How I Price My Webflow Website Projects

[@ethankoopman1525]

Hey Payton, as of right now I have only been making Webflow sites for about a year and I charge about 700. Sounds like I need to level-up my pricing. :) Thanks for the video.

[@PaytonClarkSmith]

Ethan thanks for sharing! Absolutely, you can do it 👊🏻

[@7barsofchocolate]

how many clients do you usually have per month?

[@graceongrid]

I typically quote clients on three project options with varying levels of design, development, and SEO - ranges are currently between $7-$14K. I've been designing websites for 4 years, and freelancing for the last 8 months!

[@PaytonClarkSmith]

Grace you are killing it! I want to have you on a video sometime!

[@alfonsomorales8350]

Hey Grace, curious how many projects do you consistently land? And is it mostly referral?

[@graceongrid]

@@PaytonClarkSmith Thank you! Would be happy to!

[@lakeisha1184]

Grace that’s amazing! Can you mentor me I’m just starting out and need some help with the direction I show go in

[@tuezmoi]

Do you only use Webflow, Grace?

[@andydataguy]

Great advice. Decouple the service offer. Price range $10-25k (for non "premium" site builds). $50k+ for anything requiring custom web app or data pipeline. These are the projects where we like to really focus time. Also makes for great upsells to continue progressing client relationship through the service ascension ladder.

[@lukawalli]

I charge around 8000€ for a 1-5 (basic) pages Website in Webflow or Wordpress....500 for project management/meetings, 1.5k for concept/moods/etc, 3k for basic design prototype and 3k for development. Smaller changes, integrations and interactions I charge on an hourly basis for 80-100€, depending on complexity.

[@decrea8439]

Hire me pls

[@haha-eg8fj]

How long did it take you to get there since you started freelancing?

[@lukawalli]

@@haha-eg8fj It takes as long as it takes you to be able to deliver the quality needed to charge that money. I'm a designer for 20 years now, have worked in agencies for 10 years and I have plenty of knowledge on web development, so I felt comfortable charging that much from the beginning.

[@sketchzlab]

8:30 I agree with this statement. Most of the time, client that is willing to pay will really appreciate your work. And they don't demand a lot because they know you are the professional and they will always consider your opinions. Respect. 😉

[@JavinTowers]

I'm charging 5k to 10k, it seems like there are always more things added to a project. I regularly charge on the higher end because I know my agency will come out happy and so will my client.

[@PaytonClarkSmith]

Major wisdom here! Anticipating scope creep and charging accordingly is a sign of the pros. Thanks for sharing!

[@miztamacondatrack]

Recently landed my first freelance work, charged 1,300 for 5 page + figma design. Uping my price after this project

[@RockstahRolln]

Nice one! How have you done so far?

[@AndresTheDesigner]

I just got started with webflow recently and charged about $4k for 8 webpages. I figured out fairly quickly I undercharged 😂 I’ve now doubled my prices to $8k

[@CullenKuch]

Thanks for the info! I have learned first hand how a design process in Figma ends up taking way longer than expected before even getting to the Webflow build. I have started distinguishing the price breakdown in my Prospero proposals and it definitely helps set the expectation 😎👊

[@veenujangra7565]

"Always charge what you are worth or more" hmmm how do I have what I am worth? NGL this is the first thought that came to my mind..

[@crooker2]

I'm charging between $1500 to $7500 per site whether it's webflow or html. I also charge about $40/mo for hosting... So I get that residual. Sites are usually small, 4 or 5 pages including homepage and contact page. So about 800 bucks per 'page' (Canadian funds). I don't like the term page, because it means nothing. Content block is better. A one page website can have 5 content ('pages') blocks on it.

[@LemonLimes99]

so you charge by content block? do you notice a difference with clients that pay over 7k?

[@crooker2]

@@LemonLimes99 A difference? I generally charge a flat rate for site design and then modify that pricing based on the amount of content, amount of dynamic content listings (blog list, vs. blog page), graphic design work needed, etc. Pricing a webflow site, for me, is a pretty organic process that takes into account the amount of work involved, and a perception of the level of affluence of the client. (and whether what the client wants will fit a proposed budget). I don't really price a project with a finite 'menu' of options.

[@alexd7147]

@@crooker2 Hello Dave! You seem like a more experienced developer and I was wondering if you would have time/want to help me by answering a few questions. I am 21 and I recently started my own agency after 3-4 years of freelance work. Me and my team are struggling to find clients, and the ones that we find are willing to pay very little (around 1k for a modern e-commerce website). How do you manage to find a stable amount of clients? Thank you!

