How Adidas, Asics, and Other Shoemakers Deal With Waste | World Wide Waste | Insider Business

More than 50 billion shoes get made every year. Big manufacturers like Nike, Adidas, and Asics make them durable enough to last for hundreds of miles. But this also makes them very difficult to recycle. One Dutch company says it's figured out a way around this by breaking down and repurposing every part of the shoe.
0:01 - Intro
0:39 - Anatomy of a Shoe
1:17 - How to Recycle Shoes
2:58 - The FFG Entrepreneurs
3:48 - Asics
4:38 - Adidas Ocean Plastic Sneaker
5:09 - Adidas Futurecraft Loop
5:37 - Algae Flip-Flops
7:19 - Plastic Bag Sneakers
10:21 - New Uses for Old Sneakers
11:27 - The Pormes Family
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#WWW #InsiderBusiness #Shoes
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How Adidas, Asics, and Other Shoemakers Deal With Waste | World Wide Waste | Insider Business

[@BusinessInsider]

Want to see more of this trash? Have a question? Let us know! Send tips about surprising or innovative ways people deal with garbage to [e-mail]. Your message could inspire our next episode!

[@friedrice2912]

I always hold on to my shoes until they are falling apart.. finally there is a method to recycle these products. 🎉🎉🎉🎉

[@rebeccachambers4701]

So your poor like me?

[@friedrice2912]

@@rebeccachambers4701 not sure what financial status has to do with me not wanting to chuck things into a landfill the way most people would.

[@levtieart3409]

i buy better quality shoes and fix them ,same with clothes

[@friedrice2912]

@@levtieart3409 classic Dr Frankenstein... Nice

[@Sisi-vk6pn]

AGREE! Same here :)@@levtieart3409

[@nerd26373]

Dealing with waste is a hard job to come by. We all know some manufacturing corporations/companies out there wouldn't put into any effort into actually segregating their wastes or ensure the safety of all their workers at all costs.

[@ihavefallenandicantreachmy2113]

"MONSANTO" sells Cancer, to it's Patients/Customers, via "Roundup" Weed Killer. JUST IN TIME FOR 'CERSTMAS!!!!!!!

[@boohere2]

We can't recycle here the shoes where I live. They say can't be put in recycling bin.

[@turkizno]

Coca Cola for instance - they are doing everything they can to make sure they Do Not have to recycle their plastic. We need to teach these arrogant corps a lesson that if they do not help us make a future, they will belong to the past.

[@pIacebo]

We the ones buyin it

[@holoceph3916]

@@turkiznoyou know Coca Cola has billions to easily afford doing so too they are just greedy as hell and don’t care about the planet at all

[@yadhier4188]

I worked with Steve's team and his subsidiaries, mainly Dr. Pomeroy at UCSD, with algae and biodiesel alternatives to make the world a cleaner place. The algae based soles are actually quite firm, and actually do feel damn near like the other sandals they are paired with :) Love seeing that y'all are shedding light on to this matter! 💗

[@TojiFushigoroWasTaken]

Ive been using a woodlands shoe for the past 8 years....its seen everything from grueling mountain treks to being run over by a car (the shoe is so tough that thankfully nothing happened to me). The sole separated once but i got it stitched back by a cobbler and feels sturdier than ever. If shoes these days were that durable to begin with i dont think we'd have 50 bil shoes in landfills

[@MarkKolomiets]

Так и есть. Вещи делают одноразовыми и приучают нас считать что это хорошо.

[@panzerxiiiextra2770]

Well, not every type of activity can be done with a shoe like that.

[@Edithmedjdoub]

So what about parties, you cant go to one with a woodland shoe

[@danieldelriodevora9373]

why not @@Edithmedjdoub

[@elementkx]

@@Edithmedjdoub To quote the Buddha... "If it can't be done in a woodland shoe, you should not be doing it."

