HOW MUCH IS MY ART WORTH? APPRAISAL & PRICING TIPS

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If you are wondering how to value your art, this video is for you. Today I am with Christine O'Donnel, the founder of Beacon Gallery in Boston. She is a trained art appraiser with the International Society of Appraisers (ISA) and an art dealer. We will cover subjects like how to price your art as an artist, how to adjust your prices and what's the market value. Toward the end of the video, we discuss a bit more about collecting art.
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00:00 Becoming an art appraiser
02:31 First approach
05:11 Charging by time
09:06 Adjusting your prices
13:10 Selling online
14:56 Shipping costs
15:34 Adding value
18:14 Limited editions
21:12 Place to sell
26:03 Difficult cases
31:16 Gifting your work
34:36 Donating to museums
36:03 Take actions
37:46 Trapped in your price
42:09 Can I discount
44:46 Art as investment
48:54 Personal collection
53:11 Unwanted artworks
AS MENTIONED IN THIS VIDEO
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ISA www.isa-appraisers.org
Beacon Gallery beacongallery.com/
WEBSITE & EMAIL
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Official Website: veryprivategallery.com/
Newsletter: veryprivategallery.com/artist...
Our artist residency in Madrid:
veryprivategallery.com/artist...
SOCIAL MEDIA
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Twitter: / veryprivate_art
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CHANNEL INFO
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Searching for tips on how to promote your art? You are in the right place! We make videos on selling art online & offline, showing your art, and building a personal brand as an artist - basically all about making a living as an artist. Besides tutorials, we make art vlogs from time to time. P.S. We are based in Spain.
#artvalue #artprice #artappraisal

[@lizmagno1]

An artist friend told me she sold a piece of art and 5 years later she was walking down the street on trash night. The couple had broken up and moved out. There was a huge pile of furniture and stuff and on top was the painting. She took it and resold it.

[@RolledtightRecords]

ive only sold my paintings standing on the corner. i sold over 300 pcs at 250-300 a pc ive also had people that when i told them 250 they said how about 300? in which i thought that "raised" the price for my work. hopefully i get to do an art show soon

[@ghostsandgraveyards2888]

I've had much better sales since I stopped using galleries. It makes my work more affordable and accessible. If you're in art for the money... Idk what to tell you. The look on someone's face when they see something they really love is priceless.

[@taaiee]

Great interview! Thanks for all the tips. I especially like Christina mentioning not to choose medium based on their perceived value but on how you can express with them.

[@VeryPrivateGallery]

Thanks for watching! I was really touched when she said if 95% of art won’t get much more expensive for resell, why not just get something you like!

[@user-db5pu4cz1p]

I think this is interesting and valuable! Thanks for both of you❤

[@Parkook]

Just found your channel and I loved the fact that how comprehensive is this video. You've asked lot of questions. GREAT VIDEO❤❤💙💙🔥🔥🔥🔥

[@nickscott447]

Really enjoyed the video. Interesting information and topics. Christine is a hoot!

[@solamenscriptorium]

I did get a lot of value out of these! And frankly love the new art market ideas ahah Excellent interview, thank you so much to both for sharing your knowledge!

[@sandrapihlskott3262]

Thank you for this, such a great episode and love your channel!

[@firstlast2034]

Understanding what goes into a painting should be taught to the general public. To begin to know the value from a base line has always helped me consummatea sales.

[@roccib22]

Thank you for sharing all these tips, and the generosity and honesty during the whole interview

[@mikenoneofyourbusiness7122]

Sad that you can’t get into galleries without already being a successful artist that sells and has an audience. Then, why would I even need to give gallery a cut? If I already sell and have to have large social media followers, I’d rather keep 100% profit and not share my $ with gallery. Why do they deserve a cut, if I still have to bring my customers? I’d rather sell on my website and not give parasidic galleries a penny!

[@brenthixon4069]

Great question and answer session , lots of good advice and both have a personality, keep up the good work

[@VeryPrivateGallery]

Thank you! Will do!

