how i pitch merchandise to music industry clients

i am SO excited to share this with you all! here's PART 1 of 2 on pitching merchandise to music industry clients! hope this is helpful!
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WATCH PART 2 HERE: kzbin.info/www/bejne/l6HWaJ9olr6phpY
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DOWNLOAD MY STEP BY STEP GUIDE: "A MERCHANDISE PITCH GUIDE FOR MUSIC INDUSTRY CLIENTS" HERE:
www.grandpagrandpa.com/pamphlets/p/a-merchandise-pitch-guide
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WORK WITH ME:
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www.kellylaurendesign.com
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ig: @gaptxxth
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Shot on Canon 77D, 22mm lens
Edited in Adobe Premiere Pro by Matty
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Music by gaptooth
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Biz inquries:
[e-mail]

[@IntuitiveDesigns]

really appreciate the transparency on your pricing. gives us smaller designers more insight on how to price our work.

[@LEXIDIMPLES93]

Right!! everyone’s always so hush hush about what they charge😪

[@jaredphoenixdelacruz7558]

Hi! Can anyone send me the link? The link in the description is not working anymore :( Thanks!

[@sirwilliamlll5592]

your a goat now bro

[@ChaossX77]

Funny someone named intuitive designs has the most unintuitive logo. Lol

[@terribIe.]

@@ChaossX77 listen man, you're not in the best position to talk either lmao

[@ellapowell3437]

I feel like a secret agent, getting so many industry secrets for an industry I have no intention of being in

[@emmaberger3748]

YES

[@BadVidsMusic]

It's so interesting, the internet is truly amazing

[@AmandaLaurelle]

Mood 🤣

[@Claire-ii4fg]

Me, who has never even considered going into design: ✍️price✍️by✍️whole✍️hour✍️

Not unusual is to also use days (7.5 hours) or half-days (3.75 hours) if the work is labor-intensive. I've done this. Whatever works and gets you closer to how much the project REALLY took your time when you're finished. It's tough to make estimates. So it's super-important to save the REAL hourlists of how much you actually spent on a project. Just my 2 cents. Cheers!

[@bvgaboo3572]

No price it at value. Pricing by the hour is devaluing your work

[@xpez9694]

@@bvgaboo3572 price by hour $1000 per hour.

[@rfrprof09]

you actually shouldn't price per hour lol - value based pricing is ideal because what if the project ends up being more work than anticipated and then you have to go back and ask for more money lol - or what if you charge $100 for logos but the logo is going to a big corporation like amazon or walmart when the logo itself could be worth millions; check out chris do's videos on the topic on The Futur channel

[@artedesarializ]

**DO NOT PRICE BY HOUR** lmao.

[@StevieSkaggs]

I'm not a graphic designer but I like watching your videos because it basically feels like watching a magician.

[@honeypotfilms6066]

aah same it’s so cool watching them work haha

[@carr0tkake]

@@honeypotfilms6066 Kel goes by they/them

[@honeypotfilms6066]

Carr0t kake aaah oops sorryyy!!!

[@zakourille]

same, plus what i learn from her content i can apply to other jobs

[@amyleefeng]

@@zakourille kel goes by they/them pronouns like carr0tkate mentioned

[@magshubbard]

This video was more helpful on learning the field than every design class I took in undergrad. ty, Kel.

[@hayhaykatay]

it only takes you 4 hours to do all of the preliminary work, design, and revise a t shirt?? that is so shocking to me as an amateur!! thank you for making this info accessible!!!

[@esheahen]

Ok but did you send your redesign to Harry?

[@shannoncosta8740]

Lmao he needs it

[@IvanJuresic]

In this example of working for Miley, would you ever consider how high profile the client is when setting pricing considering they’re likely to make hundreds of thousands of dollars off it? Or millions if it’s an album cover

[@isabel.santos.]

CAN YOU TALK ABOUT ORGANIZATION OF PROJECTS/ WHAT A WEEK IN WORK LOOKS LIKE FOR YOU??? ALSO YOUR WORK vs LIFE BALANCE

[@HogwartsGirl1]

justice for indesign 👏 thank you for being so transparent and encouraging community in the industry!!!

