How Juul made nicotine go viral

Juul tried to design a solution to a public health problem. It wound up creating another one.
Subscribe to our channel! goo.gl/0bsAjO
Read more about Juul on Vox.com: www.vox.com/sc...
And listen to the Today Explained episode on Juul's marketing practices: art19.com/show...
Since the first patent in 1930, electronic cigarettes have taken many shapes. At first they mimicked the packaging and physicality of cigarettes, with a cylindrical shape and light-up tip. Then they trended toward boxier designs, with low nicotine levels and high amounts of vapor.
The Juul did things differently: it packed a high-nicotine, low vapor hit in a small, USB drive-shaped package, with a colorful range of flavors and a buttonless, intuitive design. It wasn't just a hot new e-cigarette - it was a hot new tech gadget. Now, middle schools and high schools across the US are nervous about how many kids are getting hooked on Juuls.
By Design is a Vox video series about the intersection of design and technology. We’re investigating how human decisions on one end of creating something affect people on the other. Watch here: bit.ly/2OZTiJ5.
Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com.
Watch our full video catalog: goo.gl/IZONyE
Follow Vox on Facebook: goo.gl/U2g06o
Or Twitter: goo.gl/XFrZ5H

[@Vox]

Design shapes trends in ways that are almost invisible to us, unless you look closely. That's what we're doing with By Design, a new Vox series produced by Christophe Haubursin. Check it out: bit.ly/2OZTiJ5

[@alimmomin7545]

Vox I love y’all. Amazing videos that keep me interested. Just wish someday you’ll be bigger and better.

[@favoro8067]

Yep i agree

[@abramjessiah]

Vox I wish you answered this important question: "Is nicotine, and nicotine addiction, dangerous for your health?"

[@tomfoolery8100]

dj khaled is known for using ghost writers and taking any advertising deal that is offered. not surprised the tobacco industry is using him to market their new e-cigs.

[@uglyjihad]

Ur on a meme page I'm crying

[@deadsnooker7565]

Look, I live in the EU and I dont want to get political or anything But wtf is an oatmeal flavoured JUUL

[@str3aks468]

omfg

[@Sassafras-]

My condolences for your governments sadistic restrictions on MEmeRy brother

[@wydawg4810]

They got captain crunch flavored juul pods

[@scp--297]

I don't know and I'm American. Like wtf.

[@Viktor007]

D:

[@andyge8257]

why are there toilets in the juul room

[@MSalvadorStudios]

Andy Ge 😂

[@cacatua2429]

Andy Ge juuls make me take fat shits

[@eden7010]

This device is so insidious that, on a video against it, the top comment is a meme supporting it.

[@christianm5032]

This is gold

[@1.4142]

I saw that meme.

[@Str8Twink]

people ignore warning labels because they look like pop-up ads

[@waterfallbw]

r/showerthoughts

[@GrizzlerBorno]

Warning labels are designed to look like pop up ads so people ignore them #mindblown

[@thewiedzmin6062]

Nope because when you want to do something most of the times literally nothing can stop you from doing it! Basic Human Nature

[@AdamSmith-gs2dv]

In NY the warning is bigger than the advert...

[@celabwilliams7344]

Adam Smith yeah but people know what it’s going to say so they can ignore the entire warning sign even if it’s he pack itself. Humans.

[@kwaihuatchen1588]

Remember kids, it’s not kuul to juul in schuul.

[@lolwr4566]

😂😂 I cant forget this

[@dumpydapillow8519]

You deserve more likes. Here, take mine.

[@caitlynsult2685]

Dis need more likes

[@johnnyfrankenstein0123]

this is such an adult thing and its amazing i just imagine some 34 year old math teacher with a snapback saying that

[@johnredden4598]

Anthpo? Is that you?

[@SarahDarkhand]

Juuling is such a big problem at my school that they installed vapor detectors in the bathrooms and my health teacher called our city “the vaping capitol of the world”

[@lukacoward-yaskiw3373]

what city?

[@SarahDarkhand]

John Luka Marcel Coward-Yaskiw Seattle

[@abbeylussier9756]

They installed them at my school just for some kid to remove them in like 4/6 of the boys bathrooms. All the suburban moms are mad that the schools money was wasted.

[@mareksicinski3726]

*capital

[@bakbakbakduck]

lame, the teacher called our class "the dumbs capital of the world"

[@MyCrafcik]

Oh so that's why i never heard of it. It's literally banned in Europe for having too much nicotine, while US just rolls with it. lmao

[@CivilWarBuff82]

Typowy Laman lol they ban juuls in Europe but cigarettes are legal

[@victoriar5654]

Typowy Laman Yesterday I saw some road men (English people know) and they were juuling at the bus stop ; they looked like they were 10.

[@mariaphoenix2086]

Its actually getting legal in Norway

[@JudeTheYoutubePoopersubscribe]

XxVikiZelaxX the uk juul pods only have 1.7% nicotine so they wouldn’t get buzzed

[@iainwalsh]

CivilWarBuff82 juuls have twice the nicotine than a cigarette so that’s probably why

[@Chuexify]

I remember a friend of mine asking me if I knew what a JUUL was...I thought she was implying if I knew the unit of energy...

[@mehgamer467]

thats hilarious

[@TheMuse260]

I laughed picturing that scene

[@NonSecular]

😂😂

[@princediop8190]

Smart kid. Stay in school.

[@austinmolitor7283]

I thought my friend was talking about the grocery store.

[@yummyberryMEOW]

when i quit JUULing i had really bad nicotine withdrawl and i had really bad anxiety its not worth the clout...

[@cheesecakelasagna]

It's never worth any clout

[@risgrynsgrotmedkanel7487]

That’s a big personality thing though, I used it for like 2 months then I went on vacation without it and didn’t crave it once, and I haven’t used it since because I didn’t wanna spend money on pods.

[@robertcarson3116]

@@risgrynsgrotmedkanel7487 That shouldn't be the reason you stop. The reason you stop should be because you care about your life.

[@risgrynsgrotmedkanel7487]

Robert Carson ”stop”? I can take a hit if I want to, my comment referred to that different kinds of personalities get addicted differently. And anything but air in your lungs is bad, but like anything but healthy foods is bad but i’ll have fast food once in a while for the sake of it, life isn’t just surviving.

