How Arc'teryx Became A Streetwear Brand

[@FutureProofTV]

EDIT: We were made aware we introduce the Veilance line as a new venture into streetwear for the company, even though it was launched in 2009. What we should have highlighted instead was their System_A line which launched in 2021. They've also participated in collaborations with Palace, Jil Sander, Hotel Radio Paris, and more. So, what do you think - is Arc'teryx likely to change their branding to suit Gen Z trends or will they stay true to their roots in the long run? Read more about their System_A line here: www.highsnobiety.com/p/arcteryx-system-a-collection-lookbook/

[@patrick0griffith]

Came here for this comment! Glad I found it. Appreciate y'all owning up to this. I think Arc'teryx will somehow manage to keep it's core integrity. Once the fad fades they will (hopefully?) Just continue to make quality products

[@MarkPharaoh]

They can launch whatever other lines they want as long as they continue to mostly focus on their core A/B/G lines and innovate.

[@aayotechnology]

If they haven’t watered down their brand since 2009 there’s your answer. And why do you insist they can only do one or the other? Your lady digs women but she still can love you right?

[@ericaphillips9302]

They'll stick to the core gear, and then expand into streetwear and casual in both directions. High end streetwear- veilance and collabs and then the low brow cheap t-shirts with giant logos on them. Their popularity is expanding globally, and lots of people want to wear the logo without spending the big bucks.

[@gitaarXS]

I would also be interested in different kinds of future proof transportation. Is it more sensible for me to bike to work and take a plane to my holiday destionantion once a year, or to own a car for both of those purposes?

[@UnlimitedEmeralds]

2 years ago I found one of their jackets at the thrift for 8 bucks. I had no idea that this was an expensive brand and I just passed it by. God I wish I bought it.

[@danielcasson7979]

damn, you truly missed out

[@EK63315]

It's possible that it was a knock-off, since that's something that's been happening a lot with their products. Easiest tell is how the interior stitching & insulation is kept together. Also Arc'teryx has a tag on their jackets that you can use to verify its authenticity as being actually from the company.

[@ethan5354]

the only dead bird products I have are from their used gear shop; some of that stuff is nearly brand new at a pretty generous discount.

[@12tippettm]

I bought and sold one recently for 60 bucks but it had a tear on the bottom

[@xwearsecondbrand6968]

Here in My country 20/25 Bucks u can get this item,at the thrift shop outdoor,not just this brand but many more.. 😁 Specialy If lucky go to the thrift market u can get more cheaper for any expensive brand with good condition

[@Corn758]

It would be cool to see a video on the comparison of clothing from outdoor coop stores like MEC and REI to the outdoor brands that they also sell.

[@FutureProofTV]

That's a great idea! We'll definitely look further into it 👍 thanks for being here!

[@christopherwaller2798]

I'm based in the UK so REI is unknown here. A lot of my climbing friends like their Arc'teryx though. Although I do have an REI item from a charity shop (ie thrift store)

[@lowwastehighmelanin]

Oooo yeah I want this

[@vvlon]

MEC isn't a co-op anymore...it was just sold to an American company and now MEC stands for Mountain Equipment Company :(

[@aemediainc]

@@christopherwaller2798 I think Decathlon is a UK comparison.

[@marysmith5891]

As a longtime Arcteryx customer I have been VERY concerned about their direction recently. If they want to launch a super expensive trendy fashion line for rappers (I was wondering who the A-line appealed to!) have at it - as long as they continue to focus on and continue to service their core customers. I am concerned that a number of pieces I have bought this year have been “revised” and the fit become more generic to accommodate less athletic builds. Arcteryx is pricey, but I have been willing to pay the price to get the excellent cut and fit, functional materials and excellent workmanship. My most recent purchase, a pair of Rho AR bottoms, was a second pair for this winter. I really liked the fit of the first pair so ordered a second in another colour. When the second pair came they had completely revised the cut and fit without any warning. The new ones were baggy, the waist was huge and gaped during movement, and the excellently fitted legs were replaced by baggy legs with knee darts. No doubt they will accommodate a larger, less toned frame, but for me they were not worth the hefty price tag. Arcteryx is losing their focus and I no longer feel that I can buy online as the fit is constantly changing to accommodate the non-athlete. I am already looking for an alternative having abandoned both North Face and Pategonia for similar reasons. They have enjoyed a very loyal client base in a growing notch market. The reason that the command the high price is because of the core mission of the company. If they are now abandoning their mission to chase dollars, it will backfire as they will lose their core customer base and will need to compete with many other companies on a price basis. Very very concerned. I have many of their core pieces in multiple colours and would buy more, Arcteryx - please don’t fix what isn’t broken!! Change for change sake is not necessary, your reputation is being downgraded with every “revision” in the direction of mass market sports apparel.

[@t.robertjohnson7274]

This is precisely how I feel. I got my first Arcteryx coat in 1999 and have been willing to pay their exorbitant prices for top quality and design. I also abandoned the brands you mentioned for the same reasons, let’s hope … although I’m doubtful.

[@RizztrainingOrder]

Agreed

[@BriscoelabMN]

I’ve also noticed many of their cuts have been evolving. Kyanite hoodie fit has changed a lot over the last two years. Many of the midweight insulation jackets/hoodies as well. (Proton AR, Atom AR, etc). They have all gotten much bigger in the gut per size. Sometimes the arm length is shorter. As a relatively thin, ape armed individuals, I appreciated the extra arm length and trim through the chest sizing. Now, I have to try on 2-3 of the same size to find one that works for me. As mentioned here, Rab is still an awesome brand overall. But have had weakness in their zippers over the years. They always fits them for me (even years old), but it’s a concern.

[@JAFrk]

They got acquired by a Chinese company 3 years ago btw. They started become popular as a fashion in Asia so after being acquired, they started going more fashion. Thats why I just buy Patagonia.

[@viktor34567]

Same for me, the fits are way too baggy for people with the build to actually do athletic stuff with it. At 6’2 170lbs, I went to European brand RAB for one of the last “normal” fits…

[@cristiantotan]

As a North Vancouver local, I wouldn't say Arc'teryx is a streetwear brand yet but it definitely looks like it is heading that way. The majority of people you see in Vancouver are all wearing Arc'teryx for their daily rain coats. In the outdoor industry here Arc'teryx is still the go to for GORETEX and probably the most popular brand for outdoor gear in Canada.

