How Juul’s Valuation Fell by Over $33 Billion in Two Years | WSJ

In 2017, Juul catapulted to the top of the e-cigarette market. But the company's valuation has fallen just as quickly, as a series of crises have led to hundreds of lawsuits alleging that the company marketed its products to teens. Photo Illustration: Jacob Reynolds/WSJ
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#WSJ #Juul

[@jacobdurant9127]

*8 people died from vaping* US Govt: "INVESTIGATION NOW" *480,000 people dying every year from smoking cigs* US Govt: "That's life, oh well"

[@mechamicro]

That is stupid. It is way save. And most dead because they use the knock off version. Wow! What an irony!

[@Himmy2x]

@Cole S huh? They are the same thing basically nicotine and with slight differences. How can you advocate for one and not the other it just makes you sound hypocritical

[@Damo2690]

@Cole S You must not be from the UK coz I picture two very different things than you do

[@daniallau4717]

@Cole S basement dwelling teen? What are you on about. Vaping is a sign of progress. A safer more healthier option to people who are already addicted to nicotine. Smoking Is way past its time, people need to realise the thousands is chems in a cigarette is not worth it anymore.

[@raymondwen4210]

The secret of the smoking companies? Lobbying :)

[@wpaia]

FDA should go after the tobacco companies next. That stuff is dangerous.

[@leviconner7598]

Pretty sure this whole thing was because the tobacco industry was threatened by Juul. That’s why Altria (the same company that owns Marlboro) bought the company just to kill it off. Similar to the business strategy of Rockefeller buying refineries just to shut them down to drive up demand.

[@lucuslopez6866]

They did you after tobacco companies. They went after them for decades. You not see all the regulations they got on big tobacco?

[@svampebob007]

that's illegal

[@jaredtippets6255]

They did. The tobacco companies have already been sued before. You can’t be double sued

[@mauriciosolano9342]

Tabaco has 30-50% of most US states revenue... Figure Anyway, I'm happier to not see teenagers use vapes anymore

[@PolaNimuS]

Props for accurately saying that the vaping deaths were from tainted carts

[@Pellagrah]

Unfortunate that 'vaping' could mean anything from using a dry herb vaporizer for medical cannabis, lavender, chamomile, etc, puffing on a black market THC cart laced with vitamin E acetate, or using e-cigarettes. It's really a misleading term that creates a lot of confusion.

[@SlimTony]

@@Pellagrah Well, same as smoking pot or cigarettes... Sacrifices in specificity are necessary for easier understanding, unfortunately Also, if you want to know more about the deaths, look up "EVALI" (Electric vaping associated acute lung injury). It's the official medical term for the condition. And it was pretty clear from the get go that this isn't a problem with vaping in general as all the cases happened in the US alone (to my knowledge) and within a short time frame while vaping itself was already established for multiple years.

[@luise8701]

@squiddy everything is bad for you

[@ubt__________]

If you vape you’ll die early anyway lol

[@seandavis465]

Only at wsj... nowhere else will you find an accurate report like this

[@spencersundstrom2658]

Jesus christ I wish we had this energy against cigs

[@RandomPPerson]

It’s easy to target a new and unestablish compared to the size/years of big tobacco

[@austindolan3142]

@@RandomPPerson Who probably "own" the lawmakers

[@liga8149]

Yeah this is because the big tobacco companies were complaining so they took away their biggest competition. Remember say no to vaping and YES to tobacco cigarettes.

[@mikaelrosing]

I agree

[@arn4775]

@Bernie Tobacco companies own them tho.

[@jacobdurant9127]

They literally didn't even stop kids from vaping, they just went to different products like those puffpods.

[@charliemurphy3897]

That’s what’s sad because juul is better

[@prodjoshkta]

Yep, disposables are cheaper and easier to get.

[@davidbowman8008]

puffbars are the stuff now at my school

[@Sparkiebc]

Yeah, boomers think they did something by raising the age to 21 but all that’s happened is a large group of addicts had their source taken away, leading to counterfeit vapes and disposables

[@Zealant]

@@Sparkiebc you would think by now that they’d notice that prohibition has never worked

[@Chriscross1313]

Im betting 10000$ there was some serious lobbying from big tobacco.

[@vigneshsabhahit1636]

Alteria IS big tobacco.

[@Chriscross1313]

@@vigneshsabhahit1636 yeah ofc but do you think the other companies are doing nothing while juul is basically crushing them in the vaporizer market?

[@bigfishthugger8063]

@@Chriscross1313 facts

[@teamevironmentrescue]

@@Chriscross1313 But now Altria has Juuls marketing and design and can now launch their own convenient brand

[@Chriscross1313]

@@teamevironmentrescue i dont think this is nearly as much as they lost on their investment and the marketing is apparantly illegal

[@kkwan8255]

Cigarettes companies won again...

