How IKEA Became Sweden’s National Brand

[@ladyx6680]

Job interview at most companies: 'Please take a seat.' At IKEA: 'Please make a seat'

[@LinusLorentzen]

Don't make sense. IKEA employees have no need for that skill, their customers have.

[@donaloflynn]

@@LinusLorentzen If that were true then nothing in the showroom would be assembled. Plus I doubt there's a single IKEA employee who isn't also a customer, they probably even get a discount.

[@donaloflynn]

Saffron Sinclair Why the hell would they do that?

[@bobalex3867]

When you lost your last sense of humor

[@firstoffproductions1462]

Ikea Interviewer after witnessing me fail spectacularly : "........................................ Your're hired." I am convinced they make the building process harder in order to amp up that feeling of not screwing up.

[@gorrium5027]

when you said Ikea was a theme park I was like ok that's a stretch but then I realized I go to IKEA mostly just to look at showrooms

[@tehStarcubed]

Honestly I thought the IKEAs in Hong Kong were big until I saw those humongous warehouses. Ikea is always a blast to walk through and one of the things on my bucket list would be to visit an "actual" Ikea 2022 edit: I've moved to Toronto now and I've seen an actual ikea!!! crazy huge

[@johndoeanon445]

@@neville1311 Do you mean "Kungens Kurva"?

[@nevilis1]

@@johndoeanon445 yeah

[@JYT256]

The largest IKEA is SCP-3008

[@motardsanonymous748]

I remember when I used to live in HK and went to the one in Causeway Bay. It seemed so small by comparison lol.

[@neville1311]

@@johndoeanon445 oh yes, of course

[@cakexpress6235]

”Hard to pronounce names” Laughs in Svenska

[@not3oF]

Laughs in Finnish

[@oksemoerbrad]

Definitely no laughs in Danish

[@furbees2662]

haha ja förfan

[@eirikwatz6179]

@@oksemoerbrad you cough in danish

[@bingbongjoel6581]

CakeXpress Damn it feels good to be a Svenne

[@sesmon8167]

I love how Germany has more Ikeas than the US

[@yougothere6000]

Well, I guess Ingvar Kamprad was always having keeping a focus on Germany in a way considering that his father was a German.

[@Arcaryon]

@@yougothere6000 And we are also very conservative with our spending habits which also benefits a company that is based on the promise to keep prices affordable.

[@sam08g16]

It replaced the Goldstein Company that somehow misteriously disappeared

[@5naf6]

Germany also had more H&M stores than the US until like 4 years ago :)

[@Arcaryon]

@@5naf6 I think you are onto something, they are also a Swedish company. Seems Germany is really a good starting point for efficient & functional brands that don't so much more but succeed for these very reason.

[@LonnyH]

I live in Vegas and we just got our Ikea a couple years ago. I had never been and was dragged along for opening day, thought it was weird that there was so much fuss over a furniture store. Then I saw it. The biggest parking lot I'd ever seen in my life had no empty spaces. Cars were parked on the street, in neighborhoods close to the store, on fire-marked curb sides, literally everywhere. The line to get in before it opened was more than half a mile long. There were dozens of news vans and reporters interviewing people in line. I opened Facebook and all you saw were live feeds of other people in line or local news networks showing helicopter feeds of the store, there was a countdown timer to opening hour. I felt like I was at a superbowl parade or something, it was a surreal experience. All for self-assembled furniture.

[@bazil4146]

I live in Vegas and this is so relatable

[@iDunnoMC]

Script: Exclaimation Mark PolyMatter: Hmm, how about no.

[@uncomfortablecat]

Good comment

[@osmanika8741]

Good comment

[@BCrossing]

Good comment

[@AritroVlogs]

Good comment

[@Yupa_]

Good comment

[@ShaunCheah]

"Ikea is legally more Dutch than Swedish" G E K O L O N I S E E R D

[@Dante-wd2gi]

Dat doen we toch weer goed hè makker

[@arthas640]

Honestly with the legal structure he described they sound more Swiss then Dutch or Swedish

[@meowthindegame8127]

We winnen altijd over Zweden! Om het songfestival, EK.vrouwen en Ikea. Glorie aan nederland!

[@mr.smortguy0-o132]

Tyskjävlar! /s

[@Giigigi1122]

Meowth In de game ja! Bitterballen!