[@jordanpurdy9131]

It’s a big streetwear brand in the uk, it’s everywhere’s haha

[@andyjones6127]

It's too bad that it's now a Chinese owned company

[@almc9805]

Still ppl can’t afores arcteryx… tiktokers Are just geting toques…

[@TopDrek]

@@andyjones6127 Vancouver is basically China, they've completely taken over that city - sad.

[@mukq]

The fact that my father is now considered a hypebeast amazes me

[@shootermcgavin4999]

what's a hypebeast?

[@KEE_Wii]

I think this trend just makes sense. People want high quality clothing that will last rather than cheap garbage. Why buy a 15 dollar shirt that will rip in a week when there is a 50 dollar shirt that is made to last in extreme conditions. They took what Patagonia did and have slapped an even higher price tag on it. Also sometimes not trying to be popular is the exact reason people seek things out. Great video!

[@FutureProofTV]

Hey, thanks! We agree - we're definitely seeing a bit of a switch from glamorizing fast fashion to appreciating quality goods and materials 👀

[@Britbec]

Exactly. I paid $300 for a Patagonia coat, four years ago, because of their ethics, and quality. It's my only Winter coat and I wear it for everyday stuff. I plan to be wearing the same coat in another four years and on, so Levi, go on and wear your expensive coat for every day things ;)

[@sakethromps1170]

I don’t think people are buying it bcoz they think expensive means better quality. They are buying the expensive thing for its exclusivity and inability for most people to purchase it. A $15 Uniqlo t-shirt will probably last the same time as $50 Essentials t-shirt. Increase in price does not reflect real increase in quality here. I agree with you that this trend of buying high quality expensive clothing is a good thing but the intention behind it isn’t a positive one.

[@MPHshoots]

@@sakethromps1170 I agree with this. It may be the case that Arc’teryx is much higher quality, but normal people don’t care about the quality: they care about the brand and the logo. (Sadly)

[@BBoPPo88]

Exactly. I don’t love paying more for my clothes but I’m tired of everything being shit quality.

[@bigsteve302]

Arc'teryx made a statement they didn't endorse what Virgil did on the runway. If Arc'teryx was a "streetwear brand" they would follow trends, which they aren't doing. Their gear just happened to become trendy, and in two years the loser streetwear kids will just move onto something else.

[@FutureProofTV]

That's what we're hoping for, at least! Thanks for taking the time to be here ✌

[@flodging]

💪🏽

[@NonLegitNation2]

100% truth

[@MrKeefy]

Over 25 years ago at school spray way were the trendy gore tex jackets to have along with Henri Lloyd and helly hansen Kept us warm and dry in rainy Manchester

[@chriskrischris]

@@imnothb if you see it on the other end, its Palace Jil Sander and Beams that are following the trends. those collabs use existing products except for Jil Sander (Big fashion house so there's no way they're not going to make an exclusive product) and just slaps their logo on an arcteryx jacket. Imo maybe Arcteryx are trying to get more brand recognition through those collabs. But cmiiw on what i said here and sorry for my bad english

[@karigrandii]

Everything in streetwear comes from underground sub-cultures. Arcteryx was popular in subcultures like graffiti. But most impactful was just the rise of gorpwear and techwear that has become mainstream in recent years or is becoming.

[@billypham9679]

Agree and not surprised you're the only one that mentions gropwear/techwear. It's all in the utility and versatility of the garment. Definitely nothing "new," especially in the fashion world. It's a niche trend, rightly so, but thanks to folks like Errolson and Virgil (RIP), the lines are being blurred and we'll start seeing tech materials used on everyday wear in the near future. We're going to need it when global warming gets worse. 😛

[@fred7181]

Yah back in the day if you wanted to join a crew you'd have to rack and flip dead bird

[@funNactive1]

I changed to Arc'teryx years ago before it was popular (for outdoor activities). Switched from The North Face when they became a fashion brand & started producing cap.

[@jeremielessard6496]

I 100% agree with what you say. As a retail associate in a sport store, I cannot believe how many costumers want Arc’Teryx clothing. They don’t do trekking or alpine sport, neither climbing or very technical sports. They just want Arc’Teryx because they think it’s the best. It becomes a luxury item that they can show off when strolling at the mall or watch their kids play soccer when it rains. However, there are many outdoor clothing brands that make high quality products, with the same technologies (Gore Tex, sealed zippers, etc.) for a fraction of the price! Just to name a few: Mammut, Outdoor Research, Mountain Harwear, Helly Hansen (especially the Pro line). In summary, people need to stop focusing on branding and really look into what the product they are buying is consisted of and especially, select a product that fits their needs!

[@colin6432]

Thank you for the recommendations!

[@r.rsport15]

I feel that people should buy what they want is just that simple 🤷feelings and opinions don't really matter.

[@starylize]

this comment is super insightful, and in my area the local version of Arc’teryx is Helly Hansen. when people in my region want to flex winter gear, they wear HH and it’s become a kind of local meme. the phrase “helly hansen DMV” has hilarious results.

[@jc_02]

Idk man from personally working close to Arc their quality control is crazy

[@lronSausage]

If u go to the top tier jackets in other brands they are of a similar price to arcteryx, its just that arcteryx dont sell much entry level gear so everything looks crazy expensive. The only quality brand for a fraction of the price is Mont Bell. They dont have their own retailers so its much cheaper, but their quality is as good if not better than arcteryx.

[@tempest411]

I remember seeing this brand at REI, and I really liked the jacket I saw at the time, but at $600.00 or so the price was insane. A few years later I found an example of one of them on E-Bay for a LOT less, and I bought it. I've had it over ten years and it's been an awesome jacket, even though 99% I just use it as regular street wear. It's comfortable to wear in everything from below freezing to the low 60s, making it very versatile. All these years later it starting to fall apart, but fortunately Arc'teryx says they'll take a look at trying to repair it. As far as this brand going mainstream, I can't say that's a bad thing at this point. Most of the stuff that becomes popular does so because it's loud, gaudy, and just plain tacky. So if a bunch of rappers want to look LESS ridiculous, that's a good thing.

[@NonLegitNation2]

believe me, they'll manage to mess it up, like the trend of skinny/slim jeans i was like oh cool now they won't be wearing baggy ass sagging jeans, but nope, now they wear skinny ass sagging jeans. I saw a guy at work (I work retail) walking around the store and his slim legged jeans were almost sagged to his knees (i'm not exaggerating either) I have no idea how he managed to keep them up, although he did have a penguin walk going on.

