How Did He Beat Unilever? Hacks To Win Against Competition | Ft Wow Skin Founder | FO134 Raj Shamani

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Manish Chowdhary, co-founder of Wow Skin Science, joins Raj Shamani in today’s podcast. Manish shared insights about how he wasn't enthusiastic about traditional schooling and faced challenges in his academic journey, However, he came from a family of entrepreneurs, which eventually led him into various business ventures, and he highlighted the importance of maintaining composure in both successes and setbacks.
The heart of their discussion revolved around Wow Skin Science and its distinguishing features. Manish described his journey of discovering the brand, mentioning that it stood out even amidst the pandemic. He emphasized that understanding customer insights is crucial, and the brand-building process is paramount. Manish stressed that, in the modern age, the brand holds more significance than the product itself, making it crucial to create a brand that genuinely resonates with customers.
Manish shared his approach to product launches, revealing that they conduct thorough surveys before introducing any new product. He highlighted Wow Skin Science's commitment to delivering visible results, particularly in the fast-moving consumer goods (FMCG) market. Their attention to detail, such as using the color gold in their packaging, has been visually captivating. Manish's insights underscored the importance of a brand's promise and its ability to build an emotional connection with customers for long-term success. In today's entrepreneurial landscape, it's not just the product; the brand's journey and its relationship with customers make a significant difference. He further explained how he survived in the arena of skincare with competition from over 500 brands. It’s a truly insightful podcast, make sure you watch it till the end!
Follow Manish Chowdhary Here:
Linkedin - / manish-chowdhary-57822...
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Timestamps:
00:00 - Intro
00:30 - Small town CEOs & growth
03:01 - Manish's background story
04:23 - How did Wow beat Unilever?
12:18 - Packaging secret of Wow
13:51 - Customer insights that worked for Wow
16:45 - How are FMCG businesses scaring people?
22:56 - The Aloe Vera gel scam in the market
25:26 - Why listening to customers is important
29:03 - How Kimrica became a Successful brand?
32:58 - Online VS offline business in India
37:29 - Which businesses will win in future?
41:51 - What is Wow doing differently?
43:04 - Mistakes Wow Skin Science made
45:11 - Favourite brands from India
49:03 - What is brand building?
50:36 - Game of keywords & replicating successful products
53:50 - How are Indian customers different?
56:29 - Is India, price sensitive or value sensitive?
58:02 - Conclusion
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
To Know More,
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Instagram @RajShamani
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• • •
#Podcast #FiguringOut #RajShamani
About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

[@mj_the_photographer_7]

No doubt why im switching off beerbiceps as a podcaster and started watching all your business oriented podcast raj... As school teen im really grateful for the knowledge youre giving me raj bhai...thankfull to you please dont stop making these pods

[@vaibhavkaushik6063]

Wow and Mamaearth are influencer marketing products. They grew because they understood power of Influencer marketing early.

[@shashankjain819]

True

[@keshavgoel11]

Mama earth grew but at what cost? Their repeat order value is so low that they will end and won't be able to sustain like this.

[@govindlakhwanivlogs]

@@keshavgoel11correct, they will sustain but innovation will play a huge role for them then they can sustain

[@Abhisektheone]

Tria is doing the same

[@Laxmipandey488]

Thank Raj Bhai for inviting him i want to know about him deeply .pata nhi aap hamesha hamari problem ko solve hi kr dete ho ..

[@dhruvsingh9965]

Great podcast as always! You always ask the questions that we as viewers have cropping up in our own minds listening to the guest. It’s amazing how you are able to do that. It shows that you are genuinely interested in “figuring out” rather than just interviewing someone for views. P.S. I would love to hear more about how to find consumer insights. How to fine comb through the data and make observations. Love the podcast. Cheers to the team for presenting it so well.

[@Rubina_g]

Great insights for anyone wanting to build amazing products and a successful brand! Thank you for making it valuable for listeners Manish and Raj.