[@MrTeka500]

A cigarette company invested 13 Billion dollar for a segnificant stake in the JUUL company. JUUL is now 5 Billion dollar worth. Did you even listen?

[@Dividenddream]

@@MrTeka500 Altria slowed the JUUL train on purpose volunteering to take the flavored e-cigs off the market. He's right cigarette companies won.

[@vr3116]

Exactly, I think he read the comment a little too fast. Might be employed by a tobacco company 😭

[@MrTeka500]

@@Dividenddream they can pay lobbyists a couple million for that.

[@flakgun153]

@@Dividenddream they didn't volunteer to have their investment destroyed. They were forced into it because the government was about to crack down and destroy them.

[@davidruiz8689]

And yet smoking is still a huge market. Nothings changed

[@chrisreynolds6391]

Generic vapes and bulk nicotine juice are much more cost effective.

[@mark-ish]

@@seantamburrino7446 do you have trouble interpreting the english language 😄

[@rockets4kids]

@@seantamburrino7446 druggies gonna drug

[@zazethe6553]

@@rockets4kids true, food is just as deadly as sigarettes, through obesity caused deaths.

[@patrickconway3387]

Sean Tamburrino I thought the same thing

[@BsGaming732]

Why don’t cigarettes get this same energy. But the US Gov’t ain’t ready for that conversation

[@that1snowyguy251]

America was built off tobacco, it was like a stepping stool, and its a staple of the country. So much money gets brought in from the tobacco industry too so its not going anywhere anytime soon sadly. Theyre making to much money and we all know the US gov...

[@unsoundfoxly]

It’s because big tobacco lobby’s in congress they pay off the politicians just like big pharmaceuticals and big oil companies. They pay to both liberals and conservatives.

[@aerokahtz6633]

They are went after cigarettes just like this in the 1990s. 46 states sued the tobacco industry and won. Tobacco Master Settlement Agreement of 1998. It's also what funds the Truth Campaign and its ads against Big Tobacco. Big Tobacco used to market cigarettes like Juul (and in way worse ways as well).

[@lucuslopez6866]

lol. They been going after cigarettes companies for decades. You dont see all the regulations they got on them? FDA been up going after them for the last 50years.

[@hexagonmagnetics569]

They did, but it happened in the 80's and 90's! Why do you think you don't see cigarette TV Ads and Ads on busses?

[@plisskin83]

After watching this I’m more convinced than ever that Juul didn’t actually do anything wrong..

[@abstract447]

Literally

[@anshumansingh0312]

That was the motive of this video, it felt biased.

[@leviboswell9510]

Dude have you seen those super fruity and colorful puff bars? Like you can’t only make rules for 1 company just because their popular..

[@dgoat5913]

they were scapegoated because they were the top dog, nothing new

[@pyromcr]

Nevermind the spike in kids smoking because of them, yup totally did nothing wrong.

[@hunchofmateus2422]

How dare you to vape a fruity flavor. Here... take this pack of cigarettes

[@dgyh3372]

My dude 🤣🤣🤣🤣🤣 that cracked me up

[@seniorvenusdigital3904]

you understand vaping isnt safe either right

[@dgyh3372]

@@seniorvenusdigital3904 but its certainly much safer than cigarettes yeah

[@astroworks9697]

@@seniorvenusdigital3904 vaping was proven by UK's top medical scientists as being 95 percent safer than smoking cigarettes.

[@hunchofmateus2422]

@@seniorvenusdigital3904 not even close to cigarettes but go on...

[@stellam1137]

Juuls value was destroyed when the government told them they can’t do business anymore despite the EXACT SAME PRODUCT being sold in larger bottles, instead of disposable pods.

[@LimitedWard]

Better for the environment I guess

[@stellam1137]

@@LimitedWard True, but they didn’t make this decision on environmental grounds. They didn’t even make the decision on public health grounds. Only financial.

[@stellam1137]

@@nevanster Really? You think THAT is why the law was passed? Think hard, now.

[@llspragulus]

Here is the biggest problem. Juul is headquartered in the US while all the other vape places are made in someone's basement or China. The gov can't get to the little guys or the Chinese so, they attack the only decent one.

[@ScrumpyWingnuts201]

@@nevanster Problem with that though is that kids are using disposable e-ciagerttes now with the flavors. You have to be bonafide idiot to think that banning flavored e-cigarettes, let alone heavily taxing and regulating a nascent industry, would push people to quit smoking and not try something else to get their fix.

[@dang6102]

It’s easy to blame JUUL but it’s not like the adults did anything either to stop it. I’d walk through hallways in my high school that were filled with vape smoke.

[@vicgamesvt9682]

Theres also always people vaping in the school washroom

[@kenblank9892]

My teach thinks vape is

[@jeffreyfalcon243]

It's more of a mental issue. People are often peer pressured to use it. Adults can help but the youth also need to resist temptation.

