How Burger King Lost to Wendy’s

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Modern MBA

Modern MBA

Күн бұрын

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@ModernMBA
@ModernMBA Жыл бұрын
🥃This is the Season 2 finale - thank you all for your viewership, support, and feedback. 0:00 Battle for Second Place 4:22 The CFO Who Would Be King 16:59 Dawn of Private Equity 26:31 Have It One Way 34:51 Youth Wasted on The Young 43:12 Deliciously Different
@henkya
@henkya Жыл бұрын
(kkkkkk((kkkk
@iu2
@iu2 Жыл бұрын
29:01 Did you know that was actor Lee Jungjae from Squid Game?
@DavidJones-pv8zz
@DavidJones-pv8zz Жыл бұрын
I dont recommend having Masterworks as a sponsor...there is some drama with people exposing it was a bad investment due to their high management fees, iliquidity that it could tarnish your KZbin channel's brand
@afwaller
@afwaller Жыл бұрын
Incredible content. Thanks for your great work.
@finn7530
@finn7530 Жыл бұрын
keep up your great work :)
@jeagerkej3171
@jeagerkej3171 Жыл бұрын
The thumbnail is a 10/10
@ChadDNA
@ChadDNA Жыл бұрын
I see Waifu Company Mascot, I click
@ancillarity
@ancillarity Жыл бұрын
Who made the thumbnail?
@erandover2429
@erandover2429 Жыл бұрын
My guess is AI generated
@ModernMBA
@ModernMBA Жыл бұрын
Hand-drawn / commissioned for this episode.
@Pipipipoopoop
@Pipipipoopoop Жыл бұрын
​@@ModernMBAthe person that came up with the idea and the artist are absolutely amazing
@FredoRockwell
@FredoRockwell Жыл бұрын
Masterworks isn't quite a scam, but it's marketing is misleading and relies on selective data. You shouldn't have them as a sponsor. It undermines your credibility (meant very respectfully).
@DeezNuts-
@DeezNuts- Жыл бұрын
oh yes, the high end art market is not an investment as much as its a way for the ultra wealthy to avoid taxes and/or hold large sums of money in a single item instead of cash or investments that would be regulated/scrutinized
@FredoRockwell
@FredoRockwell Жыл бұрын
@@DeezNuts- I think it's an investment. I just doubt it's a good one for the average retail investor. From what I know about Masterworks, it's not a good fit for its target market either
@yayayayya4731
@yayayayya4731 Жыл бұрын
Why do people care about such useless things? And no it doesn't undermine his credibility
@colossalsteve
@colossalsteve Жыл бұрын
Strongly agree. I don’t come to this channel for sensational get rich quick stuff, I come back again and again for well thought out and well presented data. Masterworks undermines the credibility. Maybe the pay checks make it worth it, I won’t fault you there.
@AM-bf9tb
@AM-bf9tb Жыл бұрын
Ad money worth more than principles.
@JohnNovakovich
@JohnNovakovich Жыл бұрын
I liked this video, but I wish Wendy’s had gotten the same focus that Burger King got. The video played as “why BK lost”, when “why Wendy’s won” is an equally compelling story, if not more so
@3xsxs953
@3xsxs953 Жыл бұрын
Agreed. Based on the title I thought this would be more about Wendy's. Feels a bit like clickbait! I think the BK portion was overly-long near the end and he was just repeating the same points in different ways. He could have cut that to focus more on Wendy's story which seems interesting in its own right!
@olajideparis
@olajideparis Жыл бұрын
100% agreed. I kept waiting for him to get to the Wendy’s part
@toferg.8264
@toferg.8264 Жыл бұрын
BK apparently shot itself in the foot. Wendys didn’t need to beat the BK of old, but the bent senile imitation of its former self.
@SuperheroRockstar
@SuperheroRockstar Жыл бұрын
It's because they're strategy hasn't changed much. They have a simple method of quality over quanity, so much so that it's ingrained in your mind that Wendy's has the better product. When you're eating a $1 Whopper, you wish it was a Baconator. No matter how many battles BK wins, Wendy's always dominated the war. 1 person paying $10 for a Baconator is better than 9 people buying a $1 item at BK. BK is tee ball compared to Wendy's 2009 Yankees in quality. Wendy's just makes sure you know it, and provides a product to back up it's claims.
@eddiemin4312
@eddiemin4312 Жыл бұрын
Wendy’s won because they focused on product (their food). Their marketing focused on clean, fresh food. No gimmicks, as if they were confident in their product and OK to let it do the talking
@TheSiriusSigma
@TheSiriusSigma Жыл бұрын
I'm sorry, the research that you've done is pretty good. I admire the script writing. But the ad for Masterworks was just not settling with me. I hope you find sponsors that aren't outright garbage fires or glorified NFTs. You deserve better support from a reliable sponsor.