[@dragonstormer115]

“Poly matter: Chin...” “Wait, what ???? Sweden ?!?”

[@mr.boomguy]

And not one mention of it. Unless you consider Hongkong, chinese...

[@JunSian1001]

@@mr.boomguy Aside of Hong Kong, there is a reference to Chinese-stuff on screen, e.g. a Chinese theme park.

[@Floedekage]

@@mr.boomguy and I don't!

[@Jgvcfguy]

he hinted at a documentary about Macao that he's making at the end.

[@yesmybagel1256]

Help kzbin.info/www/bejne/mqHNkp2llryrnq8

[@georgeherren606]

8:40 , damn she was really struggling with that wrapping paper

[@brennenmoloney4736]

I read your comment before watching and the shot came on and I couldn't stop laughing.

[@Zeckmon3]

*HESITATION*

[@DemPilafian]

That's me every morning trying to get out of bed.

[@giogerard6]

I thought I was the only one. I was desperately rooting for her to find a blade to cut that paper.

[@i_am_nikolas]

Actually, that is a 'he'.

[@azrielsatan8693]

As someone who has lived in a lot of countries what I love about Ikea is that I can walk into the store and it will be the exact same outside of floor-plan. Its nice to have those little bits of familiarity when in a place that is otherwise completely foreign to you,

[@eksmad]

Like McDonalds? :D

[@kmeanxneth]

@@eksmad no

[@LEMMiNO]

Nice

[@launcher3694]

...how is a comment by LEMMiNO not filled with likes and comments fanboying after him? Welp guess I gotta do it OMG LEMMINO IM SUCH A FAN I LOVE YOUR UFO VIDEO PLEASE DO MORE TOP TENS UWU

[@argonauts56au1kera6]

You make good videos.

[@concept5631]

*Swedishness intensifies*

[@e.z.3427]

I'm now among a very select group indeed

[@arif_annas]

Cool

[@Dear_Mr._Isaiah_Deringer]

*00:01:49* IKEA flags flying at half-staff, means the meatballs are out.

[@athrvakhrbde]

Really?

[@daddyleon]

@@athrvakhrbde I had no idea, I worked at Ikea for a year in the food department, never heard that.

[@athrvakhrbde]

@@daddyleon oh. I'll have to confirm then

[@KamiKaZantA]

Or that the founder Ingvar Kamprand died.

[@Dear_Mr._Isaiah_Deringer]

@@athrvakhrbde No, it was a joke ;)

[@LetsGoGetThem]

That IKEA managed to enter the US market like that which is famously difficult for outsiders is actually very impressive.

[@LetsGoGetThem]

@Marcus Olofzon Wat

[@Pakanahymni]

"Famously hard to pronounce names" the legend has it that the founder was dyslexic and thus wanted the names to be easy to pronounce (in Swedish).

[@camocake8648]

I’m Swedish and a lot of the names are actually normal Swedish words yet the name ikea is a acronym because he had dyslexia and it was hard for him to say such a long name

[@davidkonevky7372]

@@camocake8648 I think people who aren't even dyslexic would have a hard time saying that name

[@Pakanahymni]

@@icantcomeupwithagoodusername Du sa samma sak som jag fast med andra ord.

[@kaissner289]

My favorite ride is the one where you need to find the exit in an infinite IKEA

[@rejvaik00]

kzbin.info/www/bejne/fqDaiXh4ntiloas

[@AmandaDavis6130]

Isn’t there an SCP that’s an infinite IKEA?

[@YasEmisDaBus]

@@AmandaDavis6130 3008

[@0Clewi0]

Can you use emergency exits?

[@burgerpb5476]

the store is now closed, please exit the building

[@denniskarlsson7121]

The greatest thing about this is how the ä in cäpitalism works as it's how a swede with a really strong accent would pronounce it. You always tend to see å, ä and ö put in at random to replace o's and a's with no regard for pronunciation.

[@Greyalien587]

Dennis Karlsson hahaha sant fan! Fick säga det högt

[@Mr3344555]

Ä has no meaning btw, å does.

[@denniskarlsson7121]

@@Joel-xt4hx hur man skulle uttala det på engelska alltså, inte på svenska.

[@HotMaxExpress]

In German, we use the ä too and it works with our pronunciation as well.

