How do Crumbl Cookies Franchises MAKE MILLIONS?? (4 Secrets)

Why are Crumbl Cookies Franchises making so much money?!
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0:00 What this episode is about
1:45 Intro
2:15 Why a recession is coming
4:22 Prepare, Protect, Profit
5:56 Industry #1
7:09 Important message
8:18 Industry #2
9:30 Industry #3
10:39 Industry #4
12:01 Industry #5
16:20 2 Important things
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[@TariqJohnson]

What are your thoughts on Crumbl?

[@HipHopsTvPlus]

This really opened my eyes to try start my food idea.

[@behindthebuild8016]

Seems like a lot of hype I bet once everyone tries them then sales will start to decline quite quickly like the cupcake craze. Many of those unbox reviews seem to say meh they’re an ok cookie

[@davenc8527]

Congratulations on their success. I'm afraid it will be short lived.

[@snowboarder4700]

@@behindthebuild8016bingo! You got it in one. I know people who used to work there and one who was the last person there from the stores opening and then their hours were basically given to people who barely stay for 3 weeks before quitting.

[@kknn523]

Crumbl is the Starbucks + Stanley mugs(trendy limited edition) of cookies. So called premium experience brand & business model, and limited edition fast fashion product strategy.

[@JessicaMillerNashville]

All of this is right and I think the employees all feel like they own it so they comment on the youtube pages to make it spread even further. They are very engaged. Of course the rotating menu and youtubers in the spotlight just bring more fans in because everyone feels like their review matters. Very smart marketing for sure!

[@curtangle5440]

It seems like its just a matter of time before Crumbl expands into more food or drinks selections, it will be a success. They have the following to support and push product awareness.

[@TariqJohnson]

That’ll be interesting. Often places that successful, have a “don’t fix it if isn’t broken” approach/ but I’d be curious to see if they do.

[@jeffvalley7161]

Great information Tariq I appreciate your insight especially that my partner and I have been blessed to become a NEW Crumbl Franchise Partner in Ohio. And yes they do an unbelievable job with their marketing and branding.

[@TariqJohnson]

Hey Jeff! Congrats on becoming a new franchisee. Wishing you much success!

[@ThePineapplePerspective]

We designed this weekly rotation system in our SNDWCH brand in 2008! It is a massive unlock to keep variety small and waste to zero

[@TariqJohnson]

Cool man. Low waste is key!

[@jeaninetungsten8865]

Things to know, these bakeries have no food scores. This means that there are little to no food safety standards in place. No one is serve safe certified. People sit on ingredients, don’t wear hair nets, don’t change glove and don’t label things. Raw dough goes out constantly. Most workers don’t really care. There are no standards or respect for others, and you get what you get when you come thought the door. On top of that, this company doesn’t understand, the basics of how kitchens work. They use digital tickets and their ticket system is all kinds of messed up. So when someone new jumps on the line to help they have no clue who’s order it is which causes longer wait times.

[@susielowe9275]

Love Crumbl and our founders! They are passionate about the brand and its amazing to have leaders like them lead us.

[@charlesdoidge]

Love crumbl!

[@CJ-cc5jm]

I applied for a job at a Crumbl location in a bigger city. I was told I’d receive $9 an hour but with tips it’d be 10-11. That’s nothing

[@aceofspades6667]

they pay 15-16 per hour by us to start

[@kelleysaint8606]

I love Crumbl

[@TariqJohnson]

Delicious cookies for sure.

[@icic2088]

I have a question about franchise fees. I am reviewing the FDD of a franchise I am interested in but on top of the royalty, marketing and technology fee, there is a monthly 40 percent of sales as management fee. I feel that's a lot. Any insight

[@TariqJohnson]

Wow, what’s franchise?

[@icic2088]

@@TariqJohnson DonutNV

[@ThePineapplePerspective]

That’s beyond insane! I have been in this business for 30 years! That not franchising, that’s Joint Venture ownership

[@ValynnSala]

Did you ever get an answer on that 40%

[@PigtailsCrewcutsGeneva]

Do they allow semi-absentee franchisee’s?

[@TariqJohnson]

Technically they do, but I know they want owners who will "get their hands dirty".

[@AllAboutAndrew444]

The cookie Looks big like a cupcake and they use colors that are aesthetically pleasing

[@TariqJohnson]

LOL

[@Okcharisma]

Most territories are sold out, a lot of crumbl locations in my area in southern Californian are poorly run, I think they are growing too fast and the operation is suffering

[@TariqJohnson]

They sold out like hot cakes...or hot cookies? Bad joke ... On a serious note, if they are poorly run that would be at a franchisee level. Each location is individually owned and operated.

[@AllAboutAndrew444]

❤❤

[@TariqJohnson]

😀

[@sumtingwongnow]

The company takes a long time to approve you and get started

[@TariqJohnson]

I’ve heard they are very selective in their process.

[@mikehawk7822]

Thoughts on Dirty Dough franchise?

[@Mav0585]

Sounds like it’s a Chic Fila sort of thing where they “want you to put on the apron” as an owner - that’s too bad.

[@TariqJohnson]

I think it’s more of that they want people who are willing to put in the work.

[@donutpuff144]

I know the ceo of crumbl

[@Ameeraltaie]

Are you serious???

[@donutpuff144]

@@Ameeraltaie yep lol

[@TariqJohnson]

That's cool! Can you introduce me? I'd love to have him on my podcast. [e-mail]

[@ayishaeddins8022]

I feel like the second secret would only work if the business is already profitable. Also, these influencers wouldn't help promote any products unless they are getting paid to do so. Please let's be real🙄.

[@TariqJohnson]

Interesting, I wonder if they did pay them. I think it could've been one of those things that got so much buzz that the influencers did it to chase views on a hot topic, not that they were getting paid. Both do happen for sure.

[@devin4638]

p͎r͎o͎m͎o͎s͎m͎

[@AllAboutAndrew444]

❤❤

[@TariqJohnson]

😀