How did Johnnie Walker keep walking for more than 200 years? : Marketing Case Study

Selling whisky isn’t an easy job. Whisky-makers have only a specific set of products that appeals and is enjoyed by a limited clientele. Yet, Johnnie Walker maintains a robust presence in more than 180 markets globally and has been significant for more than 200 years now. A big part of its international success is the company’s brand image that always changed with time.
In this video, we talk about Johnnie Walker’s legendary “Keep walking” marketing campaign.
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[@ThinkSchool]

Disclaimer Dear all, This is only an educational video and we in no way are promoting or support the consumption of alcohol. Stay safe ❤️ Lots of love Ganeshprasad Think School

[@shubhamsonal5871]

please make a video on CASE STUDY ON BRANDS LIKE LAMBORGHINI WHO DONT EVEN MARKET OR ADVERTISE YET HAVE IMPRESSIVE SALES AND BRAND VALUE

[@KeralaSalad]

Could you recommend some interesting books ? Your favourites would be even more appreciated. 😅

[@ThinkSchool]

Made an entire video on it :)

[@soumilbanik1128]

Your videos are amazing, especially the narration part. I like it very much and I wish that I could also acquire such skills with time.

[@subhadeeproy]

@@shubhamsonal5871 yes, exactly. There are quite a few others in that category of examples.

[@chinnimanikrishna9823]

In kingfisher ads : they always show people having good times, they call themselves king of good times. Amazing ad

[@tariqmirzabaig4869]

Nice it's thought provoking

[@shashikantmahabalshetti8401]

Mlya had good times and fled 😁😄😃

[@rajdeephembrom1076]

And also that song

[@debarghyabose8060]

Yes bro that is also a legendary brand

[@raghavsinghal3]

How ironic a Whiskey brand tag line is Keep Walking When people after drinking it struggle to do so 😂

[@ThinkSchool]

😂😂

[@sayalijadhav8787]

😂😂😂😂

[@VictorVijay.]

😂😂😂

[@rhutajoshi9288]

🤣🤣

[@dee9ak]

It is a social message to not Drink and Drive...

[@technocratsworld214]

from "let youtube baba know we exist" to let "youtube baba know u learnt something valuable" you have done the right marketing

[@ThinkSchool]

❤️❤️

[@ss-qz3kn]

THE MOST IMPORTANT PART IN COMMUNICATION IS TO IDENTIFY THE SMILE OTHER PERSON IS GIVING !! LEARN BODY LANGAUGE AND COMMUNICATION SKILLS FOR MARKETING ON OUR CHANNEL THE ARCHETYPE !! RECENT VIDEO : TYPES OF SMILES kzbin.info/www/bejne/qpioiqKAoplooKM PREVIOUS VIDEO : TYPES OF HANDSHAKES ! LOST MY JOB DURING PANDEMIC NOW BUILDING MY CHANNEL THE ARCHETYPE !!

[@Nikhil-yy7lp]

The channel is growing like hell And yeah probably one day "I "would be telling the brand success of think school and the master mind ganesh prasad!!!👍

[@ThinkSchool]

Thank you so much ♥️

[@sidharthnagvenkar1012]

I like the way he ended the video by quoting "let your you tube algorithm know that you have learned something " 💯

[@anindadas2175]

Let KZbin know you have learnt..it's the same logic i.e. about the consumer..good one

[@lifehackers3317]

Next video request: How Think school grew from 50k to 230k within span of 2 months. Guys who ever wants to know hit the like button so that we can let ganesh know about the request.

[@shriyamjha7556]

Prashad bhai! Ek hi toh dil h kitni baar jitoge❤️

[@ThinkSchool]

❤️❤️ sweeetest comment today :) Keep growing bhai

[@rake5hb]

The way Ganesh brought me here is also nonetheless than a marketing strategy 😂 , First asked in a story about the JW logo

[@ss-qz3kn]

THE MOST IMPORTANT PART IN COMMUNICATION IS TO IDENTIFY THE SMILE OTHER PERSON IS GIVING !! LEARN BODY LANGAUGE AND COMMUNICATION SKILLS FOR MARKETING ON OUR CHANNEL THE ARCHETYPE !! RECENT VIDEO : TYPES OF SMILES kzbin.info/www/bejne/qpioiqKAoplooKM PREVIOUS VIDEO : TYPES OF HANDSHAKES ! LOST MY JOB DURING PANDEMIC NOW BUILDING MY CHANNEL THE ARCHETYPE !!