[@tyler5246]

as an owner of arcteryx products, most people can get by with a cheaper jacket, but when i’m climbing in -20(F) and below i’m fine paying the extra couple hundred dollars to stay warm and dry, because it keeps me safe. i never really wear them outside of doing “extreme” sports, because I don’t see the need, and a lot of times the cheaper coat is the better option for walking to class, or resort skiing

[@brendachristensen4248]

I agree but also, when you pay over $400 on a jacket, you buy just one jacket. So although you buy the best jacket to tackle -20F weather since its you only jacket you end up wearing it to class etc..

[@tyler5246]

@@brendachristensen4248 i meant most people would be better off buying 2 200 dollar jackets than 1 400+ jacket

[@TimSnowPhoto]

99% of my wardrobe is Patagonia and of that I’d say 90% has been bought second-hand…I love keeping clothing out of the landfills all the while wearing gear that lasts and was produced ethically…and I’ll admit that I can’t afford new Patagonia gear all the time. That said one positive of brands like Patagonia and Arc’teryx kinda in fashion is that it’s soooo easy to find amazing deals on second-hand gear that is in like-new condition and will be thrashed while trail running anyways! Keep up the great work, looking forward to watching the channel grow!

[@FutureProofTV]

That's true, never has it been easier to get second-hand quality outdoor gear. Thanks for being here, Tim!! 👏

[@davidcallan7844]

Salomon did the same thing with designers a few years back, all the tech wear/outdoor gear companies do it at some point ( oh Salomon, Arc’teryx, Atomic etc are all owned by the same Chinese holdings company now). It’s pure marketing, they all have highs and lows. Companies like Gorewear ( which makes about 70% of the tech fabrics used across the market), Marmot, TNF, Patagonia, Speedland SLPDX, Montane have all blown up especially with the explosion of sports like trail running, triathlon, gravel biking etc. I trail run, I’m not rich but I’m not putting my $300 jacket in the closet to get groceries and only using it for 30km on trail. Seeing people mall walk in their $275 Nike Tempo Next % carbon plated marathon shoes, now that is hilarious.🧐🤷‍♂️😂🏃‍♂️❄️🤘

[@ErrorlessRBLX]

Why did you mention Speedland? That company was founded only a year ago for performance only with limited production and is only on their second shoe. They are not at all something that blew up nor are they considered a fashion trend by any of their users...

[@davidcallan7844]

@@ErrorlessRBLX I’m aware thanks, I figure an expensive limited product, someone bought them simply because of that, someone always does. I’m waiting on delivery of my SL:HSV right now, put 800 km into my SL:PDX they were great for dry conditions. All apparel is fashion to someone, that maybe an assumption on my part but so is claiming to know all their users. Salomon, Scarpa and Arcteryx are expensive brands too doesn’t mean I don’t see people mall walk and mow their lawns and grocery shop in them or people clicking by the coffee shop in their Alplaflys that clearly haven’t been out running. It’s just my opinion, expensive and exclusive things attract people simply because they are that regardless of purpose. Nobody needs a Carbitex plate and double Boa to get a latte but I bet some is. Just my two cents, I get your point, I’d like to think that everyone is using them to crawl over technical terrain and muddy bogs, I just doubt it is all. Be well, enjoy the run.🏃‍♂️🏃‍♂️🏃‍♂️

[@ErrorlessRBLX]

I am definitely making an assumption when it comes to everyone using it for performance but I made that point because it is still a brand in its infancy that shouldn't be assosciated as a status symbol right now. Nobody except the owner of the shoe is going to know its a limited production extremely expensive trail shoe. I would argue that for that shoe specifically and maybe a select few of other people they may wear it casually simply because its just a really good shoe. I know one of the cofounders and I haven't bought one yet because I don't have that kind of disposable income yet and I don't trail run, but I may buy a pair soon simply to support the company and for limited trail use as more of an ultralight hiker. I guess I agree with your points still, I just would be careful about extending a general view to brands that don't have any public recognition because people who purchase more obscure items may have a more personal reason for purchasing it and wearing it every day than the average joe putting on an arcteryx shell because its cool. On the other hand, maybe I'm projecting my own displeasure with this trend because I want to both use my high end jackets and footwear for wildlife photography/hiking and city use without being called out for wearing gorpcore. I don't even eat raisins and peanuts.

[@davidcallan7844]

@@ErrorlessRBLX I think it’s price point alone makes it a status symbol. People can buy whatever they wish for whatever reasons, do I think it’s silly if your not at least using it partially for it’s intended purpose, yes. Frankly I thinking hiking would be a perfectly good use for the product, it certainly meets all the parameters for that use point and many products fall in that price point, an excellent ultra light option. I could also see bike packers using it as well, it is after all a shoe. The fashion appeal of Canada Goose for example mystifies me but I’m probably being over practical. Is this stuff cool, by all means. But if your going to walk into the pub for a pint withem on they better at least be muddy. 😂😂😂 Cheers! Nice chat.👍😎🏃‍♂️

[@winnerhall]

You should do a video of the Fjällräven brand, perhaps also compare it with Patagonia.

[@itscoral]

Blessed that I found an Arc'teryx jacket at Goodwill about a decade ago for less than $20.

[@FutureProofTV]

Wow, that's some good luck! 🍀

[@TDoog-hx7hv]

True story: I was Creative Director at Arc for a while... way back in 1999, L.L. Cool J's handler phoned, requesting 5 XL Theta AR jackets for L's next video. I told him I could give him a discount. He said, "L don't pay, you pay L". (Arc was about 15 million in sales with about 60 employees then, barely paying the rent and keeping the lights on). I said, "No, he's got way more money than we do". He said "F*c& 0ff" and hung up. Damn, we could have been so far ahead of the curve... :)

[@wolfdesk]

Agree with much in this video, however Arc'teryx started the Veilance line 13 years ago. And has zero visible branding. I think the way you mention Veilance make it seem that this is a reaction to the recent ( last 18 month) trend, which it clearly isn't. Also worth mentioning that the trend is to wear anything with the Arc'teryx logo on. Which as mentioned Veilance does have. The mainline Arc'teryx has however significantly increased the more urban styles pieces for example the Sawyer jacket having a softshell version and the use case in product description is "urban". Such products do carry the deadbird logo and lean into the current trend. My main point being, Veilance predates the trend and you can wear Veilance and no one will know it's Arc'teryx unless they have a very keen eye for detail.

