How much Gold is ACTUALLY in a "Solid Gold" Rolex?

You'd be surprised how much gold a gold luxury watch contains! But don't take our word for it. See how we take a popular gold Rolex apart and find out its exact gold content by weight.
The watch we used in this picture is the yellow gold Rolex Day-Date 40, reference number 228238, which is going for around $39,000 in the market as of the day this video was recorded (on 10/8/2020).
Typically, the difference in price between similar stainless steel and gold models of a specific watch brand is significant. Some people think that the price difference is due to the value of gold, but is it really? I mean, the watch movement is not made out of gold, since both gold and stainless timepieces of the same model/brand have the same movements. What's different are the other parts, like the case, bracelet, etc.
So we set out to take the watch apart and weigh those parts, then calculate their total value based on the market price of gold, which was around $1,900 a troy ounce (or $61 a gram) on the day we recorded the video footage.
On the video, you'll see our preferred watchmaker, Yuri Lopez from Chrono Sky (Instagram link below), take the watch apart and set each gold piece on a calibrated scale.
/ chronosky
What interesting thing to mention is that during the last 20 year period, from 2000 to 2020, gold outperformed the US stock market (S&P 500) by a pretty wide margin, making an investment in gold during that same period worth 7 times the initial amount!
On a side note, gold luxury watches, whether for men or women, are made in 18K gold, which is 75% gold by weight. On the video, we also compare the gold weight of the watch to a 24K chunk of gold.
After you watch the video, comment how close was your guess...what percentage of the gold watch's price was due to the dollar value of its gold content?
Happy Guessing!
Also here are some helpful links to our social pages and important section of our website: 🔽🔽🔽
Instagram (where we post a lot of daily watch deals):
/ crmjewelers
Request custom jewelry here:
www.crmjeweler...
Sell your gold here:
www.crmjeweler...
Chrono Sky Website
chronosky.com/
KZbin is not a sponsor of any giveaway, prize competition, or game of chance that is featured on our channel, and you agree to release KZbin from any liability related to the same.
All giveaways, prize competitions, and games of chance that are featured on our channel are conducted through a legally compliant and transparent platform that processes all sign-ups/payments and ensures that we have no influence over any outcome or winner selection process.
Links to legally compliant privacy notices and terms/rules can be found below:
👉 tinyurl.com/pr...
👉 tinyurl.com/te...

[@Crmjewelers]

👉Win a $100K watch collection & trip to Miami 👉 tinyurl.com/100kcollection ⌚🌴🛥

[@lorddiosliving]

What ..wait what??.. soi i bought this subway NY clunky watch that has 30$k more in overpriced than it's real gold weight 30$k ... 30$k... And it's only 8k of the allegedly good that Rolex pushes us to think it is???... Omg.. arhhggg

[@zefsam]

Finally someone listens to what the voices in my head be questioning

[@theerealatm]

@Jack Torrance when appropriate. *I* do.

[@stewart8127]

Be not is?

[@lorddiosliving]

They told you not to buy the watch from the guy with a long rain coat in the subway???

[@paulwilson4720]

I've always wanted to see something like this

[@Crmjewelers]

Thank you for watching Paul. How close was your guess?

[@paulwilson4720]

I guessed 192 grams. I wonder what the precious metal yield of a platinum Day date would be. Lol

[@cowboydelnorte3078]

IMHO the watch is actually worth $40k quality , appreciation and demand 🤷‍♂️

[@vannaphone9076]

@@paulwilson4720 8u8 9

[@hamealartesto3273]

Full disclosure: The value of the steel in a steel Rolex is roughly 25 cents or 0.002% of the price of the watch. The gold watch is looking like a better value now.

[@Crmjewelers]

Ha Ha, you're right. The discrepancy is even greater with stainless steel.

[@calsurflance5598]

Except that the steel Rolex sports models go up in value.

[@hamealartesto3273]

@@calsurflance5598 Depends on your entry price. Everything is cyclical. I've lived through several Rolex bubbles and corrections. I'm old enough to know this one is not unlike the previous cycles.

[@calsurflance5598]

@@hamealartesto3273 So true. I bought my submariner from an AD at retail and see the secondary market add $1500 to what I paid . When the flippers loose interest the secondary market will soften. I will never sell mine though so (to me)it’s a moot point.

[@hamealartesto3273]

@@calsurflance5598 Sub at retail is optimal. Nice job.

