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Tequila José Cuervo is a brand of tequila produced by Tequila Cuervo La Rojeña, S.A. de C.V. Its best-selling product is the José Cuervo Especial.
70% of the company is owned by Juan Francisco Beckmann and the remaining 30% by his son Juan Domingo Beckmann, who is the current CEO of the company.
Talking about Mexico is talking about Tequila, and talking about Tequila is talking about José Cuervo, the largest tequila brand on the planet and a proudly Mexican company. Throughout its history, Jose Cuervo has managed to take root with pride as a 100% Mexican company, and as the oldest manufacturing company in Latin America, which produces the traditional Mexican drink par excellence, a gift from Mexico to the world: tequila. .
José Cuervo is a Tequila Company with a family tradition of 11 generations, currently markets and distributes its more than 30 beverage brands in more than 85 countries, and its vision is to maintain its leadership and global positioning through its tradition and excellence in its products. Perhaps few know, but this business giant has more than 250 years of history, and in this video I will tell you a little about this company and how the Agave plant managed to become a Mexican benchmark today through José Crow. And today we will talk about the story of José Cuervo.