How I Grew My Social Media and YouTube Channels: Answering Your Work Questions | Susan Yara

I get a ton of questions from you guys about my business-How did I grow my social media and KZbin channels? How did I start? How do I balance family and work? So, I answered them in a video! Next week's video will be all about money and finances. If you guys like this type of video, I can do them more often! Let me know in the comments.
Here are time codes for each question:
00:30 How did I get my start?
06:48 Did you degree prepare you for your career?
08:18 Why did you choose the beauty industry? Is it your real passion?
12:17 How did you come up with the name mixed makeup? Any meaning behind the name?
13:13 What made you want to do a “brand” channel instead of a personal channel?
17:15 What was the first thing you did?
20:14 What was it like in the early days of your business?
21:40 How did you grow your business?
26:00 How did you grow your social media community?
27:32 How do you balance your family and business?
31:32 When there were lows in your business, how did you push through?
35:38 When did you start hiring?
38:06 Do you have a headquarters?
39:12 Isn’t it hard for your privacy when your employees are there at your place all the time?
40:21 Would you say being LA based has been a good factor that contributes to your success?
Liked this video? Watch these:
My House Tour: kzbin.info/www/bejne/kJqWaJabd5asmJI
Reacting to Your Assumptions About Me: kzbin.info/www/bejne/aJrXp4Safb9pb6c
ON ME!
Lipstick (in “Trans Siberian”): amzn.to/35GMQ1b
Sweater (similar): bit.ly/2XU7Y1q
Visit my main channel Mixed Makeup: kzbin.info
JOIN THE FAM!
Private Facebook group: bit.ly/forallmoms
Facebook page: famforallmoms
FOLLOW!
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Twitter: susanyara
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[@SusanYara]

Here’s a link to the mug! 💁🏻‍♀️ amzn.to/2PcW5Qf

[@GloriaYang724]

was going to ask!

[@SusanYara]

Do you guys want to make this a weekly series?! Answering questions about skincare, business, family life, and more? Thumbs up if yes!

[@IviGeorgieva]

Yes, yes! You're such an inspiration, Susan! I'd love to know more!

[@roxanam.8713]

Is you tube the only work you do?

[@ranjana596]

yes please. You have been a biggest inspo for me ❤️❤️❤️

[@thomasmurphy83]

👍👍👍👍

[@maryumraheem5493]

Yes, please. That would be very beneficial

[@jackie_0221]

After watching this video, y’all better put some RESPECT on Susan’s name!! She’s not just an “influencer”. She’s college educated, hustled multiple jobs to build her business and skillset as a journalist, producer, content creator, etc - I really appreciate her hard work and now I know why she is so articulate and motivated.

[@katarinarexing4075]

I just saw that CeraVe released a Retinol Serum and Vitamin C Serum both under $20. I was gonna snatch them up, but I decided to wait for a potential review from you first?!? I just discovered your channel a few weeks ago and you are actually helping me understand skincare and my skin, instead of confusing me by simply promoting the new popular product like so many other channels. I’m so grateful to you and your team for making Mixed Makeup. ❤️

[@paytonnr]

Katarina Rexing yessss please!!!!

[@marcellina4270]

Katarina Rexing , I got the Vitamin C one , it’s 10% I believe , it’s great !

[@jennajune2101]

A great drugstore vitamin C is the L’Oréal. Same percentage. I’m sure CeraVe is also a great one. Really would love to know about their retinol!

[@RickSkin]

This inspired the hell out of me. I'm about 5 months in starting my channel and I'm in that same kind of a place where I'm losing time to dedicate to my channel since I'm taking on more hours at work and my momentum has slowed down greatly. It's nice to see someone be candid about the rough parts of owning a business and working within a field that fluctuates so much in many ways. I watched the entire 42 minutes and all of it was worth it!

[@isabellamomodu1812]

Hello

[@RickSkin]

@@isabellamomodu1812 Hello

[@charlotter.1968]

Your channel is amazing tho, I love your content! Keep up the hard work! X

[@marcellina4270]

You always looked like a Tv host to me , now I see why 🥰😘😍

[@GiraffeLife16]

Thank you for making this video Susan. I'm at a bit of a professional crossroads between my own business and making money at a job so hearing about your journey was really great.

[@saorirf7222]

Very impressed with all the early jobs you got in order to build up experience. Everything pays back sooner or later!

[@japsicanxO]

I'm also hapa (half Japanese and half Mexican) and also grew up in a predominantly Latino community. I'm so happy to see someone from the hapa community represented! Amazing career and a great video. Thanks for all the information. :)

[@lani.deanne]

Susan, I have so much respect for you. You own up to everything you learned from. I don’t want to call them mistakes because you grew from them. You are hard working and I truly admire your work ethic and love for family. I’m so glad I found you and your channel!