[@Laxmipandey488]

I get so many Learning from him .. thank for inviting him .

[@Yaj012]

Gained knowledge about the Indian customer and their business consistency. I am looking forward to discovering more valuable insights about our guests.

[@enoughinternetfortonite]

Hi Raj! Love your series. Super insightful. Could you please do an episode on building a strong retailer and distributor network in india? I think it’ll fit well with the theme and would be super helpful cus not a lot of videos are there on KZbin talking about this.

[@ramnareshvaishnav9809]

Love from Rajasthan Great Podcast Keep doing KZbin is great for information Thanks

[@mamteshjain5126]

In 2022, they reported a 15.5X jump in their net loss to INR 135.83 Cr. They have two funding rounds and a total funding amount of $124.9M...😅😅😅 badi badi baatein!

[@ajinkya3780]

Badi badi baatein, bhik (funding) maang ke khaate 😂

[@Aanchal0610]

Eagerly waiting for your podcast sir💯. Bcz of u I'm getting knowledge in different domains. Thanks🙏❤

[@ishanparate2514]

Hey Raj...we want him again on the podcast with his initial journey how he started and what difficulties he faced & how he fought in detail....sorry may be this won't be very useful for your business as you have grown it to a level but for us who want to know it from basics or fundamentals we need it man.... And Many thanks to You Raj for these useful series...really super useful...Great job❤️🫂

[@kinggrowth-wx4rj]

Exactly, offline business is important to scale , I want to know more about this sales in offline about distribution channels

[@MEB_KunalArya]

Hello Raj bhai, I am again here to watch your podcast. You are the one who develops my interest into falling in love with entrepreneurship and can’t thank you for that. Your guest make me entrepreneurship interest more into that subject and insights are are just broaden my spectrum. Can’t thank you for that. Love you 3000……

[@rajshamani]

Hey Kunal bhai, thank you for commenting on every podcast and your continuous support, it means a lot🙌

[@misbamohd7984]

Really India is a gem of young founders who is changing face of India into Shine India 🇮🇳

[@ninadchikhale7004]

Raj. Shamani. A. Ture. Gem. Of India salute to. You

[@devmusicz]

39:18 but wow handwashes are present in the market? Irony?

[@harshmishra4793]

Such a great podcast it is, really enjoyed a lot.

[@SAM-pw2qj]

Skin me jitna jyada skin doctor ko commission do utna sell badhega bcz skin doctor 90-95 % unwanted and unbranded medicine likhte h

[@suryanshshrotriya2424]

Nhi bro ACHE skin doctors ke pass jake dekhna kafi achi meds and branded likhte hai and they r expensive tbhi log avoids dermat They prescribe u a proper treatment No bullshit like these fmcg brands And commission system works in pharmaceutical companies

[@navneetvishnoi9414]

Doctors never write advertised product..... Be it krackcream to iodex 😂

[@DrManishSoni]

It is better to get properly diagnosed and treated with qualified dermatologist rather than experimenting over your skin and hair by over the counter products.

[@sonalipathak6724]

Great podcast. Realistic and informative 👍

[@ny5170]

Dear Mr. Manish Chowdhary, I am your loyal customer. Please maintain the product quality as is. I really like the products. Keep it up. Wow!!! 🎉🎉🎉🎉

[@rugvedbongirwar]

@rajshamani you are a true inspiration raj bhai.i want to be like you one day.

[@krishruparelia6417]

SUPERB PODCAST IF possible pleae bring more business podcasts like more entrepreneurs

[@anuvrindasingh8664]

I am wow consumer since 2017 apple sider viniger shampoo is hit, Moustriser are superb both green tea n apple sider one during summer.. My first thing to buy wow products was vo ek Indian brand he secondly aapko turant results ni milenge you have to use it for a month, it was my first experience with paraben free products bs skin partly dry ho fir lotion ar moustriser use kro

[@ketannivangune-cq3oc]

In my view a great way to market through podcast as already he is aware of how woke today's generation is what's better than a 1 hour marketing champaign even though all facts mentioned are true .