[@heavensarena]

@@robertcarson3116 she or he stopped either way dude,don't get into their bizz

[@joshuabrown4952]

Can anyone actually remember being taught how addiction works in school? I was just told some things were addictive, and to stay away from them. Didn't really work.

[@rambles2727]

Addiction is never accurately talked about in school.

[@Lila7495375]

Good point. It's ridiculous they don't educate about how substances alter the body

[@OpoOnTheGo]

D! I WON'T DO DRUGS! A, WON'T HAVE AN ATTITUDE. R, I WILL RESPECT MYSELF. E, I WILL EDUCATE ME NOOOOOOOOOOW And that's about all I remember.

[@RyBrown]

my school talked about it

[@origamiandcats6873]

They usually blow the opportunity when they do try to educate by outright lying.

[@magicalstar7711]

Literally everyone in my HIGH SCHOOL has a juul (remember you have to be 18+ to use it). It's so discrete that we've seen kids do it in class without teachers noticing. There are so many people who don't even realize that it contains nicotine. With the "crazy cool" flavors, everyone thinks it's fun. It's actually really sad.

[@codywalker5818]

Literally

[@mechadonia]

Franchesca J LMAO we have kids hitting their big ass brick mods in the hallways at mine, and a bunch of kids in my Spanish class got in trouble for juuling

[@that_pac123]

Franchesca J Yup, people juul in the bathrooms, in classrooms, in front of their parents, everywhere, every passing the bathrooms are so full that you can't even move, and everyone does it, I've done it.

[@that_pac123]

Kenan Gedik !!!

[@mymelo9074]

I’m in 8th grade and since 7th grade, many of my friends got juuls and vapes

[@clubpenguin1229]

Is this some sort of American problem I'm too European to understand?

[@stellafournodavlou]

Ye

[@alysm2254]

Alex it literally says it in the video 🤦‍♀️🤦‍♀️

[@Ruby-pi4jm]

@@alysm2254 it's a meme

[@alysm2254]

Marilyn15 the person who I replied to deleted their comment

[@Seththeprince]

Stewart Gilligan Griffin yeah in my city in Canada it’s a big problem

[@fruitymeadows]

it's scary how friendly the ad looks contrary to it's danger

[@JDB-tc5rs]

Icak Matoha which danger? vaping never killed or made anyone sick

[@fruitymeadows]

@@JDB-tc5rs I mean the nicotine 😶

[@elysian404]

JDB 1113 literally there have been several young adults with lung diseases in the past few months and they are now investigating if vaping caused that. it’s dangerous even tho they make it seem nice and cool.

[@leilani1211]

JDB 1113 vaping is actually so dangerous

[@shorty1shot]

@@leilani1211 its actually not.

[@oftengone]

The school bathroom is now the school juul room

[@No-zf3dz]

jordini ohhh I was wondering why there are urinals in the juul room

[@JohnDee633]

So kids dont pee anymore?

[@stardust4001]

Aha

[@baskingbal1]

Cant Mew it like me Yuh

[@that_pac123]

jordini "Who put urinals in the juul room?"

[@houssemchammam8130]

I used to be a heavy smoker and I completely quit after getting a juul, but still, many of my friends that never smoked are getting juuls now and that is worrying

[@rustyschakelpferd8106]

hey vox can i borrow your juul

[@MnemonicHeadTrip]

One hit bro just one I’ll even pay you a dollar one hit

[@timothybryce1948]

@Axel Erlandsson i know u got that juul bro PLEASE bro

[@cherdarklady]

the mining ambi stick to pixie sticks kids

[@erenyeager2713]

You can borrow mine bro

[@adelaidemarie]

the mining ambi you shouldn’t Share your device. It’d be like sharing lipstick.

[@TheElisabethMaria]

Ive never heard or seen anything about Juul, I live in Europe so that makes sense but this seems quite worrying? Though i have to say, nice work on the design

[@MichaelNaness]

TheElisabethMaria it’s so common it’s bad

[@matteotonelli376]

Most people I know are ditching theirs, or at least it’s faded into the background. People who still do it, do it at social gatherings like parties, or in a car with friends, etc. people who do it at home alone are the addicts

[@rashidpaykargar8628]

Michael Naness their creativity could have gone to better use than getting the next generation addicted to nicotine. And we all know that is what they were truly aiming for.

[@pineapple1784]

TheElisabethMaria The video explains why it isn't in Europe

[@baconpancakes5353]

I first thought Juul was a person

[@Eric_Pham]

From the thumbnail, I thought juul was the newest hit rapper

[@TheElvire96]

Fun fact : In France there's actually a rapper named Jul

[@Panure]

The best one

[@charliek557]

Panure Top of the French art

[@MrGrabich]

Juul is better name than most of the "hit rappers" like Lil Yachty, Lil Uzi Vert, or 6IX9INE call themselves.

[@lordofthecameltoe65]

Lool there's a French rapper called Jul

[@kperry5000]

Step 1: prime developing brains for drug addiction by making trendy e-cigs that deliver a massive dose of nicotine Step 2: get a life-long consumer addicted to pain-meds and other pharmaceuticals God bless the USA

[@felixthefox100]

How to generate infinite profit by indoctrinating children

[@rionachreid5863]

YEEHAW!

[@OpoOnTheGo]

A patient cured is a customer lost

[@zacksnyder4082]

This is why my 2 biggest investments are Altria and Pfizer. Got my recreational and pharmaceutical drugs

[@zxendarko]

There’s at least 10 people hitting juuls in the juul room(bathroom) at one time

[@hoveringdonut9367]

You mean the JUUL room

[@noahg4038]

It's better them smelling like cucumber than them smelling like piss

[@mob8502]

I saw a kid take a piss in the Juul room smh

[@Keetz]

it is no coincidence I got a fortnite ad before this vid

[@orion10x10]

Because you're a child? Or have the search history of a child?

[@Blaze5857]

Naw man cuz fortnite is cancer and I'm pretty sure smoking affects and heightens your rates of giving you cancer

[@edwards.3653]

ya they both give cancer

[@noramlyoutubechannel2233]

*freshmen wants to know your location*

[@henrychen8779]

My girlfriends sister, who is in middle school has friends who smoke it to look cool. As a cigarette smoker who is 20+ the last thing i wish is for anyone to get hooked on nicotine... and these kids do not even know what they are getting into at such a young age

[@spicyfreshkiddo9591]

Dom _2423 that's the equivalent of being happy 13 year olds are drinking bud light instead of tequila.

