How Independent Artists can build a Marketing Rollout like Travis Scott

UMLab Sessions: David Melhado (@dave.melhado), VP, Music at UnitedMasters leads a webinar session on "How to build a Marketing Rollout like Travis Scott as an Independent Artist" He does a dive deep into the details of Travis Scott’s “Franchise” rollout and discuss the best strategies for independent artists to create a rollout on a budget.
Moderated by Ogden Payne
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[@kozykev]

Step 1) Have a budget Step 2) Have connections. Making it in the music business is literally those two things.Having a budget and leveraging your connections.

[@thurdysixo]

Step 1) have talent and/or education With enough of both, you can skip the budget and provide value on your own without dollars.

[@NativeOnes]

Or hitting the indie lottery of going viral (Lil Nas X through tik tok and twitter)

[@axunthethrice-greatest9123]

@@NativeOnes He was already signed with columbia I believe

[@farmansonde3503]

@@axunthethrice-greatest9123 once he got viral then Columbia signed him, he was not signed

[@apollospyrol7168]

@@thurdysixo not true in the slightest

[@user-qd6im2hp2e]

When it comes to collaboration with the contemporary artists, Kanye worked with Takashi for the Graduation cover and he worked with Kaws for the 808s cover and worked with George Condo for the MBDTF cover and that allowed him to tap into their audiences. Ye is really the true blueprint for this, at least in hip hop anyway.

[@elijahlashley8871]

And yet... people love to say that Kanye isn’t a genius. It bums me out sometimes because what evidence do you need?

[@user-qd6im2hp2e]

@@elijahlashley8871 I feel like those people know but they focus on the bullshit

[@Rytronica]

Takashi x Yeezy was the first collabo that came to mind when they were speaking on visual artist collabos. Graduation was a benchmark for visual x audio collabs.

[@user-qd6im2hp2e]

@@Rytronica facts, one of the main reasons why it’s my favourite Ye album

[@loosetheartist8033]

If you realize it and I’m glad you pointing this out because Travis is literally taking the Kanye blueprint and adding his own flare to it and you see that it’s a forever working blueprint

[@bluequest22]

Also remember Travis cares about making good music. It got him there.

[@fuckpetey1]

Facts

[@7visions954]

Travis does, I started making music some time ago and gained 2k streams on Spotify, what can I improve from your point of view?

[@bluequest22]

@@7visions954 Tell people WHY.

[@7visions954]

@@bluequest22 What do you mean?

[@bluequest22]

@@7visions954 People support reason and honesty. Music is a good vehicle to transport your idealism on why and how you choose to live your life.

[@zenobest]

Wow. That 1:00:00 mark was a gem... strive to be the "Middle Class Artist". Can definitely be financially independent, still live comfortably and drop music when you want to without the pressures/stresses/demands of a Hollywood lifestyle. Being yourself and being self-reliant/resourceful is key!

[@AikiraBeats]

This is very true figure out what kind of artist you are trying to become not everyone can be a huge artist. Know how money works.

[@rera1386]

💯

[@ejo]

Amazing advice for all artists...not just musicians.

[@JimMiDaxX]

yo...im 19 mins in and i its already worth billions in advice imo...THANKS YALL!! SENDING LOVE AND LIIGHT...SALUTE UNITED MASTERS!

[@PassportGods]

10:27 Different elements of rollout. Music Video. BTS. Visualiser. Lyric Video. ASL.

[@TheWriter86]

Such great insight, advice, and take aways from this video. Thanks guys for these amazing questions and answers. Now it’s time to implement them on my social media. 🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼🙏🏼

[@Rizzlyricist]

This is filled with gems @UnitedMasters 🔥.

[@thinkingthoughtsart]

Awesome! And so helpful. I am going to apply these learnings to my clothing line business! 💙

[@dwinmusic]

Thanks for this! I’m applying it

[@ceezi6101]

Same!

[@ceezi6101]

Great convo to listen to

[@RUWOP]

the whole process is artistic asf

[@justis4143]

Appreciate this

[@makylavender]

im sold!

[@natetaylorrexclusive2113]

This literally dropped at the right time.

[@ceezi6101]

💯

[@ljhippy8644]

Peace & Blessings

[@HiPNOTT]

Great Interview!!!!

[@itrustself]

thank u

[@Eonis]

They're given us the blueprint.

[@karringtonwilliams2537]

"Rose Gold Sunset" dropping FRIDAY 7/28!

[@34truth37]

Travis isn't independent and never was, they gotta stop foolin these kids, he's always been signed and had a powerful backing. Artists like Saba and Joey Badass should be more talked about

[@thurdysixo]

What does that have to do with this video? Did you watch it?

[@zakariahborenyi5717]

@@thurdysixo Doesn’t mean he isn’t making a valid point Joey Badass is easily one of the most consistent rappers of the last decade and almost never talked about in the top 5 discussion.