[@TheHoneycore]

im working in the dutch militairy, i still remember when i got my first pair of descent runningshoes back in 2013 at the kleding service punt at soesterberg from runnersworld. it feld strange that the militairy partnerd with runnersworld back then but its cool to know the backstory now after all those years.

[@timothyplumley6004]

This is such a great story and hopefully the world gets on board for these efforts to be fruitful.

[@gookfock10]

Give this couple a Nobel Prize for Peace. We need more couples like this. Thank you.

[@petertwining5729]

Such a great video, seeing so many people involved in creating new and improved ways of helping the planet. Kudos to everyone and Thankyou to Insider for this brilliant video. 😊

[@victoroluwatobi1531]

This video was really educative, enjoyed every bit of the video and wished it never ended. Kudos to insider business for bringing such informative view to our screen❤❤

[@cristiansanchez3787]

Extraordinario video gracias equipo insider y una felicitación a esa pareja de world runners hacen un trabajo increíble saludos desde México

[@b22chris]

There’s a company in the US that uses the rubber from old shoes to make rubber floors that go under basketball courts for cushion and spring

[@gaius_enceladus]

Great stuff! Very best wishes to these companies as they increase the recycling of shoes!

[@Mike__B]

When I was a kid Adidas used to be a good shoe at a really cheap price, then got to be an expensive shoe with all sorts of athletes endorsing them. As an adult I loved Asics for that cheap shoe that was good quality... then they too started charging a bunch.

[@MILABRRA]

THIS CHANNEL ALWAYS HELPS ME LEARN SOMETHING NEW

[@gerhardpretorius9954]

Excellent. Weldone. I pray that your business wil go world wide. Thank yoi four your ingenuity in this field.

[@wilson5377]

This is great news, thank goodness!👌 For doing our part to lessen recycling, i prefer buying old school shoes which last more than 10 years. These are stitched, comfy and most of all durable. The secret: buy 2 pairs of each, for example; 1. Adidas Superstars - 2 pairs, 1 in black/white the other in white/black colorways. 2. DocMartens chelseas, one crazyhorse brown and the other black. 3. Lastly, flipflops same. These are all more than 15 years now. i do not care about fashion. Hate those injection molded crap with neon colors anyways. 😂✌

[@MM-mq5uj]

such amazing projects, hopefully they will turn to produce worldwide used products

[@flashflame4952]

Any method to help reduce the enormous amounts of waste on the planet is a great idea that works!

[@Romualdomgn84]

Better than recycling is second using. Means, that 90% of shoes (if you pay attention on the video) are almost "new" and worn for 10-20%. So these shoes could be easily given to charity organisations for second-hand usage.

[@marivicveloso1325]

Yes totally and the shoes that have damage they should just try to fix it again have partnership with the companies where the shoes come from re make it if possible and those shoes that are really hopeless to be re build will take this kind of process so less electricity more people to employ more Man power that would take longer maybe and cost much unlike this fast machinery

[@HASHBAR710]

Yes but how will they make money?

[@mahmga1]

Just unbelievably awesome - My new heroes!

[@catherinegreen8440]

Two problems: most of the factories where these incredibly expensive shoes are made are in the 3rd world by underpaid people who as seen in th video are applying toxic glue without ventilation protection AND companies would rather throw away perfectly good shows returned by customers rather than giving them to people who need them.

[@chairpants]

Like it or not, there will always be a third world to create cheap labour. It's never going to get better because that's how economy works. It doesn't work well of every country is rich and equal. Inequality is the engine for economy.

[@carlosnino6476]

Those issues aren’t so simple. Donating shoes in third world countries kills the local industry because why would you buy a shoe if you are being gifted all the returns? It happens in Haiti with clothing. Also, defectives shoes are defectives shoes, some are unwearable and will end up being thrown anyway Better to increase their wages for them to be able to buy themselves, and give them better work conditions.

[@GeneralHiro]

The planet with 7.888 Billion people. Makes 50 Billion pairs of shoes EVERY YEAR! I think you just summed up the world waste issue...