[@CBROT7]

Susan, I’m glad you didn’t quit. You have helped me and so many others! Thank you!

[@nikitajames59]

Such an amazing journey you've had. You're such an inspiring person. Can hear you all day long. You've changed my life truly. I am so thankful that I discovered you in my early 20s. I wish more people discovered you so that you could change their lives as well. Loads of love to you and your family and your whole team! ❤️

[@micheleann1737]

I am so glad I found your content. Not only is it educational but entertaining.

[@stefie808]

No matter where u end up working, I think it’s great if u learn all the aspects of that company (to the best that u can) Like fast food, learn all the stations(taking orders, fry cook, grill cook etc) so you have an understanding of what’s going on and are able to assist in anyway possible and that knowledge helps u to be able to do ur job better

[@Nutritionbypaolao]

An hour of Susan? Yasssss

[@Tina-fi2wy]

I loved this, thank you for sharing your journey! Please don’t ever stop being you - we value how honest and knowledgeable you are, and we know we can trust you ✨ Have a great day!

[@BIackAngel]

That was great content and hopefully helpful for those interested in content creation. I enjoy hearing people's back stories and wish I took on jobs during college. I just focused on my grades and worked during summer breaks. Not a great use of my time. Now I understand why your videos are produced so well, you have so much experience. I first came across your video because of this channel so I had no idea you have a business.

[@veramartinov9059]

Please do a Christmas gift idea video! Especially good skincare items 🥰

[@miavalone]

Hey Susan, I just wanted to tell you that I really respect you and your hard work. I just got to know mixedmakeup a few weeks ago (as I am not really into makeup, but I recently discovered fine lines around my eyes and since then I am binge watching skin care videos :D ). I like how open you are about how you built your business and I am really happy for you that you pushed through 2018 and that it turned out to get easier for you. :) Keep up the great work and I hope you can still find a lot of joy in it! :)

[@thomasmurphy83]

Love this so much!!!! Learning about your process, where you came from, and your growth to who you are today.... INSPIRING!!!

[@taylorshaecates3636]

Absolutely love this style video. Thank you for opening up to us.

[@swatitiwari1791]

I felt so good hearing from you about SEO as I am an SEO professional too.. I do understand how important it is for any new web business.. so so glad to hear about your other job profiles too and how you started your business.. I feel highly motivated now for starting my own businesses one day (hopefully)😊👍🏻 Thank you!! Please keep adding these q&a videos!! 💕

[@janecarey4229]

Hi Susan I was just wondering if you tried derma e Vitamin C Concentrated serum Hyaluronic acid because they say it's 100 percent stable but it also has green tea and aloe vera and vitamin e. It's at a lower price point and I know you get a lot of demands for lower price points on vitamin c serums. It's also vegan and GMO-free and gluten free and soy free and recyclable and cruelty free. But it does have natural fragrances. Also it's 2 FL oz so it justifies 19.99 price tag. But my main concern is that it has clear packaging. But I tried it and it didn't irritate my skin at all. No silicone. Love your videos you and Dr Dray have help my skin a lot. I think vitamin c at the drugstore are really stepping it up. Also off topic is pumpkin beneficial. You have also inspired me to learn more but I will not be getting in to dermatology because I don't like the sight of blood.

[@theskingeek7414]

The title made me drop everything and come and watch it. Just starting my KZbin journey - I can certainly use some help from my favourite Susan Yara 😊🙏🏽

[@krithikashelvarajen1263]

Video on what you eat in a day please

[@dontaelewis6256]

This was EXTREMELY INSPIRING in such a relateble way! Not only because she worked in the Bronx not too far from me 😁, but knowing the journey while keeping everything else in her life afloat. Even though I came here to look for skincare stuff, I'm more glad I ran across this video first! This video is great for any creator, or artist, or just anybody with a vision! Thank you so much! Now, I shall finish watching this amazing video!

[@JennaM161]

So interesting! I've been watching you for quite a while now and you've taught me a lot skincare. I just love hearing your background and what you've been through to get you where you are. Thank you for the video

[@IviGeorgieva]

OMG, I loooove the cup :D

[@SusanYara]

Ivana Georgieva I just pinned a link to buy it. It was a gift and I love it!

