HIP HOP PRODUCER REVIEWS | SHINee 샤이니 'HARD' MV - FIRST TIME REACTION

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THIS IS A REVIEW, THERE WILL BE HOST DIALOGUE AND PAUSING. TO SEE THE VIDEO WITHOUT THOSE INTERUPTION FOLLOW THE LINK.
LINK TO FULL VIDEO:
• SHINee 샤이니 'HARD' MV
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HIP HOP DOCS TO WATCH:
FRESHEST KIDS (BBOY CULTURE)
• THE FRESHEST KIDS a ...
LOOKING FOR THE PERFECT BEAT
• Looking For The Perfec...
STILL SHINING (the story of J Dilla)
• J Dilla "Still Shinn...
THE ART OF SAMPLING:
• Sampling Documentary
THE FOUNDING FATHERS (MUST see)
• Founding Fathers The U...
#monqtv
HIP HOP DOCS TO WATCH:
FRESHEST KIDS (BBOY CULTURE)
• THE FRESHEST KIDS a ...
LOOKING FOR THE PERFECT BEAT
• Looking For The Perfec...
STILL SHINING (the story of J Dilla)
• J Dilla "Still Shinn...
THE ART OF SAMPLING:
• Sampling Documentary
THE FOUNDING FATHERS (MUST see)
• Founding Fathers The U...
Music:
Artist: 𝗗𝗶𝗿𝗱𝘆 𝗕𝗶𝗿𝗱𝘆
Song: 𝗦𝗼𝗰𝗶𝗮𝗹𝗶𝘇𝗲
/ dirtybirdy909

[@milindawilson9175]

The whole reason why they chose "Hard" for their title track is because they wanted to show everyone that SHINee can do any genre, including hip-hop. Although, just to make sure you didn't forget that this was a SHINee song, they couldn't just do straight hip-hop. They had to create this hybride mashup of pop, rock and retro hip-hop, etc. to give this song that SHINee flavor. They killed this!! This will definitely be a contender for album of the year. You can't tell me that you're not singing "hard like a criminal, hard like the beat, hard like ma flow ..." over and over again in your head after hearing this song. LOL We can definitely add this to SHINee's earworm song list. And the rest of the songs on the album are just as catchy. This is totally an SM/SHINee song. As you may know, this song was wrote by Kenzie, who is an SM songwriter and producer that has wrote a large majority of SM songs, so it has that signature SM design, and, yet, it's also very uniquely SHINee. The fact that this song is nothing like anyone expects, and different than anything out there, is exactly what makes it a SHINee song. SHINee were designed to be SM Entertainment's experimental boy group, so everything they do is meant to be the first, and they are expected to create the trend. With every new song SHINee produces, it's supposed to be different than the last, so you will never hear the same style or sound from them. But it will somehow always have that SHINee feel. Notice how Key was singing through his clenched teeth in the last part of the song, when they were all dressed in black. And he still sounded perfect while giving off the "Hard" vibes that the song required. Just one of the many unique elements of this song that only SHINee can pull off. This is really just SHINee going back to their roots. Before debut, SHINee was actually training to be a hip-hop group. However, as Key tells it, they just didn't have the swag to pull off hip-hop full time, so last minute SM decided to change up their style to the contemporary R&B style of "Replay" that they have now become known for. "Hard" just proves that in the end, SM wasn't wrong, and SHINee has no problem in the world of hip-hop. But their destiny and calling was to be a group that never ties themselves down to just one style or genre. They were meant to show the world that they can be diverse and unique and never do the same thing twice. With every release that SHINee has they are expected to flip the script and change things up in the Kpop industry. That's why when SHINee makes a comeback everyone pays attention because they are looking to SHINee to show them what the industry's next song style and dance trend will be. It is actually said that within 3 months of SHINee making a comeback that you will see that same sound and dance style being duplicated across the industry with every comeback to follow for both boy groups ad girl groups. When SHINee does something the industry takes note and follows suit. There's been a lot of debate whether "Hard" or "Juice" should be the lead/title track on SHINee''s Hard album -- SM wanted "Juice," to be the lead track, but the SHINee members insisting on "Hard." At this point, I think we all just need to trust SHINee knows what they are doing. Over the years, we have seen them prove time and time again that they know how to be one step ahead of the trend. For example, Jonghyun wanted "Deja Boo" to be his solo debut song, but SM insisted on "Crazy (Guilty Pleasure)." And in the end, Jonghyun was right. "Deja Boo" became so popular as a b-side track that it had SM scrambling to find ways to showcase the song, proving Jonghyun knew what he was doing. And, "View" -- which is one of SHINee's most popular songs -- wasn't even a contender for SHINee's Odd album, until Jonghyun rewrote the lyrics and the members pushed SM to make it their lead track. In SHINee's recent reality show, Key, Minho and Taemin revealed that they spent a lot of extra time making sure everything felt right with their Hard album. They wanted to release the album on May 25, the day of their anniversary, but things needed work. For example, there was a section in "Hard" that needed some tweaking. So, instead of just rushing to get it done, they took the time to make it perfect. Key said that when they heard the final version of "Hard" -- which was sent to them while they were in Japan filming "The Feeling" MV -- his legs went numb and he knew "Hard" had to be their title track. LOL Yes, definitely take the time to watch Taemin and his manager Nam Eui Soo on The Manager reality show that aired this past weekend, you will get to see all 4 of the members in the dance studio practicing the choreography for "Hard." They also showed a preview/short version of their dance practice video on the show. You should also watch "SHINee's - 15m Roadtrip comeback show," you will get to see new performances of some of their classic hits, as well as a mini fan concert where they perform their songs "Hard", "Juice" and "10X." And in between it all, you get to see Key, Minho and Taemin on a roadtrip camping excursion as they look back on their 15 year career. It was really fun. I encourage everyone to check it out. Unfortunately, Onew is currently on hiatus due to his health. Therefore, as you may know, he won't be participating in any of their comeback activities, including the 3 day opening of their SHINee World Concert VI (SWC6) in Seoul last week. It was announced June 9 when Onew was hospitalized for a short time that he would take a doctor recommended rest. You only saw him in part of the "Hard" MV because he went on hiatus in the middle of filming and wasn't able to participate in the rest of the shoot. Have you see SHINee's pre-release track "The Feeling" MV? This was a special song and MV produced by the members as a gift to Shawols, for SHINee's 15th anniversary. The song has the perfect summer vibes and the lyrics and MV are very touching.