[@athantos2262]

What I most like in your video is that at the ending of the case study you hook me up. And let us know what the lessons are to be learnt. Very very appreciated. 🙏🏻❤️

[@souvikguharoy5581]

Pls make a full startup course on your website

[@ss-qz3kn]

THE MOST IMPORTANT PART IN COMMUNICATION IS TO IDENTIFY THE SMILE OTHER PERSON IS GIVING !! LEARN BODY LANGAUGE AND COMMUNICATION SKILLS FOR MARKETING ON OUR CHANNEL THE ARCHETYPE !! RECENT VIDEO : TYPES OF SMILES kzbin.info/www/bejne/qpioiqKAoplooKM PREVIOUS VIDEO : TYPES OF HANDSHAKES ! LOST MY JOB DURING PANDEMIC NOW BUILDING MY CHANNEL THE ARCHETYPE !!

[@oseiostore1755]

@@ss-qz3kn o.

[@maryevangelin3846]

I've learnt Strategic Management as a part of my syllabus. I found it boring. And with your videos I'm in love the subject!! Thanks a lot, Ganesh!! 😇😇

[@ThinkSchool]

Thank you so much :)

[@maryevangelin3846]

Tell us where you graduated from, the course you took up in college and also how you organised a TedEx event... We're all so excited to know this from you!! Please... And your videos are of high quality in terms of content. Keep enlightening us!

[@bahubalilangdatyaagi8664]

I have been a regular consumer of Johny walker for over two decades and could connect so well with it. Ganesh do make a video on "Old Monk " rum and it's strategy of not marketing it yet it becoming an iconic brand. P. S : Old monk is my winter love

[@prashantsamantrai]

+1

[@karthikhegde9752]

Yes

[@kgarodiya]

The reason why someone connects with Johhny Walker is not just that it spoke to men about what men want to be, but it's about connecting to who a man is. Most Men, and especially men who drink to down their sorrows and drink and cheer themselves up is to keep moving on. Regular drinkers have the idea, Drink and take everything life throws at you. A man feels that he is carrying the burden of the world, but he wants to do this and just be appreciated for this and walk on. That's their brand message. It's not who you want to become, it's who you are....a man who man's up and takes everything the world throws at you

[@Raviteja-le8bu]

When I subscribed this Channel I was 4000th Subscriber and now He got huge Number for his Best work ! Keep Going Bro !

[@ThinkSchool]

Thank you so much :)

[@vorfour]

I reckon I subbed to this channel when he was 5009 or something like that

[@rishabhbramhecha]

I did at 8k somewhere. It's good to see 240k today. Keep going, keep growing. 👍🏼

[@jaiprakashnt]

Me at 157k 😌🤍

[@chandukaile438]

Me at 1500 😅

[@surajnichani6319]

What Johnny walker is to the world, you are to modern day general education. Keep going buddy. Keep walking... God bless

[@ss-qz3kn]

THE MOST IMPORTANT PART IN COMMUNICATION IS TO IDENTIFY THE SMILE OTHER PERSON IS GIVING !! LEARN BODY LANGAUGE AND COMMUNICATION SKILLS FOR MARKETING ON OUR CHANNEL THE ARCHETYPE !! RECENT VIDEO : TYPES OF SMILES kzbin.info/www/bejne/qpioiqKAoplooKM PREVIOUS VIDEO : TYPES OF HANDSHAKES ! LOST MY JOB DURING PANDEMIC NOW BUILDING MY CHANNEL THE ARCHETYPE !!

[@ADSWR]

The background music is so powerful, I feel like going out and getting a bottle of Johnny Walker. And I don't even drink 😅

[@IamRajaneesh]

😂😂😂 same here bro

[@ayushmansaha3139]

That's why there's a saying that "Don't sell the product, sell the idea behind it."

[@KamranWAslam]

Beautifully narrated. Every "Brand Marketing or Brand" student to go through this video.