[@Whovian1029]

Dom _2423 It’s very unlikely that most of those kids would’ve started smoking due to the intense stigma against it. There’s no stigma against e-cigarettes

[@flamincheeto624]

@@spicyfreshkiddo9591 not at all. Cigarettes have other chemicals in them and are burning compared to vaping. Tequila just has more alcohol then bud light.

[@lenn939]

This is something not many people seem to know, but nicotine on its own actually isn’t that addictive. It’s the combination of nicotine and the MAOI effects of tobacco smoke that’s responsible for much of its potential to cause addiction. Vapes don’t contain any MAOIs. www.nature.com/articles/1300987

[@barry6541]

Nicotine isn’t bad by itself. I hate it when people act like it is. The fact that people are being told that vaping is just as bad as cigarettes is ridiculous

[@tatum8595]

One of my favorite KZbinrs, Cody Ko, uses a Juul. And... I didn't even know they had nicotine lol I can only imagine that being a case for a lot of kids who see it being trendy and want to get in on it before they even know they might be getting into a life of adddiction...

[@HalimaAbshir]

Exactly, I’m 19 and although I vape 0 nic. I try my best to discourage others to not juul it’s really just a little bit better than smoking

[@stephenbodega]

Cody quit juuling fyi

[@Whovian1029]

The Halima What’s the point of vaping if there’s no nicotine in it? At that point you’re just possibly putting unknown chemicals into your body for no reason.

[@CodyAlushin]

Yeah wtf did they think they were doing... putting something in their mouth and exhaling smoke just for shits n gigs?

[@etiennedore]

G i hope ur kidding dude, go play outside

[@inkryption3386]

Cigarette use goes down; E-Cig use goes up... It's almost as if there's a connection here.

[@str3aks468]

The new cigarette and coffee is a Juul and Redbull

[@inkryption3386]

@@str3aks468 Well, sure, but at least a Juul doesn't cause cancer. The Redbull part is pretty true though.

[@nairabee245]

InKryption we dont know they don’t cause cancer yet

[@inkryption3386]

@@nairabee245 How could they cause cancer? They're basically just water vapour and nicotine.

[@nairabee245]

InKryption I didn’t say they caused cancer, i said there was no research proving a definitive answer either way. I meant that since e-cigs are relatively new there has been absolutely zero long term studies or research to prove exactly the effects these things have on people’s health. Any health claims made about them, be them positive or negative claims, are almost completely unproven.

[@euricor.serradasduarte8909]

In Portugal all cigarettes boxes have, by law, written in big, phrases like "Smoking Kills" and a explicit photo of what the caption says

[@nanay400]

Same in PH but we dont rlly care about it.

[@aliceandrews9665]

In Canada they have graphic pictures of cancer and other diseases

[@teatea4496]

Vaping doesn't cause harmful side effects like cigarettes

[@justas423]

Same in Lithuania. The packets are very gross to look at which is effective.

[@Katerina-kqkq]

Same in Russia+the pictures are very graphic. Also all cigarettes are sold in a closed cases with 18+ stamped on them(is that the right word? I don’t know lol) that are open by cashiers so you can get them only by knowing what you need.

[@Uyllmay]

Was wondering why I have never heard of juul, it says at 4:00 that it is not sold in the EU, that’s probably why

[@DSQueenie]

I was thinking that too lol

[@tajfaa]

Uyllmay9105 EU has many falls but these sort of things really show that the rest of the world has much more.

[@TheKurtkapan34]

59mg is too much, no wonder it's banned where governments actually care about their citizens. I use 6mg with no flavors for more than a year now and dropped it from 12. going down steadily.

[@kmlxcip]

it’s available to buy in the EU/UK. it’s got lower nicotine content than in the US: juul.co.uk

[@EdwinWalkerProfile]

It disturbs me how e-cigarettes are always described as a "journey", and you be an "expert" e-smoker. Is it a video game?

[@Jay-S04]

Never smoked Never Vaped Never Juuled I’d be embarrassed to be seen with one

[@thesarahdilemma9752]

Jay Animations same

[@Coolkyleko]

Jay same here

[@arfn1973]

Same. Man, what up with US.

[@spriteytp94]

Same

[@giantsfan714]

same

[@stanleycoleman]

Why can't people just be satisfied with breathing air??

[@BothHands1]

Because air doesn't have enough nicotine in it. Or THC, for that matter.

[@subscriber6181]

Breathing so so addictive that you die from it's withdraw symptoms.

[@lordofthecameltoe65]

Subscriber I see what you did there 👀

[@O.Ez8]

Or weed

[@AikiraBeats]

stanleycoleman thats what i want to know

[@MRblazedBEANS]

That dude was not 16 he looked like he was 35....

[@kzh2313]

Christian Terrill yeah the black girl looks like 30+ too

[@tristanmoller9498]

Haha I though he looked like 15

[@film79]

All those kids looked old. Guess juul really is unsafe.

[@juliajesus35]

its the nicotine

[@skyraven89]

I’m 16 too and I felt like a baby compared to what he looked like😂

[@gabijohanson1681]

A friend of mine saw elementary kids vaping before

[@caca-hf9mp]

WTF

[@vannesashelly7749]

I see kids in elementary uniform smoke cigarettes

[@JonnyTightLipzs]

Better than them grabbing a smoke

[@thetaai8262]

John K not by much

[@fluffydevil13]

Gabi Jonson I know people who started smoking at like 10. Your grandparents and great grandparents probably did too, it’s nothing new

[@erossore8500]

I was proud to be possibly the first generation that really kicked smoking. Broke my heart when juuling was introduced. Lots of uneducated kids think its just a vaporizer or something :(

[@DPloiDEBT]

Lily ! It’s those things just kids feel like they have to do to fit in. Like drinking and weed smoking at some point. Doesn’t really matter who quits... someone will find a way to market legal drugs or substances. People will eventually forget about it or it will be so normal no one will talk about it unless of course there are major health risks. This is mostly my opinion so don’t take it word for word.

[@ojas42]

@derp It's still harmful

[@logicalrat]

We got rights to chemical dependency

[@seigeengine]

+derp Nicotine is the worst part of cigarettes, and smoking is the single greatest common health way to decrease your life expectancy.

[@TehCreepyGamer]

Nicotine is not the worst part of ciggarettes. It's the other 7000 chemicals in it that makes it dangerous.