[@InvestmentAngels]

I would have guessed even less, at around 10% to 15%. Interesting to know, but I love my Day-Date due to her Design and not due to the content of gold 😁

[@mrmichael555]

Ditto.

[@kevalmain5730]

That's an informative video. I always had this question in mind but fortunately came across this video and got my answer. Not a flashy person to buy a gold Rolex but will go for a stainless steel Rolex watch. Hope that day comes soon.

[@JustBrowsing00]

In conclusion, do not buy gold watch for the sake of gold. Purchase stainless and use the difference to purchase actual gold or silver as fiat currency collapses.

[@Crmjewelers]

Love your summary 👌

[@mitchellkepel6269]

But what if the gold in the watch x7 in the next 20 years. You would have 56.000 in gold by 2040.

[@Crmjewelers]

You don't have to try hard to convince me on gold, after all, it's God's money 😜

[@xperiahkarc]

how about a two-tone Rolex?

[@Crmjewelers]

@@xperiahkarc much less gold in a two-tone watch.

[@davidnicholas3120]

I said 26% but I always questioned this for many years love this video it was time for a real break down and you executed it perfectly very good video guys

[@Crmjewelers]

Thank you David. We were a bit worried because we've never done something like this before, even though it had been a head scratching topic for us for a long, long time. Maybe we should make more videos like these! 😉

[@rico200168]

A Steel Rolex would be far worse would you think in cost ?

[@Crmjewelers]

Indeed, the discrepancy in steel is even greater.

[@Crmjewelers]

Obsolete? Have you been checking price trends? It doesn't sound obsolete.

[@alexp3752]

@Kj Jones I don't think so...

[@pwally2714]

I had this value proposition when I saw a 1990s 18k Rolex going for $8,500 in 2016-2017. Gold was less but I knew it was perhaps $5000-$6000 on the metal value and the labor value of creating the watch too. Watches have value because of the engineering behind it, and as it's a store of labor. Gold has a value because of the time it takes to mine, its rarity and its refinement process.

[@Crmjewelers]

True. Did you wind up buying that 90s Rolex back then?

[@pwally2714]

@@Crmjewelers bad news is no Rolex, but I invested in BABA and FB stock so I had better returns. Have a 1960 18k Universal Geneve Polerouter date, and Tudor BB Steel now

[@Crmjewelers]

@@pwally2714 nice pieces man, congrats!

[@pizza.doctor]

i'm surprised the springbars are gold, and I don't get the point, isn't steel stronger?

[@shaq9361]

More money on maintenance in the long run for Rolex if it’s made of gold

[@cucumberworks]

I feel surprised as well but I guess if they do go through the effort to make it 18k gold, it is less likely to scratch the watch when you replace the strap? If you put a harder material like steel against gold it's going to easily damage the surface.

[@TheCatfishBlues]

If they use steel springbars, the steel will damage the gold case (the lug holes) in the long run (just slight micromovements when the watch is used), since its by many factors harder than soft gold.

[@gilessteve]

@@TheCatfishBlues It's actually the other way around. Gold abrading against stainless steel eventually damages the steel more than the gold.

[@ajmorenomusic]

25% considering a Oystersteel Rolex is about £8K, this one also has diamonds, they be a couple K too. 20%. not far off!

[@Crmjewelers]

Good guess man. We ignored the diamonds because when all was said and done, they only affected the final figure by around 1%. Make sure to check out our newly released watchmaking magic vids....kzbin.info/www/bejne/pZ-odpuNbKmNa7M

[@codelife]

13%

[@Crmjewelers]

I would have initially guessed around 10% as well.

[@GnrlZBenZ]

@@Crmjewelers Yes it's 10%...

[@Crmjewelers]

@@GnrlZBenZ no, it's 20%. Did you watch the video?

[@tanhuulusoy]

@@Crmjewelers HAHAHA savage

[@GnrlZBenZ]

@@Crmjewelers Yeah u right, sorry ! On this model it's 20% :) So not so crazy multiplier, Cartier is worse for pure jewelry (not watches).

[@jakedowell7457]

Yeh but there's a markup for the brand name, quality, craftsmanship etc

[@Crmjewelers]

Of course. We're not disputing that, just showing how much actual gold is in the gold Rolex and what percentage that is of the actual market price.