@egret4393
@egret4393 Жыл бұрын
Hi basil
@humzaahmed4782
@humzaahmed4782 Жыл бұрын
Agreed
@ayusharora3763
@ayusharora3763 Жыл бұрын
are they really scams? I saw other channels being sponsored by them as well
@appropriate-channelname3049
@appropriate-channelname3049 Жыл бұрын
It's not a scam its a financial product.
@TaigiTWeseFormosanDiplomat
@TaigiTWeseFormosanDiplomat 6 ай бұрын
L:0
@MrDirzel
@MrDirzel Жыл бұрын
You make great content but the masterworks ads are off-putting. I know you have to get paid but surely there are other, less dodgy sponsors?
@JeremyLogan
@JeremyLogan 3 ай бұрын
I also got half a dozen ads, so they're definitely getting paid otherwise.
@BrownsBacker
@BrownsBacker Жыл бұрын
To me the biggest thing is that the burgers from Wendy's come off the grill to the bun...Burger King burgers come from a steam drawer to the bun. Back in the 70's, I remember seeing BK burgers coming fresh from the char broiling conveyer grill to the bun, that made it better, but grilling them in advance and putting them in a steam drawer to be used whenever they are needed has killed their quality and they lost 2nd place to Wendy's fresher product.
@fourthgirl
@fourthgirl Жыл бұрын
You're right. 70's was the heyday for BK. But, the patties aren't "flame grilled" any longer. They arrive frozen with phony grill marks and smoke flavor added. The conveyer is just an oven to warm the patties, then into the steamers. I found this out a few years ago from my niece, who worked for BK.
@lanaj1107
@lanaj1107 Жыл бұрын
I came here to say this. After they quit flame broiling patties to order and now just stick them in a steam drawer, I quit eating there. They taste like steamed microwaved meat now. Disgusting.
@swisstroll3
@swisstroll3 9 ай бұрын
I agree. Wendy’s fresh meat is tastable. Burger King’s old fashioned grill used to be. But now Burger King is just another mushburger like the mediocre competition. When it was fresh grilled, I used to have a Whopper Junior about once a week. The steam drawers made that once a month, then the $3 unsweetened ice tea made it once a year.
@Oi40ozCasualty
@Oi40ozCasualty Жыл бұрын
I always wondered what happened to the flame broiled taste. Now I know. And yes, it's absolutely noticeable. Nothing worse than a CEO with zero understanding of the product.
@JannesJustus
@JannesJustus Жыл бұрын
I wouldn’t necessarily use masterworks.
@richbaboon9345
@richbaboon9345 Жыл бұрын
Thank you for letting us all know
@JannesJustus
@JannesJustus Жыл бұрын
@@richbaboon9345 you are very much welcome 😽
@Kaiser_Kenny
@Kaiser_Kenny Жыл бұрын
This video made me spit out my coffee when you said the former CEO is now at subway. It sounded so familiar to our new meat slicers we just got and now it all makes sense.
@MustacheDLuffy
@MustacheDLuffy Жыл бұрын
Is that why subway ingredients quality has gone down?
@MrAP991
@MrAP991 Жыл бұрын
@@MustacheDLuffy The quality has gone down so far. The last sandwich I had from there recently made me feel weird.
@MYVIDEOSONLY-DB
@MYVIDEOSONLY-DB Жыл бұрын
​@MustacheDLuffy I just had an Itilian BMT subway sandwich for the first time in at least four years. Soooo over priced and the taste was a 5/10 at best. The workers were really cool and salute to them but that's not what I care about when it comes to actually eating the sub.
@917nyc
@917nyc Жыл бұрын
⁠@@MYVIDEOSONLY-DB that sandwich used to come in clutch man.
@12HpyPaws
@12HpyPaws 11 ай бұрын
I don't see fresh sliced meats as a downside. More labor, yes. But has the end quality suffered? I've not been to any sub-style sandwich shop in several years.
@ericfortney2167
@ericfortney2167 Жыл бұрын
Really surprised that Wendy's viral and organic social media presence didn't come up at all in this video.
@ModernMBA
@ModernMBA Жыл бұрын
What Wendy’s was doing in social media was not unique and had been done by Taco Bell and Chick Fil A (fun fact: almost all corporate social media accounts, especially the ones that thrive on witty banter, are run by outside agencies, not internal employees). The other distinction is it is near impossible to measure conversion from short-term broad virality (see Twitter episode) - and all fast food social media, even Burger King, these days have a very similar voice. Interestingly, Wendy’s executives never attributed success to social media whereas Burger King’s executives constantly talked up all the marketing accolades they had won even during periods of obvious business decline. As humans, our bias naturally overrates public signals.
@mattCDrom
@mattCDrom Жыл бұрын
​@@ModernMBA Denny's social media marketing was ahead of its time, It would be interested to learn how that turned out for the brand and influenced other companies
@poochyenarulez
@poochyenarulez Жыл бұрын
@@ModernMBA Partly agree, but I see Wendy's marketing SIGNIFICANTLY more often than any other fast food company. There is definitely something more unique about it compared to the rest.
