How Icewear Vezzo Is Changing Detroit’s Hip Hop Landscape By Building An Independent Empire

Icewear Vezzo shares how he's expanding his career outside of rap through film, food and other business ventures.
Chapters:
0:00 Intro
0:30 Icewear Vezzo brings us BTS of his new Tubi movie "Tagged"
2:37 Interview with Beasy Jones, the director of "Tagged"
3:25 Icewear Vezzo starting his own chip line
4:50 Interview with Icewear Vezzo's manager, Chanel
5:40 Icewear Vezzo making his own vape line
6:15 Deciding to change his life after leaving prison
7:18 How signing with a major label held him back
7:35 Understanding label contracts
7:57 Words to look out for in label contracts
8:54 How Detroit is changing the Hip Hop scene
10:00 How Detroit rappers support each other
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#AboveAll #IcewearVezzo #Detroit

[@malgrant1207]

One of the smartest rappers from the d he understands he can’t play both sides streets and rap just can’t mix

[@RealestatePape]

Vezz came along way from clarity & green guy days 🔥🔥🥂

[@desmondhoward6253]

Icewear, payroll Giovanni,baby face day responsible for Detroit sound of this era

[@doubleraytv796]

Vezzo going crazy I salute you gang u motivate me to go harder for family 💯

[@curtissimmons2287]

Man Vezzo is far from who he use to be smh he sound like he has a vision

[@grownngrindn2612]

🗣️💨Detroit love you bro let's go bright mode to the world blow 🗣️💯💯🙏🙏🙏

[@rocasanova8897]

Been rocking with vezzo music since before he started blowing up back with green guys and ain't nobody really was hip to him I put homies up on his music back in the D leaving the Erotic city strip club and cover girls strip club man I'm proud of you my G! 💯 Keep up the good work bro one of my favorites in Detroit.

[@6Mileboyz]

Vezzo a real KING! My baby keep pushing!

[@thegiant6795]

Detroit 🌊

[@adrianjohnson2381]

Kansas City MO TAPPN 💪🏿

[@kw2607]

Awhile ago Detroit wanted Em to pick up all of these guys, (Street/Trap Artists) Put them on. It wasn’t their time. Today. Same sound, nothing’s changed. Now everyone’s on it.

[@chriswil5919]

You from Detroit??

[@kw2607]

@@chriswil5919 Hell Yeah. 5Mile & Burt rd. West side BrightMo

[@chriswil5919]

@@kw2607 oh ! I don’t think they wanted Em to pick them up .. I think they jus wanted Em to embrace shoutout acknowledge etc them !! Maybe gave them some game on the industry etc not no handouts .. You (Eminem) claiming the city , why not gave something back like GAME to the new generation of rappers of the city you claiming … Not sayn he Em had to !! Jus would’ve been Cool ..That’s all they was sayn ….

[@mcbdllc2848]

We don't need old ass outta touch Eminem to help us, neither do we want him to keep you headcanon bs in your head. These real street ni99as wtf you on 😆

[@mcbdllc2848]

You white boys be thinking somebody need yall or give af about yall. You all ride out, but that's why you are in this video now 😆 we got our own wave Eminem is on because of Dr Dre

[@mcloudleo]

I like this video alor this is awesome

[@Reaftherebel91]

Dats hard!

[@codeclothing4707]

Gems 💎

[@EmpureMedia]

Vezzo’s chips are pretty good too

[@theworldofittibitti5890]

Hell yea

[@macperkins1467]

Vezzo 🐐

[@geraldsloan9553]

DETROIT STAND UP 313

[@shoptalk3067]

Huge fan

[@Rbaofficialmusic]

Letssss goooo Detroit yeaaaaa

[@CJKingAgainstalloddsKC]

KC in here. Shout out vezzo

[@colesousa7989]

I’m liking his energy

[@Bigpunstacostand420]

I be in Michigan cooking tacos keep the grind up boss man if y'all need catering email for party's

[@savtucker5381]

Yeah Vezzo 🔥🔥🔥

[@chelleypooh1904]

❤❤ he smart

[@Account.Deleted.]

When does the movie drop? Can I pre order it?

[@MichiganMade]

💯💯💯💯🔥🔥

[@deonwilson8619]

🔥🔥🔥🔥

[@jasminejohnson674]

Vezzo lit .

[@Rbaofficialmusic]

🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[@geraldsloan9553]

Bulletproof Glass yeah that’s DETROIT 313

[@bpo7732]

Fuck wit vezzo, stand up dude

[@BERNARDPONDER-BYOCEO]

💼 #CEOMAP 🗺 🔥👑🙌🏾🙌🏾🙌🏾🙌🏾

[@SA-rt6ei]

Real one u can tell when they speak

[@Rackades448]

He signed to QC he not independent no more but I fw vezzo he rich & his music go hard regardless

[@Rackades448]

I just finished watching the whole video & I’m guessing he meant his movies & products are all independent which is smart getting the major to push yo name out there so you can sell yo products and movies

[@johnathanDwhite]

You can be independent with QC do you think coach and P was born with Jewish family members no the come from indy they sell a artist how the choose to sell

[@FlightDreamZExtoicz]

bro was just with Motown couple yrs ago he know how to sign deals & market his self well

[@natenasaa1775]

He’s signed to QC as an artist but his label that he owns is independent IUR

[@curtissimmons2287]

I actually love vezzo man he seems to have grown mentally and grew up as he stated in his Interviews

[@lottadoe4949]

🔥🔥🔥🔥🔥🔥👁👁👁👁👁👁🙏🏽🙏🏽🙏🏽🙏🏽🏦🏦🏦🏦🌍🌍🌍🌍🎩🎩🎩🎩🎩

[@klaritytrue_]

Let my uncle do that if he wants

[@scbscoot5177]

Detroit

[@chevelleman9953]

🫡

[@dannyjomacowan6409]

Ok that mobil is one of his homies stores ... he has alot of fans and friends that have real jobs . You will not get away with smoking vapes in stores with out telling them first ... we tried amd the video got deleted... this wasn't a random store .. js im not hatin just talking shit with love ...

[@cosmokramer1035]

I worked in plenty of gas stations in Detroit no one tripping about vapes, mf’s be smoking blunts, Newports, I’ve seen mf crackheads smoking rocks.

[@smoothmusictv1200]

Kansas City is tapped into big ice

[@cosmicnug]

Where is that gas station? I SWEAR I’ve been there