[@avinashgupta4038]

Good work bro, this podcast give me a great learning❤

[@dishita_agarwal0716]

Waiting for your podcast ❤

[@amvengence851]

Bohot badiya podcast hai ❤

[@manishlalwani]

Very insightful session 👍

[@mohsinshaikh1890]

Hi Raj , you have so much insight on business with your own experience, i see all your podcasts. Hope you don’t go rouge like some other KZbinrs in India

[@saloniparashar8670]

I started buying skinn cz of their sleek pocket bottle packaging l, and ofcourse gret smell..small size was easy to carry for travel, keep in purse etc.

[@shreyashharkar]

raj bhai love it thank u f

[@swarnamaygoswami4081]

Tata namakh is a very good insight I got. Never realized it. You really create great content. 👍

[@AbhishekVerma-fn5us]

The “Maze le lo” at the end 😂

[@umerfarooq2045]

Mind blowing my Indian bro.❤It Inspired me to launch a brand .

[@importantshorts1]

Hello sir 👋 🤗 I am one of yours subscriber who didn't miss a single podcast on your channel... You are the greatest influencer and KZbin ever for myself... Best wishes for your new podcast 🎉

[@rajshamani]

thank you for all the love & support🙌

[@AnkitG12]

51:16 Yeh chubha . Can see the pain of an Entrepreneur . Great conversation . Please make longer ones . Thank you.

[@mj_the_photographer_7]

😂😂😂

[@sjt5150]

Raj shamani ek video banao on how to be matured in life. Many youths lack pratical thinking

[@anshsahni2747]

17:02 got personal

[@laxmisingh697]

Pls do a session on varied kind of business models for Indian startups

[@user-yg1xo4vc7h]

Bhaiya I am class 11 student and My favourite thing to watch on KZbin is your podcast

[@mananbhandari9467]

Hello Raj bhai I really want a podcast on which you explain your own journey from Indore to here

[@sunitapatni1970]

💯 💯 good one

[@dhruvsingh9]

The problem is not that the customers preference for buying is changing because he or she is frustrated buying online. I would still buy it online.. But when suddenly there is a huge discount in shops I have to ditch the online and move to offline. Amazon and flipkarts are looting online. These so called brand driven online shops also are having very bad delivery experiences they cannot give the product in a day or two. So that is the reason these new brands have to invest in offline.. Similarly the story is true for offline focused companies are facing in online. I cannot get savlon soap at discount anywhere in the shops not even in dmart.. Dmart doesn't sell it.. But Amazon gives us the best deals on these kinds of products. So it will rationalize but i guess it will take sometime before everything is same both at online and offline

[@RawanaTiger]

Wow is a nice brand atleast by looks. I always thought either this is from China or Thailand, I mean like an intl brand. Because it's Made In Bharat, I will some soon.

[@radhashyamsahoo8080]

This channel is the best channel in india. I love you brother. ❤❤

[@ShreyasBusiness-cc7hv]

Hello raj, I’m a big fan your podcast but i have only one request from my side. I’m from south india , I literally don’t know hindi. So please provide captions for your video.

[@QUIZSIDE7]

It's always good here always thanks raj bhai please Spotify video upload on karado KZbin bahoot bakwaas aaad interap karate hai

[@dhanush2715]

Hi bro, do the videos with English subtitles included.

[@sribalaganesh6]

The last question simply blew him off

[@anjumiqbal8686]

Raj bahi, please introduce a guest in details at begning, I think you missed this time

[@vijaym3379]

Can we add one thing to the answer 1. People had a desire to buy indigenous products, so perhaps this could be a part of building your brand.

[@desireprime.]