[@willemvanpanhuys1989]

Talks about "new gadgets and tech" proceeds to show an iPod...

[@Jeicto24]

LOl 😂😂 *proceeds to show a blackberry* 😂

[@isaacguandique4872]

They were showing how the bright colors and advertising were an effective sales strategy for its time..just like Juul..that's all

[@slimestoneexpert9804]

One of their designers literally worked at Apple

[@paola444abigail]

This is honestly really sad. I'm in 6th grade and there's been kids juuling in the bathroom and getting high in class. There was a protest to wear red to "free" the kids (2 out of ten) that ended up being suspended. Five people got suspended for just wearing red while the school didn't even suspend the kids that actually did something wrong. And I go to a gifted school!

[@DoctorChained]

Suspending a student for wearing red? You must go to a private school. That would be illegal in a public school thanks to Tinker v. Des Moines

[@elietheprof5678]

Is it because they think red is a gang color? Or something else?

[@carekat6848]

*-*Ravenclaw Love-** You aren’t saying you get him from julling. You just get hooked!

[@adelaidemarie]

*-*Ravenclaw Love-** that school doesn’t Sound gifted at all. Perhaps homeschooling will help?

[@illzilla99]

A kid at my high school was selling pods for the low and was making money. He made like 120$ the first school day. Kids would get hooked but hey got to get your money ya know

[@ikkas00]

7-10$ a pod? Thats a helluva profit margin considering a 4 pod pack is 20$. I dont even like juul that much primarily because of their cost. I use a Juno which has pods that are 2.2x the size for the same price. I feel like Juul is only as popular as it is because of peer pressure, if people actually cared what else was on the market they could get the same thing for alot cheaper.

[@illzilla99]

ikkas bruh kids be in the bathroom hitting them things every chance they get. I just walk over to the urinals thinking damn fiends😂😂

[@ikkas00]

Yes, that is how addiction works. I am myself addicted to nicotine so i can understand the urge but still find the term "Juul room" to be quite sad.

[@thirdbman]

at least it's not ket

[@adelaidemarie]

Jj Ricks unfortunately the child was Probably selling the tainted Juul she unknowingly.

[@masterdoge17]

It's literally just a well designed e-cigarette

[@tarettime9392]

Ikr everyone was vaping before juul it's interesting that smok never came under this fire. It probably has to to with how much more obvious it was. It seems just as much like they're punishing innovation as caring for public health.

[@SubscribersWithNoVideos-mh3ic]

*Slaps roof of School* _This bad boi can fit so many damn E-Ciggaretes in it_

[@mrksaccount123]

Not like they don't know they're creating a new problem. They know it and they keep doing it because profits.

[@AndrewRGross]

The naivete in this video is embarrassing to watch. Does this guy still believe in the tooth fairy too? It's designed to addict nonsmokers, it isn't that complicated.

[@lenn939]

This is something not many people seem to know, but nicotine on its own actually isn’t that addictive. It’s the combination of nicotine and the MAOI effects of tobacco smoke that’s responsible for much of its potential to cause addiction. Vapes don’t contain any MAOIs. www.nature.com/articles/1300987

[@ysal6570]

Nothing . And I mean nothing worked when I tried to quit smoking . I used to smoke a pack a day for 10 years. I tried other forms of vaping devices with regular eliquids. I never got the same feeling and i switched back to regular tobacco cigerattes. Then I tried JUUL. And everything changed. I was about to directly switch to JUUL without no withdrawals, anxiety or physical withdrawals. Although I understand why JUUL is made to look evil because they are attractive to kids. I believe JUUL is a life saver for young adults and adults who are in high risk of diseases related to smoking tobacco. Something tells me , that the tobacco industries are proactively trying to remove JUUL like vape products off the market simply because tobacco industry is finding out that their time is up. Another thing, when i quit smoking.. I realized it wasnt only the nicotine i WAS addicted to. it was other chemicals in it as well. JUUL should give options to their users for lowering their nicotine and weening off of the addiction. Only then will every adults and teens be able to beat the nicotine addiction totally. Another thing about nicotine salt is that it is different from nicotine..

[@TheCrazyhumans]

I was just discussibg this with a friend. I noticed that I was addicted to some other chemicals in cigarettes after I quit. Vaping juuls now.

[@AA123TD]

tobacco industry is selling a ton of cigarettes overseas. They are moving on to other places to ruin their lives.

[@IloveJ2AChungHua]

I understand that many ppl rely on it to quit smoking cigarettes, but packing that much nicotine in vaporised liquid (which has been shown to damage the respiratory system as well due to its high temperature) is not healthy at all for non-smokers who pick it up thinking it's trendy, or just because their friends are doing it (peer pressure). If even Australia and the whole of Europe is against it, then everyone should really think twice about this issue. There must be a way to resolve this, perhaps with regulation and education. I sincerely hope there is a balance that can be achieved. Maybe making it as a type of medicine for smokers/addicts and thus only allow access of Juul to those who really need it, and not to those impressionable youth. That said, I know my suggestion has many flaws, considering how ppl will always find a way to cheat the system and also the fact that Juul would not be so willing to surrender itself in becoming a pharmaceutical product... Moreover, who can guarantee the prices of Juul won't be hiked up if it does enter the medicinal industry (cuz this is America we're talking about), which only encourages other companies to develop something similar to Juul and flood the market cheaply --> thus the cycle repeats itself with non-smokers continued to be harmed by it. This is definitely not an easy situation to be improved upon, but it must be acted on nonetheless.

[@inkryption3386]

@@IloveJ2AChungHua Probably still better than cancer-ridden kids, anyway. But yeah. Everything starts with upbringing and education. With those two in place, other problems are resolved much easier.

[@david_ngo]

Sorry to break it to you but Philip Morris just bought majority stake in Juul, making it part of their nicotine addiction empire

[@baskingbal1]

Don't you just hate it when you see someone peeing in the juul room?

[@sonnder]

I've never heard of this before, but Juul probably appreciates the advertising.

[@sophiebophiex]

“normal kids have juuls” *guess i aint normal then*

[@yungcunt1717]

congrats no one asked

[@mstrmren]

How do minors even buy the device without showing ID???

[@Chrisc0Disc0]

From a design standpoint, it’s genius.

[@Housewarmin]

I think alot of kids don't know the different between vaping and e-cigarettes. To them, blowing smoke and creating videos is cooler than actually knowing if a product is just as bad as a pack of cigarettes.