[@bruzote]

You ever try to stop people using a device that does NOT reek like cigarette smoke and can be disguised and hidden quite easily? For decades, there have always been some kids smoking pot and cigarettes in some bold fashion or another. Add in the ease of disguising vaping and the lack of widespread odor, there is very little one can to do stop it. So, how much resources should a school expend fighting very ineffectively against vaping. IMO, what was needed was better laws and better enforcement along with generally more rapid public outrage against the advertising in general AND especially against the teen-oriented marketing.

[@vicgamesvt9682]

@@jeffreyfalcon243 I am 14 and I just quit vaping about 1 month ago and you are right youth start vaping to be cool and peer pressure and eventually they get addicted to nicotine and start vaping daily. I aucttualy still vape no nicotine juice but I quit nicotine about 2 weeks ago.

[@YDRBankz]

“Juul brought in people that didn’t use before” well cigarettes brings in people that never smoked before either

[@CharlesVanNoland]

Haha, good call.

[@thegodhimself5554]

I mean they put age restrictions on tobacco too, and tobacco is much easier to identify than a little USB stick. Don't know about you but I haven't seen kids smoke as nearly as much as they vaped

[@JZH10000]

@@thegodhimself5554 because they'd rather vape than smoke, before the type of kid that wouldve been vaping would just smoke anyways

[@thegodhimself5554]

@@JZH10000 that's cap, vape was marketed as a "healthier" alternative to cigarettes, with most kids I knew in highschool saying it was healthy because it was just vapor I'd imagine that's the thought process of the uninformed teen, even though they keep upping the nicotine content. The fact that they marketed towards kids when they designed it as a way to "get off cigarettes" is pretty disgusting, and makes it no different than tobacco in my eyes

[@barneystinson2781]

@@JZH10000 that's not accurate. I was in highscholl when the whoel vape "scandal" happened. Majority of the kids that vaped weren't smokers beforehand and had no interest in cigarettes whatsoever. They started vaping because it was the new thing

[@FatBoyRemixes]

Just thinking about all the kids who switched from juuls to cigs when they couldn't juul anymore

[@richarddaigle8777]

Thats exactly the point. Government makes monry off that sweet cigg tax plus they get you again when you get sick from them. They dont want you to go out of the plantation. Government is ALWAYS the problem.

[@NewWesternFront]

oxy to heroin

[@RhesaJonathan]

But honestly I think people usually transition from vaping to smoking sooner or later even without all this law

[@pluto8404]

Marijuana to fentanyl.

[@ChinaWhiteChinaWhite]

@@RhesaJonathan I’m pretty sure it’s the other way around

[@aleksandr7284]

Tobacco industry destroyed Juul

[@Zeus1590]

Not at all, Altria was a huge shareholder of the company

[@ChristopherTradeshow]

Because they wanted to make big vape the problem so cigarettes take over again

[@holdingspace]

Tobacco Industry owns Juul. Altria is Philip Morris

[@bigfishthugger8063]

It’s the big tobacco that was jealous of juul success and them not wanting to merge in. So they did what they always do💁🏻‍♂️

[@phoenix5054]

Don't let your facts get in the way of a good conspiracy theory.

[@HeavenFailed]

this is the government saying they're losing taxes on cigarettes.

[@MrAdamson07]

They could tax juul. But then they would be getting revenue off the “devil’s product” that tempts kids. Tbh I’m a massive critic of this as well, but I try to understand the other side. I think one difference between juul and cigarettes is that society has done a pretty good job of making cigarettes socially undesirable. They’re available but pretty sure kids these days don’t go after them like they did 30 years ago. Allowing juul’s basically reverses that progress. But even that isn’t a real argument because only adults are supposed to be able to purchase juuls. The real problem is stores not asking for ID. This is the real problem in my mind because if you fix that at least kids need to wait till they’re 21 to start.

[@richarddaigle8777]

There we go, youre the only one using his brain

[@richarddaigle8777]

@@MrAdamson07 they couldnt tax a glycerine based product like tobacco so they couldnt justify the 85% tax like ciggs, which is why they try to scare you and tell you what to do. Government makes the most money out when someone sells a pack of smokes.

[@christopherbownes494]

Government + Big Tobacco working hand in hand. Altria owns Big Tobacco. Marlboro is Altria. Marlboro made Blu. Altria bought out the competition, lobbied the politicians to force them to not be successful by banning flavors, then lobbied corporations like Rite Aids to not sell them anymore. Bought out the competition so they could make all that sweet tobacco rat poison money.

[@misterdragzon]

This whole saga bracketed my time in college. Weird to see it all documented like this.

[@jake_runs_the_world]

same from junior year

[@alexchop3934]

For me it was high school. Sophomore in college now and I was talking to my buddy about this the other night

[@RIFLQ]

Same

[@bunkbed16]

How does everyone fail to realize that juul isnt the only vaping product on the market?

