How Has COCA-COLA Dominated the Beverage Market? - CDTeam Why?

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How Has COCA-COLA Dominated the Beverage Market? - CDTeam Why?
The video presents the history and success of Coca-Cola from the time it was invented by pharmacist John Stith Pemberton to the present day. It starts with the introduction of the original ingredients, coca leaves and kola nuts, which were used as herbal remedies. Pemberton developed a black syrup to relieve pain and provide refreshment, leading to the birth of Coca-Cola.
Later, Asa Griggs Candler acquired the formula and the rights to produce Coca-Cola, and the company began expanding its distribution system. Candler also emphasized brand building and advertising, making Coca-Cola an integral part of consumers' daily lives.
The competition with Pepsi is also mentioned, with both companies constantly chasing each other in the market and launching rival advertising campaigns. Despite challenges and incidents like the launch of "New Coke" and the Cristiano Ronaldo incident that wiped $4 billion off Coca-Cola's market value in a media event, Coca-Cola has remained steadfast and maintained its leading position in the carbonated beverage industry.
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