[@MONQTV]

No I will have to watch that. I haven't done reviews in months so I'm finding time to get back in. Thank you melons, you're awesome

[@markleesbruisedknee]

onew went on hiatus for health reasons hope he gets better

[@CherB.7161]

Welcome back! It was great to get another SHINee reaction from you. The boys killed it, no idea why some people don’t like Hard - it’s their loss.

[@MONQTV]

Anything they don't like from SHINee is a loss LMAO Just saying

[@ceciliaplachot7791]

I was expecting for your review, I mean...hip hop. And I really appreciate your analysis Monq. SHINee is BACK! Ad Astra!❤

[@MONQTV]

Thank you so much, I wanted to do it especially for the Shawols

[@milindawilson9175]

If you're interested, I think the storyline in SHINee's "Hard" MV can be interpreted in two ways. If you notice, the whole MV has a piano theme. For example, in the beginning when the scene becomes animated, it showed Taemin being pulled into the piano. And, if you look at the set with the brown walls, you will notice that it looks like the inside of a piano with the wooden hammers that create the sound when the keys are played on the walls behind them. And the lighted white screen is divided like the white keys of the piano with the people's silhouettes representing the black keys, etc. This could represent how music is what controls their lives and its what has trapped them in this world as artists. Which could be similar to the themes within Taemin's Never Gonna Dance Again album trilogy -- "2 Kids", "Criminal" and "Idea" -- and his epilogue "Advice." However, I'm also pretty sure that the whole "Hard" MV storyline is connected to SM's SM Culture Universe. The more I watch it, the more I see that seems to indicate that it's all connected. Yes, as with all the groups under SM, their storylines are all part of thy larger Kwangya concept, kind of like a giant graphic novel or action movie series with a twist. SHINee's story, so far, primarily connects to EXO's and SuperM's storylines. Each group has their own individual storyline and concept, but when you put them all together there are threads of connections between the groups. You could sort of think of it like the Marvel franchise. Each of the Marvel characters has their own storyline, merchandise and fans, but the stories and concepts often overlap and connect. And with each new character that is introduced it expands on the whole Marvel universe. To understand how all of SM's groups are connected, you should keep in mind that it all began with EXO's origin story in 2012. As you know, EXO's concept is that they are aliens from Planet Exo who have been sent to Earth on a mission to find and protect the Tree of Life from the Red Force, while also trying to fix all the things that are going wrong in the world, which are believed to be caused by the Red Force. The Red Force is thought to be here on Earth inflicting their evil agenda -- corrupting humanity and causing all the bad things that are happening in the world, such as war, hate and destruction of the environment, etc. And because EXO is trying to undo and prevent the Red Force from accomplishing their goals, the Red Force is also trying to take down EXO by capturing them, corrupting them and standing in their way, etc. I haven't had a whole lot of time to really analyze everything in SHINee's "Hard" MV, but what I see right off the bat is that, when we first see Taemin, when he appears in the black sleeveless suit, he looks very similar to what he looked like in his SuperM debut teasers. As you also know, SuperM is the Kpop industry's very first supergroup, and their concept and storyline is centered around the fact that they are Avengers-like superheros, so SuperM is the group that pretty much connects all of SM's groups together. As part of EXO's story, Baekhyun and Kai have recruited members from SM's other male Kpop groups -- Taemin from SHINee, Taeyong and Mark from NCT, Ten from WayV and Lucas who is a former member of WayV -- and formed SuperM, to help them battle the Red Force. As "The Avengers," SuperM is taking members from each of SM's groups and joining forces to take down the Red Force. And just like how the movies "Avengers Identity War" and "Avengers Endgame" eventually had each of the Marvel Avengers members recruiting their whole crew to help in the fight, I think SM is setting it up so that all of its groups' members will eventually be brought into the fight. I also think the story in "Hard" could be even connected to Taemin's "Advice" storyline. We see him with his hands painted blue in "Hard," similar to his black ink stained hands and body in "Advice," and in both scenes we see him standing in front of/playing a piano. (Technically, Pearl Aqua is SHINee's color. However, before LED lights were invented, creating a wider range of colors -- making way for SHINee's official Pearl Aqua color -- they used blue and green in things to do with SHINee. That's why we still see blue, green and aqua with most things SHINee related.) Some have pointed out that the scene with the silhouettes behind the screen reminds them of the scene in Taemin's "Criminal" MV, with the people behind a screen pushing their hands into it. However, in "Hard" Taemin is standing in front of the screen, rather than walking