[@garlicsaucespill9482]

I know! I’m reading all these comment talking about big Tobacco, which definitely contributed, but they fail to mention there’s a million other products that are better

[@Shay416]

Not even close, they are just the prettiest lol

[@LightestKing]

No, but they are still the closest Cigalike out there, and even with their decline they're still the best selling E-cigarette ever created.

[@Itsbuckjames]

How do they say the models even though they were in their 20’s appeared in their poses and behaviors as teenagers? Do mid 20’s people pose for pictures differently? What guide did they use to go by or is that a subjective argument?

[@TheBadassAssassin]

I can't say for sure since I don't live in the US. But I think they meant that the poses are similar to posters meant to advertise teen audience. One example I can think of is the poses used in clothing ads aimed at teens.

[@Itsbuckjames]

@@TheBadassAssassin idk a 20-30 year old can pose for a selfie same as a teen. I’m biased though because I used to Juul until flavors became so hard to get.

[@TheBadassAssassin]

@@Itsbuckjames You're not entirely wrong, but the main point was that they didn't try to restrict the marketing away from teens (and from using the product)

[@spidermonkeynuts3851]

@@Itsbuckjames using juul if you arnt trying to quick cigarettes is low key dumb af. You just get addicted to nicotine for no reason

[@kaydee1485]

@@spidermonkeynuts3851 yh and that was what was happening, kids who never thought about smoking were getting hooked on fruity flavours.

[@ericroyal8122]

0:40 They should have fought this hard on cigarettes.

[@stale.baguette]

It’s because people started smoking before anyone knew the side effects and ppl thought it was good for you. By the time they knew the bad things they were too late

[@arn4775]

They did very similar things back in the 90s

[@irregulargamer1352]

They did. Ever notice how you don't see cigarette ads on tv. you ever wonder why some are almost 15 - 20 bucks a box. And dont forget the "this will cause cancer" stickers on each box and carton.

[@ericktellez7632]

Dude I know juuls are far better than cigs, but its not even an issue, really. Everyone knows they will kill you, there are no ads anywhere for cigs and banning them is going to create an illegal market because they are addictive, this a stupid comparison you are making.

[@angelng5737]

And now there’s hundreds of different fruity flavors with hundreds of different companies

[@bradygraves1355]

They just made Juul the villain. They had to blame someone!

[@nigelcoleman7666]

That was true long before JUUL

[@luise8701]

Because capitalism breeds innovation

[@Red_Twizzler]

Its the “disposable” loophole. Since Juul isn’t disposable, it’s illegal to sell flavors. Thanks to the politicians attempt at prohibition, we now throw away millions of devices regularly. Meanwhile, I’ve had my Juul for over 2 years.

[@michalovesanime]

@@luise8701 humans have always innovated... Capitalism is responsible for more wasteful innovation, I'll give you that

[@belliott88]

I was a huge fan of the juul. I quit permanently for two reasons: I could use it 24/7 and almost anywhere, eventually I felt the damage I was doing to my chest and throat as a result of that. Too much to not become significantly worried about my health, so i bought nicorette and been on the gum ever since. Also, they got rid of the cucumber flavored pods, which were the best ones. Simple as these reasons. Too harsh on the lungs and throat over time. Flavors went away.

[@carmeloshin]

Cucumber pods were the best fr

[@llspragulus]

Nope all about the Mango. The cucumber was gross. LOL

[@thchinito]

mint all the way.

[@bruzote]

It's sad to see people like you who fail to say to yourselves something like, "I am jeopardizing my health all so some rich people can use me to get richer." Until you change, you only prove the adage that "Losers gonna lose." Meanwhile, people get rich off of you while you continue to be their mark.

[@bradygraves1355]

See Juul actually helped me quit smoking cigs, which was something I really wanted to do! It was the only device that hit close enough to a cig to satisfy my cravings and I no longer had to smell like stale cigarettes. I felt SO much healthier no more hacking stuff up etc...I think ppl forget they really did help ppl they helped me quit cigs! No other vape quite hit the spot. Obviously smoking or vaping anything isn’t good for you, but juul sure made me feel so much better!!! And to this day I thank them for helping me curb my habit I had since 15.

[@trihard7323]

When I was in high school probably 25%+ of the kids used juuls. These kids never smoked cigs before and started on juul. You cant deny that fruity pods are more attractive then stinky cigs to kids. I think the main problem was the smoke shops that would never card people. They know they are selling to kids.

[@jenixelle8298]

Yeah and I know a lot of people aren’t buying juuls from shops either, they sell them or buy from random friends and they don’t know what’s in the pods or if someone’s already put their mouth on them which is hella nastyw

[@hallway7095]

They’re targeting Juul like they’re the only vape company that has fruity flavours

[@eCommerceParadise]

They were too good... you can’t become too good or you’ll fall apart due to competition and regulation... it’s the classic story of icarus... they should have just sold in vape shops...