[@gamingochgeografi4039]

@@Mr3344555 ä has meaning? It is a Swedish vowel pronounced like ae

[@wilberforce95]

"friendly capitalism" is the best way to describe it. lots of great memories going to IKEA as a kid.

[@sisyphusvasilias3943]

Which you subsidise wih YOUR taxes but IKEA pays zero taxes and hasnt made a penny in donations to charitable causes. You've been duped.

[@yesmybagel1256]

SISYPHUS VASILIAS i need your attention kzbin.info/www/bejne/mqHNkp2llryrnq8

[@dazza2350]

Sweden companies are great

[@w0mblemania]

Corrupt capitalism, really. It's capitalism where you don't have to pay real tax, but where you get all the benefits of capitalism. It's a scam that should be broken up.

[@0Clewi0]

Friendly capitalism doesn't fit to me with illegal deforestation

[@papejop1138]

6:50 “famously hard to pronounce names” shows a magazine in polish xd

[@tw06le1]

I was just recommending IKEA to someone who never heard the brand before.. ~get outta my head!

[@wellthen4128]

Can i introduce to the word of Pewdiepie?

[@campkira]

Well I living in high quality with high quality production so ikea is a pass for me since it just not for me....

[@banaroklionrage9536]

@@campkira yea Ikea is pretty "meh" on the quality front, but you get what you pay for and high quality cost exponentially more, Most my furniture is from Ikea, or inherited, but i got a Ikea like 20 Minute walk away so i think i can be excused for that.

[@Gaaraape]

IKEA's true strength lies in it's ability to avoid paying taxes

[@alexv3357]

They have that in common with every good business though

[@Jefaextracts]

Eat your cereal

[@weltschmertzz]

A lot of those in the USA. 😂

[@Bananaman-hk6qw]

@@Jefaextracts haha......

[@Galactipod]

"IKEA's true strength lies in it's ability to avoid paying taxes" So, IKEA's strength lies in *it is* ability to avoid taxes?

[@alexbenavidez4500]

IKEA literally put my town on the map, as it was the first store opened in the UK I also think it's funny how the store and it's stock is genuinely identical no matter what country it's in; I've seen a video of an IKEA in Japan and recognised two items in the store that I literally had in my house, that I bought from my local IKEA, that moment

[@at-tegreatest3739]

Wait a video not about China, Impossible

[@datnguyenthe8300]

Seems like he's working on Macau (9:17) next, which is in China. 'Tis be but a brief intermission.

[@dday881]

AT-TE Greatest Sweden might be poised to become a Chinese protectorate. Sooooo maybe not impossible.

[@AaronShenghao]

Still about China, Ikea store in Hong Kong SAR, is still in China...

[@AaronShenghao]

@@thomassynths There are 4 IKEA in Shanghai Alone. It should be many dots in China, not just one.

[@justinshepherd3098]

Dope! I love his china videos

[@HenrikoMagnifico]

I love how the "Cäpitalism" joke in the title actually works and is prenounced the correct way in English as it says in Swedish :D

[@BrainsApplied]

*Doesn't the escalator count as a separate ride?*

[@meistersan0815]

and the elevator, and the shopping carts.

[@MK00040]

and the ball pit

[@somefuckstolemynick]

@@meistersan0815 especially the shopping carts. It’s essentially bumper cars

[@sebastianelytron8450]

Wanna hear an IKEA joke? Sorry you have to make it yourself.

[@adamreyes6816]

"There is only ONE way to find OUT"

[@leg10n68]

Wanna hear a knock knock joke? But you need to start it

[@neville1311]

@@leg10n68 knock knock

[@leg10n68]

@@neville1311 Who's there

[@ganeshkumar269]

@@leg10n68 joe

[@sshah2545]

I’m seriously going to consider curiosity stream. Wendover, RLL and ofc PolyMatter are amongst my favourite, most well made channels on KZbin. You guys are unsung heroes imo. The quality of your research, videos and storytelling is simply amazing. Hats off to you sir, and thank you for what you do. Yours is almost one of the less ad-filled channels on KZbin, which is the real kicker. Amazing video, as always

[@luxembourgishempire2826]

Yeah... Later you'll see it as a waste of money. Happened with so many other comments on these KZbinrs who promote it. You'll see... And you wonder why we Luxembourgers are richer than all the other countries.