[@terrynicol2098]

Who the heck buys 10+ shoes per year??

[@OjStudios]

Any cloth should take the abuse for at least a year so that should be 7.8 versus 7.8 and we also need to count for poor people so you can substract.. yea that's ridiculous. Capitalism and constant drive for more money should just stop.

[@mmadchef808]

@@terrynicol2098Way too many people.

[@fofofofo3076]

@@terrynicol2098not you or me but people got money to spend 😅

[@BasilMinhas]

@@mmadchef808The earth’s maximum capacity is around 11 billion people

[@4Realkevv]

Companys should have drop boxes for shoes and give u a discount coupon towards a new pair of shoes

[@martakavaliauskaite4566]

Totally agree

[@ashesonwool4011]

Upcycling is a start, but if we want to actually pivot to a more sustainable future we need to convince people that consumption is not the way. It doesn't help with a capitalistic economy though so its a difficult problem

[@djackson6273]

I love all of this especially that I'm a "sneaker head" and I love technology, so the mixture of both worlds is amazing to me!!! 💯🏆

[@omartrachen6794]

This is very insightful as an engineer in plastic processing.

[@reniersoto6257]

Looking forward to the full review! Curious to hear your thoughts on this GMT vs comprable watches like the Tudor BB Pro

[@tonybamgviews]

I don’t understand who would laugh and doubt an idea so brilliant and cutting edge 😂😂

[@sbdiaries]

This sure is a great use of plastic waste ,and sure was interesting to watch ❤❤❤

[@MighyMi124]

Nice recycling strategies! Those are the first steps for a better environment 👍🏼 But it still produces microplastic. 🧐 We need to leave the oil-based materials and use natural products which can be recycled by nature. 💪🏼

[@GeneralHiro]

Maybe Producing nearly 10 pairs of shoes for each person on the planet lets move to a "Shoes on demand" model. you go to a store, try them on, you like them you order them. Order is received shoes get made and delivered to you.

[@panzerxiiiextra2770]

Unfortunately, made to order shoes in modern first world countries would either be super expensive or take a really long time to get delivered to the end consumer.

[@kennedyblevins2174]

And people are unwilling to wait in the modern world

[@ChristopherStrong-sv4vy]

We done it great work guys!!

[@devdroid9606]

Buy leather, cotton, hemp,jute and re-sole the shoe. If someone can make a sport shoe that can be easily resoled and cleaned, it will help a lot. Michael Bloomberg, one of the richest men in the world, has worn his re-soled shoes for something like 10 years.

[@filippobaroli7206]

They need to understand that consumers want shoes of good quality and that can resiste the passing of time. Not just good material but you need to throw them away after 1/2 years.

[@gamooor1386]

The truth is that all running shoes can be recycled 100% and still perform just fine. It's just companies convincing us that somehow it's less than, because it costs them money. And in my opinion, most major running shoe companies actual over-engineer their shoes when shoes should have less sole, wider toe box.

[@BasitKhan-jr5rx]

HUGE RESPECT TO THEM. Making our earth clean and Mother Nature proud 🌀

[@dogma1912]

salute to these kind of people who think stuff like these, 👍

[@madmanmechanic8847]

WOW I LOVE THIS SO FREAKING COOL !

[@user-mo6gz6fg8h]

Wow…people should know more about such work

[@cheleshows]

To be clear - Plastic is NOT something that naturally occurs anywhere including oceans. "Oceans plastics" is a poor attempt to make pollution SOUND less horrible. These businesses are wonderful. Helping our planet. Thank you.

[@Alonso-fj4ge]

Esas zapas recicladas en mi país es oro, tienen hasta dos o tres vidas más.

[@jackb1969]

My issue with recycled materials is the price point and longevity. Are these shoes GOOD shoes that last long and are they going to be cheaper than better made materials since the quality is worse

[@MOG214]

So good video 👏

[@irenekoo]

These brilliant companies are saving the earth one shoe at a time.

