How I Stay Ahead of Google Algorithm Updates

How I stay ahead of Google algorithm updates. Have you ever noticed that Google is constantly making algorithm changes? The worst part is that they don't always give you a ton of notice when they finally roll one out.
The bottom line is you simply can't afford to ignore Google or the many algorithm updates that are to come in the future. It's important to understand that Google's ranking system actually consists of multiple algorithms. It's not just one easy-to-understand system. In fact, there are over 200 components that factor into Google's algorithm.
The next time you hear an update has been rolled out, imagine it's an entire interconnected process, not just one simple lever being pulled. Here are a few essential tips for staying ahead of Google's algorithm update so you'll never get left behind.
RESOURCES & LINKS:
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Google Alerts:
Roundtable: www.roundtable...
Google Search Essentials: developers.goo...
Semrush Sensor: www.semrush.co...
Crazy Egg: www.crazyegg.com/
Ubersuggest: neilpatel.com/...
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Step one, set up Google Alerts. Tracking every single update that Google makes can be exhausting, but you can't afford to miss out on the big core algorithm update. With Google Alerts, you'll receive a notification directly in your inbox whenever algorithm updates are mentioned online, giving you enough time to prepare and tweak your SEO strategy if needed mentally.
Another great way to stay on top of algorithm changes is to follow Google Search Liaison on Twitter. Its official account essentially does what Google Alerts does, but tracks social media mentions instead, and while we're on the subject of Google, user tools such as Search Console and Use Google Analytics, they can help you identify unusual traffic activity as well as random spikes or dips in conversion.
Major traffic or conversions changes could indicate that your SEO has been affected by an algorithm change. It could be positive or negative. From there, you want to check out blogs, like search engine Roundtable and search engine Land, which typically covers what's happening, and I also cover them on neilpatel.com.
Step two, avoid Blackhat SEO practices. It's got a spooky name for a pretty good reason. Some of these practices might just help you gain a short term advantage, but it won't last long and it could even lead to penalty which could seriously harm your business's long term chances of ranking high on Google. You might even get blacklisted. Google's pretty smart. They can recognize when you're up to no good. Instead, read through Google Search Essentials.
Step three, optimize the user experience. Every update has one overarching goal: to show users the sites they love that provide the most helpful information and that are most beneficial. Look, a bad user experience can be disastrous for your traffic.
Ensure you also have a comprehensive internal linking structure, a fast-loading website, and quality content. You can use tools like DeepCrawl, BuzzSumo, Found, and more to see how your website is performing, and you can use tools like Crazy Egg to create a heat map that shows you where people are clicking on your website and where they don't, and you can use this data to improve your user experience as well.
Step four, keep your content fresh. I did not follow Google updates that much. Why? Because they happen so often and so quickly that it's almost impossible for me to anticipate everything that Google will change fully. What I did was I started prioritizing creating exceptional, user-friendly content and stuff that my audience actually wants to read.
Step five, use tools that determine what updates are affecting your website. Notice a decline in traffic as of lately? It might not be a random fluke. It might have been an algorithm change. Here are two tools that can help you identify what the heck went wrong.
The first is check out Google Search Console. It contains a ton of awesome resources that you can use to diagnose common performance issues and identify potential algorithm penalties.
Then the other tool that you have, Semrush Sensor. This tool breaks down what is changing for each industry when it comes to algorithm updates.
With these five strategies, you should be good to go and ready for whatever Google throws your way, and if you want even more help, check out my ad agency, NP Digital, where we help companies with their Google problems and heck, all their digital marketing problems.
► If you need help growing your business check out my ad agency Neil Patel Digital npdigital.com/
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#NeilPatel #GoogleUpdates #SEO #AlgorithmUpdates

[@wanderer990]

Your scene transition sound effect is really make me startled! It's a bit louder than it needs (or needn't)

[@neilpatel]

Thanks for the feedback :)

[@talktechafrica]

The last update has wrecked my blog

[@talktechafrica]

I barely even get an impression since the last Google update! 💀💔

[@denniszenanywhere]

I wonder how many businesses are wrecked by every google update. Too many companies are getting hit hard and could fold soon.

[@neilpatel]

I'm so sorry to hear that, friend. Try reading this I hope it helps: neilpatel.com/blog/googles-spam-update/

[@denniszenanywhere]

@@neilpatel thanks

[@LetsTalkSEO]

There are quite a few things you can do to recover once you have identifed what update hit your site.

[@NVDigital-in]

Hey, what is the ( 6:16 )logdna search console. Kindly clarify...

