Homepage Headline Makeovers: 3 Simple Formulas That Sell

[@Spud_E_Buddy]

I'm watching this over 3-years since you posted it, but it is still 100% useful. Talk about evergreen content, lol. Thank you so much!

[@getaheadofficial]

Can't stress this enough 'Too clever for your own good' really means a lot. Don't leave people guessing what exactly you do. Don't grab their attention just to miss it!

[@WesMcDowellInc]

So true!

[@SableCreates]

This video is pure gold. Thank you again Wes for exampling this so well with real life headlines and showing us how to flip them. The part about tagging H1 and H2 was my favorite hack.

[@WesMcDowellInc]

So glad I could help you out!

[@omarrd33]

My new favorite channel on KZbin. I appreciate your content Wes. Thank you.

[@WesMcDowellInc]

Wow, thanks! Glad you enjoyed it! 😊

[@macdonaldquammie4021]

Great video, as always. Love your work and have applied a lot of what I've learnt from you already. I've changed my Homepage small text Headline (h2) from "Be Your Sparkling Best!" to" Drop-In! Be Your Sparkling Best!"

[@WesMcDowellInc]

Nice work! 😊

[@java101full]

Bruh! The difference in my headlines before and after this video is beyond me lol 😂! Thanks a lot for this.

[@WesMcDowellInc]

Haha, that’s what I like to hear!

[@ladieet05]

Hands up: best video on youtube! Thank you!

[@WesMcDowellInc]

Wow, thanks for the kind words!

[@RocknRollCEO]

Excellent content as always... Just one thing about the final tip though, Wes... Are we absolutely sure that Having an H1 below an H2 is optimal? In terms of page structure and the way search engines crawl and rank websites (as well as accessibility), it's always best practice to have the Headings in the proper order, no? IMHO, I'd advise doing what you suggest with the H1, but styling the impact "heading" above it bigger, as text, not as an H2...

[@OffscreenkillVA]

Absolutely incredible video, your Channel is amongst the best and most informative ones I have come across yet. To the Point, easy to follow, made in an engaging Manner. Usually not the type for Info channels, but you actually got my sub now. Way to go and thank you!

[@WesMcDowellInc]

Wow, thank you so much 👏👏 for those amazingly kind words Kaymerra - thats why I keep doing it! 😀 🙌

[@geoffreycurrie5949]

Good stuff! Today, i figured out a copy headline process that works for me.

[@WesMcDowellInc]

Excellent! Happy to help Geoffrey :)

[@annamarkov9293]

Thank you Wes, super useful!!

[@WesMcDowellInc]

Thanks Anna! 😎 👏

[@dovetailtrinity]

Fantastic video, thank you for your clarity and valuable content that I'm going to action right now!

[@WesMcDowellInc]

Thank you for watching! 😀 👏

[@SaroDogTraining]

Great video packed with lots of great tips to improve our websites. Thank you so much. Thanks for your help, I think, I've got the proper headline and sub-headline for my website.

[@WesMcDowellInc]

Great to hear! 😊

[@suesmith2786]

Thanks for the tips! Excited to make the changes!

[@WesMcDowellInc]

You're so welcome Sue! Have fun! 😊

[@getaheadofficial]

Hey Sue! How are the changes doing?

[@jewelrybusinesslab]

Can't thank you enough for this. This video isa Diamond!

[@WesMcDowellInc]

You're so welcome! 😃

[@ashishchandna5327]

Wes, your videos are very helpful. Thanks for sharing 👍

[@WesMcDowellInc]

My pleasure Ashish! Always appreciate it! 😊

[@natureandwildlife22]

Hi, I really like your videos are they suitable for e commerce sites please?

[@WesMcDowellInc]

Selling a product is always a little different than selling a service, but many of the principles are the same. Cheers!

[@AnneBrock9362]

Very helpful information!

[@WesMcDowellInc]

thx Robin 😀 👏

[@avagencheva8354]

Love this. How do I submit my site for comments?

[@mercurious6699]

Clear, engaging and to the point - thank you!

[@WesMcDowellInc]

You bet! Thanks for watching!

[@FKeyPianoMan]

Great Vid Wes. Helpful and concise!

