

[@88bsides]

For me? I love high end watches....not convinced that owning one would really be that great though.

[@Mike.thiswatchthatwatch]

Fear of being robbed is also a thing 😂

[@gundamzerostrike]

So it's expensive because of exclusivity of the material that nobody but the owner will know about? Now THAT is what I call exclusive.

[@WestCoastAce27]

Unfortunately… criminals too. In London they are educating themselves to be more discerning with who they attack with machetes.

[@Mike.thiswatchthatwatch]

Yebo 😀

[@reesebroekhoven3962]

You said rolex and innovation in the same sentence lol adding a mm or subtracting a mm in not innovation.

[@theshadowman1398]

A base Royal oak is my cut off point when it comes to watch prices. Any prices above that no longer make sense.

[@efthimiossakarellos7150]

Paying more than $1000 for a watch is just absurd to me

[@rajamshankar9545]

Do super important people also have to go through the entry watches or can they jump directly to what they want?

[@Mike.thiswatchthatwatch]

Generally speaking - yes they do. Even Ed Sheeran gets a no when he wants a custom dial Patek as an example 😊

[@rajamshankar9545]

@@Mike.thiswatchthatwatch Oh, that's cool. Equality!

[@kevinmccalister8197]

Thank you. I now feel smarter.

[@Mike.thiswatchthatwatch]

Lol. Thanks 😂

[@underachievingwatchcollect1878]

I haven’t had the opportunity to breathe the rarified air or drink the KoolAid as my name suggests 😎!

[@Mike.thiswatchthatwatch]

😂😂😂

[@88bsides]

This was an awesome. video btw

[@Mike.thiswatchthatwatch]

thx 😊

[@kevinh5349]

Even with the prices of gold or platinum, I can see no reason why going from steel to one of those at least doubles the watch price. At least.

[@Mike.thiswatchthatwatch]

There isn't 😊

[@ameeral-shammaa9012]

Please rank the following brands from best to least; Patek, Vacheron, A. Lange, FP Journe, I trust your opinions and I believe they are completely unbiased and in disregard of hype, and price point.

[@Mike.thiswatchthatwatch]

Can't rank - I don't think you can rank in that way in terms of who is "best". Design wise I prefer Lange and Vacheron over the other two. Many others would have a different preference 😀

[@vietmontague]

Again another thoughtful video. Love your insight and take on things as its a very unique perspective. Thanks for helping put this content out and making us see a different viewpoint or think differently.

[@Mike.thiswatchthatwatch]

Thank you kindly! 😀

[@maxinahunt8652]

How do you spell the name of the pale blue watch with the pandas and paw prints in the dial?

[@petrokersta5293]

H. Moser X MB&F Streamliner Pandamonium

[@maxinahunt8652]

@@petrokersta5293 thank you.

[@yusufbest4475]

How about high end vintage watches? Why are they priced at a premium when the quality has degraded or tech outdated?

[@Mike.thiswatchthatwatch]

Vintage pricing comes down to the following (there are some good videos out there about it) Provenance: Who has owned it? Was this person important? Rarity: How many of these are available today? Condition: How good shape is it in? Quality: Was it originally deemed as something of high "value" and quality Trend: To what extent do people currently think this "thing" is interesting/desirable? If you have bingo on all 5 factors - it's going to be expensive despite it being "inferior" to anything modern.

[@JosephBojang]

Very enjoyable perspective to listen to, thanks for sharing.

[@Mike.thiswatchthatwatch]

Thanks for watching 😊

[@jeanlefranc3817]

Being a sucker for highly legible three handers, I may struggle to find my pick if I were an investment fund manager.