[@wolfdesk]

Also I really should have mentioned System A line which leans right into the trend so hard. Down the the advertising and media campaigns.

[@FutureProofTV]

Hey, thanks for pointing that out to us! You make a great point, the Veilance line doesn't really tap into the logo-mania that we've seen in fashion trends lately and it's not new by any means. We've added a pinned comment correcting this and we'll make sure to keep an eye out for claims like this in future videos. Thanks again for taking the time to share with us!! 👏

[@wolfdesk]

No problem and thanks for videos, I really enjoy them!

[@Corwinwill]

No one can show off their badge!

[@Ayoutubehandleishere]

I’ve been rock climbing for nearly 15 years and I’ve been outdoor climbing with a fair few people… I’ve still only ever seen Arcteryx being worn on set by various different network tv directors… just in time to protect them from the frigid conditions on their directors chairs and the endless rain generated by gratuitous rain machine scenes

[@joem9124]

So true i work in SFX and arcteryx is probably the most popular brand on set

[@alexarna]

You’re either lying or you’ve been walking around with your eyes closed. People have been wearing Arc’terx for outdoors activities all over the world for years (source: I like the outdoors myself, have been all over the world and have eyes). You’re not special for shunning a popular brand and just because you see yourself as above others and take yourself to be some sort of “real” rock climber who is more uber-elite and hardy than everyone else, it doesn’t mean others don’t have a valid use case for Arc’terx gear. GTF out of here with that elitist BS.

[@istoppedbuyingshit]

i bought an arcteryx rain jacket for a study abroad program in bhutan 12 years ago. we were backpacking to remote areas and doing environmental research so it seemed warranted. what i liked about it was it kept me dry during monsoon season. also, arcteryx sent me a new jacket minus the price of my original jacket a year or two ago, so it isn't patagonia-level repair but it's pretty good return on investment for clothes. i got ten years out of it and hope to get 10 more out of my new jacket. i hope arcteryx becomes un-trendy because i worry that trendiness means that a company needs mass-production to meet the "demand" and the associated labor, environmental, and quality problems that come with that. arcteryx was really great gear that lasts, hope that doesn't change.

[@kaiadamz]

hi wait why did they send you one? which model do u have

[@aark89]

So, I live in Vancouver, where arc was born. We have 3 arc stores + an outlet and I'm browsing gear pretty often because I love outdoor gear. I love the brand, own dozens of pieces, and i hate to say it, but ya, the quality has gone downhill. This is confirmed by several employees that work at said stores, but also confirmed by anecdotal evidence. I recently went to one of the stores and was looking at one of the new Atom LT colours, and I noticed that the logo was literally printed onto the jackets crooked. Not just on one jacket, but multiple. That is pretty bad QC. Ive also heard from several employees that warranty repairs are being sent in at an alarming rate. I myself have had 2 items warrantied in the last year, with moderate use. Like i said, I love their gear, and when I'm out backpacking or camping in the winter, I want and need gear that will last. I need to know that I'm not going to have gear failure because it really is the difference between life and death. It pains me to even type this, but I truly hope they realize what got them famous to begin with; high quality, long lasting, innovative gear.

[@istoppedbuyingshit]

​@@kaiadamz the seam of my old jacket fell apart near where it falls on the hip bone. i sent an e-mail to ask if they had a repair program. they said they did, but when they finally took a look at the jacket they said it was irreparable. they sent me a new jacket minus the cost of the old one, so it was $50 for a new jacket. not horrible, but they had to deal with the waste of the old jacket and i got one that wasn't falling apart, so it seems like an overall win.

[@yuuhi4187]

Im assuming the arcteryx you owned was waterproof, so ,did you wash it in a specific manner? I read the “waterproof” wears away and I want to avoid that

[@aark89]

@@yuuhi4187 Theres 2 ways that shell jackets are waterproof. A waterproof membrane thats bonded to an inner and outer layer, sandwiched between them, and a durable water repellant (DWR) thats applied onto the surface. The waterproof wearing away u refer to is the dwr. You can wash your gear in specific techwash, brands such as grangers, nikwax, and arcteryx sells their own in stores as well. DWR can also be reapplied as a spray, or wash in. All can be bought. If you youtube "how to wash arcteryx jackets" there are some very comprehensive and well explained videos on how to do it without damaging your gear. Never wash with generic detergent!

[@EricSheffey]

I don’t know anything about fashion or street wear, but what I do know is that I’ve destroyed countless REI and Patagonia jackets over the years as a backcountry enthusiast. All of my Arcteryx gear is not only bomber and continues to stand the test of time, but also keeps me warm on days when I’m ice climbing in the alpine and the temps are in the negatives (fahrenheit).

[@josef9988]

the quality of ur videos are top notch

[@FutureProofTV]

Thanks so much! We owe it all to our fantastic team 🙌

[@ziaride]

A bunch of my coworkers wear Arcteryx, I do work in the mountains, so clearly they all make a lot more than me doing the same job or got a grift going. Meanwhile I'm skiing in my everyday Carhartt work jacket and Jeans cause I got nothing else lol.

[@jakedasnake4110]

i work at arc as a basic retail worker, it’s genuinely the best company i’ve worked for and is super good to their workers. If you have the money, arc makes the best quality and most durable stuff on the market. their cerium jacket is the warmest and lightest puffer i’ve ever felt. the atom jacket is the perfect spring/active wear light jacket. The beta/ beta lt is the perfect shell for your average person. But I think the people who go out of their way to get the most expensive jacket like the alpha sv just because of the price when they will never use it for its intended purpose (ice climbing) are a bit ridiculous.

[@ethanpowell3203]

I remember finding Arcteryx years ago and being attracted to their company with their high quality clothing. I bought a down jacket and it’s the best jacket I’ve ever worn. Keeps me toasty warm in close to 0 temps. Now, all my friends are wearing them all of the sudden.

[@FutureProofTV]

You trendsetter, you! Honestly, they're great quality products so it's understandable why they're so loved 👍

[@doni8726]

So what? Are you a better person now because you found it randomly in a store?

[@Tom-tr4em]

0 temp isnt even cold

[@rich7447]

@@Tom-tr4em -18C/0F is about when cold starts. The rink I played in as a kid was never above this temp just to keep the ice hard. When the temps dropped outside so did the building temperature and it did feel a little cool between shifts.