[@fuffthebucks7266]

has it been proven to be as bad as cigarettes? It obviously isn't healthy but I wouldn't say it's that bad

[@TurtleGamers1]

Well, Juul isn't as bad as cigarettes. Which is why it's often marketed towards people who are trying to quit.

[@FalconGames109]

It's nowhere near as bad as cigarettes. Nicotine alone hasn't been shown to cause cancer. It is a relatively harmless drug, very comparable to caffeine in its effects and health risks. The biggest worry is increase in risk of heart disease (in much the same way as caffeine) because it increases your heart rate. Vaping is without a doubt a huge improvement over smoking in terms of safety because it eliminates 100% of the tar and smoke (which are the parts of smoking cigarettes/tobacco products that have been shown to cause cancer).

[@agentnukaz1715]

Well there's nicotine, flavoring and vg and pg. Not sure if they add anything else in juuls but nicotine isn't very harmful on its own

[@erikdumas9873]

While it's true that nicotine is _relatively_ harmless, it's important to note that it is highly addictive. Marketing any highly addictive substance to children isn't a great idea, in my opinion. And yes, before anyone says anything, I think you could (and should) say the same thing about other arguably addictive and unhealthy substances like sugar and fat.

[@nathanpellerito7013]

I think this is the first Juul video I've seen acknowledging the fact that it helps smokers quit.

[@BioTheHuman]

Help smokers quit from cigarettes and become addicted to another product? Interesting

[@Cmokshofra]

Social Hermit Crab but doesn’t it have a lot more nicotine? And if it does... how does it help smokers quit exactly

[@luchadorito]

Pray tell how this helps people quit. I understand how a nicotine patch might help because it removes the whole habituality aspect and you just put one on and forget it. But nicotine gum and vapes just change the habit to a different one

[@juulvandijk5041]

@@luchadorito because it's far less harmful. No tar, no other chemicals besides nicotine. It's cleaner and safer. But not safe

[@luchadorito]

@@juulvandijk5041 Yea i know that but its still just a better habit. Its a little ritual you do to get your fix. A patch has no ritual, no flavor, no act so you just decrease your dose and quit after a while. The whole vape Juul and gum thing is just substitutes

[@MermaidTyrone]

Another problem EU doesn't have

[@rodimusmaximus3912]

That's funny, I saw a video of a bunch of refugees destroying Paris and thought the same thing about America.

[@MermaidTyrone]

trolled the libtards epic style also i like how: www.nationmaster.com/country-info/compare/France/United-States/Crime#-stat www.politico.eu/article/germany-crime-rate-lowest-since-1992/

[@burdiasdfghjkl8166]

@@grifo_-cyan7123 bro chill. each country has their own trials and tribulations.

[@monsieur_]

Roddy Evans Please share because I live close to Paris and I've never heard or seen that anywhere in the news or in reality.

[@Arcaryon]

Roddy Evans yeah we pick up the garbage from the mess the States made at our doorstep after 9.11 ... It's not really our problem but unlike a certain president we have a heart (written in cold laws but still). I mean the wars in the middle east were never our wars. Russian oil and great trading agreements before the states decided that they needed the oil from there so bad. We haven't fought a real war in decades, only worked with america to cover us from russias aggressions and how do they pay us ? With fools who don't understand anything about international diplomacy. They(not all but way to many) voted for this mess and now they got it. The EU is not better and I still see the american people as our allies. But the actions of their goverments beg the question- with those allies, do you actually need any foes to fight ?

[@Mavkor]

I religiously watch vox. Amazing content and editing.

[@Chameleonred5]

The better content is in the comments, because people quite frequently bring well-researched alternate points of views into the equation.

[@DPloiDEBT]

Hieu Ngo I avoid the comment section for those most of the time

[@Mavkor]

its not vice, relax. and the production quality is amazing. you cant deny it.

[@joemamma9674]

Just please don’t follow what they say in politics, they are very manipulative and liberal. They are solely a thing to drive their agenda and that’s it.

[@_Ahmed_15]

only Fox News viewers have problems with it and they can go watch their lunatic outlets that pander to them

[@maybe_alf]

I live in germany and used the juul to quit cigarettes. It's the only product that moves regular adult smokers "accidentally" to vaping. You need those 59mg of nicotine to mimic the hit of a cigarette, especially if you prefer a small device. Everytime i order pods i'm worried about the customs office and it's sad that we don't have any comparable device in the eu, due to the nicotine restrictions. I feel bad for those teenagers who get addicted by nicotine, but you can't move heavy and regular smokers to a less harmful habit with an unsexy none nicotine device. Right now, Juul uses the mechanics of big tobacco to beat them big time, and yes, banning ads and education on the topic is an option to protect teens. But as long as cigarettes are allowed, the device should be allowed too as an exit door for smokers.

[@lenn939]

alf Why don’t you mix your own vaping juice? It’s completely legal, much cheaper, and you can adjust the nicotine content however you want.

[@ysal6570]

This is why I always loved Germans. They think so rationally. I totally agree with you bro. As an ex smoker, none of the vape devices sub-ohm tank devices workerd. JUUL worked for me.. I think the federal government should contract JUUL and be used for smokers trying to quit. It is the best option for tobacco addicts to switch to vaping. Once you get into vaping. Weening off nicotine is not that hard. What majority do not understand is that real cigerattes have chemicals which makes it hard for smokers to quit. Nicotine salts is different from nicotine

[@Overquoted]

I wasn't a heavy smoker, but didn't have an issue moving to vaping. It did, however, take me a while to find an appropriate mod/tank combo that gave enough of a hit to satisfy fully. The smaller ones meant I was almost constantly cheefing. The higher volt mods and bigger tanks (with bigger/higher volt coils) meant I could take a hit and be okay for a while. I don't think I want to try Juuling though. Sounds like it'd make me more addicted than I already am.

[@XanKreigor]

Those 50mg are equivalent to a whole packet of cigarettes, how much did you smoke before?

