How Adele Markets Herself | The Artists Series S1E8

[@turboduck2902]

This is some serious quality content. Keep up that level of work and I can't imagine this channel not blowing up. I'm not even close to being a musician let alone a songwriter and I love these videos. They make you appreciate a lot of things we don't necessarily pick up on. Best of luck!

[@tenzen6899]

Adele is one of the best songwriters of our generation, i love the fact that she sings Soul/Adult pop songs and still successful unlike most of the artists who chosed to make teen pop songs to stay relevant.

[@ytsejam58]

Despite Hello being overplayed, I actually really like that song. I am a drummer, and I couldn't quite articulate it, but that right there shows that care and attention is being made in every instrument to make the meaning of the some come alive through the music itself!

[@RpMRickyMunoz]

yeah hello was overplayed, but it was actually such a great song that i dont mind it being overplayed lol

[@ayush9791]

Adele was the drummer

[@thomasinvestments4774]

And, do you know that she is playingbthe drums in Hello?

[@tessalister1226]

She was an unknown youngster when she wrote Hometown Glory and not an underdog. She was still a teenager when she wrote her first album. If you listen to her very early interviews, Adele always was confident regarding her work but never wanted to be a celebrity, she just wanted to sing. Even today if you as her about her career path, she will tell you the same , that's how you know she was as still is telling the truth and has not changed her back story even though she is now known all over the world.

[@mohammedsb7444]

Adele is a class act..👑

[@manishreal8095]

I wish there was something about When We Were Young too....most beautiful masterpiece by Adele

[@ShaniaDeville]

Honestly, this is far better than I thought. These are great observations and ones that can be influential to anyone who writes songs. I could tell you really put some thought and hard work into this. And everything that is talked about in this video: the image, music, the artist's psyche... I see it so differently now. Well done :)

[@VeganConnor1]

Please do a video on Lana Del Rey!

[@cheesecakelasagna]

Connor Days yes please!

[@randomheh9385]

Connor Days yesss

[@zeneto4935]

yeeess! it would be sooo amazing

[@TariqJR253]

Make a video on Panic! At The Disco

[@MegaMusicMuse]

Yaaaaaaaasssss👏👏👏👏👏👏

[@gloriaaros2412]

SIA please. She is by far, one of the more interesting pop songwriters

[@noramoberg7580]

Yes, please do that. Can you touch on how she makes the same song over and over again? :D

[@RpMRickyMunoz]

yeah she isnt soul, but still she is a good pop writer

[@louisa7043]

please

[@shelleart3148]

DO SIAAAA

[@halos.1]

Gloria Aros YES

[@gniewugar]

I really would love to see part 2.

[@rainy20202]

Thanks for the arrow in the thumbnail, I couldn't see Adele there until i saw it.

[@JustARegularYoutuberBTTF]

Hiren Bagga bruhhh

[@ifixthingsjr]

It was pointing to the harsh shadows. Did you not watch the video?

[@cheesecakelasagna]

When you said old soul, I immediately pictured Lana Del Rey not Adele, yeah Adele's melancholic sound is reminiscent off of a reachable past but I see her more as the classy and, in a way, timeless(?) and sophisticated songstress. Plus, no one has quite been "marketed" to a distinct of an image as Lana has been. I'd like to see your take on her overall music persona. Also, I guess you're only doing musicians that are very massive in the US but it would be interesting for you to study bands like The 1975, Bastille, and/or Car Seat Headrest.

[@maocharlisme]

Lana is more of a soul from a different age, but generally still of a young psychological identity. This is often made more apparant through juxtapositioning her rebelious youth to the older, mature men she often falls for. So I think Lana del Rey is marketed as a young, oldfashioned soul lost in the contemporary age. And she always seems to both have one leg in past and one leg in the present and one arm reaching out to her peers and one arm reaching out to the freedom of not fitting in.

[@cheesecakelasagna]

Charlye'Charleston yeah, I agree and the more I think about it, I think I can say that Lana Del Rey to Adele is to Marilyn Monroe to Audrey Hepburn. Audrey was known to be the classy lady who kept things elegant while Marilyn was shed more light on the sex appeal, same way Lana leans more onto making music about lust and such while Adele leans more on the broader sense of affection. And also how it always seemed like Marilyn (or Norma Jean) was ahead of her time or didn't fit in it well. I probably don't know what I'm talking about anyway so... i dunno.

[@maocharlisme]

No, I can totally see where you are coming from! Good addition to what I was saying. I agree with your perception this time around! ;-)

[@puzz88]

CheesecakeLasagna hmm interesting. I've heard Dan Auerbach said Lana is very smart with how she wants her image to be perceived so a series on her would be interesting !

