How Julian Edelman Evolved Into an Elite Wide Receiver | A Football Life

[@aahZeiK]

The fact that Brady is in the football life of Edelman in a bucs shirt filming from the practice field cause he’s still playing is nuts lol

[@VeggieRice]

sure i guess. the fact that a guy outside of miami on a tuesday ate a hotdog facing east while brady still playing is nuts see how it's corny

[@MichaelMurphy-kj3xf]

@@VeggieRice Whooooosh..........

[@marcuscastillo514]

I was more surprised Bill finally was in something for Edelman lol

[@muaythaiplaylist]

@@VeggieRiceyour pic makes you look like a vampire, get a tan my dude

[@bloconte2796]

That just goes to show how much Brady loves and respects julian..he is a great friend to all in his circle

[@SonicGlitchmaster1]

It’s amazing to think how this guy rose up from being a nobody into one of the best Patriot Receivers of all time. With all the great guys Brady has played with, I think it’s very telling to see that, other than Gronk, he didn’t trust anybody as much as he trusted Julian Edelman

[@VeggieRice]

there's this randy moss guy that iirc brady was pretty close to him for the 4 seasons the pats were lucky enough to have him

[@johnnybraxton5539]

Yea Juelz is definitely one of the hardest working WRS To ever play

[@philipcurra3687]

@@VeggieRice Edelman > Moss imo

[@chrismarple]

@@philipcurra3687you’re out of your mind

[@philipcurra3687]

@@chrismarple hahah, thanks for the reply. This is the basis of where I get this: to win a Super Bowl, you need to be able to beat every type of team that shows up in the playoffs. And, there's always a team who can put pressure on the QB. So much for the WRs who are one dimensional and need tons of time for their plays to develop. Eventually, the Ravens or the Giants will show up and wreck everything. Enter Julian Edelman: double and even triple teamed all the time, and no one could stop him from getting open. I get that watching highlights of players like Moss and Julio Jones are way more impressive than watching Edelman standing by himself in a open space of grass and catching a ball thrown to his chest - but the fact that he's always standing there in open space is because he could beat any double or triple team and get open like that in like 2 seconds. I'd take him over Moss any day. And, I feel his trophies support me on that. (And, that's not even getting into how tough he was or what a leader he was. Come on, ask Raiders fans about Moss. How somehow who mailed in his own career for multiple seasons because of being disgruntled gets talked about in the same class as the likes of Jerry Rice is the mind blowing part to me.)

[@Sophx3004]

As a Patriots fan, I remember LOVING WES WELKER, he was the man!!! No one could of replaced him. and then Welker left us for the Broncos, We signed Danny Amendola and I thought, Okay, Amendola is our new Welker!!!! Little did I know.. Edelman was going to be the one to fill Welkers shoes and become a LEGEND! It was so unknown at the time

[@Sophx3004]

Sadly for Welker, He lost the superbowl in 2007, lost the superbowl in 2011, lost the superbowl in 2013, Went on to be a coach for the 49ers and lost the superbowl against the chiefs.... THIS MAN IS CURSED

[@Gregory-sm9pf]

Summed it up pretty well and the rest as we say, "Was History" Edelman should get the call to the Hall, his story is amazing and what he had to go through to get there is just amazing

[@Gregory-sm9pf]

@@Sophx3004 nobody comes close to what Jim Kelly endured

[@HighFalutinTootin]

Dola was clutch as heck also

[@americaorozco9355]

@@Sophx3004that’s bad

[@markmyers1165]

Hard to imagine returning a 90 yard punt for a touchdown in the NFL then come in and make the tackle on the ensuing kickoff. Can’t even imagine what that feels like. Guy came into the league with most people doubting him, saying “I don’t think he can do it. “ Couple years later, the conversation had changed to, “Is there anything that he can’t do?”

[@edword3457]

THIS is Why Edelman is HOF worthy, SO much MORE than stats!!

[@kinglouiethethird]

I'll always remember that feeling of seeing "the catch" during SB LI

[@x-x101]

💯👌

[@ChokeslamToHell]

I was the only one of my group of friends who knew he caught it. They were all relieved it wasn't intercepted, and I was yelling and screaming and doing the referee catch signal yelling "he caught it!" lol.

[@x-x101]

As a pats fan, hats off to you Jules. Didn't know the adversity you went through. Tough squirrel.