[@maybe_alf]

I smoked way to much, but to be honest, the amount of cigarettes you smoke on a daily basis doesn't really matter in this case. What Juul did different, was to provide an equivalent nicotine consumption per puff. Amount and absorption time are as high and as fast as in a regular cigarette. The most important thing for smokers who switch to vaping is the expectation that you'll have while you drag on the device - your addicted brain will monitor your system very carefully and most devices don't fit expectation because your nicotine level stays to low or absorption is not fast enough. This is a thing all smokers have in common whether they smoke 5 or 50 cigarettes per day. Because of this, I'll tell you in drags. I dragged about 300 times a day on a cigarette. (yes, that's 30 cigs, I feel shame right now). Switched to Juul and dragged about 300 times on it (1.5 pods, still shame). This was 4 months ago. right now i'm on 16mg nic salt refill with the same amount of drags, which means that my nicotine consumption dropped to a quarter of my initial consumption profile. So it worked as a bridge to vaping. The reduction of nicotine is an entirely different task but from what i learned it's absolutely possible. Vaping seems kind of "hackable" in comparison to smoking.

[@crieseasily]

As a young adult who used to smoke cigarettes fairly regularly, I think its really helping me

[@MrUrbnGamr]

Same, I smoked two packs a day from like junior year up until I graduated and I can’t describe how much healthier I feel. But the influx in my demographic starting with e-cigs is troubling no doubt

[@ryanmacleod3969]

ARE YOU GUYS USING E-CIGS THEY WAY THEY WERE "MEANT" TO BE USED?!?!?

[@azuremartin4940]

when juul first came on the market in 2015, it was never advertised as a way to quit smoking, only advertised as a vape. Even tho now they say that juul is a way to quit, it is not a helpful or responsible way to quit, and from my own experience it makes me sick due to the intense amount of nicotine in the pods.

[@romanp1085]

I've never tried one of these lmao, thank god weed is the only drug I FW

[@TheOverlordGirl]

Shout out to Vox for the great video, as usual! Love you, keep em coming!

[@cameronswan]

Factually Vox is all over the place with this video and misleads on a lot of information. JUULs are primarily based on nicotine and getting "buzzed" on nicotine, which has the same long-term health effects as drugs like caffeine (which is another additive found primarily in coffee) JUULs are much safer than cigarettes, alcohol, and most other drugs.

[@ChopxAnkx]

The Overlord Girl anti vape propaganda

[@calebjiang4056]

Cameron Swan nicotine is nicotine. It's addictive, unhealthy, and takes over your life.

[@everettbrady2893]

Im pretty sure it doesnt take over your life lol

[@calebjiang4056]

I'm pretty sure addictive drugs take over and ruin peoples' lives.

[@collinkelly2420]

God I hate these things. At least smokers have etiquette and know where they can and cannot smoke. “It’s just vapor bruh” 🙄

[@Unfamiliar_Fruit]

It is just vapor you luddite.

[@barry6541]

The reason there are specific places for smoking is that cigarette smoke is inherently harmful to human lungs. Vapor is not harmful to human lungs.

[@KayleeCee]

I would honestly rather stand next to a vaper than a smoker. At least the vape smell doesn't stick to my hair and clothes. Though I do agree that it's rude for people to just vape wherever they feel like. It's not cool to vape in a public bathroom or in someone's home without their permission.

[@AA123TD]

@@KayleeCee or car with children inside at the time. My mother does this and it is so infuriating.

[@xmlthegreat]

I have asthma and the chemicals in the vapour can cause an attack for me. Vaping and smoking must be treated the same.

[@indigod2974]

honey, nicotine’s been viral since the mid 1920s

[@lilcakes5127]

its been a trend since Columbus discovered America

[@hisham151]

indigo d ofc nicotine has but vapes and juuls werent

[@adelaidemarie]

Alyan Khan yes

[@peedrinker3575]

It's because kids think juuls arent bad so they do it thinking "hey, well it's not cigs". We also had nicotine in minors low until the juuls came

[@xxxod]

@@lilcakes5127 Columbus didn't discover America though

[@wydawg4810]

It’s gonna be trippy when kids have that really rough smoking voice Teacher: Timmy! What’s that tiny little device in your hand Timmy: noth... *cough* *cough* *cough* nothing Mrs. Beeker

[@MaxxHarleenMurrder]

"normal kids have juuls now" 🤣🤣🤣

[@IwhowasdatXD960]

Maxx G I guess I’m not normal then

[@unitedstates4912]

the special kids have juuls usually the ones that spend 500 dollars on shoes and actually think there's a difference between each iPhone

[@duckydae]

The only thing I really can’t get over is the fact that people seem to think adults don’t want flavours in their e-cigs. It’s what attracted me (an adult smoker) to pic Juul over the rest. You don’t lose your sense of taste and smell once you turn 18. Same goes for alcohol. You can’t destroy one and keep the other.

[@Butterfly-ql4pg]

Congratulations, Juul. You've introduced a cool new way for kids to get addicted to nicotine.

[@steveewunder]

I'm a big fan of vape. Even middle schoolers are juuling now and they definitely should not be. However, as an adult I should be able to buy nicotine that tastes good and is potent if I so choose. Until there is strong evidence of negative health implications, regulations should be minimized and warnings should be prominent. Make people aware of what they're getting into, but don't restrict the freedoms of users.

[@sgneezen8176]

Steven Lister That's a fair point, but I would urge you to keep up with recent research as we don't know much about its effects. It has been linked to popcorn lung as of late.

[@steveewunder]

Sgneezen I definitely will. I had not read about that so thanks for turning me on to that.

[@wahyuhidayat5359]

People allowed to addicted for coffee but not nicotine 🤔

[@treebeexyz6839]

Caffeine doesn't do as much as Nicotine does. Nicotine can damage the lungs and create cancer very easily. Plus, caffeine in coffee isn't that much

[@vtheteenagewitch]

That’s why I don’t smoke or vape anymore. Nicotine is horribly addicting and expensive. The withdrawals and mood swings are horrible.

[@justinyuuuu]

TheValerieLorenzo mood swings? Really? I’ve never had mood swings from not having nicotine. And it’s just as addicting as caffeine. So remember that next time u head to Starbucks for your iced coffee for the 3rd time in the day

[@sk33t_38]

Justin Yu exactly. It really only becomes a habit like anything you do on a daily basis. I quit cigs and those had a worse effect on me during the whole process. I got a juul and use it a lot and when I dont have it I notice I reach for it a lot but I dont get any emotional effects from not having it.

[@kingbibihabibi]

The fundamental problem is most kids probably think it's just water vapor or something harmless like that. Juul is just as addictive as smoking, it's just less bad for your lungs.

[@EpicFace5050]

King Bibi nah lmfao, my friends actually know the exact amount of nic their juul contains like down to the milligrams. they sometimes get it higher or lower depending on what they're in the mood for.