[@timeless3970]

It has nothing to do with quality it’s only the brand other quality watchmakers like seiko Make equally quality for less prices

[@fabioguera6515]

@@timeless3970 don't forget that there are 10 diamonds in the dial...

[@mikeicee]

Only the finest CNC machines are used to create this old world treasure.

[@IntroduceForex]

I thought it was closer to 30-40%. Amazing video though! Congrats!

[@Crmjewelers]

Thanks man. 30% is still close enough. Thank you for watching!

[@arunmfive]

@@Crmjewelers That's assuming it's not plated, Don't you think it's gold plated and not actually made from gold?

[@GnrlZBenZ]

@@arunmfive It is not because of the weight ! Gold density is very high, much more than brass or steel (nearly 3 times)

[@Crmjewelers]

No, it's not gold plated at all. The XRF Analyzer that we used to measure the gold detects 10mm of plating.

[@thegoldenloot3023]

I guessed 20% before watching the video so I’m right on the nose :)

[@Crmjewelers]

You da man my friend 😉

[@PointNemo9]

The movement is probably worth more than its weight in gold.

[@Crmjewelers]

No doubt

[@trcs3079]

Luxury watches are highly priced because of the movement the brand uses, so no doubt. If I wanted an element, I'd buy it directly

[@DerpEye]

Actually no. Worth is not the same as Price. These watches cost a lot because of marketing. When you buy a 10k$ Rolex, you spend about 1000 to 1500$ on the actual watch. The other 8500 is the price of the name 'Rolex'. Let's not fool ourselves. Rolex makes about a million watches a year. It's an industrialized, mostly automated proccess. Their movements are no better than any top grade ETA, and even worse than the Coaxials you'll find in Omegas priced half as much.

[@PointNemo9]

@@DerpEye Are you talking about precious metal Rolexes or stainless steel ones?

[@perryedmunds2455]

I was in the dental laboratory business for 40 years. People were always shocked when they discovered the gold in their gold crown was worth on average $30-40. "But I paid over$1000 for that crown!". Well you were paying me for my labor and overhead and much much more to the dentist for HIS labor and overhead.

[@Crmjewelers]

Yes, for a service industry (like yours) it is a bit different. The greatest value is your service, not the metal content of the crown.

[@sbkarmen]

@@Crmjewelers same thing goes for the Rolex bud....

[@Crmjewelers]

It's actually more about brand recognition.

[@howardmckenna]

I had gold crowns because they were actually cheaper than porcelain/ceramic crowns. The reason being the work/time that went the gold crowns was a lot less.

[@perryedmunds2455]

@@howardmckenna also you never have to worry about them breaking.

[@Thankyou_3]

Awesome CRM!!! You guys putting out educational videos like this really helps consumers to be educated. So impressed with your channel, it is getting better every day with new faces on this channel and what each one contributes as a different flavour. Thank you 🙏

[@Crmjewelers]

Wow man, thanks for that! Yes, we've been trying really hard to add variety to the channel and not just go the one-dimensional route of spitting out watch reviews. The watch/jewelry market is a lot more diverse than that.

[@Thankyou_3]

@@Crmjewelers Your team really embraced change well. Keep up the great videos, if I am ever around your area will make time to say hello. Toronto Canada 🇨🇦

[@Crmjewelers]

Thanks man. Yeah, make sure to stop by the store if you're in Miami. Putting a face to the name is always good 😉

[@Master-Mo]

Very informative video! Honestly it`s more than I thought... Because some stainless steel models are quite expensive and in those cases it can`t be because of precious metal.

[@Crmjewelers]

True, the material cost vs price comparison is even worse for stainless steel models.

[@alainportant6412]

180 grams ? That's way too heavy for a watch, I couldn't wear that on my wrist all day long.

[@Crmjewelers]

Yes, all gold watches are a bit heavy unless you wear them with a leather strap.

[@codehindiofficial]

Doesn't Rolex tell us how much gold it has put? If not, why? It's such a basic thing.

[@Crmjewelers]

Nope

[@codehindiofficial]

@@Crmjewelers but why not?

[@Crmjewelers]

Because no luxury watch manufacturer ever does.

[@mikkelstornberg6906]

I'm guessing 17%, wouldnt be surprised if it was less though.

[@Crmjewelers]

I thought it was less as well before we ran out little experiment 🤷‍♂️

[@krypt1c330]

I was just searching for exactly this last week and couldn't find the answer until now. Thank your for this video!