[@ebenclukey7293]

Tough squirrel who would become fast friends with the fox, thirty one nuts and all.

[@FreshPrinceOfBelA17]

Second best wr in post season history. Can't be taken

[@santopanarello8316]

When you make the playoffs every year. What do you expect.

[@FreshPrinceOfBelA17]

@@santopanarello8316 Danny Amendola made the playoffs as well with him and so did Chris hogan and others who didn't have the eame level of impact or stats as Edelman

[@santopanarello8316]

@@FreshPrinceOfBelA17 hogan and amendola played roughly 6 less games then Edelman. Their numbers would be close. It's close enough with their average yards that if your going to put Edelman on the list of best playoff receivers then both hogan and amendola would be put on the list

[@FreshPrinceOfBelA17]

@@santopanarello8316 you can argue that but what you can't argue is Brady didn't win another superbowl in New England till Edelman was the guy. Hell the season he got hurt, they lost against Philly and next year they won against rams and he was mvp

[@darkshinethakid4463]

@@FreshPrinceOfBelA17 on the Patriots. That's all. He was the Patriots best guy ..

[@theemodernmonk]

Dude is a class act all around. Respect.👊🏽

[@Miller2h41]

Edelman staying put in New England plus pittsburgh matching the offer sheet the Pats made for emmanuel sanders changed things.

[@santopanarello8316]

Sanders told the team that he wasn going to accept the Steelers offer. He was offered a 3 yr 9 mill dollar deal that's when he signed with another team

[@ChokeslamToHell]

Man, Sanders would have been such an amazing fit with Brady.

[@VeggieRice]

@@santopanarello8316 why would you accept 1 or 2 thirds the money to play in the cold, on a crappy turf field, for a militarily strict team? and at the time, remember this is 2010, the Pats hadn't won in 5 yrs, and the last time they'd gone to the SB in '07, well, let's just say it didn't end well. Steelers had that paper, and yknow what, he was young but maybe he already knew the grass field alone was worth going to pittsburgh if the money was the same, nvm better offer

[@VeggieRice]

Um, when Sanders was being considered, it was 2010. Edelman was picked up late in 2009 draft. first season he either didn't start or only made the field for, like, punt returns. so saying edelman staying when sanders was only ever a 'would be nice' that was never concrete is a stretch. at the time the sanders deal fell thru, edelman wasn't sh!t to belichik--that's literally covered in this football life episode.

[@washedupwarvet2027]

This is one of the dumbest comments I've read in a long time.

[@vgumatay12]

That backstory when Amendola got signed and he was crushed, made me teary eyed, so much sacrifice and determination🙏

[@walkermorgan1710]

End of the day he worked harder than Amendola

[@RobbieStacks90]

You need slot receivers like Wayne Chrebet, Julien Edelman, Cole Beasley, Randall Cobb, etc. It can't always be just lobbying the ball up to Calvin Johnson, Randy Moss, Andre Johnson, Andre Johnson, etc. An elite corner or safety can high point against those guys. What you can't do is make up ground on a smaller receiver with lateral quickness who can unpredictably change direction. The only thing that stops a slot receiver like Edelman from becoming the alpha on the team and getting 1500+ yards every year is league politics.

[@jamesbrown646]

What “league politics”? Teams want to win games and put butts in seats. They’re not gonna let “politics” stop that. Edelman, though a very good receiver, was never gonna get close to 1,500 yards because he was not talented or athletic enough to beat defenses that were solely focused on stopping him.

[@palereaper]

He definitely was athletic enough - it’s more so the scheme the patriots run. Try to recall ANY time tom Brady has given a receiver 1500 yards - maybe randy moss?

[@Stopcommentingthesamecomments]

@@palereaper exactly his point dummy randy moss the biggest receiver he ever had and Brady had his best season the one year they had big body reciver

[@AkeemNorwood]

naw edelman just wasn’t elite like that 🤷🏾‍♂️ plenty of slot receivers put up those numbers, did you not see cooper kupp last yr ? Jarvis landry put up 1k yards out the slot for years, keenan allen, mike thomas, jaylen waddle is killing the slot down in miami, wes welker was dominant for a long time. Trust me there are no league politics stopping him from putting up those numbers he just couldn’t do it !!!