[@el_chivo99]

2 kel vids? 1 day? my quality of life just skyrocketed

[@laurynjohnson5966]

Praying that someone in Harry’s merch team sees this and hires you🥲🥺😤

[@toucansam7]

wow what a smart way to reel in the clients. never thought of making a simple brief like this before. i just send an estimate lol...but this is a great strategic way to show them that you are more capable as a committed and passionate designer than a sheet of paper w an estimate. thank you so much for being resourceful !!!!

[@sydniescruggs5741]

Girl... I hope you know how much you are helping students and new designers. I have learned more from you in 30-50 mins than I have from my 60-year-old professor in 4 months. I appreciate you so much and if I can recommend anything I hope that you can become a teacher for designers in the future :)

[@ateupthistown]

I love when other designers share their experience and process on how they design it's really helpful to new designers in the mainstream!

[@jessine]

Are the prices you listed including usage rights? From my experience as an illustrator, I would imagine a merch line like this (for an artist of that caliber) usage rights should mutiply your working fee serveral times, paying you a much higher amount than pure working time fee.

[@mestobarcelona]

☝🏽This. Kel, I hope you will talk about pricing in detail in your next videos.

[@MaryArts]

I think she only sells the design on the garnment. The design will not be free to use to the client. Some clients get confused over that but it gets waaaaaay more expensive when you sell them the design to use for anything they want. This is why you only show them the design on mock ups first.

[@sam-ch6hv]

im not even that into graphic design yet this is my favorite youtube chanel!

[@cowboycalico]

i admire you and your work so much and i can’t wait to watch this!!

[@annabel_182]

this was so interesting and informative!! i saw your tweets about wanting to do more videos like this and im so excited to watch them!

[@jessicamoura1137]

This is really good Kel, thank you for sharing so much with us! :)

[@megansears185]

these videos all have a bob ross type feel to them wear they are just so relaxing.

[@rax_gaby7962]

as a branding student who wants to do exactly that, its these type of videos that make me wanna carry on !! the transparency and the truth !! and I can agree, I've dipped my toes into the world of freelance and I definitely wasn't ready for it. It is a very specific field and I definitely agree, you need at least a few years of experience in your field to be successfully able to do freelance

[@ellesmelly]

thats it, you finally inspired me to get bangs this look is just so fun and retro and cute yet androgynous im obsessed

[@eliakelly]

You’re such an inspiration!!! Thank you for putting the time into helping us out Kel 🥺💕

[@kirstenashley8704]

This was all so helpful Kel. Thank you for sharing your knowledge with us we appreciate you ❤️

[@jianna2041]

thank you so much for this! all your videos help young, starting out designers a lot, really appreciate it :)

[@anikazebron5510]

So appreciate this content! Thanks for sharing your experience & tips - super helpful. Love your work!

[@pekopeko2750]

hi just wanna say that you’re my biggest inspiration for my final year project. love you kel!

[@kaiigosheva910]

this is so useful for anyone in the arts! thank you for this kel

[@audreymkent]

Thank you so much for making videos like this and for including all these resources. Im still in school and they’re so helpful. I love your channel!

[@carr0tkake]

Hi! just wanted to say I love your videos! I love your design style and it also feels really good to see a popular enby youtuber

[@amywantwothree]

thank you for taking the time to share such valuable knowledge!!! I always learn so much from your videos

[@alison6397]

you really gave us the most and then some with this series, thank youuuuu! love these vids

[@brookelee2179]

Really enjoyed this video and how informative it was! I’m interested in this industry so it is great to see how it’s done 😊

[@minah3824]

Such a thorough and informative video!! Thanks, Kel!

[@thunderwalk]

this was so generous and so thorough. i really learnt a lot from you. thanks so much for sharing ❤️

[@SophiaMitropoulos]

Wow Kel this is such an informative video, thank you so much for sharing this! It's always so interesting to see how others set up their pitch decks and I love yours!!

[@guaoa5715]

this video was so helpful, thank you so much!!! going to watch the second one noww

[@Liiisaaamee]

This video was so good for me! Thank you so much for taking the time and making this and for sharing some secrets!

[@madisonbrewer3575]

seeing your process is so helpful as a designer. Thanking you for making and sharing your content.

[@kimberleysaul6076]

Loved loved LOVED this video, so inspired and so motivated. Thanks for posting the best graphic design content around, you’re literally introduced me to my dream field of work

[@celiahunley6281]

i haven’t even watched yet but I already know my day is about to get a lot better💘💘

[@blugreens6070]

you inspire me so much!! after watching alot of your videos and trying my hand at some tshirt designs i've realized i want to design merch :D before then i hadn't really known what facet of graphic design i wanted to do. thank you so much for making your videos and being awesome

[@BrentGalloway]

So much value in this video! Killer work as always, Kel 🔥🤘

[@chandlerjean]

this is very informative and helpful. thank you for taking the time to make this!

