How Lyrical Lemonade’s Cole Bennett Created a Movement | Blueprint

On the Blueprint premiere, Cole Bennett breaks down how his passion for the Chicago rap scene and relationships with rappers like Famous Dex and Lil Uzi Vert jump-started his lucrative brand, Lyrical Lemonade.
Read the Complex.com feature on Cole here: www.complex.com...
Lessons from Cole Bennet
1. Find Your Passion
2. Set Realistic Goals
3. Outwork Everyone
4. Stay Grateful
5. Believe in Your Potential
Show description:
There are more ways than ever to "make it" these days, and like snowflakes, no two journeys are identical. On "Blueprint," a diverse range of influential people reveal the lessons they learned on their paths to success-direct to camera with no filter. From the origin stories of Lyrical Lemonade founder Cole Bennett and TV mogul Mona Scott-Young to the career pivot of rapper-turned-exec Lil Bibby, learn how small victories can add up to big wins. Also featured in the series: unconventional advice from Twitch's most popular streamer Hasan Piker and words of wisdom from Netflix CMO Bozoma Saint John. These are their blueprints-it's up to you to create yours.
Subscribe to Complex on KZbin: / complex
Check out more of Complex here:
/ complex
www.complex.com
/ complex
/ complex
/ complex
plus.google.co...
COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

[@lyricalemonade]

I appreciate the opportunity, thank you all. 💛💡 (also, juice wasn’t mentioned because they didn’t ask any questions about him. I would’ve loved to speak about some memories, but I’ll save those stories for another time)

[@osku22]

The legend. The goat. 🐐🐐🐐

[@thebigo8500]

you the goat for posting $windle he need to be lyrical lemonade!!

[@dreww21k10]

young king 👑

[@TSDTRSDTHDTDDFG]

Congratulations on all of your success, Bro

[@trippn4225]

Ur black

[@CrocGangEnt]

This man’s a real life inspiration💯

[@Leveezy]

🔥 kzbin.info/www/bejne/jIWTZKyaeKh2b6s 🔥

[@AustinNovel]

I think it his home B/c we’ve seen his development if not the beginning

[@dagovermeersch793]

Satan worshiper that sold his soul?? naah bro

[@jayvonzachery9723]

@@AustinNovel facts bro my dad dead an my mom sick, i really think mom paid for that dude to make a whole website for him 🤣🤣

[@jayvonzachery9723]

Remember mamma had 3 fuckin jobs

[@BigPhilTheGreat]

This interview is seriously one of the best things I've seen on Complex.

[@pollypocket7125]

Dude branded himself, set realistic, attainable goals with a good motive. He took a lot of gambles, and they worked out! Kudos, love the name and am gonna look into merch!!

[@cp_624]

Dude mentioned every person that did something for him on the way up. Gotta root for him

[@KT-PYRO]

Cole is definitely one of the people I respect most in this world, for multiple reason. What a great and genuine guy

[@Leveezy]

🔥 kzbin.info/www/bejne/jIWTZKyaeKh2b6s

[@onetrackm]

Easily the most motivational video I’ve seen this year. Coles a goat. Can’t wait to get to that point💛

[@noirmaze]

How can you not love Cole Bennett he’s an inspiration to all young creatives✨

[@DRUM2Xs]

As an artist I feel how Famous Dex felt after that video shoot. When it’s 🔥🔥 you know, and that’s all you think about is that DROP! Hopefully this encourages Dex right now 💯💯👊🏾😤

[@erik7396]

i fkn love cole and what hes built. been watching since red roses and i buy almost every drop of his clothing and stickers and shit

[@newwave971]

kzbin.info/www/bejne/eaOpYoaBqL6XZ9k

[@young22720]

yessir skies till the day i die🦋

[@brasiguaio100]

www.youtubeuis.com/watch?v=deRHlcbwuucQ

[@sandmanlopez9920]

@@brasiguaio100 kzbin.info/www/bejne/moLaZapvjMyLmbM

[@kamiikidd5030]

I’m happy dex got his flowers💐

[@justinkelley9143]

Hello

[@k00kyk3ls0]

Cole a living legend one of the only people I see as a genuine inspiration, love u dawg never stop ❤️

[@jiggylifestyle]

