How Gucci Built a Brand Worth Billions

Gucci is one of the oldest Italian fashion brands in operation today with over 487 stores around the world. It generates a revenue of over €9.628 billion every year. The brand is one of the most renowned and influential luxury brands in the world today and is a truly global reference for fashion and accessories, and a benchmark for modern innovation in business.
This is the story of the founder Guccio Gucci and how he started off as a worker in a luxurious hotel and was inspired by the guest’s fashion sense and style to create his own brand. He was an elevator operator in London. His first products were luxurious handbags and leather goods.
Gucci has now become known as a status symbol and was worn by the most popular and elite crowd across the world some of them being Katherine Hepburn, Elizabeth Taylor, and even Queen Elizabeth II.
Did you know The GG logo was designed in 1960? It was created to honor Guccio after his death.
“Genius Jeans” by Gucci entered the Guinness World Records as the most expensive pair of jeans on this planet which were valued at a whopping $3,134 back in 1998.
There is so much more that you would want to know about the founder and the brand’s journey. There is a never-ending list of facts that will blow your mind. So to learn more about the founder's journey watch the above video till the end.
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