@mangos2888
@mangos2888 Жыл бұрын
​@@mattCDromEw, no on Dennys
@SilverScarletSpider
@SilverScarletSpider 9 ай бұрын
“organic social media presence” 😂
@liquidsn
@liquidsn Жыл бұрын
History for you guys :) I worked for Cliff Freeman as an editor in the early 2000s. He was the person who created the "Where's the beef" Wendy commercials back in the 1980s that were very famous. Cliff told me the story that when they tested the commercial, it got really bad results. No one understood why there was an old lady in the commercial. They didn't 'get it'. Cliff told Wendy's to put the commercial into the wild. He said that if the commercial failed, he will personally pay them 1million dollars. The rest is history.
@avensCL
@avensCL Жыл бұрын
Now that I have finished the video, I think it overall comes down to the Whopper losing its reputation of it being the best fast food burger you could get. Back in the early 2000s you could make a case the Whopper was indeed the best option, but nowadays no one would rank it even top 20.
@mzr5165
@mzr5165 Жыл бұрын
Agreed. While I don't eat fast food often, I have stopped eating BK. The food quality is low and always made me feel bloated and lethargic after a meal. Wendy's fresh approach has a much higher quality burger and I don't feel like I need a sweaty nap after lunch.
@benlex5672
@benlex5672 Жыл бұрын
The Whopper is still better than Dave or Mac as a burger. Franchise QC is a huge problem for BK in the US tho.
@nedjimb0
@nedjimb0 Жыл бұрын
I grew up on the Whopper in the early-mid 90’s. It’s hilarious that the new CEO is trying to push the Whopper without bringing back the flame broilers that made them delicious. Raising prices and making better commercials wont repair the damage they did to the Whopper’s brand by getting rid of what made it stand out from every other mass market fast food chain. You can’t make the Whopper high quality again just by *saying* that it’s high quality, when you haven’t done anything to actually *make* it high quality.
@wraith313
@wraith313 Жыл бұрын
My thoughts pre=video: Burger King restaurants seem dirty even when they aren't, service is extremely inconsistent even at the same location, and they need to dramatically rework their pricing. Everyone I know has different opinions about food, but to a person they know you don't go to burger king without a coupon. If you have to use coupons and use them every single time, what's the point of the coupon at all? Just drop the coupons and fix the pricing. Literally their only issues are ones that competent management could very easily solve.
@danieldaniels7571
@danieldaniels7571 Жыл бұрын
The right answer is actually Whataburger
@thunderb00m
@thunderb00m Жыл бұрын
Lol, I thought it was just the burger King near me that was dirty. I had the misfortune of needing to use their restroom. Somehow managed to not empty my stomach . Never went back.
@goosewithagibus
@goosewithagibus Жыл бұрын
I worked at BK for 2.5 years in SLC, UT. The vast majority of customers didn't use coupons. On a good day, maybe 5-10% of them did.
@Ryan-wr8fx
@Ryan-wr8fx Жыл бұрын
Is it just the BK near me or do whoppers always smell like sweaty gym socks?
@nikilragav
@nikilragav Жыл бұрын
Isn't that coupon thing true about McDonald's app too?
@vertdragoon
@vertdragoon Жыл бұрын
As usual, what shines through in your work is the clarity of your script and enunciation, along with the apparent quality of your research and analysis. Good job!
@darkerisbetter8699
@darkerisbetter8699 Жыл бұрын
I think he enunciates "Peanut Butter" in a strangely exaggerated way. It's a bit jarring.
@unpass
@unpass Жыл бұрын
Incredible thumbnail.
@good-tn9sr
@good-tn9sr Жыл бұрын
As someone who worked for over 6 different fast food chains in the past 3 years, Wendys has great cooking standards compared to the competition. I would say that for quality they are in second place, behind Chic-fil-a. In third place would be McDonalds. Then everything after that just depends on the owner of the building.
@op8ztv
@op8ztv Жыл бұрын
My first job was at Wendy's...I keep eating there because I know how cleanly they are. They will keep 15 year olds an hour and a half past close if need be to make sure the oil has been changed and floors are mopped lol.
@good-tn9sr
@good-tn9sr Жыл бұрын
@@op8ztv literally how it was for me at 17 💀
@Idelia412
@Idelia412 10 ай бұрын
Chic-fi-a is awful. Chicken is dried out
@Neku109
@Neku109 Жыл бұрын
can we stop doing masterworks sponsors. They're not a scam but they're pretty misleading
@benjamingonzalezjr9294
@benjamingonzalezjr9294 Жыл бұрын
"Choose Wisely, choose Wendy's!" Man thats a good one because its stuck in my head and say when the commercials play
@compromisedssh
@compromisedssh Жыл бұрын
As always, you killed it. Great video. I have a science background, and watching your videos go through fairly intricate business trends (while keeping things surface-level enough for me to follow) always fascinates me. I'm a pretty nerdy guy, but, in my mind, you've struck a great balance between being educational and entertaining. Please keep up the great work.