[@xWood4000]

Arc'teryx has good products for skiing, but there are companies like OR, Flylow and so forth that have similar quality for cheaper

[@dawnkeyy]

Never touched an arc'teryx jacket, but I do own an OR one, and I really can't imagine this kind of jacket getting any better. The design is just so matured and thought through, the attention to detail is incredible, and obviously the functionality. I wear it when I go hiking, I wear it almost daily when I'm not dressing up, I hope to be wearing it years to come, high up in the mountains.

[@Julie-ip3il]

arcteryx and patagonia both make pretty good stuff. My everyday clothes aren’t expensive but I backpack and ski a lot and prefer to spend a lot of money buying stuff that lasts and keeps me warm. I think it’s become trendy because everyone likes to look like they do sport but most of my friends who buy arcteryx haven’t actually done anything that requires it.

[@ninabielinski3831]

I don’t make the big bucks but I am slowly investing in quality clothing and gear for backpacking and other outdoor adventures. As a result, I just like getting some good cost per wear out of it in the front country, too. Frankly I do understand how among younger people these brands are becoming more visible since the message of quality and sustainable clothing has reached many of them, even if it’s not a great match for their lifestyles.

[@aayotechnology]

Exactly, it’s a form of athleisure wear

[@Wizzgigging]

I've been using Arcteryx for the better part of 10 years for out door back packing and extreme weather hiking and photogaphy. In the last 4 years I've noticed it has become an every day brand. Good for Arcteryx as long as they don't lose their original mission statement.

[@WesleyLindsey]

Arc’Teryx needs to stay true to who they are cuz they’re just gonna get pumped up and dumped by streetwear

[@julsduran-buchsbaum8230]

I love my arc'teryx stuff as someone who backcountry skis, climbs, and hikes - durable, fits me well, they're Canadian, and they're decent about warranties (I also worked at an outdoor retailer, so I got a big discount). Veilance has existed for years, so I don't know if thats part of the 'rapper' phenomenon. They're generally supportive of their athletres, ieven in their personal endeavors which is great (like making a jacket for their kids or highlighting an exciting pregnancy. Howeever, I do have an issue with the fact that when one of their athletes came out they created a rainbow logo shirt to 'raise awareness and show support' , but then chose to not donate any of the money from that shirt to the LGBTQ2+ community- smells like rainbow capitalism to me. Pros and cons, but thats my experience with them!

[@rich7447]

Arcteryx is owned by the Finns now.

[@VB6000.]

Yes. Once they got bought by China, it's all about culture, recognition, and profit.

[@BBoPPo88]

Have you ever looked into icebreaker? It’s one of my favorite clothing brands. No idea if their ethical/moral values stand true to what is actually happening but I really like the quality of their stuff.

[@FutureProofTV]

We'll look into them! Thanks for the suggestion 💪

[@yazB55]

I love their product fit but unfortunately 6/10 of the pieces I have a have developed a whole within a couple of years of use.

[@BBoPPo88]

@@yazB55 I’ve found that their stuff is very delicate. If you wash them wrong (in cold water) or throw them in the dryer they fall apart pretty quickly. I’m super careful with mine and haven’t had issues so far but it’s definitely an issue I’ve heard before.

[@LairdDavidson]

Icebreaker are good but they were bought out by VF Corporation, who also own Smartwool, and the company has been changing for the worse since then. I still buy their stuff when it's on special offer but it's no longer what it was. Same for Smartwool.

[@LairdDavidson]

They specifically tell you NOT to put wool clothing into the drier! You need to care for wool properly if you want it to last.

[@derekli8757]

There is a lot of symbolism in Arc’teryx logo. It’s funny as their logo name ‘Archaeopteryx Lithographica’ refers to their brand of discovery and mountaineering.The lithographica refers to the mountain region where the quarry is that they discovered the fossil, tying back to the companies routes in mountaineering. It also references to the process of lithography that the limestone quarry is famous for. Lithography is kinda like screen printing in a way and using the fossil as a logo is like lithography on the product. They definitely thought a lot about their logo

[@Britbec]

A similar thing happened with Helly Hansen gear and hip hop culture in the 90's. Kids wearing $800 arctic jackets to the club. Fad died out once the next thing came along.

[@FutureProofTV]

Yeah, it definitely could just be something people forget about in the coming years - we'll just have to wait and see!

[@marknemeth267]

Helly Hansen is still a strong brand, at least here in Europe since the brand is Norwegian. I know they are owned by a Canadian company but still.

[@chrischan4936]

Real gearheads that actually use their tech gear know that there are many other brands cheaper than Arc'Teryx that does just a well if not better. After all, arcteryx does not own Gore-Tex

[@goldenshorts2027]

What brands?

[@matheom.5436]

Yeah what brands?

[@jasonpettit5111]

@@goldenshorts2027 even Patagonia is cheaper lol. You can get a gortex downcoat from Patagonia for $700 that would cost $1700 from arcteryx.

[@stfstf4131]

Mammut all day

[@aark89]

@@matheom.5436 Theres a ton of brands. Anything from common brands such as TNF, Helly, REI/MEC branded gear, to smaller ones such as mountain hardwear, norrona, mammut, black diamond, peak performance. The list goes on.

[@DanielPogue]

I hope that this seperate line of streetwear remains just that, seperate. I have no issues with arcteryx making a line for that purpose and keeping the line for the extreme conditions they originally designed for.

[@FutureProofTV]

That's fair! As long as they keep producing the quality gear their consumer-base has come to expect, they'll continue to be successful 🤷‍♂️

[@smome777]

They do have 2 seperate lines. Veilance and System A

[@thdjjfsfh]

I love this brand, I live in Canada, and you're absolutely correct. It's horrifying.

[@rich7447]

Growing up in Canada it wasn't all that strange to wear extremely weatherproof technical gear in high school. Whatever you bought for all of your outdoor activities you wore every other day. I had a Patagonia Storm Jacket in the late 80s and a North Face Guide Jacket in the 90s. They worked for skiing and ice fishing in the winter and bad weather camping and sailing in other months.

[@hatenike1]

Not trying to be that person but I feel like after Anta sports bought Amer sports and Xi Jinping started wearing it (since Anta is Chinese) Arcteryx has BLOWN up

[@chipott3705]

As long as the ‘in’ crowd doesn’t discover Arcteryx LEAF, I’m Ok with it.

[@fernandog.aguirre2791]

you wait and watch! The CROWD = stupid !

[@BlindCaveGoblin1]

thanks for telling me about LEAF

[@bakeraus]

I'm glad they are sticking to their lane and just doing what they do best.