[@RpMRickyMunoz]

she is such an icon. The best female artist of past 10 years.

[@burlyuber6385]

Billy Eilish

[@manishreal8095]

Adele is legend

[@olika8]

Funny how Cold Shoulder was my introduction to Adele's music. I loved the melody, style, attitude, vocals. I was rather disappointed after discovering that 19 doesn't include more songs in the same vein. It's still a bop! I think what needs to be stressed more is that Adele seems to win over people with her genuinely lovely and warm personality. She is like a good mate you have known for ages, beeming with positive energy, who is always up for a laugh despite circumstances and willing to share positive emotions with you. She gives such impression when you watch her interviews, interactions with fans and onstage rants. Making others feel good is a rare quality. She is bringing people joy not only with her music but also with overall likeability.

[@PretzelPup]

Things you miss, until you analyze them ... then you think why didn't you see them before. Very enlightening. Thanks.

[@itstotallykoi9600]

can you do lorde?

[@Noremac_the_Negligible]

Lorde would be great

[@randomheh9385]

itstotallykoi please do

[@cheesecakelasagna]

Yes please!

[@seanchen2780]

Especially with her new album release.

[@Mia-ki3jx]

please please

[@RebekahSing]

She absolutely has classic beauty. I think he means she's not a skinny blonde.

[@phoebexxlouise]

one of your best videos yet! I love hearing about how artists are marketed and how it fits the genre of their music

[@SerenityAutumn]

You're a genius, as a songwriter and musician these are incredibly fascinating and you explain everything so well. As soon as I start my job at the new place I'm moving to and get my first paycheck I promise I'll buy your book. 😂😘

[@racerx6041]

Interesting take on Adele. The old soul is one thing I noticed early on about Adele. At 19 she sounded much more mature already. As for her looks, Adele is beautiful and full figured no problem for me.

[@LolaBalletAndFigureSkate]

No classic beauty? You need glasses ... she is absolutely stunning!

[@yashvardhan1864]

Adele is classic beauty.

[@busywl69]

music speaks for itself. the voice. the pain. the brilliance. very rare these days.

[@kaulinman9670]

sia is a preatty good one to cover!! Love so much this series Fried!!!

[@pakoti96]

Arctic Monkeys Muse Nirvana Red Hot Chili Peppers All have unique songwriting. AM have also changed their image (and music) drastically, which is very interesting

[@diffsiuhgr4578]

Peter DD and sad

[@ThePopSongProfessor]

Happy to help. :) Great work! I love your analysis of not only her music and lyrics but also of her image. Great job!

[@Twink_Twins]

and how she opens up her world tour with just her eyes. huge. i am here *opens eyes* I see you.

[@feralvein]

Mate, this analysis is amazing and must have taken a lot of time. Big up!!

[@guitarman2341]

This is leaps and bounds BY FAR the most accurate portrayal of music/image I have ever seen. I just randomly stumbled upon your channel, but SO glad I did. Thank you!

[@amrit02]

This is not only useful for song writing , but also with branding and so many other ways. ! thank you !

[@F1rstWorldNomaD]

You take music nerdiness to a whole new dimension... I.Like it

[@BridgeTheAtlantic]

You approach all of these videos in this series with such respect for each artist of every genre. This is honestly my favourite series on KZbin.

[@juniorleslie9846]

I'm new to your KZbin channel and i felt something but this is why I'm here. I should post this message and come back in a few days just to make a meaningful songs using my own pathetic words. But i felt everything you said, I listened and paused and go back and listened again. this means a lot to me. thank you so much!

[@21minute]

I always felt like she's an old soul during her 21 era. By the time she released 25, she's more modern but with nostalgia playing a big role.

[@josh44026]

It is more simple

[@gsutherland9108]

This analysis is genius.... 'nough said

[@ujaymusic007]

Adele is beautiful

[@ElvannReacts]

These videos actually make me realize how much of myself there are in my own songs, that they are already original from the way that I write them, and how the style actually stays consistent. There's a whole fantasy universe behind them, that I build without even knowing it conciously. That's awesome. :)

[@ElvannReacts]

This might seems very irrelevant to the Adele video, but by pointing out all of the details, esthetics and styles that she uses not only on strictly musical perspective, it made me realize that I actually have that sort of esthetic vision for myself. Also I've watched a few video before getting to that realization :P

[@alexjumper2453]

Best of the season yet!

[@pigcommander8649]

I'd love to see what you think of OneRepublic, or more specifically, Ryan Tedders wrighting style.