[@ludgatecircus15]

Thaely - WOW. Impressive.

[@user-lr6rw7ix6w]

Amazing!

[@makindepeter7736]

Good work

[@daily9660]

Insider business forgot one key thing in this entire video.. Parley is the organization that harvests the plastics from the oceans to make these Adidas recycled material products possible. Please go deeper into detail.. it helps bring attention to organizations that help these big brands for the greater good.

[@sohaibi2061]

Yes, Parley created Adidas football boots with their use of ocean plastic waste. Really good way of making new trainers for footballers. ⚽👍

[@SethMethCS]

What about mass refurbishment and rebuilding shoes which have life left in them or have one damaged element? Refurbish Instead of scrapping, shredding and melting down which breaks polymer chains and takes massive electricity.

[@DurianriderCyclingTips]

Great power couple doing great for the planet!

[@roselyncampisi822]

They are amazing so smart!

[@gudnergiovannilondono9396]

Is a pity not every country have a recycle system to every product. Netherlands and Denmark, as well for China, are the ones with more recycling programs. I would like in the case of Australia and I watching this video, Adidas, Nike, Asics and other showmakers joins and do a collection center to recycle used shoesz and probably to build a factory as those entrepreneurs. My respect to them

[@BasedSallad]

What about the glue tho? There's still that aspect, still incredible that they've figured out a way to recycle

[@goingwalkaboutnow]

Very inspirational

[@user-ib9qq1bo5g]

Love what Adidas is doing. Great video BI!

[@muhammadumerfarooq4379]

Good process

[@gresh_studio]

I had the opportunity to work in Dr. Mayfield's lab making BLUEVIEW shoes from 100% plants. Incredible company and team. Biomaterials are the future.

[@byoken]

Shoe brands should be using more leather. The reason they use so many synthetic materials is to increase their profit margins.

[@Mark-mu4pj]

Great video

[@silveritea]

Funny how there aren’t stacks upon stacks of centuries old footwear lying around……. Only modern shoes have these issues.

[@CaseNumber00]

Want to cut down on waste? Builder Better and durable shoes. My dad bought a pair of Whites boots 33 years ago, older than me, and its been his primary shoe since then. Yes they did wear out but he went to cobblers and replaced the sole and lowers. He's dead now and I wear them. Tough quality materials have made last 33 years.

[@ababame]

is just me or the shoes that are going to be recycled looks so nice and ready to be given to someone needy?

[@kzookid545]

Big reason I got into leather boots/shoes

[@Hs5687]

Love how these Green Industrialist avoid talking about making AFFORDABLE shoes from Recyclables … Amazing 😂🎉❤

[@elizabethdean7235]

All the shoe companies needs to recycle them like this and make more shoes

[@user-bo8ki7it7o]

Suggesy ethylene-vinyl acetate use SCF Injection molding will keep the cost down

[@ssupriyanto]

Plus those whose shoes can still be worn but throw them away when they get bored instead.

[@LOVE555.]

Дадим вещам вторую жизнь 😊👍🏻

[@johnbeaudin]

10:01 here, it looks like excess material is thrown onto the dirty floor. I worry even if this material is reclaimed, it'll be dirtier and need more energy to prep for the next cycle.

[@TojiFushigoroWasTaken]

Nothing is dirtier than a used plastic bag in the trash and it looks like this 7:54 after they just washed it with hot water...

[@Gtmz53fxt56zxc]

0:45 plastic and nylon mentioned separately hmmm 🎃 make me wonder about the quality of the vid overall right from the start

[@martakavaliauskaite4566]

Thank you

[@AN-yi5ho]

You know what frustrates the hell out of me umberella they never last I can’t remember the last time I used one , their no good in the rain or wind and yet there still out there no use to any one except for a poke in the eye when spokes are broken in wind .