[@AkeemNorwood]

@creepshow do i have to watch him play every game to know that he didn’t have 1500 yard seasons? did you read the guy’s original post ???

[@DV1287]

Prob the 2nd best WR in nfl postseason play and best Slot Receiver postseason wise

[@camerondelamotte159]

your kidding right

[@Finesser-94]

#1 bro

[@ketrelandrade4153]

Imagine if jules doesn't miss that superbowl against eagles even tho Tom threw for 503 yards smh WIN!!!

[@ChokeslamToHell]

@@Finesser-94 Jerry Rice

[@davemathew]

Tom also got him a job at Fox. Riding Tom is what he did best.

[@a.s.a.m.i.x.]

Gosh I love this dude and his entire journey. So amazing.

[@kman8749]

So glad edelman stuck around. One of the all time great patriots

[@Tom_bradys_unretirement]

Dude got amazing worth ethic. Inspiring fr. #minitron 🐿

[@zuzannawisniewska4464]

October 2024. Who's here? Julian Edelman, respect . .... from Fort Worth, Texas

[@Naptownghost]

Tom Brady Peyton Manning are great teachers they know where you need to be and how to get you there. Slot receivers like Wes Welker, Julian Edelman, Randall Cobb, Danny Amendola are a perfect marriage.

[@AmirKhan-yv8jm]

Also Brandon Stokley!

[@MadKillerDuck]

I grew up with Tom Brady being my favorite player but in the end Edelman ended up being my favorite, dude represented us shorter guys very well

[@stephanea5364]

Coach Brady making offenses out of ex QB and lacrosse players.

[@21cabbage93]

Such a great overall player

[@TBDtribute]

i love randy moss, but i don't think i'd pick any receiver over jules just on sheer heart and guts

[@EbonKim]

Julian Edelman followed in Wes Welker's footsteps phenomenally. Wes Welker was still better than Edelman, especially when Welker played with Tom in New England. He took so many crazy hits, it was amazing how he always got back up. He missed what, only 3 games when he was with the Patriots? In just 6 years with the Patriots, Welker had 672 receptions and 925 targets (73%), compared to Edelman's 11 years with 620 receptions and 940 targets (66%). Post Season was even better. Still, Welker had 0 Super Bowl rings compared to Welker's 3, and Welker was Super Bowl LIII MVP with an incredible performance. Both are top-notch slot receivers in the Patriots Tom Brady era.

[@paesan59]

Good comment. However, you need to edit the 2nd to last sentence where you said Welker has 3 SB rings and Welker was SB MVP.

[@SimbolicProductions]

As a pats fan, when welker was released, I was very happy we grabbed Danny. Edelman at that point was no where near as proven as a pure receiver.

[@Yurrr69]

0:21 i was thinking unnecessary ass spin but then he just kept going lmao

[@Daunderdogggg]

hes literally a HOF Slot wr tackling Vince young & 225 lb anquan boldin 😹

[@Big_Nick31]

Not hof

[@SchrodingerMil]

@@Big_Nick31 Why not? Fourth most Total Postseason Yards in NFL history, second most receiving, and the Patriots don't win 3 of their Super Bowls without him.

[@numnuttzk20z1]

Where can I watch the full version of this video??

[@SandwedgeMon]

I like how we thought Welker didn’t get what Bill was saying at first. Then he finally puts two and two together and says “the little man”. Then shoved it back to Belibitch and says he can have it.

[@tringo999]

Once hes caught that ball, he'd never let go no matter what.

[@limitedbom2206]

Most important thing about him is “he’s a football player.” Good athletes are great to have, but if you’re going to succeed you need real football players.

[@dmssmd1522]

Is there a part 2

[@Jordan-xm6wo]

As mad as Jules was at Danny coming in, he made 8+ million more than Danny by the end of both their careers; Danny took 6 years to become a man in his own right

[@nfleditz6648]

I feel like Edelman was just not give the credit he deserves for playing the way he played

[@vincestyles1030]

Julian was my favorite patriot player obviously we love the GOAT 🐐 but you can’t find another Edelman a guy who imo did it just as good as any greats. He belongs in the football hall of fame

[@VeggieRice]

we can't find another edelman? there's a flexible, small fast slot receiver on the pats by name Jones right now! maybe look into teams outside of the northeast, you may learn slot receivers exist in the wild lol

[@kylemaher5889]

@@VeggieRice he’s a cornerback

[@Tolandruth]

No he doesnt look at the stats not your feelings. I love the patriots and edelman but delusional if you think this. He had 3 1000 yard seasons only 36 receiving tds and as many playoff games as he played has 5 playoff tds. Explain without using your feelings why thats HOF worthy.

