How Friday Pickleball Built a Viral Sports Brand with Skits, Challenges, and Paddles

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**Don’t forget to comment with the secret code word from this episode for a chance to win a Friday Pickleball paddle!
In this episode of The Brolletts Podcast, we sit down with Scott Peck, co-creator of Friday Pickleball, the fast-growing content and paddle brand redefining how pickleball connects with players everywhere. Scott shares the journey of turning passion into profit by blending content creation with product sales.
Highlights from this episode include:
• Friday Pickleball’s Origin Story: How three friends filled a void in the pickleball world and launched a viral brand.
• Skits, Challenges, and Relatability: Why funny and creative content resonates with their audience.
• The Paddle Partnership: The wild story behind their collaboration with Friday Paddles.
• Content Meets Commerce: Using videos, giveaways, and ads to drive paddle sales and audience engagement.
• Lessons for Athlete Entrepreneurs: Building a brand, finding your niche, and using content to grow your business.
• Scott also shares the strategy behind their skits and challenges, the importance of titles and thumbnails for KZbin success, and how relatability is the secret sauce behind their viral hits.
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Follow Friday Pickleball’s content:
KZbin: Friday Pickleball
Instagram: @FridayPickleball (2 Ys)
Website: www.fridaypickle.com
Your Turn: What’s your biggest takeaway from Scott’s journey? Drop it in the comments below!

[@Carrie-p3u]

These Arete Shades are the ultimate pickle for peak performance once you wear them, you'll never find yourself in a dill-emma on the field again!

[@thebrolletts8253]

Heck yes. We agree

[@thebrolletts8253]

@carrie-p3u you’re this weeks comment winner! Send an email to [e-mail] with your info to get your free glasses!

[@Adrian-e9j5d]

The best glasses to wear while playing pickle ball is ARETE SHADES!!!!!

[@thebrolletts8253]

We agree!

[@ethanrodriguez3003]

Pickle are the best food ever especially when you're eating them with our shades on

[@thebrolletts8253]

Pickles or cucumbers? 👍👎

[@youlookgoodiwillnotlie8448]

Imagine explaining to someone that you’re a professional at 'pickle.' Sounds weird, right?

[@thebrolletts8253]

Still way cooler than most jobs! 😂

[@Wegotsports07]

I have 4 pairs of arete shades and I’m looking to get my 5th one by learning about PICKLE BALL!!!!!

[@thebrolletts8253]

Love it. Pickleball is so much fun. You’ll look good on the court with those shades too

[@Carrie-p3u]

Who won the giveaway from last week??

[@thebrolletts8253]

Yea. I totally forgot to say their name on this weeks ad read, but it was justanothrguy09 - but we are giving away another pair this week! Be sure to enter with the new code word!

[@ericschechter2811]

Why did the pickle wear Arete sunglasses? Because it wanted to be a big dill in town!

[@Justanothrguy09]

You guys should make a pickle color way 🥒🥒🥒🥒🥒🥒🥒🥒🥒🥒🕶️🕶️🕶️🕶️🕶️🕶️🕶️🕶️

[@thebrolletts8253]

We kinda do! It’s called The Martian 👽. Maybe we should re-name it The Pickle? 🤷‍♂️