[@taylorstep1413]

@@thurdysixo to a roll out like Travis Scott as a independent artist would put someone in debt.

[@alexanderdraco2155]

@@zakariahborenyi5717 did you just called joey consistent?

[@trayhigh]

Facts‼️

[@mr26ix]

Does anyone have the link to the discord????

[@christophercruzadrian4494]

:D thanks

[@S.P.H.E]

Sbonge 🙌🏾

[@donrome3835]

So happy I ddcided to become a SELECT artist for UnitedMasters

[@familyoverall05]

Me too I’m still learning how to use it jus found this

[@NativeOnes]

what is your favorite part about SELECT?

[@donrome3835]

@@NativeOnes Releasing with no limits is the pro, but the cons are even if you’re a producer, and you may have sampled a voice to go with your instrumental or song and when reviewed its denied and can’t release thats my only problem

[@Chronacode]

Are you guys translation enterprises d/b/a/ united masters?

[@NativeOnes]

Travis was touring with Kanye back in 2012 so there is also that... Edit: but altogether they are speaking facts. Don't get me wrong. The collaborating with other artists (visual artists etc.) will definitely broaden your reach. Whether you need money for that or not is on a per person basis I suppose. But always remember to invest in yourself.

[@JonathanDoku]

looked on ur channel yet u don’t even follow this advice

[@nicholasverando2150]

YOU COULD ALSO PUT FLYERS POSTER'S THE WHOLE STREET TEAM MARKETING

[@dataconflixwalexislove3495]

Hey UnitedMasters,as a small creator I think its pretty scummy of you guys to use free youtube music in your production then try and copyright other users for using the same music. Your a channel about music- for christ's sake, make your own music (if you are so protective) & stop being bullies. Thank you.

[@LSDMTHC]

Wow.

[@giftsigamu4200]

facts

[@elijahtrenton8351]

You know that’s automated right? KZbin does that automatically.

[@beatsbyblu6374]

Pen and Paper Activated

[@ceezi6101]

💯

[@AndreiSatorII]

Beats from PlugVibez

[@anthonyfranco4108]

Get beats from @beatcreep & @dj_nonsense on Instagram

[@Powderr]

I get my beats of KZbin/Beatstars

[@NativeOnes]

wise decision.

[@anthonyfranco4108]

Get beats from @beatcreep & @dj_nonsense on Instagram

[@laros3984]

111

[@VANNVEGA]

Parking lot concerts sound a lot like fun lol

[@marcoalorio]

🤔

[@NickLAnderson]

Hi. 🙂 Thanks for putting this video together. Please, let us pray together. Dear God who art in heaven hallowed be thy name thy kingdom come thy will be done on earth as it is in heaven give us this day our daily bread and forgive us our trespasses as we forgive those who trespass against us and lead us not into temptation but deliver us from evil for thine is the kingdom and the power and the glory forever in Jesus Christ's name we pray amen. 1 Corinthians 16:14 Let all that you do be done in love. Philippians 4:19 And my God will meet all your needs according to the riches of his glory in Jesus Christ. 2 Corinthians 1:2 Grace to you and peace from God our Father and the Lord Jesus Christ. May all suffering end as we give thanks this day. May God's face shine upon us forever on Earth as it is in Heaven in Jesus Christ's name we pray for His name and for His sake. Amen.

[@waynez.official]

Glory to God brother!

[@JAPANESEJENN]

When did Travis Scott become independent!!! Serious question 🙋‍♀️ 🧐🧐🧐🧐🧐

[@dezzy_yates]

I am asking the same question. Why would you use a mega super start like Travis Scott for a discussion about independent artists knowing independent artists cannot possibly execute anything like this without having major capita/connections?

[@davemelhado]

At the time we did the webinar, i wanted to contrast how an independent artist could create a major label style rollout. The purpose is to show tactics and hopefully unlock a way of thinking that leads artists to be resourceful.

[@knuttlaarsen7218]

Can't know how I bumped onto this. Anyway Awesome content ❤️. I also have been watching those similar from mStarTutorials and kinda wonder how you guys create these stuff. MSTAR TUTORIALS also had amazing information about similiar things on his channel.

[@semiaut0]

pay me bc you still haven't

[@dezzy_yates]

I am totally not understanding why you're using Travis Scott as a subject for this when the average independent artist can't afford any of these things that Travis has access to. There are mainstream artists that can't afford the things that Travis has access to. We all know this industry is mostly built on capital and who you know. It doesn't matter how amazing my rollout is, if I don't have either of those to include then it will virtually go unnoticed. The only thing I could possibly get out of this is learning what to do and how to leverage any opportunities in the event my brand were to reach that level of meteoric success. Why not use artists like Tobe Nwigwe? He was played before this discussion was even started. He is independent and was able to establish a great brand using the resources that were around him.