[@olalapola]

Love this video - so honest and humble. I started watching your content on this channel 😊 I remember video about Hashimoto and pregnancy, after that I watched some Mixedmakeup videos. American and LA perspective on beauty is pretty exotic for me, European, so it wasn’t my thing except some SAS (love Sharzad!) videos. Lately is much better - less ad-content, it’s more personal, straight forward and with scientific background. This Q&A is very helpful and inspirational for many people wanting to start their own career on YT 👍🏻

[@theaurelio7176]

Hey Yara!! Thanks for inspiring me to keep fighting to reach my dreams and goals!! 🤍❣️

[@hoa1sen]

A really interesting, honest video. As a struggling new mum (your baby-related videos are super helpful!), I was envious of how you seemingly juggled work and child-rearing, all whilst looking so glam! Glad to hear there were highs and lows. Thanks for sharing!

[@PassionsAndCoffee]

Thanks Susan for being so transparent. We love you dear. ☕

[@nicoledice6288]

This is inspiring to me 💜 I’ve started my own business and my own channel, while teaching full time. It’s so hard and some days I feel like it’s not going anywhere. But this video gives me hope ❤️💜

[@sailuna9195]

You are a huge inspiration ❤️ congratulations for all you're success.

[@cindynguyen888]

You are so pretty, Susan!! 🥰🥰 I’m a new KZbinr and trying to find the perfect camera setup. Can you tell me what camera did you use to make your content please? 🙏🏻

[@mssamandsarah]

Its so crazy that you were on news 12 because i grew up watching it every morning!!!

[@galentzr7262]

i found your channel 2 years ago when you were doing "The Cut" and I subscribed immediately because there weren't many skincare channels. Your channel did not really shine back then with all the useless facials and I rolled my eyes at certain skincare knowledges you had such as not using sunscreen and using makeup wipes. IMO your peak is in fact, this year, i was looking forward for your videos, your reactions and your newfound skincare knowledge. I suggest keeping up with r/SkincareAddiction on reddit to keep you updated with skincare. Please don't stop so soon yet cause I am now looking forward to your videos.

[@crayonazul14]

I loved this video! I didn’t know you started in your 30s 💪🏻This gave me a totally new perspective from you! 🙌🏻

[@krishisaraogi8351]

Hii! I know we shouldn't use cleansers too much but my face gets really greasy late afternoon. Should I wash my face with a cleanser or use something else at that time?

[@madasusual498]

What are your thoughts on microneedles patches ? Like the under eye ones?

[@gabbysoto04]

I am so glad that you decided to keep on going with your KZbin channel, I have learned so much from you and I developed a true love for my makeup routine and how to better take care of my skin and prevent aging. Thank you so much for all your content. You do make a difference in people's lives and all your struggles will be regarded.

[@daniellareina2296]

I have a doubt, so is mixedmakeup a producer company as well? Do you produce another videos for another companies? 😊

[@SusanYara]

Daniella Reina Yes we do!

[@rachelruthfrankle3905]

I’m glad you stuck it out as discovered your channel only this year and have learned so much from you and your team. I find your videos fun, educational and entertaining. I wish you all the best and looking forward to seeing your next video x

[@VALENTINA-ek7xh]

Good job!! I love mixed make up but also like your personal channel. I’ve learned to much!!! No channel like this ❤️

[@Mimibz1232]

Where did you get your earrings? They're beautiful!

[@athirahsalleh1]

I can't stop looking at your mug hahaha

[@ThrivingAnywayTV]

*LOVED THIS!! So insightful and so many great tips!! Thanks for sharing girl!!💓💪🏾*

[@petrakantorova9981]

Hi Susan, thank you for this video! I got to listen to it with my boyfriend (by chance) and he liked the video as well. Loving the journey and the content you are creating, really a girlboss! :)

[@christinar.9116]

Awww I was just gunna comment on the coffee mug but then I saw your pinned comment, and I was like “okay I guess I’m not the only one who was amused by it” lol

[@Koverne]

Where is her mug from?

[@SusanYara]

Konstantina V. I just pinned a comment with the link to purchase. It was a gift! 🤗

[@tylerwolff5104]

I LOOOOOOVED this. Susan has the receipts for her knowledge.

[@tsing-leehuau8980]

Lol the mug is soo hilarious 😂😂

[@ohoudchoco5710]

Tsing-Lee Huau I thought I’m the only one who noticed the mug 🤣🤣

[@guidofeliz8384]

I respect your background. I myself have several college degrees. I love education.

[@emilymcneight2689]

It’s so awful that people expect uni students to work for free

[@KM-nb6jk]

Loved hearing about your New Mexico backstory since we are based out of ABQ

[@patriciadebnam879]

The mug!!! Where did you get that?? LOL

[@SusanYara]

It was a gift! I love it. I pinned a comment with a link to buy it. 🤗

[@patriciadebnam879]

@@SusanYara Thank you!!