[@RPNeh]

Andrew Garlick YES

[@tii865]

Yeah

[@IvanovaJay]

I study music at university, and image is a topic we discuss in music business (e.g what it is, how it synergises with the music) but we only identified different artists images, we never analysed them in depth. I really enjoyed this video, and it's really cool how this kind of slots into place and makes sense to me. I think you do some pretty great things on this channel, and thank you for making the content :)

[@acharich]

💣🔥

[@Bodyknowledge77]

Good stuff F.F! Adele's image is cut from the cloth of a Streisand and Springfield (more so her). Allison Moyet could have had the Adele career trajectory but it wasn't meant for her to have it this way(not to diminish Moyet's talent)..

[@johhnycash1515]

this channel is one of the most insightful channels (and things) I've ever came across

[@Holistic-songwriting]

Thank you! Means a lot :)

[@tableham]

I really like what you said about the "I suck" phase and how that affects our success and productivity. I really needed that as I am currently going through that phase

[@shrinivasbhangure2779]

Wooooowww... It's amaaaaazinggggg how u break the code of singers and present us in the most simplest ways....😍😍😍

[@bilyanavitova6414]

I find your analyses absolutely brilliant. Hard subscribe :)

[@toppcatt22]

I appreciate your input. Thank your for your service. Just bought your book. Looking forward to reading it.

[@bereg2k]

your production and analytical work here is just amazing. that's pure value you giving us!

[@garycgannon]

I appreciate all the work going into this new format...buying the book right now.

[@augusto7681]

I agree with almost everything you said.Except that part of the light of hello... awesome video.

[@awhyteja]

Sir...take a bow. Damn good work! Buying that book asap!

[@Zarikk661]

love the motivation at the end. you really care about educating and spreading a good message man, props. left a like obv

[@danielcruz9569]

Do something on rock like muse, or the RHCP

[@Deetoya]

RHCP

[@user-hq8mx7mn3u]

Muse suck, RHCP are the bomb

[@jacobarmstrong9967]

"Today, I'm going to look at how Flea from RHCP has so much energy..."

[@Jusguitarvids]

I would love to see Friedemann break down the huge stylistic jumps in Muse's career

[@asiakurtalic7223]

Omg yessss been suggesting this forever

[@Westpln78]

This is very-well explained. It breaks down the other factors that play a role in music. Thank you for sharing.

[@OfficialSiriusmusic]

cold shoulder was my favorite track on that album

[@ethanengland6186]

I have never missed a video! All of these are so valuable!

[@tutubeos]

Excellent analysis!

[@meihatsume1165]

00:50 The man: What are you thinking of when I say Adele? . . . . . Me: Hello... it's me

[@haliec9759]

This is an excellent video! As a new artist it's great to learn from such successful artists (and marketing teams!)

[@duongmai8580]

It blows my mind. Great job.

[@evillano]

Just watched the whole series! Brilliant, thank you so much, I'll get the book soon.

[@thomasinvestments4774]

Now you can do part II

[@yandayblink72]

I don't know if you know it but Adele played the drums in Hello

[@lucaslins6]

I love your videos! Probably I'm your biggest fan in Brazil. The addiction formula has changed the way that I produce my songs. Thanks for everything!

[@joonyaboonya]

I just finished The Addiction Formula on Audible and it is damn good! How is it not a best seller?!

[@zaydenpath9848]

I enjoy these longer more in depth videos! I think the others one are packed with info, but having a longer video allows you to really go deep, and explain more than just the "most commonly used..." Much respect & love for these.

[@Holistic-songwriting]

ZAYDEN PATH thanks Zayden:)

[@allansmithson1985]

No classic beauty? What!?! Adele has one of the most beautiful faces in the music industry. Even without makeup, she still looks beautiful. The part about her cursing like a sailor is on point though...

[@giuseppemancino366]

she overweight tho

[@drew_drop]

il Mancio what's that got to do with it you bodyshaming rat

[@rachelbrough8160]

​@@giuseppemancino366😡

[@sheriffb1544]

This is really great! Something I never considered until now.

[@YassineKAK]

"In the beginning, you will be unhappy with the results, retrain your mind to go from "this could be better" straight to the "how", skip the "uuugh I suck!" phase...Everyone has that phase, the only difference between successful people and less successful people is how fast you can get through it. Speed of implementation is key" Thank you for saying that.

[@_qpiidTV]

Ive never commented on a KZbin video. This seems like the best time for the first time. Your videos are the best I've ever on music theory and such topics.