[@felixlopez9767]

I really love the quality of their jacket. I used to love that not many people knew about the brand, so wearing it wasn’t a “look at me statement”. But the brand’s popularity is increasing so people start wearing it just to be “cool or hip”.

[@Ofelas1]

Hype happened because Private Equity pumped it in the media, as they do with all brands....

[@handlemonium]

For one, they're one of the few brands with "welded seam" crew shirts that don't irritate my sensitive skin. I am proud to say that all four of my Arc'teryx shirts were bought used 👍 P.S. can you take a look at Vollebak? They top even Arc'teryx prices for exotic gear like graphene jackets.

[@parjau4554]

They are absolutely beginning to pander for the street. It's blatant if you look at their range now compared to a few years ago. You can't blame them - they are a business. Ironically, though, just as over these years they have been getting recognition as a premium street brand they seem to have also moved all their production away from Vancouver to South-East Asia (at least for exported clothing) and, in general, the quality is not what it once was. They still have some gems though - if you go their website there are quite a few honest reviews so you can get quite a good idea of what is still properly Arcteryx.

[@Meowmeow11721]

arc'teryx enetering the mainstream/streetwear scene didnt start with rappers or tiktoks. It started in the 90's with the NYC graffiti scene. It was big to steal arcteryx jackets because it was kind of a secret sign like "I do graffiti, look at my jacket". This of course was picked up by rappers and celebrities years later, carrying it to what it is today.

[@chirwub]

wait it started way back in the 90s? I thought it was more mid 2010s like when chito started to blow up like 2017ish

[@Meowmeow11721]

@@chirwub nah man started with earsnot and IRAK crew in NYC, 90s

[@chirwub]

@@Meowmeow11721 word I'm uneducated

[@andrewmccausland5440]

I had an Arc’teryx Alpha FL hardshell that was my perfect shell. I could use it skiing in the winter, with warm layers underneath, or as a rainshell in the summer for hiking or climbing. It was super light and packable. I used it for 10 years until the hems delaminated to the point I couldn’t use it anymore. I contacted the company to repair it and they had me send it back to them. Unfortunately they don’t make this jacket anymore or I’d buy a new one. Call me crazy but why I buy any gear including Arc’teryx is because it is designed to perform. Arc’teryx hoods fit over my climbing helmet. The chest pocket can be accessed when I’m wearing a backpack and harness. It takes very small space in my pack so I’m sure to take it along with me and have it when I need it, when I’m up on a ridge and some weather blows in and the temperature drops 20 degrees in 5 min and it starts raining. Awesome. Not everyone needs features like this. But for those that do, it’s worth every penny.

[@silverkw]

Yup I wear them on my morning commute (when I used to commute), so I could stand in Vancouver's rain without an umbrella. I also wear the same jacket to ski in west coast's wet snow. I think the Meme's were a bit over, as Arc does have cheaper every day rain and wind jackets which are totally fine for every day wear in Pacific Northwest weather.

[@lasvegashelipilot]

I don't really care if Arc'teryx chases the fashion trend money so long as it doesn't detract from them continuing to make the highest quality, lightest, best performing technical outdoor gear you can buy. I bought my first Atom jacket 7 years ago when I started rock climbing. I've since tried similar pieces from Patagonia and The North Face and keep coming back to Arc'teryx because it is truly the best. If the quality starts slipping or the innovation stops while they chase fashion trends, I won't be shelling out that premium anymore.

[@balwantpadaki6183]

I have to say, this is a great channel! I put off purchasing a jacket thanks to you.

[@fernandog.aguirre2791]

yes, don't be another idiot. Smart move!

[@rc_23]

Curious if you’ll make a video about Salomon (specifically their shoes) becoming popular in streetwear too.

[@FutureProofTV]

That's a great suggestion, we're adding that to the list now! Thanks so much 💪

[@Divijsingla]

awesome content bro, I am also starting a sports equipment company and your content helps me a lot to keep my company in a certain direction

[@isaiahmacadam]

I’ve been a fan of Arc’teryx gear for a very long time 😅 once someone who wasn’t into hiking started freaking out about my sweater when they saw the logo, I felt the writing was on the wall and starting to looking elsewhere

[@fritzginger15]

I don’t understand why they feel the need to bend to street wearing customers. The street wearing customers already bought the super technical pieces so I beep that shows it doesn’t matter the fashion of it. Some people wear it for the name(status) or they just already like the aesthetic and have the money to buy it. Don’t change what’s working

[@krysatheo]

This is my issue, I mean these brands should just focus on producing quality products that are useful, I really dislike fashion focused brands, if people want to wear their stuff as part of their style that's whatever but the brand shouldn't lean into it.

[@paddlefitdad]

No company will ignore the opportunity to cash in on consumer demand that falls in their lap even if it runs counter to their business model. The rapid growth in mainstream popularity means they will likely be bought out by investment firms focused on reducing cost (at the expense of quality) and drive fast profit.

[@jeffersonye7572]

Outdoor clothing is in style now? I picked a good time to get into backpacking

[@fjsAecDhf]

Lol same

[@mosessupposes2571]

They design the expedition backpack systems for the Marines. They’re amazing.

[@chrisogrady28]

I love Arc'teryx becuase they are by far the most form fitting, and cool looking outdoor gear. I want the performance, but I still want my clothes to be flattering. Wearing it in non-extreme scenarios is meant to say to others 'that guy gets up to some cool stuff', and that's fine. The problem is with people ONLY using it for mundane activities. Exact same problem with SUVs etc.

[@lucun_]

It makes sense. I bought an Arc'teryx Atom AR about 10 years ago... about equivalent to their heavyweight Atoms today. Always wore it as my go to default streetwear winter clothes. Sleek modern look, lightweight, and very effective against the cold. I can only think of 3 days since I've owned it wishing I had something heavier on top. Otherwise, it was excellent for a very wide range of cold temperatures. I did eventually end up going snowboarding and skiing with them. Back then, a lot of people I knew commented how way too light it was as a cold winter jacket, but they were always amazed after trying it. It was only a matter of time until everyone saw how effective their stuff were for everyday use.