[@Gregory-sm9pf]

@@VeggieRice we know they exist you chowda head, what we're saying is finding one as good as Julian Edelman are few and far between

[@ooo_Kim_Chi_ooo]

"You coming to take the keys to the Cadillac dawg?"

[@fjtztkxlgxsgkxlhxl7353]

where can i watch the full documentary??

[@ChiefCedricJohnson]

James 3:16 For where envying and strife is, there is confusion and every evil work.

[@dsanchez9703]

This guy is a frkn runaway tank

[@johnnybraxton5539]

Having a great QB Helps a WR development having Brady made Juelz better

[@Bradygoat6390]

Thank you for everything Julian Incredalman iron Squirrel

[@ChiefCedricJohnson]

Romans 8:6 For to be carnally minded is death; but to be spiritually minded is life and peace.

[@gentryblack1322]

Where is the rest of this video?

[@b.l4365]

Where’s the full video at? Or is this it?

[@walkermorgan1710]

I love Edelnut

[@christopherdonohue6913]

Smart Man .

[@UnusualCub]

the patriots dont win it all in 2014 and 2016 without julien edelman

[@Andy_Babb]

Grew up 12 miles away from eachother… and 12 years lol

[@King_David_97]

I choose Bill lol. I believe in him. He's a great coach in my opinion. They won't know me until I show it. I love winning and I choose the Patriots great history. I choose the Patriots and Robert Kraft as my owner.

[@RF20TB12]

Edelman career earnings finally passed Dola

[@timhowell6929]

Did I mention that Wes Welker and Danny Amendola were both from Texas Tech? We don’t put very many players into the NFL… I have to say something…

[@bg20hj]

He was so elite that he was never a pro bowler

[@ChiefCedricJohnson]

Psalms 27:10 When my father and my mother forsake me, then the LORD will take me up.

[@hkgcgsdhjgd]

"Julian Edelman was elite." This comment section: *pushes glasses up their nose* "Umm actually..."

[@King_David_97]

O r defense I'd honestly play anything.

[@VeggieRice]

he got an opportunity, or actually dozens of opportunities in his first 4 yrs, to develop and get better. most pros would never, ever be afforded that kind of consistency. not to take away from his hard work, but if the pats weren't the org they were, he woulda been a benchwarmer his entire career. and yeah, it would've been a waste of his potential, but again, the MAJORITY of nfl players don't achieve their potential, either.

[@Gregory-sm9pf]

We found him, the social media know-it-all NFL head coach, talking like he was down on the field watching Edelman's whole career develope, LoL! Go back downstairs in your parents basement and watch speed racer and Gilligan's island

[@Crzysquirrel124thst]

Y’all really need to stop classifying certifiably mid players as elite.

[@King_David_97]

I like the position of slot receiever!

[@manstick1]

By making catches. Your welcome.... :)

[@azhar5912]

if only Edelnuts went to buccs too😢

[@zs5002]

Tom Brady is the goat cuz he was always turning random ass receivers into “legends” lol

[@espratesheets5278]

Edelnut

[@bullymaguire4234]

Slow down. Julian Edelman was never truly elite. He was pretty good.

[@johnv17v54]

Elite???

[@PaulDesmond-zn3qb]

THANK GOD HE DIDN'T GO TO NYG

[@dougg2012]

Taking PEDs also helps.

[@ChokeslamToHell]

He took it one year he was returning from an ACL tear. I don't blame him tbh, gotta do what you gotta do. Manning obviously took the hell out of them coming back and I don't blame him one bit. He never would have made it back.

[@patrickmulka6486]

God loves you come to him and repent

[@seanbruck5269]

56k views so pathetic he hasd how many stats, ings #1 for how many years sb cammpion team???????dudes a legend yet ochjo has 100x more clout truely sad

[@WooRidersDg]

Roids

[@Soundofsilver2007]

“ELITE” ☠️😂

[@johnv17v54]

Said the same thing💀

[@GenXJames]

Hot

[@yoshpeters3079]

Elite? No pro bowls no first team all pro no double digit touchdown seasons only 3 1000 yard seasons with Brady throwing him the ball. So overrated only 36 touchdowns in 11 seasons.

