How are Major Studios, Broadcasters and Distributors using Piracy Data to Drive Revenue?

SCTE Summer Lecture 2023, given by Guy Oliver, Enterprise Sales Director and Head of Insight, Muso.
Piracy has a strong correlation with both box office sales and home entertainment traditional success metrics, with the added benefit of not being limited or biased by title availability, walled gardens, regional rights restrictions and pricing. In the lecture we are going to explore how this extremely valuable and unique dataset can be used to drive greater revenue for TV and film.