[@sshah2545]

Luxembourgish Empire because they’re the cheapest people in the history of the world? Yes, so I’ve heard. Enjoy your wealth, and I’ll enjoy mine.

[@jedwardoo]

Yup. Super recognizable brand. Ikea will be opening it’s first stores in the Philippines this year 2020. It is so recognizable before it has its first store in the country. I hope it goes well and expands to more areas in the country.

[@cinnazeyy1245]

CORRECTION: The holding company, which is according to the video, based in Luxembourg was only founded there and has since 2016 also moved to the Netherlands. Furthermore its trust company, which PolyMatter didn't go into any details about, is called "Interogo Foundation" and is based in Liechtenstein, making IKEA just as much a Liechtenstein company as it is Dutch. To Fact-Check and get deeper into the rabbit-hole, you can look up the website of the Interogo Foundation.

[@sisyfos101]

PolyMatter: Hmmm how do we make this thumbnail interesting... Also PolyMatter: Yes let’s put ä in Kapitalism so that it’s no longer a word.

[@fanbuoy9234]

To be fair, the first 'a' in 'capitalism' is the correct pronunciation of the letter 'ä' :)

[@Crookshanks]

@@fanbuoy9234 no. Incorrect

[@fanbuoy9234]

@@Crookshanks Oh? Then how would you pronounce 'capitalism' and the letter 'ä'? I mean you specifically, not the universal 'you'. I stand by my point, but feel free to make an argument.

[@Crookshanks]

@@fanbuoy9234 We pronounce Kapitalism kind of close to Capitalism. Its a slight difference in tone/dialect. But all the letters are pronounced the same. The a in capitalism here is pronounced the same as in Kapitalism. The first a in kapitalism is harshly pronounced. To be extra clear, I’m half english and half Swedish and live in Sweden. I’m brought up with British English. I would agree with you to some degree if someone had a broad American accent. But then I would argue that you cannot use your description with every English user in the world. Here they go through how We use Å Ä & Ö kzbin.info/www/bejne/n5vMkpirgNOMiLM

[@fanbuoy9234]

@@Crookshanks I'm a Swede, speaking more or less American English (writing in Canadian though). I can see how many accents of British English has more of an 'a' sound, but at least to my ears the 'standard' (RP) British English has a sound very similar to an 'ä' (albeit not as elongated as in American). But you disagree with that?

[@ultrio325]

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[@Jungfrun1]

And the carts you push your wares around in. Do not forget those they were some of the best part. :P

[@hybb3n]

M4X riding those as a kid was the shit

[@Poorgeniu5]

You forgot about the weekend checkout line!

[@Jungfrun1]

@@hybb3n Ik

[@milomhoek]

@@Jungfrun1 I use those as a sort of skateboard!

[@cardy4ever]

"The business is a private company owned by Inter IKEA Systems B.V., registered in the Netherlands and controlled by the sons of its founder Ingvar Kamprad." The CEO of IKEA is Swedish and it's only purpose of being registered in the Netherlands is for tax purposes. There is literally zero Dutch ownership on the management side. It is a family-owned company.

[@ABC-ip6jq]

It's still a dutch company. The brand is however swedish

[@fmattiasc]

Inter IKEA Systems B.V. owns the brand and license it to INGKA Holding B.V. that runs the stores.

[@yz4043]

Ikea's catalog inspired me to become an interior designer when I was a kid

[@Owenbegowen]

I was in NYC one time and went to this old Asian market wanting some dinner. When me and my group walked in, it was actually a free IKEA experience celebrating the new products and 75 years. It was set up like 5 Ikea showrooms, with qr codes hidden around the room on different pieces of furniture. These codes led to questions about Sweden and IKEA, and if you got them right you got some points. At the end of the experience was a bunch of free meatballs and a prize stall, where you could exchange your points for IKEA items. I got some plastic silverware, and it was an awesome time!

[@princessLilytea]

Me: oh Ikea is mostly dutch, cool. ... Offcourse the netherlands is some form of a tax haven.

[@princessLilytea]

@CanadianLoki76 hence the remark :... offcourse the netherlands is some form of tax haven. This was a thought around 7:41 where the video said "legally ikea is more dutch than swedish" It was more a remark on myself that it was stupid to be exited to hear that ikea was partly dutch. Because in most cases that means the netherlands is just a part of the tax avoidance scheme. Which the video then explained is exactly the situation.