@annihilatorg
@annihilatorg Жыл бұрын
Two take aways for myself 1) Gimmick sales just make your customers sad when something they really enjoyed goes away (Ghost Pepper Whopper for me). You push your customers toward the ol' standby instead of whatever is the new hot item. 2) Hearing Wendy's is the #2 seems absurd to me as I've not found Wendy's to be in the running for many years and I don't remember seeing much advertising for them. This probably says more about me and my place vs the wider world. If I'm not seeing their ads, then it's reaching a population significantly different than myself, and that's paying off.
@PapaJohn1O
@PapaJohn1O Жыл бұрын
Wendy’s was bound to overtake Burger King eventually I mean it’s 2023 and I still have to pay extra to add cheese to the damn Whopper 🤦🏽‍♂️ (also Wendy’s quality is just better overall)
@AlbertoLopez-mn8ms
@AlbertoLopez-mn8ms Жыл бұрын
15 trips a month to fast food places for men between 18-34?! That seems insane to me (I don't live in the US) I'm 30 and go maybe 2, 3 times a month
@danieldaniels7571
@danieldaniels7571 Жыл бұрын
15 trips in a month is pretty low for me.
@GoldenEagleXTND
@GoldenEagleXTND Жыл бұрын
It's one of the reasons we're the land of obesity. People feed this to their children multiple times per WEEK.
@aiGeis
@aiGeis Жыл бұрын
At my worst I was going to Chick-Fil-A about 7-10 times a month approximately (quite a few years back). He did say they're the so-called "superfans" and I definitely was one of those losers for a while.
@goosewithagibus
@goosewithagibus Жыл бұрын
​@@GoldenEagleXTND my parents did. It did wonders for my health, I'll tell you what.
@GoldenEagleXTND
@GoldenEagleXTND Жыл бұрын
@@goosewithagibus The first step is recognizing that it's not healthy and you need to change yourself for the better. Which it sound alike you are already. I hope you do get back on track in that aspect, you'll feel so much better in almost every aspect of life.
@kaocakeman2964
@kaocakeman2964 Жыл бұрын
The dynamics of Burger King's relations with its franchises felt a lot like the dynamics between a weak King and his far more powerful vassals, his dukes and counts. They're the ones with the actual power, can't go to hard on them, can't demand much of them, nothing gets through without their say so and the King focuses entirely on pleasing them instead of the people (customers). I guess that's what the "King" in "Burger King" meant? The decoration on the "throne".
@zaneghiskhan
@zaneghiskhan Жыл бұрын
In retrospect, the 2010s really were a time of major fast food chains having brand identity crises. I don't personally eat fast food much or often, but that time can definitely be thought of as a renaissance in the fast food arena with a growing consumer consciousness towards healthier food choices.
@UndyingNephalim
@UndyingNephalim 10 ай бұрын
The huge push of so many fast food chains trying to "be healthy" in that time period is the most bafflingly massive case of not understanding your customers that it should be taught as a death warning to all food business for centuries to come. Not a single fast food chain that fell into that trap has recovered their delicious pre-healthy craze tastes even after a decade of course correction.
@iTzDritte
@iTzDritte Жыл бұрын
Modern MBA video drops are a red-letter day in my household 🎉
@WannabeShady90
@WannabeShady90 Жыл бұрын
What I learned in this video: McDonald's is a juggernaut. Speaking from a german perspective, Burger King had a few scandals, there was a huge hype around street food, fresh prepared burgers and Starbucks in Germany. There were articles written left and right asking if this is the end for McDonald's. So McDonald's expanded their McCafé sections, bought more modern furniture added vegetarian items to the menu and introduced their own delivery service. They're still as dominant today as they were 10 or 20 years ago.
@youtubeus3rname
@youtubeus3rname Жыл бұрын
My man's gotta share the contact details for whoever made the thumbnail. 🔥
@NvJinx
@NvJinx Жыл бұрын
The difference between the US and international franchisees was something I notice with McD's also when I moved to the US for studies. In my home country McD's strategy was to constantly roll out specialty limited time menus to compete against domestic chains who rarely had specialties and only competed with price. So you'd check out McD's every so often to see what new stuff they had on the menu. In the US they seemed to have nothing but the box standard menu which was really disappointing, besides the bigger servings. I ended up defaulting on Wendy's during my time in the US and I really hope they expand here at some point. We got BK expanding here, and they are trying to compete with McD's and local chains in quality but lately it seems to be faltering and their service is really a hodgepodge while McD's is always dependable and local chains have robust decades of experience competing against foreign giants.
@εγεω
@εγεω Жыл бұрын
I used to work in a Wendy's here in Greece during 98-99. The franchise didn't make it over here. McDonald's on the other hand did but with really slow progress. McDonald's are doing great now but back then they operated with high losses. It was a pity that Wendy's left Greece. They had an overall delicious menu and I would be happy if I had the opportunity to shop in their restaurants again.