[@ratstudios1014]

Kind of like Taysom Hill.

[@longnecklion4035]

Julian Edelman was never a elite receiver lol

[@nateflynn9342]

You’re just wrong in every aspect

[@misoguapo2946]

Elite?

[@djiceman_02]

you saw that 28-3 comeback?

[@burtreynolds8030]

Second most postseason receiving yards

[@misoguapo2946]

@@burtreynolds8030 he played for the patriots who were in the playoffs every year

[@darkshinethakid4463]

Purely a Brady Product...

[@meganega123]

That's why he played QB, Returner and even on Defense I guess

[@kylelaforest9919]

So Brady made all those clutch catches

[@JJA1987]

Brady has no career or rings without all these players he’s had

[@darkshinethakid4463]

@@JJA1987 Julian wouldve stayed on special teams had it not been for Tom

[@johnv17v54]

@@JJA1987 please it’s the patriots you really don’t think they would have found another way😂

[@darkshinethakid4463]

He was NEVER an ELITE WR. Let's calm that down right here and now...

[@Big_Nick31]

Facts lol

[@Bk6346]

You never watched the Patriots over a 16 game season. Now people are comparing other slot receivers to him whenever they make a clutch 3rd down catch.

[@darkshinethakid4463]

@@Bk6346 no I wouldn't have to. Elite is undebatable. This is even close to a conversation. Wes Welker was twice this guy and even he wasn't elite

[@Bk6346]

@@darkshinethakid4463 Steve Smith the NFL Network analyst and future Hall of Famer returned the volley with NBC Sports Boston's Michael Holley, saying that the Patriots star "has a PhD in route-running." "There’s no route he can’t run," Smith said. "He can run the easy routes, but he can run the intricate routes, the double moves. He really understands the concept, understands the whole philosophy of their offense, and that’s why he’s one of their key guys in their offense."

[@bryantharris5914]

How many receivers have more catches in the playoffs? I can count using just my middle finger.

[@tonyflamingo1657]

He’s has only 2 thousand yard seasons and fewer career yards and tds then guys like Jared cook, Brandon Lafell, and Randall Cobb. I wouldn’t exactly say he’s “elite”

[@Gregory-sm9pf]

How many Superbowl rings do those players have compared to Edelman ? Yes, right, exactly! That makes him elite

[@drgreenthumb357]

@@Gregory-sm9pfhe definitely was not elite. Elite players make everyone else around him better. He benefitted from Brady being elite.

[@Gregory-sm9pf]

@@drgreenthumb357 may not have been elite but he turned into an excellent slot receiver that gained Tom Brady's trust as one of his go to guy's like Gronk and he came up big in the playoffs and two Superbowls, one where he was MVP, that my friend is a pretty damn good resume, better than your average receiver, actually, alot better

[@jasonrosario2760]

First

[@AlejandroSanchez-pl6jw]

I wouldn’t say elite

[@bluejay420]

PEDelman 🤡🤡🤡

[@ConorShaw-h8s]

Julian was good but never elite.

[@joeyruth5224]

Julian Edleman had his moments but, calling him an elite WR is a bit far fetched. He’s never made AP, never elected to a pro bowl, he only has 3 seasons where he recorded 1k yards, only 2 seasons where he caught 100 or more passes, and his career high for TD receptions in a season is 7, and he also had 3 seasons where he didn’t catch a TD at all. He has 6822 rec yards, 620 and 36 TD career wise. TY Hilton, Demaryius Thomas, Emmanuel Sanders, AJ green etc… all have better numbers than Edleman and none of the other guys I mentioned aren’t considered elite. Edleman was only good because of Brady and coach Bel. He’s a role player, nothing more.

[@malcolmxbox]

Overrated because of his QB and coach

[@Soundofsilver2007]

It must’ve hurt sitting on the couch while watching the Eagles get revenge and beating your team in the Bowl. But he wouldn’t have been the difference maker and the Pats STILL would’ve lost..

[@stephanea5364]

Butler would have been the difference

[@ChokeslamToHell]

@@stephanea5364 I dunno, Butler was legitimately the worst corner in football the following season for the Titans. He was a very on and off player.