[@crooker2]

@@alexd7147 hi. Sorry for not getting back to you quickly. 1000 would get a client consultation on how to build their OWN sites on Squarespace or Shopify. I can't do anything for 1k. Normally...i do charge too little with my average price being about $4000-5000. Getting clients at that price requires some confidence in your sales tactic and NOT dropping your price to match a lower priced client. Ya gotta do good work in order to charge a good dollar. If you have to itemize your invoice so at least the smaller components are itemized, they'll understand how you get closer to the 5000 mark. Design and build are usually aroudn 3500 for the static design, then CMS, dynamic page designed, static page designs, and interactions. SEO (on page), polishing and deployment is another thousand + If they're not willing to pay that kind of money, it's not the client you want. If they talk you down in PRICE... You have to go down in scope. Cheap sites are less work. I also charge for hosting and a bit for after sales service / post deployment development.

[@crooker2]

@@alexd7147 I can't stress this enough. IF YOU CHARGE GOOD MONEY... DO GOOD WORK. If you charge a ton for crap work, bad word of mouth travels MUCH faster. I've seen developers burn brightly for a year then die a horrible (business) death because they charged a lot of money, and did lousy work. Clients want to be respected. Do not talk down to them. Be honest and transparent with them. No sleezy sales tactics. And for God's sake do not act desperate for their money. I tell my clients to shop around. Get the right price for them. When I tell them this, most clients say... "I don't need to, because you're the guy". Just by being honest and upfront with them. No bullshit... Gets respect.

[@tylerbunker9056]

Very helpful, Payton! I have been selling myself short and need to re-evaluate my pricing. Been charging between $1k - $4k over the last year of business. Thanks for the insight!

[@PaytonClarkSmith]

Sounds like you are doing great! Thanks for sharing. Let’s up that and get you paid because I’m sure you are delivering way more value than that!

[@abeer-khalique]

Thanks for these videos man. Always look forward to them.

[@rktheking949]

Hey! I've understood the value of right pricing. But, can we apply this procedure in the starting of the freelancing? I've learnt webflow, motion design and usage of other no code tools. Can you suggest if I can apply this now?

[@catherinemcclure2486]

How would you charge for a E-commerce site and how would you break it down? Let’s say client is a small business with 25 products to start but wants to scale up in time.

[@bv2999]

Who "WRITES" the Copy for the projects?

[@NightBlade58]

Do you have a spreadsheet you can share for what you charge on each page for design or development. I currently do what you used to do...ballpark every project. I have done a good job of getting a lot of money for mine, but it feels like to my clients I'm just pulling a number randomly (which I am).

[@kami_dvibes]

Merci pour la vidéo ! Je n'arrive pas à lire l'article complet avec les notes que tu affiches à l'écran... Normal ? Je suis également intéressée par la checklist :)

[@warpixelcreative]

I am new at this, but been doing Web development for 25+ years. I offered free services in exchange for testimonial and portfolio piece but when this one guy asked me how much I charge, I told him $1000 for a landing page (which is what he wanted) and between $2000-$5000 for a website depending on what all is needed. The response to this was very negative "That's way too high for me" and it's one of the things I get alot. In the last decade I used to design freelance websites and they all wanted to pay $500 to $1000 for full blown websites, and if I quoted higher they just said they couldn't afford it. For me I know it's the type of client and I know it's best to go after clients that are actually having successfull businesses to avoid this..

[@kyda__]

Just graduated university (debt free & one semester early!) with a bachelors in graphic design, scored two clients already and charged $2500. The were small 10page websites. Thoughts?

[@billione2938]

definitely charge more, this seems around a $6k-10k project depending on what they wanted

[@federicowalovnik3163]

Hey Payton! great video, very useful! I was wondering, how do you manage the monthly/anual cost of the webflow platform itself? Do you charge it separately to the client? and if so, do you pay it yourself upfront and then ask for the monthly payment or you just let your client directly pay this cost?

[@yy-tn9me]

Hi I have the same questions

[@James_m7]

Great info, thanks for sharing! Can the client easily edit their website content (copy, images, etc.) like within a Wordpress website?

[@hamabd3970]

How can I transfer the webflow website to the client ?

[@PaytonClarkSmith]

This is a drawback that comes with using webflow unfortunately. To transfer a site to a client you have to cancel hosting and then transfer it over to their webflow plan. Once they receive it, they have to re-purchased their hosting plan and reconnect their domain. A bit of a pain for sure

[@suhybirar7908]

@@PaytonClarkSmith What about creating an account with their name and using their credit card, once the project is done you just hand them the username and password? Would that still work?