[@Crmjewelers]

Awesome man. Glad we could help.

[@Jazzmaster71]

I actually guessed 20%.. because there is always a 80% chance that you'll get ripped of whatever luxury merchs you're buying.

[@Crmjewelers]

LOL, It's not that you're getting ripped off. It is what it is 🤷‍♂️

[@bluenote7856]

Im sure that metal in your car cost 1000 times less than your car price haha

[@Crmjewelers]

At least with this watch you're getting some gold 😜

[@rickjames5020]

Certain Rolex’s hold value no matter how much gold it’s made with .

[@sahtemehdiavcstarkd8712]

@@rickjames5020 what does it mean, it is like gold that you can cash anytime? If I spend 10k for a Rolex watch and sell it 3 years later and get my money back?

[@BuddysDIY]

I guessed 15-20% Also a super watch nerd sooo it wasn't much of a guess lol

[@Crmjewelers]

Good guess!

[@BuddysDIY]

@@Crmjewelers love the content. Keep it up!

[@Crmjewelers]

@@BuddysDIY thanks man!

[@MyDayTradingTutor]

Which it was 100%, but for that, we can just buy gold! 😉 Great video!

[@Crmjewelers]

Thanks man. Really appreciate it.

[@Karda_Nava]

I would still love to have this watch! Really you are primarily just paying for the name of Rolex.

[@Crmjewelers]

Yes, brand name, engineering, design, labor, etc.

[@victorzhang3333]

Now reassemble it and sell it as new on Jomashop 🤣

[@Crmjewelers]

LOL, it wasn't new to begin with.

[@s.venetien3590]

2 things: - This dial has factory-set baguettes, keep that in mind for the value. - And holy shit that rainbow daytona!

[@lazarorodriguez5161]

First off Thank You 🙏 Very Much For this Video! Second only 20%, 20% of GOLD, smh 🤦‍♂️!!!! Smh 🤦‍♂️ I watched this video twice cause I couldn’t believe my eyes! Are older model Rolex’s(70’s, 80’s and 90’s models) do they have more gold? Do you know what era has/had the most Gold in the Actual Rolex. Quick story it’s funny you put this video up on Rolex, because in 2014/2015 when Rolex made the change of 36MM to 40/41 MM face I thought okay it looks a little More Masculine but it’s so shiny. This video proves my point. Most of these watches have nothing but copper. I’m stick to the Vintage Timepieces(which I already was fond of before!!!!) Appreciate the Video!!! Really Do! Thank You 🙏

[@Crmjewelers]

Thank you Lazaro. Those are good questions. We plan on doing the same thing for older Rolex models and gold models of other brands as we move forward as well. It should be interesting!

[@lazarorodriguez5161]

@@Crmjewelers I noticed a lot of incorrect spelling and sentences so I edited. Don’t want to leave in-corrections on your comment page, not a good look. My pleasure, I really couldn’t leave how a plain Jane Rolex can cost $40,000 but only worth $8000 and some change. It’s as if we are in living in the film “They Live” 1988 where we(humans) need to consume and not ask questions. Lmao 🤣 20% of Gold My God!!!! Incredible Thank You Again for this video! Can’t wait to see the next experiments! God Bless 😇🙏

[@hamealartesto3273]

Now this is the content we want to see!!!! Thank you for making a unique video.

[@Crmjewelers]

Thank you so much Hameal. This is definitely the direction we want to take the channel, with much richer content than before.

[@johnjeff5112]

Dont forget the amount of labour to create all the intricate designs that goes into the making!...

[@Crmjewelers]

Of course. That's definitely a big part of the value. 👍

[@Jay-xr3sb]

The all gold day date costs £30k, the datejust £6.3k. The gold costs £6.5k. Its doesn't cost an additional £16.2k to add a date function and to work with gold. Its just a silly mark up back those that can afford to wear this don't care about the money. Its the posers that can't really afford it and buy it that are the real losers. Look at a 20k Lange and its movement finish, alot of thier cost goes into the craft. Not with rolex.

[@Jay-xr3sb]

@Huge Hulk yep, a display of wealth vs buying the best.

[@Crmjewelers]

@Huge Hulk so people who know watches don't have money? Hmmmm? 🤔

[@Crmjewelers]

@Huge Hulk I know a lot of sophisticated collectors who like Rolex watches as well. I don't think we can generalize about these things.