[@flp322]

@CanadianLoki76 It's not just the charity I think. The company 'Inter IKEA Systems B.V.' is registered in Delft, the Netherlands

[@Katt1n]

@@princessLilytea Why is that a bad thing? They are just protecting their property from being stolen.

[@Katt1n]

@Joakim von Anka That's what i said

[@Rismannen]

No matter what people say IKEA is 100% Swedish

[@JGuyTriple5]

This is one of your best videos! Absolutely love this one!

[@isaacmahoney5947]

I love ikea so much, no lie, theyre make me so happy. Its like if amazon was a real place and want predatory. Favourite company ever.

[@Djuntas]

there peeler and many more kitchen items rocks. Not even my tubberware peeler is better vs carrots and so on,,,good shit for the money

[@Ritaaw1]

I’m from Finland and all of my funiture and kitchen ware is from ikea

[@NorwaysWannabii]

The first stores outside Sweden were opened in Asker, Norway in 1963 and Denmark in 1969. The stores spread to other parts of Europe in the 1970s, with the first store outside Scandinavia opening in Switzerland in 1973, followed by West Germany in 1974. :) :) :)

[@arbaran01]

I read it as “how IKEA became Sweden’s national bird” at first and was very confused.

[@prettypic444]

The ikea in my area is so big, my college had a massive (like 500+ people) hide and seek game in it (we were subsequently banned)

[@jurgen4796]

Ikea: The Netherlands: G E K O L O N I S E E R D

[@neville1311]

?

[@DIMENTS]

Ik zat hier al op te wachten. Thanks voor het leuke grapje.

[@bandvitromaniaios1307]

Colonized?

[@bramschoenmakers5071]

@@bandvitromaniaios1307 Correct. It's a dutch Joke that originated from Reddit.

[@bandvitromaniaios1307]

Bram Schoenmakers oh cool!

[@yahwea]

When I got stuck in Moscow, I took a cab to my friend's place in Kimke, 12 miles from city center - and passed a HUGE Ikea in the boich forest on the way... the company seems to get it's wood products from Russia

[@mdukasa]

Sweden has PewDiePie Sweden has Creator of minecraft, Mojang Sweden has Ikea Sweden is a good country Be like Sweden

[@Holland1994D]

Sweden is a great place, but it is in my opinion consumed by political correctness.

[@arunnakamura7415]

@@Holland1994D all the Scandinavian countries are like that.

[@inigo8740]

@Just some Forest Ranger with Internet Access are they really racist, or is it just a bit of rivalry in a "tongue in cheek" manner?

[@Perrirodan1]

@@arunnakamura7415 I think Norway is not as crazy as the others and Sweden is really the craziest. Everyone in the Nordic countries make the "Ha ha ha Sweden GAY!" joke From least to most crazy: Finland, Norway, Denmak Sweden.

[@Perrirodan1]

@@inigo8740 Sweden likes to pretend it is not racist but people live in highly segregated cities. I have also talked with someone from Ethiopia who studied and worked there (and then in several other European countries), and he described to me how they keep the appearances of being nice while being rather racist in some manners. In the end he couldn't stand being left on the side and so he left.

[@woundedcowproduction1754]

Why Polymatter’s titles always start with ‘Why’ (sponsored by Brilliant)

[@UNVIRUSLETALE]

Last time I tried to spell the name of my desk I accidentally summoned a demon that cooked meatballs for a week

[@svenskatabbar1519]

Swedish chef is not a demon!

[@PirrePirre]

I work at the heart of IKEA in Älmhult at the old office, some of the picture was från Älmhult and IKEA Museum in Älmhult. In Älmhult they are doing the catalogue, all design for the furniture and much more. The best company to work for by far, the benefits and the culture at IKEA is amazing.

[@luxembourgishempire2826]

"The best company to work for by far" *Laughs in Luxair* Yeah you got that wrong buddy. We get paid like money is water. No wonder we are drowning in cash.

[@PirrePirre]

@@luxembourgishempire2826 Do you work for IKEA? Were at?

[@luxembourgishempire2826]

@@PirrePirre No. I work for Luxair.