[@johnreed2242]

Great video.Humour aside, there isn't any doubt that Arcteryx make great gear.For sure the traditional lines they make are more expensive than most other brands however until recently the extra you pay could be justified by the quality and also buying into and supporting the brand which offer great service and support.All in all a pretty cool company who sponsor some amazing athletes so what is not to like? Quite a lot by the looks of things.The price of almost everything is going up due to the cost of materials ,Covid, conflict etc etc but some of the prices for some of the apparel is becoming more aligned with luxury fashion wear and you can bet your bottom dollar (if you have any left after shopping with Arcteryx) that the less expensive although quite expensive lines will be hiked up to keep in alignment with the highest price lines. Arcteryx through no fault of their own (apart from making greeting kit have now become a desirable commodity and heading towards luxury and exclusivity.It is no secret that in terms of youth fashion or Gen Z (not exactly sure what that is !) the more exclusive and the more expensive the thing is.the more desirable it becomes. The question is will this change of direction make Arcteryx less desirable to their regular customer base? For me, I would say yes.The main reason being that no matter how good the clobber is can you really justify paying £1600.00 for a coat which is made in Indonesia for how much? They look like going down the Prada £10k and upwards for a handbag....

[@georgetown8986]

Once you see a rapper wearing it, the brand is off to the streets.

[@boraaslan1890]

being a small mountaineer and hiker watching this videos are so fun lol i am on a hunt for knock off arcteryx beanie lol

[@iFlip4Element2x]

Veilance has been around for a couple years though

[@filipciborowski6443]

arc'teryx is huge among the military community as many top special forces use their gear and it's kind of sad to see it go the same route as north face...

[@timhdz]

It will never be as low as north face lmao

[@adtemporary69]

Patagonia make really good military issued items for SOF. Every operator swears by both.

[@Hitithardify]

I doubt the military crowd will be going elsewhere simply because kids started wearing this stuff. Good gear is good gear. Most kids don’t even know about the sub Arc’teryx LEAF brand.

[@filipciborowski6443]

@@Hitithardify no no the military crowd won't go anywhere but arc teryx will go main stream, i mean they're already making "designer" products...

[@alancrome3684]

Honestly though, they are the only brand apart from Acronym that i'd pay any amount of money for. They actually bring science and tech and quality to the table. Unlike the high fashion brands who just charge for their name. yes veilance is expensive, but the tech makes it worth the price compared to paying the same amount for a gucci coat or some shit.

[@PHlophe]

their items look so cute in me. i get nothing but compliments , go you some of that thang .

[@user-py7mz8oj7o]

Arc'teryx is a Chinese company now

[@bradtheman19]

Been wearing this for years, I put the whole town on Arc

[@nickb-]

I hate the way Arcteryx has massively increased the logo size on their jackets. It used to be a subtle logo recognised by "those who knew" . . . now it's like an advertisement designed to show you can afford their clothes.

[@kaitlynlabbe8506]

I'd love to see a video on your thoughts on MEC changing hands, and how they've veering into fast fashion territory

[@FutureProofTV]

We've definitely considered it, good to know there's interest in the subject! Thanks for being here, Kaitlyn 😜

[@geoffcarr1044]

The first time i saw Arc’teryx and Northface being used in streetwear was in the late 90s by graffiti artist in NY , if you ask me graffiti artist were decades ahead of their time , these rappers and tiktok influencers are now just catching up

[@practicaltm9797]

trends come and go, arc's time being a cool kid brand is numbered since it's been meme'd to shit and influencers won't want to be seen wearing something "basic" and common. It shouldn't be a problem they lean into their fashion appeal with sub brands as long they keep making the stuff that made them famous in the first palce

[@AgonxOC]

When I think of pull-on boot I think Red Wing 2231, 1155, etc.

[@aayotechnology]

I’ve always called em chelseas. Didn’t even know about blundstone still recently

[@michaelostermann4198]

You should check out Iron Heart technical jackets (and clothing in general). My mountain parka from IH smokes my Arcteryx and Patagonia gear. Looks cooler too. Love the channel!

[@mellifluousfable]

Same thing happened with a good few other brands over here. A lot of the brands became fashionable with kids, some lost their reputation as a result like Burberry, Canada Goose etc. im terms of outdoor gear, North Face is one that became more leisure wear rather than specifically technical wear.

[@desd1932]

Ive been wearing Outdoor gear for over 30 years as a fashion my casual wear style. Was kinda my own thing compared to everyone else i saw. Now i see more and more people dressing this way casually. My concern is that the big brands will bring out a cheaper line of clothing fro everyday use. And prices for the already expensive stuff will rise.

[@jamesknowles4740]

This is almost exactly how supreme went from being a core skateboard shop to whatever it is today

[@joeceleron5022]

I don’t hike, climb or do much sports but I bought arcteryx because of the hype it keeps me xtra warm during winter and in the malls while walking around and I’m drinking coffee. I’m happy I bought the jacket and life is good, have a good day everyone bless up

[@JamesLebowski]

One thing people misunderstand about Arc and their prices is that they don't really have entry level garments like TNF or Patagonia (or Rab, Outdoor Research, Mammut etc) do. And if you look at the whole Arc line-up as only upper mid to top level gear.. then the corresponding TNF, Patagonia or Mammut hardshells or active insulation etc will cost just about the same. Sometimes the Arc piece will even be 50 bucks cheaper. The insane prices of Arc'teryx are a myth. All of these manufacturers have 500+ USD Gore-Tex hardshells, because using Gore-Tex is expensive and 700-1000USD Belay parkas, because good synthetic insulation or prooper goose down are expensive too.

[@MaxxSeemov]

You forgot to mention that Arc'teryx is no longer a Canadian brand but a Chinese one. They are owned by the same guys that owns Salomon. Anyway, I stopped buying TNF many years ago when they started going down the toilet route and invested more on Rab and Arc for my outdoor hiking and mountaineering wear. Now Arc seems to be following TNF down the drain because they were touched by hypebeast people.

[@WisconsinEric]

My Rab Xenon is made in China

[@gavinhalm3016]

Yeah, I'm with you on Rab for heavy to hard core to extreme winter adventures: tried and true over may years, they simply make stellar bomb-proof gear and haven't deviated from that at any point...But, I still use one of my old TNF Gore-Tex hard shells for ski mountaineering that I've had for like two decades (the thing just keeps ticking), but of course, that was before they became a SW brand less focused on performance gear.

[@TahSarajevo]

Stopped buying tnf too. But Arc'teryx is offering a much higher quality in every aspect than North Face. Arc is still staying pretty exclusive because they don't give it to everybody for retail and you have this price barrier which makes it less affordable. Arc'teryx is still keeping his hiking DNA which is fashionable aswell because of the nice cuts, materials and utility, on the other aide TNF is just a complete mess. Back in 2018 when i discovered the brand i was really happy to have something that almost nobody knows and wears. Now i'm a bit pissed off when i see kids flexing in them but trust me they will follow another trend very soon.