[@tiffanys.4250]

Wow, this is a lesson for life. But sometimes you have to shine regardless of the red tape.

[@newempire158]

This is why you need God on your side

[@luise8701]

@@newempire158 yes, specially when selling cigarettes

[@Strictened]

@@luise8701 lol

[@ryanqz]

Im a smoker and been unsuccessfully trying to quit for a while now. My country banned any type of e-ciggarettes. I was thinking of these companies really claim that its to help ppl quit smoking then why not let it be prescription based. Like you go to the doctor and its easy enough for a doctor to know if ur a smoker... get a prescription then only can you buy an e-cig.

[@marcosperez8969]

Some countries do it.

[@smediumlarge]

Very difficult to create a prescription meds vs. putting a new product on shelves

[@faithfullyfaith199]

I thought there was more nicotine in e-cigarettes than regular cigarettes or am I wrong?

[@actually5004]

What is stopping you from extracting nicotine, mixing it with glycerin and glycol, adding flavor, and then building a simple vape rig with some resistance wire, an 18650 cell, and some cotton?

[@asrr62]

doctors wont prescribe anything that doesnt get them incentives thats why they only prescribe certain things. most doctors are just ignorant.

[@vanillachocolate6563]

I don’t know why everyone’s going for juul when those went out of style like three years ago. Nobody’s using them, and kids are still vaping more now than ever

[@Red_Twizzler]

Hit the Bidi, baby!

[@jackl3in]

They went out of style and ppl stopped using them because of what they cover in the video

[@vanillachocolate6563]

@@jackl3in lol no. The news started dropping hit pieces on juul because “vape” and “juul” became synonymous, but when that was happening kids were buying refillable devices. Now the big thing is disposables.

[@jackl3in]

@@vanillachocolate6563 yes but what the video went over lead to that switch, certain juul products either got banned or very hard to get, leading many people to change what they used. It’s all intertwined and there’s many factors of course beyond the video but the ones shown were some of the major ones

[@onlythegracee]

hm everyone i know that vapes switched from juul to suorin or puffs so there’s still a market on them, it just seems like juul doesn’t have the monopoly anymore

[@bruhmoment9700]

When you put it that way it doesn't seem that bad, there are many more pod systems that are way better than the juul both in terms of quality, battery life, eco friendliness and cloud production, but I fear that this type of tyrannical government suppression is only going to increase with time as they go after companies like suorin. As the government becomes ever more redundant, it will become more aggressive in its attempts to continue its parasitic existence on this country

[@arn4775]

@@bruhmoment9700 I don't see it as tyrannical supression when they are actively trying to stop high schoolers from devolping a smoking habit. A company like JUUL should not have imagery that is appealing to an underaged audience in the first place. For example, the bright colors, the advertisements, and the flaoured pods. There is a reason that ciggarrette packs have grotesque imagery on their packets, are not allowed to advertise or have flavoured products either.

[@davidhodgin8900]

ofc cuz they addicted

[@davidhodgin8900]

@@bruhmoment9700 we don’t want companies to put profit before ethics and nobody wants a new nicotine surge

[@justins7711]

Juul also only has trash flavors now.

[@aletta4497]

Flavors: It's for kids. Adults don't get flavors I guess,

[@dalej0327]

it's not a coincidence that non-flavored nicotine products are not popular among children, and that flavored ones are

[@Optica1]

I love how they completely left out the segment of parents being held responsible for their kids smoking this. “It’s the tobacco companies fault, not the way we brought up our children!” People have the agency to take responsibility for their own actions - stop trying to point the finger at something or someone else.

[@chronischtelaat]

Saying this shows us you've never dealt with teenage children.

[@musan9079]

You underestimated how marketing and influencing works

[@mandisaw]

Adults can take responsibility for their actions, though many don't. Kids are another story entirely - teens have almost no impulse control, or caution about the future. They basically live in the now.

[@Optica1]

@@chronischtelaat so when I say parents have to take responsibility you guys fabricate some excuse but when someone says Juul has to take responsibility, you’re all for it? 😂 - cmon.... but go ahead and point your fingers because that’s easier...

[@actually5004]

@@mandisaw Was that argument any more relevant when racists were using it against black people?

[@nokiot9]

Also I started smoking when I was in high school. I’d have to literally ditch classes, leave campus, cross the street and go hide in the desert like a crack head to smoke a cigarette. If I were in highschool today I can bet you anything I’d be smoking a juul, and not missing classes. And the prohibition boosts the counterfeit markets.