[@Meatball_Wizard]

Lmao I actually guessed 20%. You don’t need to believe me I know in my heart I got it right

[@Crmjewelers]

I believe you Benny and know you're a man of exactitude 😉

[@flubber27100]

I guessed at the start $9k so wasn't too far off. I said $9K because your paying for the brand and engineering but I was surprised it was that little!

[@Crmjewelers]

Thanks for guessing man. Get ready for our analysis of Rolex's biggest gold watch today.

[@abcofloving6945]

And that's my friend how rolex became rich .. cheap watch sell high price .. i rather died crash inside my lambo and merc for satisfaction than died wearing this piece of shit .. my life my choice .. ✌👌👌

[@MrDaymien1]

When gold is re monetised, a gold rolex at todays prices will be worth its weight in gold. Good investment.

[@Crmjewelers]

Gold is definitely on our radar as well!

[@pauldavis5665]

I guessed 10%. With these watches you are paying for the name more than the metal. Even stainless steel Rolex watches cost a lot, and we all know how cheap steel is.

[@Crmjewelers]

Exactly Paul. For stainless watches the discrepancy is even greater.

[@Oakleyworld]

they are not chinese steel, it is 904l

[@dianatramm4938]

The markup for gold tends to be insane, so 20%, considering that the datejust equivalent is already a 10K watch, is pretty good.

[@danielbarras3200]

Don't forget that Rolex is the fondation and not a company to make profit for the owners. But the workers get at least fch 5000.-/month and the directors fch 20.000.-/month And also give money to caritative organisations and also have paid a bridge over the Arve river.!!

[@danielbarras3200]

You can't compare the weight of gold of the watch and the price of gold of lingot .!! It like the price of a jewel of gold and the price of a bar of gold..!!! ???

[@alexsystems2001]

I guessed 30%... My stainless submariner was almost $10,000 the value of the gold content is $0 🤣

[@Crmjewelers]

LOL, ya think? 😜

[@pizza.doctor]

actually the hands are white gold in that too so probably a few $

[@Crmjewelers]

@@pizza.doctor we mentioned on the video that the hands weigh less than a tenth of a gram, so they're at most a few dollars in gold.

[@pizza.doctor]

@@Crmjewelers don't forget the indices!

[@Crmjewelers]

The diamonds are worth a lot more than the hands, but even at full retail, they'll affect the final figure by at most 1% total. That's why we decided to ignore them.

[@speakingout6345]

Really awesome to see the math on this but ANY gold Rolex is holding its value just for what it is. Great video!

[@Crmjewelers]

Agree with you man, thanks for watching!

[@vladimirchervenkov6949]

40% - my guess was double the actual answer 😂

[@Crmjewelers]

Damn, I wish.

[@mingye]

I guessed 10%. What about Everose Gold? How much and % of precious metals make up Rolex’s everose GMT’s, Daytona eta?

[@Crmjewelers]

We'll need to do those watches on future videos Ming 😉

[@mingye]

@@Crmjewelers Can’t wait! Looking forward to future episodes!!

[@MinhNguyen-uu2ot]

Very good video thanks my friend

[@Crmjewelers]

Thank you for watching 👍

[@notDonaldFagen]

Day Date is only available in precious metal, but you can do a comparative price ratio and raw gold value ratio by using retail of a model that comes in stainless, as well as 18k, like a Sky Dweller.

[@Crmjewelers]

We're going to do a Sub soon.

[@pigeonfish1725]

Judging on how expensive rolex are retial made of steel Id say 20%

[@Crmjewelers]

Did you peak?

[@LordFirestaff]

I legit guessed 20% exactly. However, the watch isn't priced for gold alone. Labor on making the watch has to be accounted for, the movement of the watch, engineering, and paying someone to assemble it, plus retail mark up. You don't wear precious metals in raw form, so it's justified that a watch like this comes with a high price tag.

[@Crmjewelers]

Good guess! Yes, you're right. All of those factors affect the price, but remember that "high" is a very gray area.

[@stephenmaniloff8493]

No Shit...

[@mannybruce8950]

So a $39,000 gold watch with only approximately $9,000 worth of gold will have a mark up of $30,000 ? Sounds more like price gouging off of a luxury brand name . Unless the watch is a one of a kind time piece then there is no valid justification for a mark up that high . I'm pretty sure that some of the internal mechanism are used in their other models of Rolex watches because it is massed produced . It's not like you have to wait for the watch to be made on every order , the model watch is sitting in many show case retail stores or stock rooms . It's not even a limited edition in design and technology . There is no $39,000 worth of craftsmanship and materials in the watch but it s mostly $39,000 worth of status symbolism that is being paid for .