[@stephanea5364]

@@ChokeslamToHell They needed ONE play on defense, and the idea he was bad with the Titans THE NEXT UEAR is irrelevant.

[@ChokeslamToHell]

@@stephanea5364 yeah maybe, but clearly he did something wrong. I heard he missed the team plane to the SB and they played it off like he was sick and in the hospital for a day. McCourty even said “Malcolm knew what he did.”

[@vgumatay12]

Just like it hurt when you lost at the very end to Hofamer Mahomes and Chiefs, enjoy your one chip😏

[@saltlakers5863]

just became a Julian Edelman fan!

[@EH-sx6do]

He didn’t

[@413TomaccoRoad]

Tell that to the Falcons!

[@NRF787]

He's second in postseason receptions and TDs, only behind Rice, and he's a Super Bowl MVP.

[@EH-sx6do]

@@NRF787 He was a good receiver who ended up with a team that was always in the playoffs, playing in a era where the rules are made to benefit QBs & WRs. His career stats aren’t very good for a “elite” receiver

[@NRF787]

@@EH-sx6do His career stats are excellent for someone who played QB in college. He was the go-to receiving option (I guess after Gronk) on the most dominant team in NFL history.

[@EH-sx6do]

@creepshow Charlie??? Good player, played well in big games. Not elite

[@camerondelamotte159]

tom brady made this guy look good no offence

[@Nemiassoul]

Media Host: "How does it compare and feel to be wanted by the New England Patriots? " Edelman: "I don't know, nobody has ever actually wanted me before."

[@TheMrNukeman]

Good Receiver however he never filled Wes Welker's shoes. Wes was another level above Julian.

[@ketrelandrade4153]

He never filled Wes shoes u right he was better he won three rings while Wes blew one for us with that missed catch

[@TheMrNukeman]

@@ketrelandrade4153 You seem to confuse team success and personal success. Eli Manning has got to be better than Peyton Manning or Drew Brees based on your logic...

[@jrad410]

@@TheMrNukeman I will say I think Edleman was tougher. He took some shots like in SB 49. Welker clealry was the better player, but him dropping that pass in SB 46 will always haunt him

[@hineighbor]

Crazy Wes Welker never won a ring with the patriots

[@BIGNA281]

Really??

[@SchrodingerMil]

So many important third down conversions, so many important post-season catches. Won't be a first ballot, but a Hall of Famer eventually.

[@cyborgeatsfood8028]

no he won't lmao stop getting on the hype train you need at least decent stats to get into the hof and his career stats are horrible

[@SchrodingerMil]

@@cyborgeatsfood8028 Second most career Postseason receiving yards in NFL history. Fourth most career Postseason total yards. The Hall of Fame isn't about meaningless stats. It's about leaving an impact on the game. Without Edleman, the Patriots don't have three of their Super Bowls. He's the exact same as Lynn Swann and John Stallworth for the Steelers, and both of them are in the Hall of Fame.

[@LanceG007]

@@SchrodingerMil he’s not a hall of famer.Welker yes eventually but Julien used PED and that can’t be denied

[@Gregory-sm9pf]

@@LanceG007 they all use PEDs, where TF have you been

[@Gregory-sm9pf]

@@cyborgeatsfood8028 your an idiot and obviously never watched this man play and his stats overall are good, especially playoff stats when it really count's, you want to laugh your ass off at somebody in the HOF who's stats are terrible, both regular season and especially the playoffs, that player is Joe "shitbag" Namath

[@reppingl]

He was never close to being elite.

[@JamesMayfield-i8j]

He certainly was in the playoffs

[@Bk6346]

Need to be a Patriots fan and watch all 16 regular season games to appreciate how good he was. FIRST DOWN BABY.

[@reppingl]

@@JamesMayfield-i8j overall, that’s a small portion of his career and doesn’t make up for the fact that he averaged about 50 yards per game in the regular season.

[@reppingl]

@creepshow I watched him play plenty. I watched him average 50 yards per game and 11 yards per catch over his career. That is not elite

[@reppingl]

@creepshow a ton. The patriots were on prime time often and they were always in the playoffs so I saw them a ton even though I’m not from NE

[@SportsANDshish]

Elite ?

[@SportsANDshish]

I think the word your looking for is productive