So much inspiration I'm a music director nothing like picking up that camera! Salute to him keep shinning and inspiring blessings to whoever reading this 🙏🏾

[@kamal-jahid]

What a guy. Absolute respect for you my man

[@dawg1127]

I didn't know what thus dude looked like, this is an amazing story. Super inspirational. Thanks so much for sharing

[@t.o.g.knubandz]

You're late af

[@newwave971]

kzbin.info/www/bejne/eaOpYoaBqL6XZ9k

[@_Baby6ixx]

@@t.o.g.knubandz on god 🤣

[@swaygfx]

young directors on the rise 🔥 congrats man 🏆

[@HONEYPROJECT]

Cole and Mac have always been my two biggest inspirations for doing what I do and I've wondered for a long time and now that I've found out I'm not surprised that Mac is one of Cole's biggest inspirations as well, makes sense. RIP Mac ❤️& thank you Cole for inspiring me and a lot of people around the world. GOAT ❤️

[@briceleste100]

So glad he spoke on Mac. And his story about him growing up and his mom and dad. He seems very humble. Glad I took the time to watch this. I always wondered about the guy behind lyrical lemonade lol.

[@prod.tremor4]

Such a big movement! Super proud to see the growth!

[@21yrold19]

8:40 I was there at Cole bennets first show at the music garage in Chicago I'll never forget that night went with my best friend he passed way those will always be my favorite memories ❤ #LLJ 😔

[@ryalkid]

The way Cole feels about Mac is how I feel about Cole. Thank you Cole

[@frantheman9325]

I love that he showed love to Famous Dex Too many people forget how many classics Lyrical lemonade and Dex have

[@youngkbougie_]

Living legend and a big personal inspo with the videos, vlogs, and interviews. Culture. 🤞🏾💎

[@zoebutler5848]

I’m really glad that he gave dex his props

[@Yeeetbuilder]

Love Cole so happy for his success

[@newwave971]

kzbin.info/www/bejne/eaOpYoaBqL6XZ9k

[@Sprecher14]

Thankyou Cole and Thankyou Mac y'all will forever be a part of me❤️

[@cxx77]

this is so crazy to see, i remember being 15 smoking weed way too high watching hit em with it when it was like 2 weeks old... fucking insane

[@ReckTv]

Living LEGEND! Already had a huge amount of respect for him and knowing his story, even more!!🔥

[@ASAPSodie]

That was dope! Respect

[@elisabethchampagne7173]

my favorite part was 16 min in when he talked about doing your job professionally and he pulled his little vest closed lol. for real though, very inspiring story! and who knew he was so cute??

[@Favour-e9p]

this interview would change lives!

[@worteltaart69]

cole is by far my favorite famous person in the whole world. i started going to video school to be like him one day

[@SupersonicFlyTV]

MAN THIS DUDE IS TRULY INSPIRING....NO ARROGANCE, JUST BELIEF AND HARD WORK

[@Say2Cups]

This inspired me to keep working in on life 💖❤️

[@EnjoyEntertainment09]

I wanted this to never end.... Amazing Cole❤️

[@DiamondVisuals]

🏆

[@kenziekirkland755]

Hell yeah! Complete

[@theburnoutsblogpost2364]

I remember the beggining and being in all the ciphers thinking it was gonna for sure be something but didn't know this big

[@yungfattyg]

It kind of bothers me that some people actually disliked this

[@gabeman3198]

it’s bots don’t worry about it

[@bringlepringle]

Cole Is by far the best music video maker out there. By far one of my favorite!

[@okayspectre]

Cole's journey is inspiring

[@newwave971]

kzbin.info/www/bejne/eaOpYoaBqL6XZ9k

[@YungPlumStickVevo]

Going to class everyday and sitting in the same spot where Cole started Lyrical Lemonade hit different

[@sk8haternewb3]

The fact he said that about Mac I also just cried for days and weeks no personal relationship just really hurt broken

[@prod.ambrosius5508]

we love you cole!!

[@jessicadavy5286]

Love this story, your creativity is out of this world - from Australia 🇦🇺

[@sibusisoboemah]

One of my biggest inspirations 💛

[@goatedjoe]

He talks about Famous Dex is the past tense, to show that he doesn’t have the same energy and fun like he used to.