[@prathikkotian3913]

The best channel I have ever come across, the way Ganeshprasad explains, it's just outstanding. Thank you Ganeshprasad and the entire team to bring us such amazing content. A small request, please do a case study of any Online travel agency (OTA) like Vistarooms, Saffronstays, etc

[@IshCaracal]

Addicted to this channel. The videos are SO well made! Love the effort you put into this, Ganesh!

[@ThinkSchool]

Thank you so much :)

[@praneethkopparapu6595]

+1

[@dhruvangmin]

Same here bhai, I am watching it much more than Netflix

[@jayasuryad4055]

Bro never ever compare ur channel with other KZbinrs , u are awesome creator

[@content_guruji]

And best too!!

[@ss-qz3kn]

THE MOST IMPORTANT PART IN COMMUNICATION IS TO IDENTIFY THE SMILE OTHER PERSON IS GIVING !! LEARN BODY LANGAUGE AND COMMUNICATION SKILLS FOR MARKETING ON OUR CHANNEL THE ARCHETYPE !! RECENT VIDEO : TYPES OF SMILES kzbin.info/www/bejne/qpioiqKAoplooKM PREVIOUS VIDEO : TYPES OF HANDSHAKES ! LOST MY JOB DURING PANDEMIC NOW BUILDING MY CHANNEL THE ARCHETYPE !!

[@vrnpiyush1601]

We just tried not to rush everything in the first half and ran through our plays. Our second options opened up and we made our shots. --johnnie walker

[@VinodKumar-gb4bl]

Ganesh prasad.. you are the man i have been searching for

[@ajeeshamreet]

It's a very crucial work to watch your informative videos regularly 😊.

[@stephenaddo7310]

I have watched many of the Think School videos and this is my all time favourite Thank you Think School 👌

[@MegaRAVI777]

The case study is really well researched and presented in an effective manner just like all the other case studies. Every time I watch a new video on the channel, I feel learned, motivated and inspired. Keep doing the good work Ganesh.

[@ss-qz3kn]

THE MOST IMPORTANT PART IN COMMUNICATION IS TO IDENTIFY THE SMILE OTHER PERSON IS GIVING !! LEARN BODY LANGAUGE AND COMMUNICATION SKILLS FOR MARKETING ON OUR CHANNEL THE ARCHETYPE !! RECENT VIDEO : TYPES OF SMILES kzbin.info/www/bejne/qpioiqKAoplooKM PREVIOUS VIDEO : TYPES OF HANDSHAKES ! LOST MY JOB DURING PANDEMIC NOW BUILDING MY CHANNEL THE ARCHETYPE !!

[@Surajsingh-lr8um]

ur explanation way is admirable ..and case study in itself like a cherry on top.makes ur vlog perfect

[@saravanprathi6956]

Thank god I stumbled upon this channel! Absolutely loved the video, thank you!!

[@kedarnathnayak7355]

No words for you guys, You have filled the gap which we wear searching for days.

[@ThinkSchool]

♥️♥️

[@mavericsidd]

Amazingly narrated. Learnt a lot in this video.

[@MangekyoAssasin]

Now that I see your older videos I have realized how important your soundtracks are to keep the pace going for the videos. Your current soundtracks are better than just one soundtrack throughout the video.

[@ashu0895]

Everytime mesmerising!!! You just blow my mind mate..

[@7ryntik645]

The video is just 10 minutes long but the effort and time you've spent in this would be more than anything. Thank you for sharing your knowledge.

[@ThinkSchool]

♥️♥️

[@ZAGZUGGLES]

Man! Your voice is so powerful. Touched. Keep Creating!

[@ThinkSchool]

Thank you so much :)

[@aaronsam.j7231]

It's great to see you are coming up every time with new content .love you and and your videos .keep it up .all the best

[@aryanjaiswal9407]

They have a story , they started with reason, they START WITH WHY

[@jayabratachoudhury2103]

I am reading the book. 😌

[@ClassByte.]

Friend I want at least 1 case study of brand in a day , keep growing , keep teaching

[@adityamundra4819]

You are one of the best storyteller i have ever seen i wanna be like you❤️💫

[@ThinkSchool]

Thank you so much ♥️

[@iky__]

Hey Think school I love all your videos and recommend them to all my colleagues too I just wanted to say you should also do case studies on billion-dollar companies that went bankrupt or something along these lines "We should not only learn how to succeed but also how not to fail"

[@ThinkSchool]

Thank you so much :) Will do

[@nawazmoniuddin3756]

Brilliant video... I just loved it. You killed it...