[@elgrislito]

Thank You Very Much, Great Analysis.

[@eikostiltzkin1602]

Thanks for this in depth review. It's unbelievably detailed!

[@kaycamargo3478]

Thanks for sharing, Friedemann. Big fan.

[@Stryngz21]

Great video and quite informative. I love Adele and I’ve seen her in concert at MSG in 2016 . Her concert was magnificent 💕 Your narration is like the style of Rod Sterling of the twilight zone 😉 .

[@agapefor-the-trouble-heart5060]

Love this vid! never realized how much goes into making an image for oneself.

[@ellieg91]

Lol at no classic beauty when her face is one of the prettiest

[@josefwolff5431]

classic beauty? of what? A pig? Or a Cow? Even if she was skinny and not a drunk and a chain smoker she would still be ugly..

[@The_Fat_Turtle]

She's not a "classic beauty" in that you can ask a million people to list their top 5 most beautiful celebrities and very few, if any, would say Adele. She is very beautiful to some and not to others, so she's not "classic" in that sense that we can't all agree on it. Now you say that about someone like Margot Robbie and pretty much everyone will agree she is incredibly beautiful, even if she's not their type.

[@MissMollyDoll311]

She actually looks a lot like the lady that originally sang "don't tell me what to say"

[@olika8]

@@The_Fat_Turtle Lol to me Margot Robbie looks like a frog... Though I admit that objectively she is beautiful. At the same time I'd say the same for Adele: beautiful eyes, flawless complexion, full lips, thick and shiny hair. Aren't these the exact characteristics of real beauty? The 60's makeup suits her so much because it effortlessly underlines her natural beauty. To deny this fact is simply mean spirited (I'm not talking about you personally ofc)

[@lucasouza889]

he's being objective, not calling her ugly.

[@RidiculousThe3rd]

This was very inspirational!!! Thank you, and make more!! 👏🏾❤️

[@ArtbyAtlas]

Your videos are so helpful and thought-provoking, Friedmann. Thanks!

[@gizemylmazer7133]

I'm interested in the insights about music industry, thanks for this video. I'm a fan of Adele as she is one of the most popular stars today and this video intrigues me.

[@pao.o.sam.]

I really love the work you put in this videos, but I absolutely love the advise at the end, thank you!

[@bennybjrd7530]

Amy Winehouse would be great!

[@lauragrillo27]

Yes! Amy was real, real, real!

[@MetalMarauder]

9:27 "No makeup" uhhhh she's pretty clearly wearing makeup there. Not that subtle either.

[@juliuspallotta6471]

I was about to comment the same thing...lol

[@GigHarborGal]

This analysis is just too good.

[@SirGabrielBohrer]

What a video, what an analysis. Congrats on the content.

[@heyitsponcho4416]

I would love to see an episode about Sia or Lorde! Melodrama is really awesome

[@brodyswift8620]

i agree do Sia!

[@marcschafers6295]

Thanks for the great video. You showed me some cool elements of Adele I hadn't thought of. I'm a total fan of hers and I've been a musician for, well... a while. I really like her songs structures and how she goes from young to Old Soul in two verses. You have a great take on music and would venture that you relate to the Old Soul. Keep up the great work!

[@sinxerg]

i clicked on this so fast, best way to end a day! Awesome video man as always

[@TomasGrim]

Great content once more! Love this series.

[@Fortyball]

"Speed of implementation is key." Nice.

[@andreasbernhard8300]

I love Adele

[@reSUNator]

My fav one so far. Very insightful. Love this!

[@sammysacksith5045]

I would disagree with saying she has no classic beauty.

[@TeaOnTue]

Sammy Sacksith Her face is perfect

[@LokiBeckonswow]

this video was great man, especially your words at the end, very inspiring, much appreciated

[@carlosaguilar769]

Do something on Beyoncé

[@HenryMittnacht]

Simply great!

[@cheesecakelasagna]

Damn, the last bit hits home real hard. It applies to my messy situation I've been stuck in for a long while. Thanks for the words, man. I definitely need to hear those.

[@GasparMadera]

Great video and analysis. How important it is to sing from the soul. How important is the authentic and the organic in voice and sound, without it means not to use studio or electronic gadgets. Hopefully we'll see an upcoming Grace VanderWaal video. Another artist who sings from the soul, with a genuine voice and organic sound. No squares tempos. Poetry in lyrics.

[@Itoldyouso15]

Man you're so amazing thank you so much for your work this is the best channel I've ever ever subscribed to so far !!!!

[@SimiSmile89]

Respect for this video - very good, very detailed Information! Go on like that!