[@totaldomination247]

@@PaytonClarkSmith Quick question, so my clients don't need the website so I will be taking care of hosting, domains etc. I still haven't done a webflow project for a client but I will very soon So can you say a word or two on the Site plans regarding us freelancers that have those kind of brick and mortar clients that don't want to touch the website just want it to be available online

[@dow647]

Great info Payton, thanks for sharing.

[@teslafsdspaceship554]

I charge usually $1,500 for a webflow site.

[@jennischwartz5650]

Charging 5k - 20k

[@PaytonClarkSmith]

This is a great range! This is where we are for most standard projects too 👍🏻

[@sketchzlab]

Looking at all these pricing from you all. I felt like I'm definitely underpricing. 😂😂😂 WAY ALOT~~~

[@rabihdaoud8629]

I charge 500 how are y’all charging 7k+

[@suhybirar7908]

Hey Payton, just wondering, would you still charge US local fees for an overseas client or do you consider the economic factor that they might not be able to spend that much in their currency?

[@Londya]

What are you basing your price per page off of? Is it based off of your hourly rate & how long it takes you to design a page? If so, again how?...because the time it takes to design each page will probably vary between page types, am I right? So how do you determine this if the types of designs on pages vary from project to project? Or am I overthinking this?

[@YoungDen]

You're definitely over thinking and for some of freelancers we set prices based on work. For me I don't charge by hour but by the project so I don't have to do guessing work and answer questions that doesn't pertain to actual productivity.

[@Saint-su2se]

@@YoungDen how long have been a web designer for?

[@TheBrandSamurai]

Our projects start from 7k and depending on the needs of the client, go up to 21k.

[@masters3d]

Can some please help by sharing they're pricing list

[@mohammadahmermalick7869]

thanks for the tips

[@MisaelRodriguez]

Great video as always Payton

[@itsghous]

charging 200-700$ :(

[@rhinoreign1324]

This was great! Thanks for sharing your thought on expanding your pricing structure, I'll be using this principle in other areas of my business too. Thanks a lot.

[@denniszenanywhere]

How about pricing for a client who wants a web app design, not just a website?

[@ayushrajbhatt110]

$200-$699 depending on client

[@roygo217]

Thank you very much for this insightful video. I really enjoy your channel!

[@PaytonClarkSmith]

Glad to hear that! Thanks for watching 👍🏻

[@jeffb6305]

Hi. How do you you handle the monthly Webflow hosting fee after delivering project?

[@digitalhabitscollective]

We need a video on this

[@billdodson207]

rock solid ideas on pricing

[@TheCherrytree123]

I am in Australia and come across the ads that website start from $99 How do you deal with price war like this ?

[@mathewmartinez4740]

At that price point you're paying for a website template opposed to a custom website designed to meet the clients goals

[@onurazorqs9516]

Is SEO, content, and images in your price included?

[@crarls27]

Usually between 6 and 9k. Expanding my team and capabilities currently so the goal is to get to around 15k very soon.

[@PaytonClarkSmith]

Love it! 🔥

[@webagilepro]

What industry do you tackle/specialize in? And what kind of a website do you deliver that clients are welling to pay that kind of money?

[@crarls27]

@@webagilepro I don't specialize in an industry at all. I just charge what I charge and folks take it or leave it. I guess that comes from years of working with webflow and being confident in what I can and can't deliver.

[@webagilepro]

@@crarls27 makes sense and I guess that comes from years of experience, so more power to you. Do you mind sharing your website?

[@srdjan.despic]

Good content, keep it up :)

[@PaytonClarkSmith]

Thanks!

[@Nicholas.Colwell]

thank you

[@broctonnunns280]

Instructions unclear: worked for "exposure"

[@PaytonClarkSmith]

😂

[@kasper369]

Can you do it for $5

[@matthewmorley7218]

My big gripe with this kind of approach is that it isn't in the spirit of no-code. No-code has made us all so much faster yet we don't pass a portion of that saving on to client. I think if you're charging >$2-3k for a basic set of pages say from Figma, you're just extorting the client. For reference we'll comfortable knock out basic landing pages for $500 and still make a decent margin.

[@thebussport]

i`m getting started to web design freelancing , and i`ve made a self comittement that i never charge less than a 800-1000$, not bad price for a ready made elementor tempalte 😉 work smart not hard

[@hertderg12]

I think pretty much everyone here knows they could do that, but if you want to go anywhere beyond that, will require more time than just swapping font/colors on templates. Especially if you're expected to have a portfolio.

[@bobbysilver272]

$4,000 for developing an already designed 3 or 4 page website? Wow, that's a rip off.

[@teslafsdspaceship554]

I charge usually $1,500 for a webflow site.

[@Alexander-qv4mw]

how many clients do you get?