How Much for the Prescription ? Too Much

Spot for @peta campaign created with the amazing vfx team at Antepost in which I was responsible for the animation of the 3D Macaque.
"No real animals were Harmed in this adv"
This CGI ad featuring a macaque wasn’t allowed to run on movie theater screens 😡
They are silencing the voice of animals by not airing the truth...
Your prescription shouldn’t cost animals their lives. PETA’s new ad reminds us of the dark side of the pharmaceutical industry.
Testing on animals is completely unnecessary, ineffective, and archaic. The future of pharmaceutical research lies in non-animal tests that provide human-relevant data and don’t require animals to be tormented and killed in laboratories. From organs-on-chips to three-dimensional human lung models, PETA’s Research Modernization deal offers a faster route to finding treatments and cures for human diseases.
ANTEPOST STUDIO
Francesco Di Luisi - Lead VFX Groom Artist TD
Sofia Oliveira - Grooming/Lookdev
Gianluca Fratellini - 3D Animation
Michele Trabona - Rigging
Claudio Saccaro - Grooming
#animalrights #3d #animacion #animation #creatureanimation #characteranimation #animazione #animazione3d #vfx #antepost #spot #ad #EndSpeciesism #PETA #AnimalLiberation #StopAnimalTests #Vivisection #CrueltyFree #NIH #ShutDownMonkeyLabs #Primates #Monkeys #ProtectPrimates #ProtectWildlife #3dmonkey #macaque #macaco #monkey #scimmia

[@isaac5990]

Can't believe PETA would maim an innocent monkey just for an ad.

[@cgluca]

Please read under my video the text, it's a 3d animation, the monkey is a 3d digital character, no real animal has been used in this spot. :)

[@youreplymeY0UGEI]

Wait, that mean they forced an animal for making the ads.? Well played, PETA

[@cgluca]

Haah of course not...it' s a 3d model and animation so I take it as compliment :)

[@sukazluka]

Lol, cringe

[@mithunaa3273]

Can't understand the message

[@cgluca]

The message is: Your prescription shouldn’t cost animals their lives. PETA’s new ad reminds us of the dark side of the pharmaceutical industry. Testing on animals is completely unnecessary, ineffective, and archaic. The future of pharmaceutical research lies in non-animal tests that provide human-relevant data and don’t require animals to be tormented and killed in laboratories. From organs-on-chips to three-dimensional human lung models, PETA’s Research Modernization deal offers a faster route to finding treatments and cures for human diseases.

[@mithunaa3273]

@@cgluca Thank you so much. For the informations and for the time u gave me in typing the entire book in reply.😊

[@dmitriysecond2966]

huhu