[@PirrePirre]

@@luxembourgishempire2826 Okej, well in many survey IKEA is in top. In Sweden they are nr 1 before google and others.

[@rakaipikatan8922]

Sweden: IKEA Denmark: Lego Finland: Nokia (RIP) USA: *_Debt_*

[@MrMediator24]

Nokia is actually back now after dark MS days

[@-.---.-.-.-]

Sweden: IKEA Norway: Oil Denmark: Lego Finland: Nokia (RIP) USA: Debt (FTFY)

[@rakaipikatan8922]

@@MrMediator24 Well yeah, but not as strong as when they were leading handphone market in early 2000's, if I recall correctly.

[@shotelco]

USA response: Global. Reserve. Currency...you suckers. Who else can take 10% off the top of 3/4 of all international settlement transactions? And we don't manufacture anything, well, except for War to maintain our position.

[@shotelco]

@Hernando Malinche I type on a Chinese manufactured computer (keyboard, mouse, monitor made in Korea), as do you and 98% of everyone else in the world. On an "American domiciled" company website (true), but Google (Alphabet, owner of KZbin) holds 60% of its cash profits offshore. If Alphabet - and every other large corporation (like how Apple who holds 93% of its cash offshore, Microsoft who holds 97% offshore, Pepsico 97%, Cisco 98%, Jonson & Jonson 99%) was so positive about the U.S., ...as U.S. based companies, ...why don't they re-invest here instead of hiding their cash elsewhere?? Almost None of the products you mention are manufactured in the U.S. There are exponentially more undersea cables laid by foreign companies than U.S. companies. If this were 50 years ago, everything you are stating would be true. How long do you think living off of the fumes of former industrial glory will hold up?

[@lucaduren6979]

Hold up? IKEA is an whole day affair? Since when. I just cycle to IKEA, buy what I need and go home? Am I doing it wrong?

[@Helpie114]

Thanks for the time and effort

[@8illy]

my favorite IKEA ride is going down to the warehouse room, pushing and zooming in their big ass shopping carts

[@kaso9386]

"Who could hate a theme park?" Me: *Looks at Disney* Also Me: "I think I could"

[@tamaraturner6081]

I live 10 minutes away from Michigan's IKEA and I dearly miss going in to look at the showroom and eat lingonberry waffles.

[@Willion]

Best Thumbnail 👌🏻

[@lzh4950]

1:33 1 of the IKEAs in my country has it's entrance accessible only via a lift & escalator that are only in one-way operation (except during the period when the restaurant is open before the store, which both share the same entrance). Any other time if you want to exit the store you have to take a different lift/staircase that forces you to meander thru the market hall & warehouse 1st ;)

[@cloroxbleach7262]

actually i take the staff shortcuts through it so i don’t take the “transit lines”

[@fortniteirony9597]

Clorox Bleach wait, that's illegal

[@inigo8740]

"Staff" shorcuts? I'm pretty sure those are for anybody

[@icantcomeupwithagoodusername]

"Staff shortcuts"? Those shortcuts have always been open to everyone and the IKEA closest to were I grew up even had those shortcuts marked on its map of the store (however they changed the map a year or two ago from being a top down view of the IKEA to just being a line telling you that the bedrooms can be found after the bathrooms for example which means that instead of telling you the exact location in the IKEA were you can find the shortcuts they instead now just say that there exists a shortcut between two areas which you have to find for yourself)

[@speedy_the_cat]

Amazing perspective on Ikea that I've been waiting for. Fantastic job!

[@skade245]

I heard 19.99 and totally expected to hear "a month" but for one year damn that's actually good. I can respect that price.

[@Crookshanks]

If you’re a frequent IKEA visitor you find ways around that don’t take excessive time. It’s all about knowing what you want or need before setting your foot in the store. I’ve been brought up in Stockholm with the largest IKEA and I love the simplicity.

[@lexfacitregem]

Wow! I live in Warrington, UK. Never knew that we had the first IKEA!! I feel so special now!!!

[@lexfacitregem]

@CanadianLoki76 Sorry for the confusion....I meant first Ikea in the UK (as per the info he showed on the Wikipedia site). Trust me.... I know that Warrington isn't THAT special!!!! LOL

[@LinusLorentzen]

International expansion did not started in Switzerland, but in Norway (1963) and Denmark (1968) and 10 years after Norway, IKEA opened in Switzerland in 1973.