[@hereinheaven]

this video was so insightful ty for being so transparent about your process!! also PLS do a mockup video!

[@zainabgiwa6033]

is it just me or the prices super low considering what miley would potentially make? is there no such thing as "contracts" like actors get with ads

[@kusaekusae]

I was thinking the same thing!

Thinking the same thing. I've heard that for some (high status) clients it's okay to price the work based on how much VALUE it brings to the client - not by hourly rate. Not sure how easy it's to include to the slide deck, though.

[@bvgaboo3572]

Designer here yes the pricing is undervalued. Never price by the hour. Always price your work based on value.

[@bvgaboo3572]

I'm surprised this is how she priced her work.

[@MaryArts]

@@bvgaboo3572 I wouldn't say "never". Also yeah, her price was pretty fair but tbh she ONLY takes 4 hours for a garnment. That is amazing. If she took 2 more hours, on garnment would cost like 500$ which is quite alright.

[@maim4i]

ty kel for sharing the things you've learned!!

[@BeautyByIzzy17]

I freaking love your videos!!! I’m a graphic designer in art school rn and your videos give me so much insight and help for the real world of my career, thank you! Your designs are so amazing they always have me like 😱🤩I look forward to watching your videos all the time!💚

[@kaylad729]

I went to MGMT's Little Dark Age tour back in 2017 and I didn't have enough money to buy the apparel, so I ended up getting a Nalgene with the fucking cool tour logo on it. It is my baby and I take it everywhere with me. Nalgene water bottles are 100% the move in the merch department

[@eddie7242]

I'm super happy (and kinda impressed ngl) that i learned a lot of this in high school (we had a graphic design program), great video Kel!

[@thatgirlelora]

(graphic design student here) this was soooo so helpful to see, thank you for all you do!

[@CherryisInkognito]

Loved this! You gave so much important information!

[@evelyne5926]

what a great and educational video. love it! you make such great content and as a baby designer, i am so grateful for you and your dedication to educating and democratizing design. 🥺

[@Louariell]

I'm not a merch designer but this is still SO HELPFUL to improve my pitching process ! Thanks Kel !!

[@luciagianellog]

freaking love your videos! You are so generous with your knowledge and you have inspired me so much to pursue an alternative line of work in graphic design! Also, I would love to watch a video on mockups... Thank you kel :) lots of love from chile!

[@breeades]

I’m in school to be a graphic designer and knowing the inside tips is SO HELPFUL!!! I aspire to be like you Kel!!

[@heyemily612]

i owe you my LIFE thank you so much for making these videos and sharing your knowledge

[@JennnahTulls]

I love your videos so much. Please never stop making them. As someone who is fresh out of college and trying to make it in this industry, you are incredibly helpful.

[@gemmahill1990]

Thank you SO MUCH for talking about your rates because no one does!! It’s so hard to price yourself so thank u ❤️

[@maanasamanikandan4944]

love you,Kel!thanks for making design democratic and helping me out :)

[@Cagneyy14]

this is so helpful!! you’re one of the few graphic designers that creates youtube videos like these. keep doin what ya doin!! ❤️❤️❤️❤️

[@matthires3208]

I love your videos! I don’t know why but they’re super satisfying for me. Also I Stan Miley’s new album so i can’t wait to see your work in the next video

[@callie5073]

I love your transparency in this process. A lot of people are super secretive about designing, and being completely honest is very helpful for young/new designers

[@DesignerFlo]

Thank you Kel! This was super helpful :) 🔥🌹

[@amyhood2899]

❤‍🔥❤‍🔥❤‍🔥 such a helpful video! Always dropping so much knowledge and making it fun

[@eliezela]

downloaded the file and i really loved it aaa thank u so much!!! looking forward for the next video

[@kierafitzgerald8062]

This is so kind of you and so helpful to young designers. Thanks for being so detailed! I’ve been doing freelance on the side since I graduated from college ten years ago. I never considered going freelance full time because I knew it probably wouldn’t end well, lol. I don’t take that many clients now because I want to have some free time, but it’s still nice to design outside of a company’s restrictions, try different styles and practice different things whilst getting paid for your efforts!