[@Crmjewelers]

I hear you Manny, but I think that another factor that's causing hard assets like watches to become so inflated is a continuously loose Central Bank policy. 🤷‍♂️

[@LordFirestaff]

@@mannybruce8950 Yes and no. One thing you should consider is that you're helping to pay quite a few people's salaries when you buy a watch like this. Even if there is roughly $30K worth of profit, that isn't just going into the pocket of one person/company. Rolex employs 4,000 people worldwide. These people are paid very well for the products they put out. Aside from that, there are also the dealers to account for which make a decent commission on the product. I agree it's somewhat of a status symbol, but it creates ways to help the super wealthy shed some of that weight in wealth and spread it around. When you consider non luxury brand watches, like G Shock for example, that you can pick up in Walmart for $200-$400, not a lot of people are making decent money off of something like that. The commissions can't be very high (if any at all), and because they sell in volume, most of the profits go right into the pockets of the manufacturer. I think there is a huge plus side to having luxury brands on the open market by helping a lot of everyday people earn a better living.

[@danielbarras3200]

The margin of un Rolex, Cartier, Andemard Piguet, Paneraï is of 500% or more !!

[@TetsuoTheAwakenedOne]

I was exactly right. 20%

[@Crmjewelers]

Nice 👍

[@bjweaver3333]

My guess was 20%! I loved this video thank you.

[@Crmjewelers]

Thank you Brian. Really appreciate it!

[@kc8563]

I’ve learned something new today.

[@Crmjewelers]

The our objective is met 🙇

[@TheCrispyjones]

I had a feeling we were getting shafted, 10-15 percent I guessed, it’s robbery but as a lot of comments here say there are companies doing worse with plastic and rubber

[@Crmjewelers]

Ha Ha, true. My original guess would have been close to 10%.

[@djmaciiii]

Do you know how much the paper costs in a $100.00 bill? Or how much the ingredients cost in a really nice dinner? How about the material cost of a Rembrandt? The whole concept of this video is silly.

[@Crmjewelers]

But I made you watch 🤣

[@TheCrispyjones]

CRM Jewelers he missed the point 😂😂😂

[@rednaxx3]

No way I guessed exactly 20% 😱😱

[@silverstallion4634]

Wow I was close with a guess of 18% of gold in a Rolex

[@billlberge9566]

at first i was like, its pobaply 10 and the i said, nah it must be like 20% ore somthing

[@Crmjewelers]

Good recover Aiden 😉👍

[@toddbroadbent]

Rolex has their own foundry and a team of Metallurgist. They use superior alloys such as platinum or palladium in some cases to stabilize and inhibit tarnishing. Every other timepiece manufacturer simply orders 18kt. It also allows them unique opportunities to come up with some one of a kind products. The dream dust Dials were a direct result of the research team looking at the gold cooling which created a dream dust look and applying that to there dial making.

[@Jay-xr3sb]

Yeah, rolex have the best marketing for sure but they very stale with regards to design, complications, movement finishing and innovation. They would rather ad rolo at the start of everything than get around to applying AR on thier watches. Take the boxy ugly sub case, no one really liked it but because of the brand they convinced themselves that it was attractive and toolish, they have finally corrected this after a decade.

[@Jay-xr3sb]

Look at the dials of the unique langes. Or even the movements and complications of thier rivers JLC and Omega....they make a solid but basic watch thats then marketed to hell.

[@loganweeks5761]

I actually guessed 25-35% of the price is from gold. I was surprised by how close I was.

[@Crmjewelers]

You da man Logan!

[@wenmoon834]

Logan Weeks good for u

[@bestoffamilyguyyy6973]

i got it was 20% shit rip of rolex branding lmao

[@axemods03]

I said 30% i was pretty damn close

[@austinstout1506]

That was actually a lot more gold then I thought there would be , I figured an oz of gold

[@junito1008]

That’s why You’re better off buying stainless steel watches !!