@robert7645
@robert7645 Жыл бұрын
that is too bad, Greece has the Mediterranean Diet
@εγεω
@εγεω Жыл бұрын
@@robert7645 Yeah we do and we are all for it, but we play for the "oversize me" team once in a while just to refresh our tasting palette 🍔🍔🍔
@ayusharora3763
@ayusharora3763 Жыл бұрын
@@εγεω hahaha, yes Greece should have a Wendy"s outlet even India has several now. what other fast food joints does Greece not have?
@εγεω
@εγεω Жыл бұрын
@@ayusharora3763 We had Pizza Hut, now gone. We had Taco Bell now long gone. We had Applebee's now gone. We had obviously Wendy's now long gone. Not a single Popeyes, Chick-fil-A, no Chipotle, Cheesecake Factory, And we sure don't have Pollos Hermanos 🤣🤣🤣 We have Dominos, KFC, McDonald's, TGI Fridays and that's about it. We have thousands of Souvlaki joints with almost no large franchises.
@diegochavez6203
@diegochavez6203 Жыл бұрын
Yup sadly the one that succeeded was the one saling the craziest food Wendys is great in my opinion one of the only major food chains I eat
@nealboisvert3401
@nealboisvert3401 Жыл бұрын
Marketing 101 for BK: Trying to market to everyone = marketing to no one. Without a defined persona/target focus you'll never resonate with anyone. P/E firms need better marketers to maximize value. Either way this is one of my FAVORITE channels and I appreciate your detailed content! Cheers :)
@blanchjoe1481
@blanchjoe1481 Жыл бұрын
Dear MMBA, Thank you for another well considered and researched piece. One element that needed to be considered in BK's, ( and other fast food organizations ) is within the USA, the rapid decline of the Boomer and post generations to fast food in general. By the very nature of fast foods volumes of scale that can sustain almost unbelievable low food costs, has become the predominant food source for the Lower Middle Class, The Working Poor, and The Homeless. This is especially notable in the core urban and the far rural environments. While not there yet, at some point fast food will adopt the Dollar Store concept to food distribution and consumption.
@connormichelleotoole5774
@connormichelleotoole5774 Жыл бұрын
I love modern mba! Every episode is so insightful!
@H0mework
@H0mework Жыл бұрын
I loved the $1 double cheeseburger. They always used to ask if I wanted .50c tomatoes or bacon. Never lol
@gandalfgreyhame3425
@gandalfgreyhame3425 Жыл бұрын
14:55. Ah, at last the ANSWER. I was wondering why the Burger King Whoppers I used to love since childhood had stopped tasting the same starting around 2011. Burger King used to be my FAVORITE BURGER. Eating one could sooth my anxieties and bring me back to the memories of my childhood when eating a Whopper was a treat that happened only once every few months when my father took my sister to her orthodontist appointment. The only Burger King around back then was just down the street from the orthodontist office. It was like that scene in "Ratatouille" when the food critic was served this simple dish of his childhood and tasting the dish took him back to his memories of childhood. Yeah, when you've eaten as many Whoppers as I had, cooked on the original flame broilers, you cannot fool a Real Whopper Connoisseur and claim the Whoppers taste the same cooked on the new broilers. Ugh. All these bean counters have totally ruined Buger King. From being my favorite burger ever, I haven't gone to a Burger King since 2019 when I tried out the Impossible Burger. Ugh, ugh, ugh. I don't like Wendy's burgers either, never have, I usually get their chili if we go there. If I eat a burger these days, it's most often In-N-Out. Yeah, I can totally see Burger King go the way of Quiznoz, Kmart, and other once great businesses ruined by idiotic rapacious bean counters more interested in profits than the quality of the food.
@Ciborium
@Ciborium Жыл бұрын
I had been thinking that the Whopper wasn't as good as it used to be, but I figured it was just me getting older. But now I know they screwed up the charbroiling.
@nervousallday
@nervousallday Жыл бұрын
I thought it was my imagination. I could not figure out for the life of me what was wrong. BK lost their only real advantage when they got rid of the charbroiling.
@lanaj1107
@lanaj1107 Жыл бұрын
I remember exactly when they changed the char broiling method. I ate exactly 2 of their grey steamed burgers and never went back. They royally screwed up. Heh
@aloesecretinc
@aloesecretinc 5 ай бұрын
The charbroiled taste was what set it apart.
@gregoryberrycone
@gregoryberrycone Жыл бұрын
ive had some truly horrible experiences with burger king. my expectations for fast food aren't particularly high in the first place but burger king has easily been the worst of all in my experience. ive essentially boycotted them and probably wouldn't eat at one in the foreseeable future. a large part of the problem was poor customer service wendys on the other hand is pretty much always good whenever ive had it, as far as fast food places with a drive through i rank them up there with mcdonalds and popeyes for consistency
@danieldaniels7571
@danieldaniels7571 Жыл бұрын
My favorite by far is Whataburger
@offensivearch
@offensivearch Жыл бұрын
It's hard to call what they sell at BK "food". I don't really know what it is. It certainly looks nothing like what is in their advertisements.