through the middle with the two sides reaching for him like in "Criminal". Although, I also think that scene could be connected to EXO's storyline, because we see in EXO's "Tempo" MV a scene where there are silhouettes behind a lighted white wall that looks very similar to this. In EXO's storyline, the people behind the wall are thought to be EXO's alter ego clones who were created by the Red Force or they could be the EXO members who are trapped behind the wall. We also see EXO fighting with their silhouette shadows in their live concert performance of their song "Wolf," which is also thought to be EXO battling X-EXO as they search for the Tree of Life. Ever since SHINee came out with "Don't Call Me," I think that storyline was supposed to be SM bringing SHINee into the SM Culture Universe. In their "Don't Call Me" MV it looks as though the SHINee members go through some sort of wormhole as they are teleported somewhere and we see them all posing in their black outfits like they are getting ready for battle. This looks very similar to the scene in SuperM's debut "Jopping" MV when the SuperM members are coming together at the beginning of "Jopping." Therefore, because Taemin is a member of SuperM, I think SHINee is supposed to be getting ready to join SuperM in the fight against the Red Force. In "Hard" we also see Taemin standing on a grate as he crouches down and looks through it at the "people" in white trapped below, similar to his scene in SuperM's "Jopping" MV. The scene with Key standing with all the dancers in white sitting in a circle around him also seems to be an important part of the story, however I'm not sure what it all means yet. We see Key remove the mask of one of the guys and we discover the guy has a glowing blue earpiece, which seems to be suggesting that they are being controlled by outside forces. However, because they are all just sitting there without moving, it seems to indicate that they are currently "shut-down". Either these people are androids or robots, like in EXO's "Lucky One" MV, or they are people who are under mind control. Although, I don't think they are being controlled by the Red Force necessarily because we don't see any trace of red anywhere in that scene. Instead, the color we see is blue, which usually within EXO's storyline means that it represents something to do with EXO, who are the good guys. Plus, as I said, blue with SHINee usually represents SHINee and their connection as a group. Minho standing on the edge of that rock formation looks similar to the scene with Girls' Generation's Taeyeon standing on the rock in the middle of the ocean in Key's solo "Hate That ..." MV, and it also looks a lot like the scene in SHINee's "Don't Call Me" MV, with Key standing on the submerged phone booth. It all has the same feeling. (Notice how they also are all wearing red in all of those scenes. Red usually represents something to do with the Red Force.) In the next animated scene, we see what looks like Minho in the red jacket fighting with the same piano key ropes that pulled Taemin into the piano in the beginning. To me, it looks like its trying to keep him trapped within the piano and under the control of the music. However, in the next scene we see the giant piano has been destroyed behind them, which could represent how music no longer controls them, but they now control the music. (As SHINee has said, in the beginning of their career they did whatever they were told to do, however, now that they've been in the industry for so long, they have learned how to be their own artists and it has afforded them the opportunity to now make their own decisions about their music and to participate in creating the songs and designing their albums, etc. They are now the ones in control.) In the last scene at the end, it reminds me of the same menacing red atmosphere as Minho's rap section in "Don't Call Me", where we see him in the all red room with the chairs hovering above him. Therefore, I think the gloved hand is Minho's hand because it looks like the same gloves that Minho is wearing in the scene right before that where they are dressed in black. Although I don't know what that means yet, I am sure it is something to connect the storyline to something within one of SM's MVs in the future or will make more sense when more of the story is revealed as SM releases the next chapter, etc. Although, what makes SM's Universe storyline even more complicated is that nothing is in chronological order, so you really have to pay attention to even the most minute of details to figure out where each MV, or each scene within an MV, might fit within the larger storyline. But you should also know that no one really knows for sure what is happening in any of the story. There are well known theories and storylines that are accepted within the fandom, which we think might explain what is happening in each MV. And there are theories about how each MV is connected and where each falls within their larger storyline, but nothing is set in stone. Fan theories are constantly evolving and changing with every introduction of a new piece of the puzzle. New things are revealed with every MV release, concert, event, or appearance, etc., which could either add to or change the storyline. be aware that it all be

