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ColourPop is a millennial-targeted makeup brand known for its cruelty-free, low-priced makeup. The company make everything from eyeliners to lipsticks to blushes. Insider's Fabiana Buontempo got a peek inside the California factory to learn how ColourPop makes its crème gel eyeliner pencils.
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How ColourPop Makes Its $5 Crème Eyeliners | The Making Of