[@BDtheSniper]

How are they such idiots and not know what’s inside them? Must be an American thing lmao.

[@barry6541]

Most people I have met know what is in their juul pods. I hate people acting like kids are stupid and don’t know what they are doing.

[@lulu-the-librarian]

The juul problem is horrible at my school - I’ve had kids ask me to buy one for them now that I’m 18, and my twelve year old sister got made fun of for refusing a hit at a friends house. I don’t understand what the appeal is but I do understand that it’s a big problem.

[@calebgold782]

At my high school a quick easy way to make money’s buying a juul then reselling it to freshman and 8th graders who will pay top dollar then u can supply them with pods

[@AnthonyBrusca]

Caleb Gold soooo, become a drug dealer? That's LITERALLY what you are.

[@yes3884]

Anthony Brusca more like a tech seller

[@calebgold782]

Anthony Brusca I’d like to think of myself as a supplier of the needy

[@celinak5062]

Caleb Gold +

[@princediop8190]

Supply and demand. Playing the market well i see

[@coulter9341]

The scary part is while it was originally designed to help adult smokers get off, it's turned to kids using that will eventually move onto cigarettes, and JUUL doesn't care, they just want money.

[@XXAcurseshadow3]

Viale US that’s not it at all, most kids are aware of how much more dangerous cigs are and they stay away from it. Most kids are doing it to stay cool anyways, it’s a fad mostly.

[@TheRyansLion]

Kids won’t have a reason to move on to cigarettes. Juul pretty much gives the same effects

[@TheRyansLion]

Except for juul doesn’t leave tar in your lungs

[@GoodOleCybertron]

The idea of somebody going from vaping to smoking is just completely incomprehensible to me.

[@Tomas-ml9nv]

Here's the thing. THEY were NEVER designed to help people off smoking ...It's in their INTEREST people use their e-smoking product..

[@RolfParkerHoughton]

According to documents seized by the Mass. Attorney General's office, Juul purchased ads on websites intended for middleschool students, and Nick Jr. This was no accident, it was a marketing plan, and it worked.

[@maxdondada]

59mg of nic is outrageous

[@bryanjk]

It's nic salts. Juuls are completely different from sub-ohm vaping. You can only vape 3/6mg when you have larger clouds.

[@ChopinDolphy]

Bryan is right. The nicotine content is higher because the juul produces much less vapor. If you vaped 59mg on a big ass box mod youd die lol

[@maxdondada]

I guess Juul would be perfect for flying on an airplane when I desperately crave a hit of my vape

[@ChopinDolphy]

I use a vuse and I can hold the smoke in until nothing comes out very easily. It doesnt really smell either. Ive used it on a plane, at work, in class, out to dinner with my grandparents.. haha

[@lilik7708]

Am I the only one who has never ever heard of juul before? I'm from Australia

[@xmems]

Same here lmao and I’m from Australia too 😂

[@andrewmtgx]

i heard about it recently on infowars or smth, I live in Australia im 13 in year 7 and one of my year 11 friends let me vape, once haha

[@andrewjohnson1663]

Im an American. This is the first I've heard of it and I vape.

[@kc2094]

I'm from the US and have never heard of it. I'm in my 20s but I know people in high school as well and spend my time in major cities.

[@kc2094]

Why are you 13 and listening to Infowars? Oh geez...

[@RzVJ1]

The quality of this channel is by far greater than most but not all

[@joela3532]

Teenagers really out here addicted to nicotine 😂

[@michaelopnv634]

I can just imagine a kid walking around with something like this, then getting caught by the school's security and sent to the dean, only to find out that it was a USB stick.

[@manavshah1289]

students don't use usb sticks anymore its all stored in the juul cloud

[@therandomradonium1629]

This word JUUL is literally a verb in my school

[@graffiti9145]

I think "Juuling" is very much a word by this point

[@jakobschifo9590]

2:35 this gotta be the oldest looking 16 year old I've ever seen 💀

[@StefandeJong1]

My thoughts exactly, lol. Thought he was 26

[@hobbyhuman]

I smoked for 18 years, been vaping for three. Never heard of Juul before this video. Purchased one immediately after watching it.

[@realrunningdog_5812]

Yeah I never understood why people decide to use anything addictive, I just gorge my self on sugar and sadness until I feel like I won’t attempt to to mad.

[@_anthrax101_5]

The good ol' fashioned way

[@eireball]

Peer pressure and drunkenness.

[@wales2k4747]

How to be cool now vs. then. Early 2000s: Own the coolest game on the coolest system. Now: Smoke Juul. Times have changed too much. I’m not ready nor will I ever be.

[@xiu3722]

wales2k bruh kids were smoking cigarettes back then.....

[@moderndilettante6896]

nah i remember my cousins and friends used to smuggle cigarettes to school all the time, juul is just easier. Owning the coolest game on the coolest system was never a how to be cool my guy hahahahaha it was a plus but would never make you cool

[@user-oc6gb6cv6y]

Vox is the best they make high quality vids on youtube and great episodes on Netflix

[@9021ohhh]

the term smoking is cool has standed the test of time literally

[@MN-eq8xi]

Pass the juuuuuuuul

[@evanoc]

Minn Nice can I get your juuuuuuuuuul dude

[@levtitov5580]

This series by design is very addictive. I need MORE!!!

[@laylariedel6379]

First Juul death happened in the U.S. not long ago

[@nicowithrow4390]

👀 highly disappointed in my generation who's with me 🙋🏻‍♂️

[@ellatorosian1122]

Im European, im good

[@MrBannnnnny]

So the previous generations that smoked cigarettes are completely off the hook?

[@ashkitt7719]

r/lewronggeneration

[@ashkitt7719]

MrBannnnnny They’re often the same companies

[@carinag4635]

MrBannnnnny no one said that. Can you not read?

[@222sliver]

Just a couple of days ago, an article on NYTimes on this. Federal investigation on juul. Great video.

[@ManrajBrar4]

So you're telling me the Juul room used to be *the bathroom?*

[@ryanmacleod3969]

Why are people still justifing this? It is a very healthy alternative to smoking but they use advertisements (directed at teens) to make kids get addicted to nicotine. Getting kids addicted to drugs (even if they are mostly harmless) is right? How dafuq? Edit: I should have said *Juul's goal is to get kids addicted to nicotine* .