[@pallavirashinkar294]

You are giving the best content think school . I guarantee your channel will grow to millions of subscribers

[@dallubirju8995]

I don't drink or smoke... but I clicked on this video thumbnail just bcoz I knew that this guy is gonna tell me the best marketing strategy which will be helpful to me someday.❤️💯💪🏽 EK NUMBER BHAVAA !!!🤗 MACHA DIYE💯

[@sabihatanveer8494]

Keep walking, a legendary line,sums it all up 👍☺

[@sushantpatil9448]

Back in 2005/06 Mclaren used to market Johnny Walker's Whiskey on their F1 cars. I could see my fav driver Kimi Raikkonen with the JW logo on his race suit. That was my first memory of this legendary brand. Good Old Days!

[@bhaveshkadiya6179]

Learned a lot . Thank you 🙏

[@ramyakrishna5199]

This is inspiring, it doesn't matter who we talk about but the way u say with right words with right expression. Keep doing great videos you may not know who is getting inspired and how blessed the person day could be.... Thank you

[@ThinkSchool]

Thank you so much :)

[@yogendradabi3208]

Others: Don't drink and drive. Johnnie walker: drink and keep walking 😂 😂

[@ss-qz3kn]

THE MOST IMPORTANT PART IN COMMUNICATION IS TO IDENTIFY THE SMILE OTHER PERSON IS GIVING !! LEARN BODY LANGAUGE AND COMMUNICATION SKILLS FOR MARKETING ON OUR CHANNEL THE ARCHETYPE !! RECENT VIDEO : TYPES OF SMILES kzbin.info/www/bejne/qpioiqKAoplooKM PREVIOUS VIDEO : TYPES OF HANDSHAKES ! LOST MY JOB DURING PANDEMIC NOW BUILDING MY CHANNEL THE ARCHETYPE !!

[@sonusapate5536]

Idk if it's copied but thats funniest thing I heard in a week

[@rajabhuyan7081]

One of the best KZbin channel !!

[@ThinkSchool]

Thank you so much :)

[@hiteshsaini7638]

great initiative, practical knowledge is best with real life example

[@chethan9089]

ur presentation is mindblowing... very informative...keep doing sir...

[@bharathhr897]

man i can see your channel grow like this brand you try to reply each and every comment your hard work pays off

[@ThinkSchool]

Thank you :)

[@HimanshuDani_]

sorry for being late but this case study is amazing and soo insightful as always 😊

[@sudeeshreddy8531]

such an inspiring person ...and At the same time he reads likes and reacts to each and every comment...great sir keep going❤️

[@ss-qz3kn]

THE MOST IMPORTANT PART IN COMMUNICATION IS TO IDENTIFY THE SMILE OTHER PERSON IS GIVING !! LEARN BODY LANGAUGE AND COMMUNICATION SKILLS FOR MARKETING ON OUR CHANNEL THE ARCHETYPE !! RECENT VIDEO : TYPES OF SMILES kzbin.info/www/bejne/qpioiqKAoplooKM PREVIOUS VIDEO : TYPES OF HANDSHAKES ! LOST MY JOB DURING PANDEMIC NOW BUILDING MY CHANNEL THE ARCHETYPE !!

[@anilramesh998]

Beautifully explained.. 👍🏾

[@mohangowdru4397]

I always like video in the beginning nd continue watching... but its all worth at the end.... keep bringing valuable information... thankyou.

[@ThinkSchool]

Thank you so much :)

[@alankinad8478]

mahn i just wish from the bottom of my heart that this guy gets millions of views

[@ThinkSchool]

Thank you so much ♥️

[@armanhansda7558]

Liked that “like the video in order to let the youtube algorithm know that you learned something”. I guess human psychology is core to the marketing.

[@ravituteja6042]

video was very good and now after watching your videos i realize that marketing and the way you present your idea to world is as important as the product or idea

[@ThinkSchool]

Thank you so much :)

[@barunpramanik4868]

Omg, What a presentation.....thanks,thanks a lot

[@dnyaneshdesai9381]

Truly amazing video!