[@gkieninger6567]

This was very real imterview , inspiring young whitw guys who want to get more into hip hop.

[@MrOJ3]

I LOVE COLE BENNETT

[@kylegray3838]

hit a special place when you talk about mac. RIP

[@ProdByAB]

One of my biggest inspirations fr 🙏🏼

[@JayChadwickRugby]

Cole is winning in all aspects of life

[@M.B.SMusic]

i love watching videos like these, cause it always pushes me and my friends to keep pushing forward much

[@mitchmathers444]

You’re such an inspiration. To me and countless others. Much love dude

[@filmsbyrush]

What a guy! Huge inspiration and such a humble person. Thanks for the story!

[@LAVISHING]

Cole thanks. Love you bro.

[@respecteverybodynohate9637]

Cole Bennett started so many to get the attention they needed and started they careers

[@CrackaLackTV]

Great blueprint.

[@advunc]

More Blueprints PLEASE 🙏🏻🙏🏻🙏🏻

[@capthegamerfam5476]

Cole Bennett is making our lives better

[@FalkFilmz]

so inspiring to watch anything Cole Bennett

[@37quest]

I needed this

[@Poper1590]

Loved hearing your memories with mac, much love cole

[@MackIsaac]

So proud of him, a real walking legend :)

[@BuzzEnga]

inspiration

[@cripto2813]

Remember juice was one of the first getting millions of views for the Brand . Rip juice wrld 999

[@lilxdanimals_]

I always wished dex and juice would have a video together on that channel since they had a big impact on the channel

[@quetzalcoatlkid914]

Glad dis series is back

[@d.omoneychaser5112]

Is a Legend of our New Generation

[@TristeyezFilms]

this is amazing story. thanks for inspiring us

[@brearegans7980]

Jesus is your free gift to heaven when you believe in his death, burial and resurrection you are immediately saved.

[@luo__________]

I'm just so happy to see cole, such inspiration!

[@edgxrr854]

The Goat!! 🥶🤎

[@hypefilms6061]

Love Cole work is crazy visuals alllllll the time mind blowing

[@newwave971]

kzbin.info/www/bejne/eaOpYoaBqL6XZ9k

[@luispatino7246]

This is inspiring to build any business. Thank you Cole

[@pharaohgodreem1254]

Shout out Cole just vision is crazy he put visuals to songs and made them super stars he been threw alot as well

[@evgenyeyt]

Legend in the building 🔑🔑🔑

[@bigallen644]

this is so inspiration and I'm so proud of him

[@spendibaby]

yooooo i totally forgot about Alex Wiley THANK YOU for reminding me !

[@bellajordyn4547]

thank you for the Inspo

[@alexdasilva1856]

the mac tribute was something special ❤️

[@cmanc773]

THANK YOU COLE BENNETT ❤️‍🔥❤️‍🔥

[@Lucky_Male_Bee]

I always thought Cole was a rich kid. I love this kid even more after watching this!

[@Mayday898]

Truly inspiring- from chi town . Keep thriving

[@coolxify]

RIP MAC RIP X RIP VON RIP X RIP JUICE RIP KOBE AND EVERYONE ELSE in that tragic accident RIP MY GRANDMA

[@CARTIERSPOV]

inspiring.

[@locustmember]

beautiful video

[@barrydenzel]

I need A Cole Bennett Movie

[@kittylandstudios1897]

He's just so handsome

[@pfitz4]

Absolute goat

[@sanibLangthasa]

I’m inspired to be like him... Fan of him since long ago

[@gkar13]

Navigator Truck 🔥🔥🔥

[@hbdie]

on my mothers life, this is hella scary cause how close and relatable he is to me atleast

[@baribigavelli]

Not only did Complex bring back one of its best shows but they have a Cole Bennett interview?!

[@prodbyskeptics6206]

goat, truly inspirational

[@Jessex11773]

Cole’s a real one

[@LuiGForeva]

Truly inspirational

[@amfblue5587]

top of the game but he's so humble guy that does amazing work

[@oraxge]

Actual legend

[@isjgdbc]

What a Story! This is great

[@ThatGuyDownInThe]

Bless this man.

[@AthleticArtillery]

Inspiring for me