[@Crmjewelers]

Not far from the truth 🤷‍♂️

[@madbadger85]

Just proves my point, Rolex the most overrated expensive watch out there!!! Your paying for a name that has been very well marketed. In the late 50-60s rolex were a mediocre watch brand running along side Mido for example. Some of the Mido range were more expensive than Rolex, but then Rolex brought in a very good marketing team. There’s really nothing special about Rolex, the movements they use are quite basic (but reliable) there are plenty of watches available today they may not have the reputation of a name like Rolex but certainly just as good if not better.

[@Crmjewelers]

You can call it marketing, mass hysteria/brainwashing or whatever you want, but in all fairness, Rolex watches have also proven to be good investments in general over time. The proof is in the pudding 🤷

[@conyo985]

The good thing about a Rolex is it holds it's value very well. You can probably sell the watch and earn a profit after owning the watch for years. That is if you can afford one. I can't see myself owning a Rolex ever. No matter how much I save I have other more important spending.

[@Sir-Seaniel]

There is nothing average about Rolex. If you think there overpriced compared to other watch company’s you should do more research

[@MrJacksuper]

fair enough computation... brand+ gold+ craftmanship(actuall making of watch)+ employee salary+ marketing+ commission+ prestige(of wearing)+ warranty= $39K >its actually not too bad!

[@Crmjewelers]

You're right 👍

[@lbsiuk]

I thought 25%, not too far from 20. A large part of the cost is going to be for the price of the status symbol of owning a Rolex.

[@Crmjewelers]

Yes, for engineering, labor, brand value, etc.

[@MohammadAWaly]

I remember asking a Jewler that question and they estimated 25-30% if lucky for a full gold timepiece and they used rolex as the example/benchmark. I don’t think any other brand puts as much gold in their watches... or is there? Could be another video topic. Which brand uses the most precious metals in their watches or which brand gives the most precious value percentage in their watches?

[@Crmjewelers]

That would definitely make for a nice topic Mohammad. We also want to run this same test on the AP Brick ("the pounder") to see what results we get.

[@MohammadAWaly]

@@Crmjewelers I look forward to seeing that!

[@youssefhanna9208]

I reckon A.P would take the cake if you used the royal oak

[@Crmjewelers]

Yeah, we're going to do the brick on another video like this one.

[@blakecaccavale6057]

I'm actually pretty shocked at how wrong my guess was... lol I expected 70%-80% of the cost to be Gold.

[@CRYPT02023]

🤞🏾

[@atsylor5549]

I guessed 10%. But what surprised me the most, was that the bars connecting the bracelet to the case were made out of gold too. I kind of thought gold would be to soft for a use like that.

[@squanchy9755]

The pins that connect the bracelet to the watch are actually steel but the rest of the bar is gold.

[@jewellerydesignerartists9353]

@@squanchy9755 hello

[@richiekruz3763]

I love the background song. Whats the title and whos the artist?

[@ThisGuyCJ]

Yeaa I don't normally wear any jewelry but If I had to get gold or silver ill just get bullion...

[@Crmjewelers]

Definitely, jewelery is not the way to go if you're just interested in precious metals.

[@seangrover702]

Lol I’ve always wondered this exact question

[@Crmjewelers]

I'm glad we could be of service Sean 😉

[@mrmo4059]

My guess was 30% and I thought that was low. Thank you for giving me a quantitative reason not to buy a gold rolex apart from the fact that i dont have £30-40k. Audemars Piguet gold watches are even more expensive than rolex, so the 20% for rolex is probably only 10% for AP.

[@Crmjewelers]

Thanks man. AP is the next video like this we want to do.

[@beluwuga]

And Audemars Piguet, especially the RO Off-shores has rubber bracelets instead of gold, yet it’s prices are higher than full gold Rolex President. Of course they are also only 18 karat gold, you don’t want your watch deformed midway to lunch. But again it begs question, are you buying high-end timepiece with its known watchmaking history or are you only buying gold?

[@Tdori61692]

I guessed between 15-20%/ just the 9,000 of the 39,000 price tag. Aside from its value in gold, you’re basically just paying for the Rolex brand

[@Crmjewelers]

Not just for the Rolex brand, but also engineering, labor, etc.

[@ShweMyaukMyauk]

At least you are getting gold, Chanel bags cost 8 grand and they can’t even plate the hardware with gold like they used to in the 80s, they have price increase twice a year

[@Crmjewelers]

Yes, 20% is not bad and it's even higher for some older models. We'll analyze more models down the road.

[@kanifuker721]

Rolex is a charity so i say they've been doing well for a hundred years or so.