[@dianamarzano8445]

THANK YOU THANK YOU FOR ALL THE INFORMATION !!! 🥰💖🙏🇺🇸♥️♥️🌹🌹🌹

[@lddean4534]

Onew is on a health break but he is in the video. He’s in several scenes and of course hits his notes. He just didn’t do all the dance parts. Now he’s off for a much needed rest.

[@Jojo-17Argentina]

SHINee and Monq's back

[@shortround14]

It makes me so happy to see all my favorite reactors coming back from when I was a baby shawol! Thanks Monq! I hope your doing well!!

[@dojjaang]

Thank you for supporting Shinee!

[@MONQTV]

Always 🙏🏾😁

[@erasersen]

Onew's taking a break for health reasons.

[@nadezhdamokhova5057]

I adore the way you adore SHINee and TAEMIN! And I was hoping that you would come with a reaction to the band's new music video and album! 💎😊

[@MONQTV]

Yeah I had to actually stop for a minute and get these in before I got back to business especially doing it with you guys 😁😁😁

[@user-vz4bq5dm3l]

SHINee is the blueprint of kpop male group , look forward to your SHINee journey

[@MONQTV]

Oh yeah, I love this group since day one of being introduced. I have a whole playlist of all the songs I've reviewed so far 😁🙏🏾

[@typashineegirl]

Thank you for your reaction to SHINee, I was waiting for this. Always love your thoughts about them and their music. I'm glad to see you ❤

[@sarahv6333]

Welcome back!!!! Miss watching your reactions.. even that little SHINee intro video you usually put at the start of your SHINee reactions. So happy you're reacting to them again. It was actually Onew who is on break and wasn't able to complete finishing the video due to health reasons. He wasn't able to join the Studio Choom too and in the promotions. Key, Taemin and Minho are all doing so great covering for his parts. By the way they released a performance video for Juice too. Very interested to see your reaction to it as well.

[@MONQTV]

Yeah I'm going to do the album for them and Exo hopefully next week when I see when my days off are 😁😁😁

[@lachiquis2013]

Thank u for this reaction, love from México

[@MONQTV]

you are very welcome

[@Sophie-pv4ug]

The reaction I’ve been waiting for!!! Please do an album reaction ❤

[@Jonghyunforever-rl3is]

Kings is back 🔥❤️💎👑

[@user-ph6lg6qc3p]

SHINee tried various genres of music. If they stuck to hip-hop(or another music) they couldn't keep the group for 15 years. The people is fickle. KOREA is more and more! And we love the harmony and freshness of all 5 voices(you continue to denigrate one person)

[@keyk8004]

U ARE FUCKIN BAAAACK!!