@saturationstation1446
@saturationstation1446 Жыл бұрын
found the karen
@gregoryberrycone
@gregoryberrycone Жыл бұрын
@@saturationstation1446 lol what a completely pointless comment. I was just sharing my experience with various fast food chains. If you disagree or have had different experiences that's great but calling me a Karen just makes you sound like a jackass
@simplereef4854
@simplereef4854 8 ай бұрын
@@danieldaniels7571only in Texas
@zoeymay6909
@zoeymay6909 Жыл бұрын
To further illustrate your point about Burger King not having a super definable brand, I didn’t even realize that the way they cook their burgers is supposed to be “”special”” at all until I watched this
@freatythedreary5491
@freatythedreary5491 Жыл бұрын
Really insightful and entertaining episode as always, watched in one sitting and enjoyed every bit of it
@ThePeaceLabs
@ThePeaceLabs Жыл бұрын
Can you do a video on the economics of all inclusive resorts! Really interesting
@smokinjoe4684
@smokinjoe4684 Жыл бұрын
12:32 getting rid of cheesy tots was a big big mistake. I can taste them right now..
@obeyabe8613
@obeyabe8613 Жыл бұрын
Amazing video as always I also noticed the use of the Yakuza font when naming the CEOs 💀
@davidrtd1863
@davidrtd1863 Жыл бұрын
This has to be one the best if not the best business/finance channels I have come across in a long time.
@Sharpshooter649
@Sharpshooter649 Жыл бұрын
This video was so sad I started crying. My tear ducts are now emptied than a Burger King
@studymapai
@studymapai Жыл бұрын
It’s crazy how that’s the last time I also ate a Burger King and it was also under the same circumstances. The Burger King was the only restaurant open at the time which was like 12:30am
@thex2thaz
@thex2thaz Жыл бұрын
The only reason I go to Mcdonalds is because of consitency. I had a couple bad experinces at Wendys and they never gave a shit. Had a coupon and they got mad because they had to type it in and mocked me. I complained about something at Mcdonalds (missing item) and the manager called to help. I told him thank you and that it's ok, he doesn't have to waste his time but I appricaite it. It's just simple things like that that will keep me going to a place. I think it might be for some others as well.
@1BadAssArchAngelvs14
@1BadAssArchAngelvs14 Жыл бұрын
The fast food joint you go to "Quality Wise" depends on the people running it ,and the quality of the food and service varies on said location, Owner and service staff . I live by a 4 star Wendy's and 1.5 miles away from there is a crap KFC but then there is a KFC 3.7 miles away from me that has way better food and service make sure to check the food joint review app at the location of the fast food joint you are going towards to see if there ratings, food service and quality are going to be good. I learned my lesson with food quality and service with the 2 different KFC's with the one slightly father near my location being way better than the other in the different area's next to me the hard way.
@richborn6700
@richborn6700 Жыл бұрын
My city has two Wendy's and two BK. The north stores aren't good, but the south are usually pretty decent. Then every five years it flips and the north stores are the good ones. It's just weird
@samdasamoza
@samdasamoza Жыл бұрын
I love the content but if masterworks has a waitlist, why are they advertising? I get it if you have a certain amount of deliverables left on your contract but if masterworks is what makes the show possible then maybe don’t make the show.
@bogdanb32
@bogdanb32 Жыл бұрын
I know I'm a bit late to the party, but I don't get as excited for a 1 hour video by any channel as I get from yours! Keep up the good work!
@bearlyk
@bearlyk Жыл бұрын
Thank you for the amazing work here. one of my favourite channels on YT
@thePuntoD
@thePuntoD Жыл бұрын
All your videos are amazing ! A small request, for season 3 could you have more cases related to service-based companies?
@Whaley96
@Whaley96 Ай бұрын
I wish we could go back to the days where companies used to compete. Now they are owned by private equity and have pretty much just agreed to stay stagnant.
@DuffyGabi
@DuffyGabi 8 ай бұрын
Burger King should serve crickets because every time I go in there which is exceptionally rare, that’s what I hear. Few customers.
@kelinator2000
@kelinator2000 Жыл бұрын
Modern MBA get a proper ad sponsor like Henson razors or Nord VPN
@SaorAlba1970
@SaorAlba1970 Жыл бұрын
in Scotland Burger King is 30% more expensive than McDonald's being honest i prefer to buy burger patties from my local butcher shop and grill them and put them on a fresh morning roll, with slices of tomato and some ketchup and some home made chips/fries (triple cooked) still works out cheaper than either going to McDonalds or Burger King
@THELOF1
@THELOF1 Жыл бұрын
Two things, great customer service and quality food. Imagine going BK they greet you warmly, the place is clean, they make your food fresh, it's on time and it's always right? My thing is that this falls on BK corporate not setting standards for the franchisees. How much does it cost to give good service? Or get the order right? Or make sure your store is clean? This screams laziness and lack of accountability. If they can't do the basics they have no business doing anything else new.