[@jesseporras]

Excuses

[@f3p]

@@jesseporras for what

[@HGRAP1]

They stopped Juul but kept allowing all the other vape companies continue selling flavoured vapes. 100% this was a coordinated attack

[@jameserwin1272]

Conspiracy theory: Altria used its stake in juul as a way to kill competition and cut down its tax bill by writing off loses on a valuation that was too high

[@matteoDiRubbo]

Same thing I thought when I heard they were the founders of Marlboro lol

[@napkinhoarder21]

can you translate that but in dumb-downed english for me.

[@llspragulus]

I seriously hope JuuL survives this. I was a 1.5 to 2 pack/day smoker. The ease of use, the convenience, and the cleanliness of the juice packs are what helped me break from the cigarettes and move on. I now am at 1/2 a single juice pack every 2 days. I feel better now and breathe better. Overall it was a fantastic change for me.

[@bradygraves1355]

Thanks for sharing and same!

[@user-dp6qt8pk7m]

Wow thanks for sharing👍👍

[@PeterPhinney]

now quit the juul

[@mechamicro]

@@PeterPhinney it depends. But one thing is e-cig has way better smell

[@Remiusthemage]

Juul might've saved your life yet people act like juul is equally bad as cigarettes

[@jurgenjurgen4052]

I think big tabacco pulleg a lot of levers behind the curtains, they just didn't want juul to succeed 🤷🏻‍♂️

[@abdiganiaden]

what are you talking about? they own like more than a third of juul. This dumb logic is why Kodak is history now, they tried to suffocate innovation when they already owned and ended up suffocated themselves.

[@474yx]

Big Tovacco owns most of the Juul stock

[@jminkvihubyb]

Idk.. Kids were getting hooked to nicotine. Once they started drinking it's almost inevitable they'd try a cig and possibly of transitioned.

[@admiraltroll5255]

@@jminkvihubyb I smoked when I drank in school. Don't any more. Thought it was easy to quit

[@richarddaigle8777]

Big tobacco is called your government

[@abdullahahsan864]

6:48 Lol a politician questioning the honesty of someone else. Hypocrisy at it's finest

[@eddietat95]

And a Kennedy at that.

[@technicalactivity]

@@eddietat95 Sadly, a Kennedy. Loved JFK. This apple however fell far from the tree. He is now a CNN commentator. Go Figure.

[@eddietat95]

@@technicalactivity I liked RFK as well.

[@ThatGuy-qg4ww]

I miss my juul. I went back to cigs, but mango pods actually made me quit smoking for a half year.

[@justins7711]

Aw man, should've switched to a different refillable pod device for salt-nic. I've managed to stay off cigs for like 4 years now, only used Juul the first 2, don't miss it one bit.

[@creativityfails1]

Doesn't juul still exist? Why go back to cigarettes?

[@justins7711]

@@creativityfails1 it does, but they only have horrible flavors now. I agree tho, he should've switched to a different device rather than go back to cigs.

[@MrTechroundup]

@@justins7711 he is probably dumb

[@indigosunset70]

the ovns w01 pod system kit is the juul like pod that youll love. same size n shape but way better. or get the innokin i.o. even smaller.

[@Strictened]

RIP JUUL. Made everyone’s freshman year from 2017-2020

[@jorgedeguzman5509]

"These people who are clearly in their 20's are having fun, not characteristic of being an adult. They are clearly trying to appeal to children." Juul literally did nothing wrong.

[@justhylwaa1558]

Meanwhile 10 year old children in Indonesia are smoking away in front of their school's principals

[@jaynen100]

This should be a 10 second video just saying “Juul stopped selling flavored pods”

[@RoleAce]

*kids smoking cigs* US : _kalm_ *kids vaping* US : _WE ARE IN DANGER!!!1!_

[@chenjamin1]

Kennedy: "How do I trust what you say" The CEO should have just responded with: "same way your constituents trust what YOU say"

[@haydenlafrancois4950]

Government: “Die for your country starting at age 18” Also government: “no smoke or drinky drink for you!”

[@oldworldpatriot8920]

Wouldn't be surprised if they up Service minimum age to 21 in the near future. Also wouldn't be surprised if there is a push during a potential Republican majority to up voting,sexual consent,and ownership minimum age to 21 as well.

[@benjaminfranklyn604]

Lol you mean 16 cause jrotc from high school, is pre military to the actual military before teens turn 18. This why jrotc members rank up fast and able to skip initial training since they did it in highschool.

[@aleksandarsavkovic1237]

cus ya know before juul underage smoking wasnt a problem😂

[@kaydee1485]

It was on the decline though, vapes caught up a lot of kids, lets not deny that.

[@pyromcr]

@@kaydee1485 This comment section is filled with kids that are suffering Juul withdrawals

[@Steve-ph7qn]

@@kaydee1485 seems like the decline in smoking actually correlated with the increase in vaping, not sure how the people making the video didn’t see it

[@josefbulalaque]

Juul actually helped me quit smoking. Smoke and vape free for a year now.