[@mr.sk_arts]

He said, Log in to search console

[@neilpatel]

Login to search console

[@reneevirizarry]

That was going to be my question, also. The closed caption wrote LogDNA, an IBM Cloud product, so I was confused when it was described as a free Google tool. I'm glad I read all the comments first. This was very valuable information for me. As you can see, I took careful notes. Thank you very much for this.

[@howardtiersky6939]

Thanks for the great information, Neil! Setting up Google Alerts is a wise move. To stay ahead, you need to be aware of the changes first and foremost.

[@neilpatel]

Very true! Thank you :)

[@utkarshsaroj3673]

Hey Neil, I came to know that google doesn't want paid links on any website. How are we supposed to make links then? Every site asks for money. Without paying them, you just can't get a single link from them. So, Is google saying that we should forget about links and focus only on the content or there's something else? What's your take on it?

[@neilpatel]

Give this a read :) neilpatel.com/blog/new-backlink-feature/

[@ManojAgadi]

Outstanding Information Sir.

[@neilpatel]

Thank you!

[@anbuarasan5881]

Hey Neil, I can't find algorithm analytics tools like Moscas, Grum in Google.. Can you please send the link?

[@neilpatel]

All the tools discussed are linked in the description of the video

[@mommyandyyuri]

this video helps a lot continue to share more

[@neilpatel]

Thank you, I will

[@webmention]

Hi Niel, I'm a blogger, some of my post appear in feature snippets but the image of that blog post get cropped. Is there any way to include seprate image for features snippets ?

[@neilpatel]

Google will decide whether or not they think having an image is relevant. There's not much we can do except make sure our images are optimized for those keywords.

[@Acedigitalcreator]

Everything is cool Neil, but how to find what to sell depending upon the customers needs when I am broke??

[@neilpatel]

Find a problem that people are having and resolve it :) That's how you can find out what they need. You may need to find investors to invest.

[@asharahmed21]

Your video volume is too low, please try to increase it. Also, volume down the transition sound. Thanks

[@neilpatel]

Noted :)

[@sarahshealthyrecipes]

I wondered what was going on 🤔Thank you for educating us!!

[@neilpatel]

Glad to :)

[@allaboutnewsabns4328]

Need a good recipe Sarah

[@haadkhan7192]

just starting out digital marketing , LEts dominate industries.

[@veerpatel6719]

Hi Neil, can you please upload a video about tools and resources for beginner blogwriters? I'm having trouble navigating many websites with information spread about everywhere. A video or article outlining: SEO Keyword Research tools which are cheap/free, things you should be aware of when writing blog, how to capitalize most, what CMS to use, etc. Thanks

[@neilpatel]

I offer free content and SEO courses here that go over all of that :) neilpatel.com/training/

[@veerpatel6719]

@@neilpatel Thank you

[@RackyOP]

My blog got punished a lot. I owned a movie downloading site. But, my competitor is still at good spot. Even though his content is fully fake. God knows what Google is upto

[@neilpatel]

Keep working at it, and building your audience. It takes time :)

[@Leo8704]

neil, some KZbinrs are saying that they are earning 50K dollars per month in dropshipping. is they are really making that much and what is your opinion on them?

[@RackyOP]

He's an SEO guy. Not a make money youtuber

[@Leo8704]

@@RackyOP i know, i have huge respect on him. i'm just asking him is they are really making or they are doing for views? that's it.

[@yousufleads]

Fake gurus

[@neilpatel]

If they have a big enough following, I'm sure they can make good money on it.

[@andyandy5808]

Your right

[@neilpatel]

Thanks

[@deequeens]

Good news!

[@neilpatel]

Thank you!

[@droidbaazar1737]

How To Get High-Ticket Client As A Freelance?

[@neilpatel]

Show them the value you can provide for them

[@droidbaazar1737]

@@neilpatel Thanks your reply.

[@mjhumkoighulamhain]

Hi. Neil patel You are great. You work for poor people of the world. You give a good tool at cheap price but you know there are many people living in the world🌏 under the poor line. They want to change their lives in this digital world on the base of people like you. They can't afford 12$pmwhere there per person annual income below 2000$. Please give them access on your tool. Hope you will do

[@neilpatel]

I tried giving it away for free but I couldn't afford to run it like that anymore. I'd have to shut it down if that was the case. That's the only reason I charge for it! To help with the increasing monthly costs it takes to run it.

[@mjhumkoighulamhain]

@@neilpatel thanks🙏🙇

[@gkgguru3700]

Your voice is low

[@neilpatel]

Thanks for letting me know