[@abhig830]

The way you narrate bro...🔥

[@sugamnema9103]

brilliantly explained!

[@bebattorb6554]

Bro the way u explain is amazing

[@ThinkSchool]

Thank you so much :)

[@peshal.]

Thanks for everything bro . Keep going . Much love from Nepal 😊😊

[@ThinkSchool]

Thank you so much ♥️

[@girishagurunath2975]

The Content is the best bro. And the way you explain it is also Fantabulous

[@ThinkSchool]

Thank you so much ♥️

[@nitishtripathi8491]

Sometimes good channels also need a push and i found that the Cred video was the one which bought this masterpiece into limelight.... I hope i see a video soon for young aspiring entrepreneurs guiding them for their first step in the startup ecosystem👍👍

[@ThinkSchool]

❤️❤️

[@abhishektamang9642]

I watch ur all videos in repeat to learn something from ur case study. Although m not an MBA nor highly qualified but I hv a dream to make my country Unite n fight against the social odds which is very necessary I think so. I m from Northeastern part of India and I see a massive potential to be the world's 1st economy.

[@ThinkSchool]

❤️❤️

[@chkmiaot]

Top quality insight once again. Great job. 👍

[@nistalasuresh5837]

Great marketing skills..... Thank you for the insightful video

[@shrikantaralikatti852]

All your videos are wonderful & filled with valuable insights, Boss you are doing great work, I do enjoy your videos a lot, your work is adding value in the lives of people who are watching. All the best. Thank You Very Much for doing a lot of research & for bringing in something new every time.

[@ThinkSchool]

♥️♥️

[@sanjaysanghvi7884]

GR8 learning keep posting

[@vignesh.n7744]

Very good channel. This and backstage with millionaires are best Indian channels on case studies. Keep up your good work

[@P0stb0y]

Once again, great video. I'm obsessed with this channel now 😀

[@ThinkSchool]

Thank you so much :) ♥️ Keep learning 🔥

[@ss-qz3kn]

THE MOST IMPORTANT PART IN COMMUNICATION IS TO IDENTIFY THE SMILE OTHER PERSON IS GIVING !! LEARN BODY LANGAUGE AND COMMUNICATION SKILLS FOR MARKETING ON OUR CHANNEL THE ARCHETYPE !! RECENT VIDEO : TYPES OF SMILES kzbin.info/www/bejne/qpioiqKAoplooKM PREVIOUS VIDEO : TYPES OF HANDSHAKES ! LOST MY JOB DURING PANDEMIC NOW BUILDING MY CHANNEL THE ARCHETYPE !!

[@tariqmirzabaig4869]

Just sharing my thoughts-- not every brand can associate themselves like what we have seen here.. Some are into B2B business for them sounding and being professional is on the top. But yes again we have to identify what we can offer to our customers..great one Ganesh 👍

[@collinsenosh]

This channel is sooo good, I would pay and want to be a patreon patron!

[@writegoodcode]

Another amazing video!!!!!

[@akashbhagure5774]

Really one of favourite and Knowledgeable case study.. Waiting for more such content

[@ThinkSchool]

Thank you so much ♥️

[@ss-qz3kn]

THE MOST IMPORTANT PART IN COMMUNICATION IS TO IDENTIFY THE SMILE OTHER PERSON IS GIVING !! LEARN BODY LANGAUGE AND COMMUNICATION SKILLS FOR MARKETING ON OUR CHANNEL THE ARCHETYPE !! RECENT VIDEO : TYPES OF SMILES kzbin.info/www/bejne/qpioiqKAoplooKM PREVIOUS VIDEO : TYPES OF HANDSHAKES ! LOST MY JOB DURING PANDEMIC NOW BUILDING MY CHANNEL THE ARCHETYPE !!