[@23deepakiyer76]

congrats man keep it up

[@sm3675]

But what about others? Many children start on Juul, then go to cigars.

[@user-jc2in3cp3g]

Crack helped me stop smoking cigarettes

[@shrayesraman5192]

@@sm3675 Children aint smoking cigars

[@Lucas_Torr]

I mean juul did everything within the legal rights and the government still tried to shut them down. A good product is a good product.

[@wombocombo7611]

actually good journalism from WSJ this time. smashed that like

[@magellan124]

I graduated May 2020 from a state school and let me tell you, it was ubiquitous freshman & sophomore year. Especially for those who were Greek. By the time I graduated, it was just gone. It was more the age being raised to 21 in TX.

[@kevintran1815]

Vaping still remained, in new devices called puff of course

[@moradhaddaji8056]

What do you mean "were Greek" ?

[@beachesandcream27]

@@moradhaddaji8056 members of fraternities or sororities

[@berdi4034]

Imagining smoking “USB “ with cucumber flavor 😂

[@Huntress_Hannah]

“Hey guys, look at my cool USB, my mouth is the port”

[@tinataylor4203]

Lmbo

[@tylerroz]

Makes you realize how much power big tobacco really has

[@indigosunset70]

dont forget the govt addiction to cig tax money

[@dylanhartman9523]

They were around just long enough to get a whole new generation addicted to nicotine 😂

[@brianbuskey7419]

We just want mint back and we will support you again Juul.

[@justins7711]

Isn't it crazy how much worse their menthol is than the mint was??

[@brianbuskey7419]

Yeah the menthol is gross af. I thought I’d switch to it but I couldn’t even get through a full pod

[@innocentbystander8681]

Juul: I'm advertising my stuff to teens openly Any big tobacco: can't have that, they're mine

[@웃-j2l]

2:21 Chari D’amelio is typing... 😹

[@jimmyzhang9134]

Why doesn't she say that to the tobacco manufacturers. "If you're going to come into our community and harm our kids" lolol

[@srinjoykumarmitra1698]

This reminds me of that Family Guy episode where Peter becomes a lobbyist for a cigarette company and he did not even have to do anything to convince the politicians.

[@Striker50_]

HUGE tobacco money stopped a MUCH healthier alternative 🤦‍♂️

[@holdingspace]

HUGE tobacco owns Juul. Altria is Philip Morris + Many oter brands around the world.

[@holdingspace]

Stardragon Star10 did you do your research cause Juul’s earnings at the rime would’ve been enough to turn Altria’s earnings from stagnant to growing. There was no intent to kill it, the play was to have Altria manage Juul properly and this is most evidenced by the lockup Altria had with Juul that they couldn’t buy or court any other e cigs.

[@jkilla3651]

I don’t get the ban. How is it a free market if they are banning these products. I don’t see how cigarettes are safer and they are still being sold in grocery stores.

[@jessie1968]

Exactly 💯 .. if they ban e cigarettes they need to ban tobacco period ... and stores not selling e cigarettes should definitely not sell tobacco or alcoholic beverages... its scientific.. I do both nicotine and alcohol I think their both DRUGS

[@AlexLikesFloors]

Cigarettes are only “safer” because the long term effects are known unlike with e-cigarettes

[@munapulido9054]

@@AlexLikesFloors that and lobbying

[@linedpaper5374]

well said!

[@AJ-jo2ub]

It's incredible to see how the cigarrette industry found a way to destroy what they thought was their biggest thread

[@ibrhminsn]

i have been smoking cigarettes for 6 years now, and i have been trying nicotine alternatives to stop smoking cigarettes. honestly out of all the vaping device out there that i have tried, juul was the only one that works as an alternative for me, i stopped smoking cigarettes for almost 6 months because of juul. then suddenly on november 2020, juul stopped selling on my country, and i have been struggling to find an alternative that is as good as juul.

[@livid7594]

Get a vape

[@samwilson3d]

parents and teachers suing Juul. I'd say it was parents and teachers not doing their job more than it's Juul's fault.

[@foxfootsoldier]

I forgot all about cucumber I loved that flavor 26 years old adults like flavors too

[@Anony.Mousse]

When juuls can’t be marketed towards teens because the actors look too young but it’s ok for porn actors to be 18. Makes sense.

[@asrr62]

nothing makes sense here. its a joke might as well laugh at everything.

[@bxhhdhdbfjfh9651]

@@asrr62 Exactly

[@Devdevbruh]

“It attracts kids “ umm... even if it does it still doesn’t change the fact you have to be 21 to purchase it...

[@CVerse]

Nothing stops teens from getting people to buy some for them. That's like saying prohibition stopped people from drinking

[@l0STInTh3EKK0]

@@CVerse facts

[@lolo50ification]

Just like booze!