First time I got to know about wow skin science from lakshay Chaudhary

[@manishdewani233]

11 percent of ceos of the top 500 companies are from big universities they said. now if you go to see the number of people who went there versus the rest of the population of the world 11 percent is a super achievement vs what they tried to imply here. i.e. the probability of you become a ceo of the top 500 company is way higher if you went to a top uni, just basic math.

[@Joshibabunkpua]

Raj bheya aapka product best hen❤❤

[@gaurav_nardia07]

Raj bhai please make podcastes on tech startups!

[@manish.shukla]

Manish here from Surat! Look for me! 😄

[@prateeksinha1176]

I'll know my startup is successful when I sit with you

[@parth3337]

❤❤Wowww

[@shreyashharkar]

RAJ BHAI CONSUMER BUSINESS FOUNDER SERIES IS VERY FRUITFULL THANK U SO SO MUCH BHAI RAJ....❤❤❤💘

[@rajshamani]

glad you liked our consumer brand series🙌

[@harshkhandelwal567]

Boss I have small request kindly tell us about there fund raising and they are profitable or not we want to know about revenue and profitability trust me bhai dekhne ka nazariya hi badal jaiga

[@izzaoorj]

I think, Pakistan & Egypt are the land of cheapest Coco Cola! Good podcast! ❤

[@STOXIU]

5 seconds in and he already cracked the joke on hairline😂

[@parthattrish3522]

Companies like mamaearth and wow can stay in market only till they are investing in influencer marketing. We can buy their products once or twice but we all know how overrated they are Mama earth vitamin C face wash is 300+ Wow aloevera facewash is 250+ And patanjali tulsi alovera facewash is 110 People just need quality product in reasonable price that they do not have.

[@nikita2941]

During the podcast, I ordered for WOW Aloe vera gel :)

[@sanskarsikarwar7948]

Nice❤❤ Invite Founders Of Wow Momo🙏🙏

[@akhilRaajs]

Hi sir your video is very informative. How can I collaboration with you..

[@staronthebeat.4157]

Yar Ye Kuch Sikhane Aya Tha Ya Apne Brand ki Tareef karne Aya tha???

[@apoorv2498]

Social media is also about paid advertising,. It's not about what u want to see/know, it's about what they want to sell

[@Sky20016]

make a podcast with fashion brand entrepreneur

[@mrsarthak2636]

Inke wow ke products bhi kachara hai 3 rd party manufacturer se lete hai jo kabad bechte hai inke wow ke products bekaar hai

[@lailasiddiqui263]

IIT grows engineers - kitabi calculations - get one to to work into the details for the business. He is an asset. pattern recognition meh tejh hai. the others who do extra curricularsare the real juggad the book smarts becomes teachers. why are we even talking about them. The rest of the world id 99.0001%.But get the guy who directed the movie - chhichhore - Nitesh - he is entrepreneur of sorts in the ad/movie industry without a god father. His story is refreshing to hear . bandha is raised some were in bhiar, etc, etc.. don't want to give the story out. .Thanks

[@gulshankapoor5638]

Bring pj singh from tynor

[@RR-fw8nr]

I wish I could have that much money to buy myself a house it's my dream.

[@chandrakanthkitta941]

First view Raj❤....❤

[@yalagureshk.k8870]

11:29

[@rishabhjainn263]

18:20

[@tejeshwarpatil1080]

Best product aloe vera gel forever living product

[@Omkar-rn7qi]

Did wow provided solution fr u guys ?????

[@Buissnes_hub]

@rajshamani papa ke sath pod kabhi daloge pleases kl hi daal do ?

[@rajshamani]

jaldi hi krenge vo podcast bhi bhai

[@nilcng]

Rajbhai, Can we wear khadi clothes and promete this to the world

[@aniketatole6223]

Hum tou wow shayad dhruve rathee se suna..

[@abhijeetdesai3045]

@raj bhai, can we have Arijit Singh in your show .??

