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James Hartman brought a hobby and $500 together to start a full-scale honey farm business. Having worked in a completely different industry, James was running the business as a side hustle until he was laid off from his full time job. What’s really impressive though is James considers himself to be an “accidental farmer.”
James was first introduced to beekeeping by his friend in the Spring of 2020. When he developed PTSD and a mild traumatic brain injury from his time working at the bomb squad in the military, James turned to beekeeping as a form of agro-therapy for his health. As he really dove into it though, he realized it could be turned into so much more.
In this episode, we take a detailed look into the process of a successful honey farm, discover the free money nearly every entrepreneur misses out on, and learn the unusual marketing strategy to boost your sales.
Resources:
bit.ly/3SqwYe7 - Start or Grow Your Business with UpFlip Academy
secretgardenbe... Find Out More About James Hartman’s Honey Business
Timestamps:
00:00 - START
00:40 - How it all started
02:09 - Initial investment
02:30 - Revenue
03:45 - Going full time
04:26 - Monthly overhead
05:10 - Sourcing bees
06:02 - Setup and equipment
07:29 - Hive box
08:16 - Building a hive
09:56 - Fan blitz
11:34 - What he’d do differently
12:31 - Biggest mistakes
13:25 - Headquarters
15:56 - Equipment walkthrough
17:01 - Packing demo
18:06 - Importance of packaging
18:57 - Retail vs Wholesale
20:17 - Wholesaling
22:05 - Hiring employees
23:41 - Important lessons
25:04 - Outro
#beekeeping #honey #bees