How to implement EEAT, information gain, or something else? If EEAT, I'd recommend looking at some of the things in Cyrus' study and implementing the items with positive correlation and removing the ones with negative correlation. Cyrus also just released a quality-rater checklist - zyppy.com/seo/quality-rating-scorecard/ Aleyda Solis has a great collection of EEAT guides here: learningseo.io/seo_roadmap/deepen-knowledge/content/quality-eeat/ Information gain is harder to implement. You have to be an expert or have access to an expert to apply it to your content. You might get some insider info by attending webinars or joining niche communities.