Рет қаралды 3,390
New Balance has made the comeback of the century...
Want to see more insightful business breakdowns? Subscribe and turn on notifications! 🔔
Support the channel on Patreon and receive some nice perks: / theofficialhorizonyt
Join the Discord: / discord
From being on the verge of bankruptcy in the 1980s to securing a reputation as one of the top global brands, New Balance’s story is truly remarkable.
But how did they go from being the “dad shoe” brand to being worn by some of the biggest superstars in the world?
With how quickly trends change, it is almost unheard of for a company to remain in the spotlight for an extended amount of time. Amazingly, New Balance was founded long before Nike, Puma, or even Adidas.
However, New Balance’s journey to the top of the shoe market was no walk in the park.
New Balance’s recovery in the industry was only possible because of how they continued to innovate while staying true to the values that made them successful in the first place.
I hope you enjoy the video, comment below "Cringe" or "Cool" to let me know what you think👇