[@MindHacker-vl6zn]

It's can't gonna happen

[@neelj5155]

Sirf mujhe h lagra h ya baaki sab ko bhi lag raha h key... Yeh fek Raha h..

[@tanamsethi1016]

40:40 disagreement with long term existence of crack- i think it will still exist and flourish in the times to come considering the fact that obviously indias population is becoming more educated about self care and wealthier and self-aware etc- objected by examples of self-care that indians already do now- eg. jordans- (expensive/ sold out)+ trends changing+ advance self-awareness that the new population of india doesn't even want to come to the stage that they have to use the crack cream- only top 2-3% population of india or rather 5% population has the actual salary to afford jordans- exclude them from the market of crack- also exclude the bottom 20% as they can't afford it- but the population from 15%-40% (i.e around 20-25% of india's population easily) would get a crack cream- a) the company would need a strong distribution to reach the market in tier 2 cities- b) general awareness that's needed for the product- and manish says that no one cares about foot- but when ladies actually suffer from physical pain and need to wear heels then there they need crack.

[@tanamsethi1016]

Personal Business Note

[@victor_zsasz]

don maroni without a gun

[@lakshmesheelasundar1208]

56.29: is india price sensitive? Then how is it splurging on some products? Indian consumers believe in Value for money. They need to believe your brand is worth a certain value and they will pay. If they think a brand in a category is worth rs 20, anything more than that will be considered pricey. If they think a brand in same category is worth rs 200, they would pay that. In brand building, one must then build a worth equating to the price range youplan. Yes we are price sensitive, but the layer underneath that is: Value for money!!!

[@bear7313]

Wow is still in growth phase with extreme losses

[@nileshmayekar4220]

Alovera Gel funny story

[@tankalayuvaraj41]

vizag 🤟

[@suneelyeddu186]

Did anyone interview from vizag if anybody just let me know brother im also vizag .

[@tankalayuvaraj41]

@@suneelyeddu186 founder said real founders are there in indore, vizag etc

[@mrsarthak2636]

Apke wow ke products bhi bekaar hai😂

[@santoshgoyal6588]

WANT LAW RELATED PODCAST

[@user-kl1yq9mq5c]

They are building brand name by huge marketing but not genuine products.. please focus on your products..brand name ke piche frod karte ho uplog..

[@onkarbhagwat9209]

Am the only one who feels Raj Shamani is just a Chatur from 3 idiots who knows how theoretically business are built and executed and all sort of business terms to flaunt in interview and he is just wanna be entrepreneur to be celebrated.🤔??!!

[@NitinNair-fx2hq]

Raj, Please try to diversify the range of your guests - I mean add Supernatural, Occult, Spiritual content which is not worldly, mundane etc

[@kronicgamerz2631]

No we don't want that we want only Entrepreneurship related or else if you want to watch those spiritual, dark podcast then Ranveer is there

[@adnanshady4584]

Scripted video 🤣🤣👌🏻

[@SaiSrivastava7]

Bhaiya Business se related hi podcast kiya kroo..... Jo zero se start kiye ho unka faltu me bollywood valo ko mt bulaya kroo dimak kharab hota h sala....

[@harshvardhanamle1641]

Why does it need to be "How did we beat xyz" ??? I mean understood you have large chunk of market, created disproportionate value, but can you really beat HUL or any big or small player? Why can't you say how do you co-exist? Truth is in D2C consumer space no one can beat no one,no one surpass no one, there are 5 dozens of better companies and brands that exist and are probably doing much better than the other incumbents.

[@aj-lan284]

I bought Wow online oil, it is disgusting! 😠

[@anikettawate9643]

First comment

[@manoja.g.-hf3xs]

Raj, I hope I am not repeating myself, but please add Spiritual content also to your podcast. It will enrich your channel greatly. If you are new to Spirituality, I recommend a magical book - Apprenticed to a Himalayan Master. The author is Sri M. He could be your first Guest who is a Yogi! I really like you because you are so natural, so genuine and so down to earth.