[@WesMcDowellInc]

Glad it was helpful! Thanks! 😊

[@geoffreycurrie5949]

i notice that all of your re-written copy is on a solid colour background. Do you prefer this over pictures? How do you feel about a photo background with a block colour and text on top of that?

[@RobertGrossmann-r6b]

Love this! A lot of great ideas

[@rajivkvaishnav]

hello, I am in to Product & Packaging 3D visualization service business, and am confused about my headline on my home page, my service directly compete with Product Photography so what could be my best Headline , can you please advice ?

[@MichaelWilliams-lo3ix]

Fantastic information

[@WesMcDowellInc]

Glad it was helpful! 😊

[@bachelorparty5445]

Do you have a video on how to make a pitch video.

[@tammygrayned9398]

Thank you

[@WesMcDowellInc]

You're welcome 👍 Tammy

[@MarkCarillon]

Excellent video n tips!

[@WesMcDowellInc]

Glad you think so Mark! Appreciate it! 😊

[@Kumar-rq9ro]

Thanks.

[@BELIVE.CREATIVE]

Definitely well needed info

[@WesMcDowellInc]

Thanks for watching!

[@UncageX]

Thanks so much for this! 🙏🙏

[@WesMcDowellInc]

You're so welcome!

[@Rosev]

Can you give me one for my retail shop? I'm out of ideas.

[@beautymore9386]

Love ur advices

[@WesMcDowellInc]

Thanks! 😊😊

[@מאורהברברי]

_good job_

[@WesMcDowellInc]

Thank you! Cheers!

[@432zencom]

Thanks

[@WesMcDowellInc]

Welcome! 😊

[@tuahshishaaustralia]

Great content!!

[@WesMcDowellInc]

Thnx man! Glad you liked it. 😁

[@tuahshishaaustralia]

@@WesMcDowellInc Appreciate the honesty and very DEPTH knowledge 💯🤜

[@PartyFavorEventRentals]

Love this

[@WesMcDowellInc]

Thanks! Appreciate it! 😊

[@Yondainc]

What about a media website?

[@suk4ed]

Logic is still there cmon

[@danieljacques5733]

Please don't put your H1 under your H2. H1 needs to be first on your page and only one H1 tag per page. Having them below other H tags or having multiple H1 tags will actually hurt your SEO!

[@fortworthclaimsadjusters9585]

Please cite or justify this statement. I’ve seen this recommended many times. I’m curious why you say what you say. Tnx

[@danieljacques5733]

@@fortworthclaimsadjusters9585 its common knowledge among website developers. If you look at the guidelines set out in W3 Schools and run your website through Googles own web page analytics, it will say that H1 tags should always be above H2 tags and only one H1 tag per page. It will hurt your SEO and Google don't like it if not (nobody wants to get in Googles bad books lol). You can go on any established forum to ask if you like, you will get the exact same response from anyone who knows web design, development and SEO. I'm not saying this to be pedantic or anything like that. It's just not the done thing in professional website development for a number of highlighted reasons. Check out what they say on W3 Schools is my suggestion.

[@danieljacques5733]

@@fortworthclaimsadjusters9585 A good statement from a fellow pro: Yes you should always have the lower ranked header tags below the higher ranked ones and every page should have one and only one H1 tag then head down from there you can have other headers on your page and multiple thereof but your H1 tag should be the first thing they see on the page and is part if what the search engines look at to determine what page is about

[@danieljacques5733]

@@fortworthclaimsadjusters9585 Another good statement from a pro: If a machine is programmed to look at things logically and in order it would benefit anyone presenting anything to that machine to in fact put them in order. In other words, if Google wants to see your page in order with a H1 at the top and then subsequent headers below then do that for them. Why would Google or anyone for that matter want to see the title of Chapter 3 before the title of the book?

[@danieljacques5733]

@@fortworthclaimsadjusters9585 The general thing here is that it's ok to do things backwards and in an unconventional manner within HTML5, but it doesn't mean that you have to use such bad practices when coding as its clear that it will hurt your pages SEO and Google's bots just dont like it! That should be a big enough reason to do things properly.