[@MONQTV]

😁🙏🏾🤣 yes I had to do something for you guys and of course it was these gentlemen 😁🙏🏾

[@scorphsalvatore]

Shinee’s back and its hitting HARD! Thanks monq for reacting to shinee💎

[@MONQTV]

You are very welcome Scorph 🙏🏾🙏🏾🙏🏾

[@Diamante316]

YES. Monq's the one I was waiting for to check this out. Im so happy.

[@niyetz228]

I'm waiting for your reaction to this monq❤❤❤

[@duckchallenge1]

Yeah! SHINee back!

[@tuyenhoang3810]

SHINee is the different level THE LEGEND

[@MONQTV]

Agreed 🙏🏾😁

[@91vampy]

I didn't love HARD at first but it's become addictive haha ❤ such a good album!

[@susanalemguerra4899]

Looking forward to your videos!!! even more if they are about Shinee and Exo!!! Hope your whole family adapts to the new place. Greetings from Peru

[@MONQTV]

Thank you Susan 🙏🏾🙏🏾🙏🏾

[@klaudialee7829]

FANTASTIC! ❤

[@Manish46564]

Bts is army but shinee is god in kpop world 🌎 ❤❤❤❤

[@lucenimejia518]

Shinee es genial regresaron por su 🫅❤❤❤❤❤

[@bea_hae_tae9392]

Hello SHINee back

[@stephanieyminho]

Hiiiii,you'reback!!!...just like Kings 🤴SHINee💎🫶,I really enjoy your reactions❤

[@MONQTV]

Thank you Stephanie 🙏🏾🙏🏾🙏🏾

[@Red-he4yk]

Its Jinki that's taking some time out for health reasons...He wasn't able to take part in the concert or lives and promotion. He is in the MV but not all of it. He was able to do the album recording though so we have his beautiful voice here.

[@eyla107]

It’s been awhile, good to see you again 😁 thanks for the reaction! The boys came back HARD

[@babychicky14]

MONQ!!! It’s nice to see you! You know SHINee can body any genre❤

[@MONQTV]

OMG OMG how are you my friend. Yes I had to come out of my temp retirement to do this project lol

[@FREEKYFERRET]

Good to see you back. Big love to you and yours. ✌️💜

[@xzxzojkeymtzxzx7712]

looked forward to your reaction! great hearing your thoughts and I am absolutely in love with SHINee's Hard

[@MONQTV]

Thank you so much. I love this group. They never go wrong with me

[@anouk13]

❤

[@roxanadelcamencumpallontop4569]

Happy a true reactor is watching this . Tired of others saying they trying too HARD to look in trend and this isn't SHINee style but You are a hip hop expert!!! In MONQ we trust 😊

[@MONQTV]

Thank you Roxan 🙏🏾🙏🏾🙏🏾😁😁😁

[@Red-he4yk]

The whole album is lit..❤

[@MONQTV]

I know you're not lying lol they never fail

[@elenordomingo7061]

Hello po!

[@MONQTV]

Kumustaaaaa Po 😁🇵🇭

[@marieblue1815]

Ay!! I'm late again 😍😍😍

[@MONQTV]

Welcome back! Marieeeeeeeeeeeeeeeeeeeee lol

[@maryanna5832]

Monq❣️. MISSED YOU Bro‼️❤ All good about the lightstick👍 Yes Charm is priority...say hello to her for me❣️. SHINee's is Back‼️💎💎💎💎💎 Onew is the one taking a break, we miss him and hope all is good with him...but he is active on social media...making sure we know he's ok💙🙏. Their pre release so was also good too..."The Feeling'...made me cry thought if Jonghyun...always my ULT bias💎❤️. So proud of them❣️

[@MONQTV]

Mary Ann hey How are you? Yeah I took a bit of a break, well we both did so I wanted to get something out for you guys. I hope you are well. 😁🙏🏾

[@prissiemarling9286]

"PromoSM" ✔️

[@Dalaginding]

you got the genres down

[@MONQTV]

Thank you Dalag 🙏🏾🙏🏾🙏🏾

[@christiec2533]

Onew is the taking a time not Key. Thank you.