[@anniesmith9316]

Thank you for this! I was recently let go from my job in advertising. I'm ready to dip my toe into becoming a freelance designer and this is amazing guidance and advice! :)

[@bymostudio]

Oh my god your hair so beautiful ❤️😭

[@emersonriseman7386]

I've learned more about design from watching two of your videos than I have from two years of school as a graphic design major.. thank you!! :)

[@britanywilliams7003]

This is so informative! I’ve taken lots of notes, thank you so much!

[@epacho1]

I think that networking is one of the biggest things In any career really, people undervalue it’s importance

[@Nico-lz8yi]

I’m really obsessed with your videos! I’m an art student, and although graphic designing isn’t my specialty, I started studying it on my own while watching your videos.

[@shablabh]

this helped me so much, currently im learning adobe programs to start graphic designing, i'm scared but I'm hoping for the best, I love graphic designing so I'm praying it goes well, so thank you so much for your videos, they seriously are a life saver♡♡

[@kacielynne5104]

I wanna do graphic design and you have inspired me so much to practice more!! Thank you 💖

[@habanty]

I really appreciate this video

[@carol-wi5qq]

this is so awesome! thank you for sharing your knowledge

[@marcelinebrum]

I don't even am a designer but I'm seeing the video just because is more Kel, love you

[@allthatjaz2461]

Your videos are super helpful! I follow you on Instagram and you definitely clear some of the smokescreens in the graphic design/merch design industry so thank you!!

[@evanwoods8208]

I just want there to be a community where people like you and who like your stuff can talk about design, share work, get feedback, etc!!

[@Lisel-]

yooo thank you so much for thiss i love you keep it like that :)

[@nicolepeaslee5017]

I freaking love InDesign. Thanks for this awesome video!

[@_genkisuzuki]

This is so helpful. Thank you so much!!

[@erinnorris]

THIS IS SO VALUABLE THANK YOUUUUU

[@collusioncoldini]

omg i ADORE your work. thank you

[@livburns1702]

from an aspiring designer in school right now....thank you!!!!

[@MelissaMui]

this is so helpful and amazing ! thanks kel :))

[@AH-iz4sk]

You are god sent, thank you for sharing your wisdom ❤️🙏🏻

[@nicolasperez3076]

hey, thank for this video!, i'm in college (4th year, I almost end it) and you give me a hope for my life since now, so thank from Chile :)

[@midori1067]

Love your videos, helps me a lot!!!!! Thank you so much Love from Brazil 🇧🇷

[@elenat6729]

I loved this, thank you so much, so useful

[@ptc96]

This video is so helpful... i saved it to my "Work Videos" playlist Amazing content as always! :=)

[@deluluqueen1912]

I have never watched a video from other video’s recommendations before. But your content is too good to not watch! So I clicked

[@dobrielagrancharova1355]

7:20 can't believe you've designed ariana's merch now! you're incredible and the merch looks SICK! I've been missing your youtube content and rewatching it as I've been considering more design work and it's so helpful! good luck with work, it's clearly paid off!

[@katiedoyle819]

This was so helpful even for graphic design outside of merch

[@eirem_art]

this was really helpful, i have a question though, what if you get rejected but they somewhat use a coincidentally similar design to what you pitched, had that ever happened? is it normal? can we do something about it?

[@jessicafarrugia6493]

That's why deposits are a great way to safe guard yourself but I think deposits are normally around after you pitch. That's why in the pitch you don't give initial mockups or ideas regarding design but rather moodboard and keep it basic :) This is from my experience.

[@eirem_art]

@@jessicafarrugia6493 oh that makes sense !! thank u so much

[@ronijoni1681]

Not sure if it’s a common practice but I think some freelance designers and clients use an NDA. it protects both parties from leaking information. But unfortunately sometimes, you cant keep stuff like those from happening ☹️

[@alystdesign]

I'm one-year into freelancing just right after graduating college. It's not planned, it just happened. I also made a lot of mistakes too. I appreciate you sharing this. I just got the freelance and business and stuff book yesterday haha.

[@journl5]

i'm only finding out that you go by they/them!!! i'll definitely keep that in mind!!

[@ashleylivolsi6032]

Please do a video on making your own mockups! I would love to make my own but I’m not entirely sure how to go about doing that.