[@jenniferscott708]

This is amazing. Thank you for having so many amazing tips and resources in this video and on your channel! This is not the type of video I thought I could finish… but instead I found myself giggling and engaged all the way to the end! I’ve subscribed and look forward to exploring your channel further. Thank you both for your time and hard work sharing your wisdom here!! 💜

[@VeryPrivateGallery]

Glad it was helpful! Thanks for subscribing!

[@ariadnajournal]

Very useful, thank you very much for this video!

[@mmallow6481]

Lots of great info here. Thank You!

[@marinatais1910]

This is invaluable! Thank you both!❤

[@VeryPrivateGallery]

Thanks for watching!!

[@dmyingjow]

Thank you. Very captivating and informative interview.

[@VeryPrivateGallery]

Our pleasure!

[@mosartwork]

GREAT VIDEO. Love it. Thank you so much for sharing.🔥🔥🔥🔥😍😍🤩🤩

[@aniamodzelewski1006]

Thank you. Very informative

[@shanobie51]

very fun and informative interview thanks

[@VeryPrivateGallery]

Thanks for watching!

[@JustinThorntonArt]

Great interview

[@VeryPrivateGallery]

Hey Justin, thanks for watching!

[@ralphhancock7449]

OK, my takeaway is that I should make quality and timeless art that will hold its value and appreciate enough to cover the expenses of the secondary market, or, make art that a buyer 'consumes' by buying it because they love it - with no expectations for resale. Sounds good to me.

[@CarenKhach]

What an excellent guest

[@VeryPrivateGallery]

Thanks for your message! She comes to my 'show' every second month. Stay tuned!

[@janedieuart]

Really interesting, thank you. Im off to make some shiny paintings now!

[@TruthIsNot4Sale]

She was very informative. She gave out great information, and the thing she said about shiny art sells…I do the shiniest art ever.😂

[@mylesadams1662]

interesting logical advice, especially in regards to pricing particularly how the so much space costing so much money it defiantly doesn't work well when you get down to the smaller sizes your not making any money at all if your selling through somewhere which takes commission out the sale... also finding a fair price was a good point... building it seems building a group of collectors or following and then directing to a website would probably be a better outcome long term but then you also have website fees to contend with...

[@jmfineart2263]

💗💗💗 very informative! Thank you! As for the buy back thing concept, no way! 😆🤣

[@VeryPrivateGallery]

You are so welcome! Artist buy back is such a silly idea, right?!

[@IntermountainGoldRefiners]

Thanks!

[@maria-giulianalatini1724]

My son is 45 yrs old ,is a Fulbright scholar, has an MFA from CCA. and a CV pages long and I don’t think any of his original non-commissioned paintings go for more than $3,500. It is TOUGH out there!

[@linserwayne1587]

Both Picasso and Chagall regretted selling some of their paintings and would probably agree with a buy-back scheme.

[@Ironyko]

In principle, you buy art to be part of your family, heirs perceive it over time as a member of the family, it belonged to my grandparents, it belonged to my aunt, etc. Of course, over time you sell certain pieces, usually the ones you don't like, or which belonged to a relative you didn't care for, or you simply need the money :) The Ikea policy is based on another strategy that the ordinary artist cannot put into practice, the Ikea policy applies to the artist only when his value increases on the market, and a customer wants to review a piece he bought, when he had a lower share , at the price since then, deducting a percentage for the return :)

[@verenahopp5472]

There are no similar artists in my case. I build art guitars with resin, LEDs, food samples. I am a proper guitar luthier (still at school, 4th year), they are instruments you can play, but I sell them as sculptures, since regular guitarists rather buy an old Fender with a bend neck for crazy amounts.

[@firstlast2034]

I buy based on the theme I am looking for and the composition in most circumstances.