[@gogogo26993]

Can i give directly all my old shoes to fast feet grind?

[@nancyvickers2814]

Did you tell us where we can take our shoes to be recycled? Most of the time I wear my shoes to the point I could not in good conscience donate them but I would love to take them to be recycled. So where do I take them?

[@jyvids]

Okay. But we're now spending double or more the energy to do this

[@JUSTKOZ]

11:43 Bruh They Got The Onitsuka Tiger Collab Shoe That Was Super Limited Around The World. Pretty Weird For A Guy That "Cares" About Recycling And All That Hogwash.

[@slinkiegirl2001]

i have heard of excessive food waste but footwear waste that is a new 1 on me scandalous

[@oomz1975]

Wow, those shoes made by the lad in India are dope.

[@peggylaviolette8303]

wow, all the shoe recyclers are geniuses.

[@litan114]

very good video but DAMN - 1st world vs 3rd world technology

[@ismewhat1234]

Good stuff

[@Letstur]

Here in Brazil Adidas haven't recicle Program. I went to a Adidas Store in Brasília and sellers said don't know anything about recicle Program.

[@Happy_Smiles246]

Plastics are literally not truely infinitely recyclable like metals and glass are, every time plastics are heated and treated they get weaker and breakdown more (not to mention the degradation from used plastic products) 9.9999/10 times if you want to make something of even comparable quality to the original product you *HAVE* to use virgin plastics in some point of the process, the idea of recycling plastics is basically greenwashing, it’s basically like trying to polish a turd, you can do it - but it will still be a turd

[@thecactusgentleman]

For the future 🌱

[@jayceco4055]

❤❤❤ Thanks for saving the Earth 🌍

[@lornashimmon9478]

My daughter confiscated a pair of shoes that I had in tended to mend with glue. The sole of the heel was coming loose from the sole. Rubber glue or goo-glue was what I was going to use.?

[@MichaelSheaAudio]

It's great that there are companies doing things like this. I find it interesting that Asics says their recycled shoes are not made for performance, but neither are their other shoes. Sure, they cushion your feet, I wore Asics for the past 10 years, but that's about it. The shoes are actually not really helping you, our feet are capable of doing the work. Our feet need to be exercised just like any other part of our body, and shoving them into pillows that aren't even foot shaped aren't going to make your feet any stronger. We really don't need any of the special tech to run, we've only had fancy running shoes for a few decades, and people can still keep up when completely barefoot. Even the big shoe companies are lying to us. They know their shoes are bad for us.

[@carolr7823]

I can't imagine wearing 100% plastic shoes. How hot.

[@slothgirl2107]

small things like this that help the environment gives me hope for the future

[@danortega8091]

And here i am wishing to have a good and branded shoes 😢

[@vladyslav4]

So maybe, instead of using synthetic materials and then no knowing what to do with them, use natural materials like leather?? It is biodegradable, it is very long lasting

[@Innate75]

People like this, along with others like on the show Dirty Jobs, should get a lot more credit for what they do.

[@weAreNotAloneHere]

The fact there throwing away perfectly good shoes to try make more shoes from is so human

[@rebeccachambers4701]

Again they're calling this waste but all of these shoes are brand new these are not people's shoes that were just worn and being thrown away these are brand new shoes that just didn't sell or they couldn't get the 90 or 200 bucks for

[@modoyiomao28]

Damn those shoes in the recycle bin are as good as new😢😢😢… could be instead donated to others…

[@elscruffomcscruffy8371]

The makers of shoes should be held accountable and initiate a recycling program from their own shoes once they are done. Even offer a discount!

[@lucyguiland-nt9vu]

Please install One in caribbeen Trinidad 🇹🇹 an others

[@senjah90]

Can they recyle recyled materials?

[@josefinematildehansenvonki2384]

I would love to send my rundown shoes to this factory❤ instead of throwing them to burnable 🎉🎉🎉