[@SmartiesSniffer]

A lot of people at my old high school vaped before Juul, but they used big box mods and had to use them very sparingly. Juul made it so much easier to have access to nicotine whenever you want

[@thantwin8872]

Guys, stop with the mean comments. I can’t like them all.

[@chiccngeorge3058]

When the original “creators” of juul said they were looking for a way to quit smoking but then go on to describe the juul and compare it to apple products...

[@iexecutionzi8400]

How dare you vape, here’s a carton of Newport’s my G

[@yoyobad9729]

I just smoked a pack of cigarettes. Wonder what it feels like to vape 20 sticks of Juul.

[@porushpuri]

Thanks for creating this! Was very well researched and well-presented video. Cheers.

[@pop42069]

Finally an unbiased, honest, good report of vapes and vaping. It stated that the deaths of the people was only from fake carts but it also showed the more “evil” side of Juul by showing the young people in the ads. It didn’t directly say it was to market towards kids, it said it was viewed as marketing towards kids. (I think, idc enough to look back)

[@ommetaphobic]

6:32 well, your previous president's demeanor resembles more of an underage teen than a mature adult

[@Twink5]

I’m glad I got out of high school before Juuls were the thing

[@mario7832]

I did too bro I started it in college. They knew how to get us

[@himanshugarg2001]

I really don't get the point of banning e-cigarettes, like it would be better if underage users smoked conventional cigarettes?

[@micheala7304]

I remember when I was 16 and juul just became popular, all the parents were bitching so they banned certain flavors and made the tobacco age 21. Now there’s disgusting disposables and a huge black market for teens and young adults under 21, when will people learn that by taking things away it only makes more problems.

[@Sams911]

I'm a cigarette smoker who quiet thanks to Juul... amazing how government is going after this .. it's like they are working for Big tobacco

[@forevergrateful8209]

Probably because marijuana has been legalized the sales of e-cigarettes declined.

[@pevlez]

Wish they would pour this much effort on banning regular cigarrettes

[@coolbluereview]

Tbh it wasn’t regulations, it was the mass amount of competition. They should’ve done a better job at maintaining market share.

[@adreamofus]

If they just priced down the 4-pod packs to around 9.99, i’d be back on it in a heartbeat. I switched to refillable pods (Caliburn by Uwell) due to the pods lasting a really long time, and the juice lasting for a month. I miss my Juul though because of how compact it is in my hand.

[@watchdealer11]

Personality responsibility? No. Sue companies for your own bad parenting? Yes.

[@rubywatts4992]

So basically juul was getting all the money and big tobacco didnt like it so big tobacco started paying the goverment money to do all these vape ban flavors etc

[@matcampbell5]

I remember so many kids did that in high school

[@DojaPack]

I miss juul so much.

[@Unhingedjabroni]

People act like juul was the first company to release flavored vapes I never understood why they were forced to stop selling mango. Now people just move to puff/Cali bars(that are sold in a variety of flavors) there was literally no reason to ruin this company kids will just find another

[@RodrygoDeSilva]

How about the FDA look into the tobacco industry. I work in a convenience store where there is littery a million different types of cigarettes. Like extra bold menthol, smooth menthol, southern cut, non menthol, blue packs, black packs, red packs, shorts, longs, 120s, wides, slims, literally everything in between.

[@PETEYBOY954]

I miss going to the store and picking up a fresh pack of mango pods. It was a vibe.

[@storrho]

Such a vibe.

[@qepacpocu2090]

Funny how people defend juul and attack cigs companies. In the end of the day, they're both bad. Juul is a gateway for kids to start smoking, and smoking is just generally bad.

[@lunamiku4166]

PREACH!!! Say it louder for the people at the back!!!

[@canvas11xD]

This was all due to big tobacco lobbying for them to get rid of e cigs.

[@danktank5193]

Kids just moved on to other companies like flair and puffs... the government just targeted juul for no reason

[@juliemiller5196]

Both vaping and smoking is harmful. How difficult is it to just not exhale smoke?

[@princeky150]

Exactly😂 literally since kindergarten they teach you the affects of this garbage yet people are just denying all of it and start doing it for no reason

[@tm-jk2do]

Bring back mint and mango pods.

[@KoshyGeorge]

That is a lot of interlacing artifacts.

[@clashoflands]

"Common sense says if u don't know what u r smoking don't smoke it".

[@abhishekdev258]

The day that a*hole looses he will blame his wife's boyfriend for it.

[@linedpaper5374]

@@abhishekdev258 wsb fam?

[@hastyzygote2698]

It's interesting to see such tight regulation with the tobacco market but little regulation in other areas that greatly affect people

[@seph_f]

super thankful for Juul, it was the only way I could quite smoking. I feel so much better now

[@alexwestsidin2319]

They hated on juul for the flavors and their kids are still vaping at a higher rate than ever before. I hope these Young entrepreneurs that took the time and effort to develop juul get back at the system.