[@theintellectualidiot9207]

Changing our mind from to do what the crowd do to make a different identity

[@varunagarwal7835]

Big fan of your work buddy! Keep up the good work ❤️

[@ThinkSchool]

Thank you so much :)

[@Afsaana]

You are a true hero sir

[@ThinkSchool]

Thank you so much :)

[@Indus_warrior7]

Quality case study ❤️ thank you

[@twox2034]

I really think KZbin would have 3 like buttons instead of 1, when I watch Think School Because in every video of it, I literally attempt 3 times to like it 1. In early video (which I Do click on the like button) 2. When learnings are explained (which I can't) 3. When we are asked to like it (again which I can't)

[@arifsiddiqui2938]

Incredible explanation ❣️

[@nishantshukla7255]

Love to see your channel growing.Good luck❤️

[@ThinkSchool]

Thank you so much ♥️

[@ss-qz3kn]

THE MOST IMPORTANT PART IN COMMUNICATION IS TO IDENTIFY THE SMILE OTHER PERSON IS GIVING !! LEARN BODY LANGAUGE AND COMMUNICATION SKILLS FOR MARKETING ON OUR CHANNEL THE ARCHETYPE !! RECENT VIDEO : TYPES OF SMILES kzbin.info/www/bejne/qpioiqKAoplooKM PREVIOUS VIDEO : TYPES OF HANDSHAKES ! LOST MY JOB DURING PANDEMIC NOW BUILDING MY CHANNEL THE ARCHETYPE !!

[@spiritualfiles]

Deep very deep psychology of business thanks to tell us

[@kumarsatyam5011]

I request you to make a case study on patanjali how they target People nationalist sentiment and grew so quickly in fmcg market. This can help people understand Aristotle mode of persuasion.

[@zainabtheliwala9428]

This channel is going to hit 1 million very soon!!!! Ganesh Sir you're my biggest motivation.

[@ThinkSchool]

Thank you so much ♥️

[@zainabtheliwala9428]

@@ThinkSchool Hey...what's the promo code for masterclass?

[@rajtawde2342]

You produce some quality content. Keep producing.

[@euniceosamudiamen2420]

Thank you so much.

[@devesh1122]

You are a good speaker ...good work ...!

[@chandrapalsinghrathore3196]

You are doing good job brother.... keep going

[@saisrujan1106]

I am From the future, this guy is going to be a Dynamic Creator...let's meet after sometimes ,here again..

[@omsonone5608]

Take me too in the future let me see my jee rank 🤣🤣 Well you are 💯% right about this guy

[@saisrujan1106]

@@omsonone5608 Ya,Dude let me...do that for you..😁

[@yuvicrictips2715]

Ok I will see you after precisely a year, let's see ,1 June ye din bhulna mat ,hai himmat, bol aayega, aayega

[@kanthach251]

@@yuvicrictips2715 That time you surrender by saying "Guru ji you're great" Why again?🤣😂

[@omsonone5608]

Haa me aunga jarur but June 1 2023 ko coz that's my target year, abhi toh me 11 start kiya :)

[@Trenchant463]

Excellent synopsis!

[@rahulcajetandcosta5430]

1 million subscribers coming soon Bro. Awesome videos keep going ahead. In 3 months you will touch 1 million love your content.

[@ThinkSchool]

Thank you so much :)

[@mohanraj7697]

Have you read the book The Sapiens, i noted that you said "They wanted to make their customers believe what they believe in" The book says that is essentially the root cause for human growth collaboration, believing in the same thing. Good post, you took make contents in interests of your viewers. Keep going, we'll support you!!

[@akivaraza946]

So the thing is to make a great product or service first. Now the crucial point is making a product/service that serves the customers and fulfils their needs. When a product can satisfy a consumer then the producers can relate it to the consumer's life hence speaking a story that speaks to the customer. This creates a bond and an identity is created. Proving my favourite line, people are the core of the business.

[@chessrider6792]

Always eagerly waiting for your video😍😍😍😍 The video is asusual awesome 🔥🔥🔥🔥😍😍😍😍

[@ThinkSchool]

Thank you so much ♥️

[@ojasmishra1507]

Your case studies are amazing man!!!!

[@ThinkSchool]

Thank you so much ♥️

[@tinguzz]

I am 100% sure few people would have bought "Johnnie Walker Gold Label" bottle only for the beauty of the bottle, it was so beautiful that you buy one ask your friends to drink and give back the bottle.

[@rogerfernandes2075]

Old Monk is the best ....its Memories , it's nostalgia, it's Friends.

[@rc6101]

What about jd brotha

[@telugu_song_lyrics_in_telugu]

Really Valuable thing..🙏