[@imahimfan]

You are so inspiring and professional, I respect you and your work so much

[@talitam.8414]

I love your mug btw lol! I discovered your channel several weeks ago and your expertise and the quality of the content are REALLY good! So in a way I'm not surprised that it took a lot of blood sweat and tears. Keep it up you're doing great.

[@yvonnewu5970]

Love your phone case. Can you share the brand? Thanks

[@SusanYara]

It’s the clear case from Apple!

[@lidiatirado8679]

Thank you Susan!! I love your content and you’re soo smart 😊

[@janellimarie]

This is dope content. Thank you for sharing!

[@lee-13]

I love that you mentioned your background. I sometimes watch people’s success and forget that most times they have a humble beginning in their career.

[@betsybabf748]

I did the same, with the all day Tues/Thurs classes and 3 jobs, but field was law and we married and has a baby at 18. I worked in the trial court then the DA's office M-W-F, I was a receptionist an a hair salon T/T and Sat evenings and and also cleaned people houses any times I could for extra money. Every moment home, I babysat, trading child care so I had a sitter Saturdays and Tue/Thurs nights. You're too young at 18 to know to be tired.

[@taylorshaecates3636]

I love your coffee cup

[@PigOutOfThePoke]

Does anyone know what is the brand of this gorgeous mug?

[@Chloe8513]

Sooooo this is why you’re so amazing! I was a later subbie so it’s very interesting to learn more about you and your channel! Would love to hear more of your answers! Maybe the miss America story? Also just a “lifestyle things I’ve been loving lately”

[@jessicastevens1629]

Wow. You've done so much. You're such a hustler, and got your head down when it mattered. It's kind of intimidating but also inspiring. You did way more than me throughout uni and this makes me want to work harder now

[@selimamiled3354]

My question is where did sharzad go ?

[@SusanYara]

Selima MIled We have a video coming up. She’ll tell you what happened. 👍

[@selimamiled3354]

Awesome ❤️

[@NatashaCine]

This was amazing! ♥️♥️♥️

[@guidofeliz8384]

I will subscribe to your channel. Why not? You are smart and a sight for sore eyes.

[@mariankumar7205]

Had to just stop and say you look amazingly gorgeous! Love your genuineness and confidence Xo

[@weri560]

I honestly appreciate this video so much!! It’s so informative and professional. This is what quality content is!! Btw Susan u are such a beautiful woman I wanna look like u when I’m in my thirties 😰

[@user-uk8mb7ur6f]

Love this video! Thank you for all your honesty and hard work that you put into all your videos!!

[@guidofeliz8384]

My job has nothing to do with my college background. I am thankful for working at 56 years old. How many people work 40 overnight hours? Honestly, not too many people work the graveyard shift at my age.

[@susripathy]

Bravo you are a real go getter 🙌👍💙

[@michyspeaks]

Love the sass !!!! 🙏🏻

[@xIrisMarie]

Excellent video 👏🏽

[@serialskincare]

I absolutely LOVE this video! So inspiring and educational! ❤️

[@aimeebarraza9732]

I loved this so much!

[@ryanmeta8561]

We love you Susan!

[@akilahroper9977]

Where does she get her background from?

[@michyspeaks]

Great video ❤️ such a huge fan . God bless

[@juanaduran9411]

What is your lipstick?

[@leedaryl]

Good job mama 🙌🏼🙏🏻😘💕

[@shrine023]

What do you use to get your hair color? Brand and number please!

[@guidofeliz8384]

You are pretty. I love Asian women. They don't like me but that's a different story. Most Asian women lime Black guys. We know the reason why. No pun intended.

[@guidofeliz8384]

They call me the Question Guy. You want questions? I have millions of questions. Are you sure you want me to ask questions?

[@aroyaliota]

James Welsh recommendation. 👌

[@anabanana_21]

Susan 🥰

[@xoxoamirtha]

Inspiration

[@fletcherxdesign]

Susan, you have helped me tremendously with my skin! I started accutane/istrotenin about 2 months ago but have been watching your channels (mixed make up & Susan yara pages) prepared me with great tips. MAC I’m sure is kickin themselves in the ass now seeing you flourish & expand very quickly. So thankful for your channel!

[@zakwanshah7442]

um. susan. that mug. is. that. what i think it is.

[@gingerespinoza5015]

thoughts need to be organized better.

[@SusanYara]

Ginger Espinoza Can you watch my baby for me? I have some thoughts to organize. Thanks.

[@hanagreg]

Please don't encourage people to work for free!

[@gingerespinoza5015]

and you talk too fast, go to toastmasters...