[@CybranM]

Svåra att uttala namn? Jag må vara lite partisk men jag tycker de är ganska lätta att uttala :)

[@thomasjensen9976]

Hmmm gad vide hvorfor...?

[@eskilforsberg3544]

Höhöhö

[@jonathancederlund1203]

Jag håller med😂 👍🇸🇪

[@micoberss5579]

I also thought those names are hard to read, because of å, ö and ä. But after i moved to Sweden, those names seem natural.

[@antonberglund117]

Håller med👍🏻. Man kan ju nästan tro att det är från utlandet😱😉.

[@XRyXRy]

Honestly I'd say IKEA isnt one big ride, it's more like a funhouse that has different cooridors you can walk down. I've never directly tried to follow the path marked out by IKEA, but you eventually find yourself going down pieces of that path anyways just because of the structure of the building, and it requiring you to go down part of the path to reach specific items you're looking for

[@chungus3223]

You can skip certain parts of IKEA with shortcuts, even the whole department if you like.

[@opportunityinvestinganalys6986]

That customer journey concept is an awesome concept. A real life sales funnel

[@davidkonevky7372]

IKEA seems more fun than Disney, and you get a sofa out of it!

[@Daye04]

I got a notification about PolyMatter, so I immediately stopped watching the KZbin video I was watching, and switched to this one

[@DarkPortall]

#relatble

[@adamreyes6816]

So I was browsing about World history then this was next on my recommended list

[@thebrownguy79]

Putting together my Malm dresser was so eventful that it s a take home one time assembly roller coaster. Even better with the glass top! Thanks IKEA for your lack luster thrill.

[@TheLeonroi]

Great video man, the 10 min felt like 2, so much interesting info too.

[@rebeccastolberg2148]

Wh-what? IKEA is not a theme park. *Remembers that I literally planned a birthday party scavenger hunt in IKEA* For real, though, when you're going crazy in the middle of a Midwest winter, a walk through IKEA is bliss.

[@obambaman]

It's kinda funny because i think Ikea also serves as an example for many swedish companies as well, because many associate ikea with sweden and therefore expect a similar style of doing business of other Swedish corporations.

[@hassetjifrebro8222]

Mr beast: *Plants 20 million trees* IKEA: I’m about to ruin this mans entire good will.

[@ultimatestoryteller]

IKEA has always impressed me with the quality of their products. Plus , it's damn hard to resist not buying anything whenever you're in an IKEA store.

[@ADummie]

Fun fact: The red building at 2:46 contains an IKEA.

[@shuzzbot]

In Europe there are many IKEA stores that would not be considered outside the city. They put them up where they have the space.

[@maxemore]

"After all, who can hate a theme park" This is so on point

[@saintarj4552]

The whole theme park thing had nothing to do with this

[@valikmikze]

I can confirm froma friend of my mine that worked at ikea that he worked side by side in the warehouse with the store manager and found out he was the store manager after a few weeks😂

[@KaaimanProductions]

Here in the Netherlands. We have one of the biggest ikeas in Amersfoort. It has playgrounds everywhere. Has the biggest cafetaria as far as I know. And even has a drive through where you can get Swedish meatballs. And in the winter they organize this big children’s event with bouncy castles and an big firework show at the end. Much of it closed down to COVID-19 though

[@stantinkabel6855]

So now ikea’s office is in the Netherlands and kiddos claiming Minecraft is Dutch wtf stop taking our brands

[@SupremeLeaderKimJong-un]

Shanghai Disneyland: Am I a joke to you PolyMatter: Yes You didn’t even mention the park in Mainland China

[@PranavNair03]

Hi Kim

[@Fro7enDesigns]

It’s not fully owned by Disney...

[@belgiumball2308]

Hi kim fatty the hamburger

[@kasposblazos864]

Ingvad Kamprad was an intresting figure. He was often called "the worlds biggest small company owner". He was the CEO of IKEA, a billionare, yet he spent most of his time at work by stacking shelfs like any other employee at the wharehouse in his hometown, enjoying his coffebreak in the breakroom with all the other wharehouse employees. He had the same old ordinary car for 20 years, flew economy, and would eat lunch at the IKEA restaurant daily. He really was as cheap and as humble as his brand.