[@ryanmacleod3969]

Thanos Compared to smoking cigarettes, using an e-cigarette is much healthier. That is if you are a smoker and are looking for a healthy alternative but most kids who use this didn't even smoke cigarettes. I said nicotine is "mostly" harmless but not that you should be ingesting it because it is more safe than cigarettes. Saying that nicotine is mostly harmless does not justify selling this product to children.

[@nelsonth]

Thanos. Nicotine is not harmless. In fact, it can be more harmful for the developing brains of adolescents. www.ncbi.nlm.nih.gov/pmc/articles/PMC3543069/

[@zacharyhenderson2902]

Of course it was not intended for children to use. But you can't blame juul because people break the law and misuse their products

[@ryanmacleod3969]

Zachary Henderson Yes, you can blame Juul. Their advertising is mostly directed towards the younger population.

[@zacharyhenderson2902]

@@ryanmacleod3969 their adverts are directed towards the 18-40 (especially the 18-25) demographic. And no, you can't blame them. You can, however, blame adults who break the law buying e-cigs for their children.

[@MonkeyBall2453]

This is the best ad for Juul I've seen to date.

[@nikims_]

This literally says how unhealthy this is

[@xiahe6708]

They actually hoped for the younger edition to get addicted as they advertised it on literal websites for 6-18 year olds

[@stephanoya]

The very quick rate of absorption help causes the addiction.

[@donnymccauley7150]

Literally anyone vaping anything besides a juul: Stranger: are you juuling?

[@MayurBharali]

we get it You vape!

[@Kevin-hp2zx]

Kids aren’t as dumb as people give them credit. As a high schooler myself, I can tell you not one kid thinks they are nicotine free. I definitely knew a lot more kids freshman year that smoked and over the past 4 years, nobody is smoking cigarettes and the smell of burning tobacco is nowhere on campus. Personally, I’m glad kids are using juul rather than cigarettes as it is so much safer. Also I’ve yet to meet someone that actually has a nicotine addiction nowadays. Kids aren’t dying to hit juuls. It’s more of a social device than a need to get a nic fix. Juuls have been mainstream and widely recognized by kids for over 2 years now. The fact that adults are just now figuring this out and claiming a new health crisis is such a joke.

[@elenagibbons4719]

Hey there. I’m a middle schooler and I’d rather stay as far away as possible from that addictive, possible cancer and developmental delay causing piece of “technology”. And if any of my friends didn’t agree with that, I would leave them in a hot second. I think it’s stupid to ruin your entire life, or at least part of it, for social reasons.

[@razzytack]

'I've yet to meet a person with a nicotine addiction nowadays' yet you also claim to be a high schooler, of course you don't know anyone. You're all teenagers. Nobody knows they have an addiction until they try to quit and they can't and most won't try until their mid thirties.

[@nerdanalog1707]

@@elenagibbons4719 Yeah that's the spirit, if people don't 100% agree with you, just "leave them in a hot second". Your social life must be so thrilling.

[@kolamoose8717]

I would agree it’s over played as a Crisis but it’s not nothing it may not give you cancer but it can mess with development. Also have you tried quitting?

[@bubba94290]

Kevin it contains more nicotine than a pack of cigarettes. How is that safer? Don’t fall for the bs marketing kid

[@I_am_Lauren]

I'm glad I graduated High School before JUUL was invented, I have a feeling the bathrooms would have been intolerable otherwise. lol I don't remember ever seeing an e-cig in a class. Even in college, now that I think about it. The first time I regularly started seeing big, moded, vape pens was in 2017... My first long-term BF out of college vaped so much that it literally looked like a fog machine in our living room. PLUMES of fruity pebble scented juice. I'd never experienced anything like that before. Nobody in my family smoked or chewed.

[@David-ro2nr]

4:00 that's why i've never heard of Juul

[@erica-mr8jw]

what's the purpose of smoking in general? i *kind of* understand weed, to relax/get a high. but other than that, why?

[@gandalfgrey5779]

ratón TM to “look cool” and fit in with others. Just like it always has been. Peer pressure is a big player, then you get hooked and cannot get off the nicotine

[@kennybeyer1460]

ratón TM you end up trying it and kinda just fall in love that’s what happened to me it’s like any addictive thing in life junk food tv anything can be addicting if you do it enough you get hooked

[@kennybeyer1460]

Oh yeah and for me it relieves a lot of stress I always thought that was bullshit when I was younger but when you get older and deal with day to day life there’s nothing like unwinding with a long drag with anything with nicotine

[@TheRyansLion]

Nicotine can give you a buzz (a lightheaded feeling). It can make you more alert and reliefs stress

[@gandalfgrey5779]

Kenny Beyer I was hooked to caffeine

[@mommybloggerlila]

i started high school 5 days ago and im confident that at least 60% of people vape

[@aidanmoretz2722]

Well considering the last generation was smoking, I’d rather have kids vaping as apposed to smoking.

[@Chelseagrinkittycat]

I rather have a kid that doesnt smoke.

[@sugaspice7684]

Doesn't make mich of a difference in the amount of nicotine they take in (you would've known if you listened closely) so yeah sure encourage your kids to vape

[@flamincheeto624]

@@sugaspice7684 most of these kids use low nicotine because high nic is harsh. Cigarettes have other things in them that you should worry about. Nicotine is a mild stimulant like caffeine.

[@flamincheeto624]

@@sugaspice7684 also one cigarette has like 25mg of nicotine.

[@lenn939]

Xy Y Nicotine on its own is much less harmful than when combined with all the other chemicals in tobacco smoke.

[@Notrebeccamaudelol]

I would hate myself if I were addicted to nicotine

[@Ana-kx3xz]

yeah nah it’s a thing in the eu too now and honestly, as a heavy smoker, it helped me a lot to come down from cigarettes, i barely buy a pack now

[@sgtkort97]

"theres still a lot we don't know of the long term health impacts of E cigs" Did we happen to forget what normal cigarettes do? theres a good starting point

[@electrichanoi7244]

Yes however e cigs are very different, for one they don’t contain any burnt/combustible tars or plant matter. 2 nicotine is not a cancer causing molecule on its own. Juul is nicotine, water vapour and a flavour. The issue is the flavouring which you don’t need to get anyway

[@dchsj]

Young people be like: I guess I am just going to get addict to nicotine

[@xriptery1291]

“Santa I want a juul for Christmas pwease” 💀