@Droidman1231
@Droidman1231 Жыл бұрын
I know you gotta eat but assuming you have other options please don't sponsor Masterworks. It's not a silver bullet, kinda shady, and your ad and their marketing in general is preying on people's anxiety and ignorance. Feels wrong.
@DotJPGG
@DotJPGG Жыл бұрын
Burger kind has always been an F tier fast food chain for me; I’ve never wanted to get food from there when I can get better offerings from any other similar restaurant.
@munglu36
@munglu36 Жыл бұрын
Your videos are so well made. You deserve way more views.
@Entrepreneur_in_progress
@Entrepreneur_in_progress Жыл бұрын
Great analysis including sound judgment backed by data points I really enjoyed watching this episode. The aforementioned PE playbook and corporate PEANUT BUTTER APPROACH are very resonating with what I have seen. Looking forward to the next episodes, especially if you will be interested in doing one for Ralph Lauren and middle high-end fashion.
@Kellen6795
@Kellen6795 Жыл бұрын
Ok. Can we all agree that the image at 00:02:31 is amazing?
@DMeat0902
@DMeat0902 Жыл бұрын
This video reminded me about Burger 👑 😂. Excellent summarised business case study. Listening/ watching was easier for me to remember by heart rather than huge a** PDFs. As an Analyst in training, I’m happy to have subscribe to this Channel. Love the video well done 👏.
@RealJMAC
@RealJMAC 11 ай бұрын
Have any of these CEO's even lifted a barbell? Its the same weight on each end. So having a product with different price points on each end is not a barbell.
@avensCL
@avensCL Жыл бұрын
Loved the Street Fighter 5-inspired thumbnail. Chun-Li does kick Ryu's ass Looool and the Yakuza presentation used later in the video.
@dialNforNinja
@dialNforNinja Жыл бұрын
Wendy's won me over with geek appeal -- the Wendy's Feast of Legends RPG was hilarious as a concept and easy to have silly fun with with a group around the tabletop.
@arthurbrem
@arthurbrem Жыл бұрын
Babe wake up ! Modern MBA just dropped 😍
@delia_watercolors
@delia_watercolors Жыл бұрын
BK had a well-loved Veggie burger back in the '00s. The only difference between it and its replacement, the Impossible Burger, is it tasted better, was cheaper, and didn't have a gimicky name.
@hulubangaGutenWami
@hulubangaGutenWami Жыл бұрын
dude is still doing the masterworks sponsorships
@sugar-rice
@sugar-rice Жыл бұрын
Your videos on food just make me hungry… maybe it’s the ads you play in the background
@Kollektivable
@Kollektivable Жыл бұрын
I'm german and never saw a Wendy here on the other hand Burger King had a couple huge scandals here. They were so disgusting that i will not go to one anymore
@Raining_Potatoes
@Raining_Potatoes Жыл бұрын
Babe wake up new Modern MBA video just dropped
@jaden7778
@jaden7778 Жыл бұрын
this video made me realize I'm a super fan for fast food restaurants in general 💀💀 life of a college commuter
@good-tn9sr
@good-tn9sr Жыл бұрын
same bro
@VHHSLAXMIDDIE17
@VHHSLAXMIDDIE17 Жыл бұрын
One of the best channels on KZbin.
@thepaintingbanjo8894
@thepaintingbanjo8894 Жыл бұрын
I always wondered why BK burgers taste like burnt leather. It might have been a while since I was a kid, but I still remember BK tasting nothing at all like what it used to be after a 10 year long break. Of course it was when they swapped all the open-flame boilers everywhere to something that is tastelessly industrial.
@shreeharimenon5275
@shreeharimenon5275 Жыл бұрын
Please make an in detail video about the success story of Wendy's as well, as this video felt like it was majorly focused on showing BK's failure. Would love to watch the strategies Wendy's management applied to make it take the second position. Great video though!
@poppinc8145
@poppinc8145 Жыл бұрын
Burger King in NY tastes awful and some locations sell burger buns that consistently taste stale. Wendy's tastes much better, even better than McDonalds, and they have options like frostys and chillis in the value menu.
@TiberiusX
@TiberiusX 7 ай бұрын
Yeah last time I had BK the bin just fell apart. Not a very satisfying experience.
@poppinDaniel
@poppinDaniel Жыл бұрын
Really appreciate the choice of font. Brings me Kamurocho vibes 👌
@SandB
@SandB Жыл бұрын
this video is a value combo of 5 video essays
@bobbowie5334
@bobbowie5334 8 ай бұрын
As long as BK and Wendy's follow the business model of McDonald's they will always lag behind.
@HKim0072
@HKim0072 Жыл бұрын
Ironic that he's CEO of Subway and Subway got sold to a PE firm. My old apartment was 1 block away from Burger King. Was a city that frowned / zoned out fast food chains. I think there are under 10 total! fast food stores in residential neighborhoods. The only time I'd go when I was hungover on the weekend and didn't want to go far from my apartment, lol. (McDs was 3-4 blocks away. I'd drive there sometimes, lol. Not a huge fan of McDs, but I think the hot mustard sauce was the draw for me.)