[@hx7004]

It's funny. I'm Swedish and hearing you say things that are supposedly different or weird in other places, such as calling colleagues by their first name. Here it's common practice. You always call others by their first name :)

[@Vixen1525]

Even when you visit a doctor?

[@dcr645]

@@Vixen1525 i mean ye

[@wedontknowwhat9818]

In Johor, malaysia, there is a shopping centre connected to an ikea, and both are built in front of another shopping centre. We locals call it " the trio"

[@alexh853]

I legitimately just go to IKEA for the reason of going. It's like a promised land

[@MaebhsUrbanity]

In London, it is still out of town(excluding the new dessin place) but it is dense anothe to have a multi-level car park .

[@utiniunz]

I see PolyMatter video: I click

[@2712animefreak]

That last bit about ownership somewhat reminds me of some Central/Eastern European snack companies that have German on their products because Germany is such a big brand of quality that merely invoking it can increase the value of the product (plus not many people read product declarations in detail). I guess that in a similar way, Sweden is a good enough brand to theme yourself around it because it associates itself with high living standards which helps sell furniture. The difference of course being that IKEA is actually of Swedish origin, but I suppose that they wouldn't be holding to the whole theme park idea if that failed to make money.

[@lzh4950]

Also wasn't expecting to see _Kikkoman_ soya sauce when holidaying in Germany a few years back unless it was a grey import, but turns out the packaging did have German on it too

[@HaldirZero]

"Dutch sandwich" gets a new dimmension with Ikea... 😶

[@larrygardner8293]

IKEA's entire business model is in the "so hair-brained it wraps back around and becomes effective" category

[@charliedutchman4908]

ME: TRIES TO PRONOUNCE IKEA FURNITURE NAME THE MANAGER: OH NO THE DEMON I JUST SUMMONED: OH YES ITS ALL COMING TOGETHER

[@eamartig]

How do you pronounce it?

[@thatocelot879]

1. Decide to build a couch. 2. Call Ikea. 3. Get the flatpack boxes for the couch. 4. Ask Bart to build the couch for one dollar. 4 1/2. "Hell, no!" 5. "D'oh!" 6. Throw away the user's manual. 7. You will need a hammer, a screwdriver, three Duffs, three donuts, and five hours. 8. Sweat with your tongue out. 9. Screw in your screws. 10. Hammer in your nails. 11. 10 hours later. 12. "Homer, do something!" 13. Have an idea. 14. You will need a rock to throw at Flanders' window. 15. Steal Flanders' couch. 16. Flanders is wondering what happened. 17. Flanders is angry. 18. Well Done!

[@mdem5059]

they have an elevator too, to technically two rides :p

[@UnbearableYT]

There is a very fun Norwegian movie about a guy who owns a furniture shop that goes bankrupt due to IKEA (coincidently my local one and movie also take place at a nursing home I used to work for) and this guy sets off to kidnap the owner, which he does. Worth checking out

[@BramOuwerkerk]

G E K O L O N I S E E R D

[@Bananaman-hk6qw]

Ahhhh never gets old

[@FrozenBusChannel]

2:45 that's the Kowloon Bay IKEA in Hong Kong ;) inside the red cube named "MegaBox"

[@aeiouaeiou100]

Today I learned I live 1 kilometer from the IKEA headquarters (in Delft, the Netherlands)

[@lonle6506]

The real IKEA headquarters is still in the town where Ingvar was barn

[@luxembourgishempire2826]

Dude. Don't steal our flag man.

[@Teutathis]

Ingvar Kamprad, founder of IKEA was politically active in the Nysvenska Rörelsen which was essentially the Swedish Nationalsocialist party in 1942 during World War 2

[@luuk777w]

Wow, another thumbnail style! I like it!

[@augustuslunasol10thapostle]

IKEA actually does localise but giving things a Swedish twist while keeping its Swedish theme

[@buckydragon]

"the ride might be called käpitalism, the theme of the park - Sweden"

[@LiamLlamaEVEC]

PolyMatter at 0:40 "WE in the biz know there are many definitions of 'Theme Park'" . PolyMatter 29 seconds earlier at 0:11 **Explains the attendence of Magic Kingdom while showing footage of Sheikra at BGTB, a wildly different park**