[@chrisdanforth2414]

It's a Canadian brand.

[@rain2523]

@@chrisdanforth2414 The parent company was bought by the Chinese company 'ANTA' and now it's starting to circulate like crazy on Chinese TikTok and ins. ANTA seems to want to turn arc'teryx into an 'outdoor fashion' style

[@BuSh24MiN]

i love my jacket..most useful purchase ive made in the last couple of years. its super light and keeps me warm with ease. best 400 ive spent in a while

[@thelastboyscout6790]

The reel change appeared when they get bougt by a huge group.

[@WatchUnwind]

I had no idea that this was in style for street wear or hype lol I see it at REI and wear a lot out outdoor gear because I live in Alaska and hike a lot and I know it’s the most expensive but I haven’t tried any myself

[@diorocks5858]

i started using hiking gear for casual clothing in 2008 i have never done anything else as its its the most comfy and realistic clothing

[@KMcirca82]

Hip hop did this to timberland. The issue with those companies is they thought they have to pivot but the crowd is there for the quality as well not just the price tag, timberland was making roll top boots and all those funky colors that sat on sale trying to appeal to the urban clientele.. the wheat timbs were still the main draw and the staple. Society mocked us for wearing construction boots but then everyone wore timbs casually a decade later. They mocked us for wearing athletic shoes everywear and having multiple pairs and being a sneakerhead is normal today. I've been wearing Arc'teryx since the early 2000's as a sneaker head and rap fan who lives in Canada I was aware of it by proximity and also being a fan of quality outdoor gear. I'm very much into design quality utility and fashion not just status. Hip hop also had a love affair with Helly Hansen and Northface ages ago. By this point in society there should be a mutual understanding from companies who come into having an "urban" audience. We don't want you to change just keep doing what made you desirable. PIvoting is pandering and it sucks. Trust that we are sophisticated as well not just there for the price tag. Arc doesn't have to change anything and their peak hype will level out and they will keep the audience of those who truly appreciate their products.

[@nav_man]

"nestled on the outskirts of the Canadian wilderness and owned by Anta Sports China..."

[@xxextensioncord2615]

Can you possibly do a video on Stone Island?

[@chuckhines459]

The North Face is the same way that's why I use Marmot. 😂

[@Carl_Aznable]

The thumbnail is funny because here in Feb, I can't find any Arcteryx in the size and color I want. Out of stock, everywhere 😢

[@stevensanchez7740]

😭😂that roast at the beginning

[@MakiRunaMRsisterhood]

My froze arcteryx product was a backpack backed into 2000， when I saw Kimura Takuya using it, honestly that was the most expensive item i had, but it last , I am still using the same backpack now, expect some suture is loosen, the whole backpack is strong strong

[@latenightthinker4737]

What exactly are those core values? Caused based on what’s presented it sounds like simplicity, functionality, timelessness, performance, and consistency. If they dive into the street wear world who’s to say they won’t implement those same values into their products?

[@alanOHALAN]

Nike and Adidas both started as professional sports brand, like basketball shoes and tennis dresses. But look at them now.

[@francisrobindaine-duchesne6095]

I do not own an Arc'Teryx jacket, but I could understand why it becomes street fashion, at least for where I live. Montreal is a 4 million people urban area, most people in the city core use public transit or walk and bike and a third of the population use public transit and walk around. Montreal has a very vibrant culture scene with every genre of art being developed, including rappers, etc. Montreal is probably the coldest of big cities in the western hemisphere. It's consistently below the freezing mark for the whole winter and we receive around 6 foot of snow annually. Cold waves with temperatures around -25 Celsius are common. In the fall and spring it is very common to have rainfalls that last entire days. I tell you, walking your dog in Montreal or taking a walk by the river or on Mont Royal (the hill in the middle of the city) might just look like high mountain hiking in January. I wrap myself in merino wool clothes and a Kanuk wintercoat, which is a Montreal company and has a similar street fashion vibe to it even though it's mainly made to keep warm.

[@teejay3272]

It happened to TNF. They used to make some decent stuff back in the day. All they make for people who use gear for what it's intended for now, like me, is some of their Summit Series stuff. I live at 7K in the mountains, hike/backpack most every day, and most all of the people wearing Arc' now are the flatlanders who drive up in their clean white Jeeps that will never see dirt. It's becoming a brand for posers. And it sucks. Their quality is dropping. The IG, look at me crowd, fucked up trails and now they're fucking up gear. When my Arc' stuff dies I won't buy them again. Outdoor Research has my business. But even they're starting to change styles to appeal to the special ones. It's a joke.

[@aaronhamm1698]

such good content you please us with!!!

[@FutureProofTV]

Glad you enjoy, thanks for being here!!!

[@guoxinzhao7470]

JUST BLAME THE ANTA! Now if you browsing the Chinses social platform, there are thousands of wearing "KOL" who are showing their so-called “Cyberpunk” outfit with Arc'teryx rain pants. Since the ANTA bought Amer Sports, you can feel there is more focus on the commercial rather than the product itself. Same on Salomon. So, enjoy the last "Golden age" of Amer Sports.

[@invictus6360]

Funny cus they already stepped on to fashion like they had a collab streetwear brands like palace

[@anthonyobrzut699]

Another reason why they are expensive is their damn good warranty policy

[@Neojhun]

Arc'teryx is owned by a Chinese Parent Company. The goal was to be the spear of the Created in China 2025 program. Their desire for Made in China to pivot to high end, high quality product with eye watering high prices. The areas China already dominates in Drones, Audio Visual A/V like HiFi Audio & Cinema Cameras then also their traditional industries like Furniture and Fabrics including Technical Non Woven Fabrics. But literally the most powerful industry of them all is Renewable Energy + Electric Vehicles sector dominance both domestically and for export market. Which they call New Energy. This is a massive PR Image Rehabilitation campaign backed by real products. The dangerous part is Export Market Dominance by Superior truly class leading products. i.e. DJI Ronin 4D. The most dangerous competitor is the one who is legitimately just better than you.

[@bladerunner6662]

I have been using Arcteryx clothing for 10 years. Recently I have had some pretty bad customer service experiences from them. I will be purchasing Patagonia from now on, and Im also considering Thrudark as well.