@lazyidealist
@lazyidealist Жыл бұрын
Organizations and the strategies they take is a direct reflection of the people in that organization.
@David-ux5wn
@David-ux5wn Жыл бұрын
Sadly we don't have Wendy's or many premium fast food burger chains here in Germany, so Burger King is still my go-to. They have a lot of value options and you can tweak the burgers to your liking by adding or removing things.
@HKim0072
@HKim0072 Жыл бұрын
24:45 My mind went to the chopped cheese. Amazing that no one has picked up this idea. Really need a food guy that loves food and the product for these brands to be successful.
@danielx555
@danielx555 11 ай бұрын
I am a Burger King person. My whole life, something about their presentation and their food works for me. I lived in South Florida in the 1990s when the company was pretty much without leadership. I can't remember if it was being sold but a conglomerate or if it had already been spun off, but nobody wanted to buy it. And corporate leadership were fleeing from it. And I still enjoyed eating there. Something about the menu and the atmosphere.
@ChickpeaMilkshake
@ChickpeaMilkshake Жыл бұрын
Great video, very thorough and well researched! 💯
@good-tn9sr
@good-tn9sr Жыл бұрын
john is a saint and should come back
@dogsbark5750
@dogsbark5750 Жыл бұрын
I will wait in line at Wendy's. I will drive to Wendy's to avoid Burger King or WackDonalds. This is all void if Chick-fil-A is accessible. I grew up on Burger King and they lost me when Wendy's showed up
@Matty002
@Matty002 Жыл бұрын
wait, is THAT why subway has started to suck [more]? weve basically had to switch to jersey mikes but they dont do anything close to a sweet onion chicken teriyaki sub. nobody does actually. it makes my taste buds depressed
@justinmercado1185
@justinmercado1185 Ай бұрын
“Diddy says BK is open late”… wow that didn’t age well
@FinancialShinanigan
@FinancialShinanigan Жыл бұрын
Wendy hits the King with a 4 for $4 COMBOOOOOOO
@richborn6700
@richborn6700 Жыл бұрын
The #5 biggie bag. Not even a year and it went up. Like how Arby's went from 2 for $4, to $5, and are now 2 for $7
@_thomas_xc
@_thomas_xc Жыл бұрын
Amazing Video & analysis!!
@lyinarbaeldeth2456
@lyinarbaeldeth2456 Жыл бұрын
I remember the early-mid 2010s, when Wendy's was focusing on quality over scale and margin. They had fantastic food, especially the chicken sandwich, and were my go-to fast food joint. But in recent years their quality has declined drastically, and I rarely look to them when I'm on the road and hungry.
@bobbylincoln6949
@bobbylincoln6949 Жыл бұрын
I am just here because that logo is awsome.
@brandonlabbe3577
@brandonlabbe3577 Жыл бұрын
Thank you, before this I never knew why - though admittedly never tried to research - why I remember bk being so much better when I was a kid compared to how unappealingly bland it is now. I never knew about the cooking machine change. Yeah that was a fatal miscalculation. I'm surprised they're still in business with how bad they are now compared to how they used to be.
@christophernorth1663
@christophernorth1663 Жыл бұрын
I’m pretty sure the actor eating the shrimp burger thing in the BK ad was the same guy in the Squid Game. Cool.
@Zyphera
@Zyphera Жыл бұрын
Holy shit! You go 15 times per mouth in USA? That's crazy! Myself I go around once per mouth (I live in Sweden).
@baconoftheark
@baconoftheark 7 ай бұрын
Yeah. I believe it's a mock up number based on a stimulation not actual data. I know most people with expendable income go get take once/week. I'm not sure where they get their data? Is it mean or average? I go to fast food, but I use online applications to save as much money as I can.
@calebleach4071
@calebleach4071 Жыл бұрын
Wake up babe, Modern MBA is back
@kejiwiessner9276
@kejiwiessner9276 Жыл бұрын
i love your videos! woke up this morning to a new one and i’m amped
@TheAdrian229
@TheAdrian229 Жыл бұрын
Bro saying forgettable marketing, me an NFL fan "it's BKs..." this add lives rent free in my mind ...
@master2uall88
@master2uall88 2 ай бұрын
I'm 50 years old and I remember a time when McDonald's made fantastic food and it was reasonably priced and I can feed myself my wife and both of my young daughters for less than $20 at McDonald's back in the early 90s McDonald's quality sucks ass and the main reason is because of where they're located they pull employees from that location which tends to be run down shit hole areas and therefore you're going to get the same quality of people working there as the neighborhood quality is. In other words the worst the neighborhood the worst workers McDonald's will get and that's how it ends up being shipped food all the time. I'll take Burger King over McDonald's 99% of the time and I will take Wendy's over all of them 100% of the time. In fact less than five miles from my house now they're actually building a new Wendy's and I'm super excited can't wait for a grand opening and I will be there day one
@jasper4567MCPVP
@jasper4567MCPVP Жыл бұрын
Love the videos man.
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