[@rolandojr.antonio6855]

Rather than buying a Rolex gold watch. I will buy gold jewelries, 18k and 22k. But its OK to buy high end watches.

[@Crmjewelers]

Yes, some watches have proved themselves to be pretty good investments over time.

[@skeeteskeete7896]

Wow 20% gold Robbery without a gun. My guess was 75%. Thanks for the info I will never buy a gold Rolex, even if I could afford one lol.

[@Crmjewelers]

Thanks for watching man, but it has nothing to do with Rolex or any other specific brand. No gold watch contains 75% of it's value from gold, otherwise it's a pretty crappy watch. The discrepancy in raw material cost and price is even wider for stainless steel. Remember that lot goes into the value of a watch, including engineering, labor, brand recognition, etc.

[@michaelcrane4135]

I actually said 20%. Mind blown..😉😂

[@EJguitar1]

I got it on the money! I said probably close to 20%. I’m a jeweler. Native American silversmith with a mix of custom engagement sets.

[@Crmjewelers]

Cool Erin. Good guess! Thank you for watching and participating. 😉

[@nevilledraper2321]

I guessed 10%. 20% i would be happy with.

[@selmangokce3575]

It is mostly the 18k gold for luxury stuffs. Best composition for highest gold rate and durability.

[@Crmjewelers]

But the big question is, what was your guess? 😜

[@danikung2204]

Only 20% ok pretty criminal hmm ....ITS DISGUSTING👌

[@Crmjewelers]

I wouldn't call it criminal given that you can't expect to buy products for their raw material cost 🤷‍♂️

[@rodsalvador3608]

Has anybody done this for an 1803? I would imagine the gold value is higher as a percentage of current trading prices.

[@Crmjewelers]

We definitely want to do it when we get our hands on one.

[@fireonfire8582]

About 15% or less, The watch isn’t selling how much the gold is worth but the whole package which includes the movement and the craftsmanship because Rolex makes everything in the house even there gold bracelets and cases for watches

[@Crmjewelers]

Definitely man.

[@rickroman4941]

you are not buying a block of gold! This is expertly crafted by the best in the business, and the workmanship adds value to the gold itself!

[@Crmjewelers]

Obviously, I agree. The point of the video was not to say otherwise, but simply to provide an answer to a question that many people have.

[@tenshikun6493]

I said 30% so close

[@Crmjewelers]

Good guess 👍

[@forreststrong797]

I guessed 20 percent and I was right.

[@Crmjewelers]

You da main man! 😉

[@Budivedder]

Nice watch

[@capt.obvious4487]

I did say about 20% to 30% you are paying for the craftsmanship of said watch. If you had the amount of gold in that watch and were told to make a watch out of it would you be able to I doubt it.

[@Crmjewelers]

Good guess!

[@geocentric2478]

Imma say it’s abt 2-3 thousand dollars

[@ConsoleGeekx]

im interested in watches i love gold so i love gold watches... however u get what u pay for for the watch itself not really yhre gold its just extra luxury. the normal steel watches r also that much so

[@Crmjewelers]

Yes, there's an even greater discrepancy when it comes to steel watches.

[@fabriziodutto7508]

More than that, the gold is even easier to work with, if compared to the stainless steel... Good marketing!!

[@Crmjewelers]

Thanks for watching 😉

[@melanatedking4152]

I was 💯 percent right about 20%. So actually a Rolex is not worth the price.

[@Crmjewelers]

That's not what it means. This video is not to show that Rolex watches are not worth the price because they don't have a high gold content. In fact, what is "high" anyway? The reality is that Rolex watches in general have proven to be great investments over time. If what a person cares about is gold, they can buy bullion instead. 🤷

[@Ray_ToxicR]

I guessed it right.... now... just like the comment, I'm superior 😌

[@hansgaming476]

anyone else notice the rainbow daytona

[@renoeC31]

How much less Gold would be in a vintage daydate? Like one from the 60s

[@Crmjewelers]

I think percentage-wise, vintage models may score higher. That's a topic for a future video. 😉

[@Vluezz]

I actually thought it would be like 15%

[@Crmjewelers]

Still a good guess 👍

[@oscar87171]

I actually thought 15% worth of gold

[@mrxkhan990]

Brand is great dacoits in the world

[@averydizzle]

I said 17 percent was thinking 20 at first FUCKKKKKK

[@Crmjewelers]

You still very a consolation prize 😜