[@bijouxcreateur94]

8:50 exactly. You don't waste an original piece for less than the best customer. That one piece goes to the best customer and not the average customer. Average customers who are not serious have plenty of choices with different sized prints framed or unframed for a few hundred dollars.

[@butterflyblueshorts]

Thank you

[@VeryPrivateGallery]

Thanks for watching!!

[@conniegeerts1019]

There is a regular art giveaway that people who want to get rid of art could do. You wrap the art so it is weather proof and set it out somewhere in the world like a park bench or whatever with a note that says Congratulations you have found a gift of art from the universe. Take this piece home and enjoy it. It is yours.

[@PatrickBryson]

🤣 I give a discount on certain pieces If they went into a higher status collection or a slightly higher one if its someone who frequently has dinner parties. It actually increases in value if you can say, yada yada was in Matt Damon's house once upon a time.

[@mikenoneofyourbusiness7122]

Famous or rich people wouldn’t buy from nobodies/non-famous hobby artists, as a rule. You need to be famous and successful first and sell a lot (I just have no clue how) 😂

[@PatrickBryson]

@@mikenoneofyourbusiness7122 Not really true you just have to not be star struck when interacting with someone, I mean would you like if someone groveled in your presence .... "excuse me my lord I have come to see thee, kisses shoes"....In my case many of the clients of mine are very high profile but they didn't even know I was homeless for years because I treated them with respect and didn't see myself as lower ask for what my work is worth and still held myself to a standard. In one case I was doing architecture photos of a large company's building (still homeless, a vagrant with nothing but a borrowed d3000) during which the CEO while walking out to his waiting car / limo walked over and greeted me and ask what was so interesting, I explained that it looked like a lot of work had been put into it by the developers. And that it looked like one I would design. He ask to see the photo which I showed then immediately ask if I had a card, which I did. (...some printed at the public library on a 10 pack of scrapbooking cardstock.) It was all casual except for me addressing him as sir. Now each of his thirty buildings I've been the photographer, And I visit to discuss books we've read. It is the fact you do things with discretion and that you know how to meet someone in a casual situation and on their level of intelligence. Which is funny because I'm a introvert. So no you just have to be kind and semi intelectual as most people at the top don't have people like that.

[@calebplumleeoutdoors]

Regarding the "art buyback" idea. I know an artist who doesn't buy their art back, but WILL allow the customer to bring it back and the artist will RESELL it for a negotiated commission. No cost to the artist, but the buyer gets THE best representative to sell it again.

[@calebplumleeoutdoors]

Reminder that galleries take 40-60%... your art is worth what someone is willing to pay. Galleries want someone who is ALREADY successfully selling art (and likely don't need galleries anymore) Don't get discouraged. Most famous artists (before social media) made a rich friend or contact that bought a piece for lots of money and then talked about it with other art collectors... thats it. Thats the secret. That or money laundering. Lots of that too

[@mikenoneofyourbusiness7122]

So, if I must sell my art on my own to establish the value of my paintings for the gallery, plus I must bring my own social media audience to sell, then why would I need a middle man? What’s the reason to give some gallery a cut? I could just sell it on my own with those pre-requisits. So, what’s the benefit to giving a gallery a cut? Why? Thank you!

[@andrewrea2799]

Getting into any gallery, just to be in a gallery is worthless, but getting into a good gallery that wants to partner with you and support your growth as an artist will take your art farther than you can do by yourself. Galleries that want to see a sales, exhibition and social media history are just making sure that you’re worth the investment. Likewise, you the artist should be checking out the gallery. Are they organized and well run? How do they support the artist grow both financially and art historically?

[@bijouxcreateur94]

6:00 when you have the option of selling prints there is no such thing as a ridiculous price. You don't want to pay the price? Get a print. I don't know of an art platform that doesn't offer a wide choice of prints with various sizes framed or unframed. If someone wants an original they have to commit. If not a print is a perfect option.

[@fay.l.1447]

6:12 each one of my pieces i know for a fact, working on one at a time takes at least 2 months to complete. The more i work on at the same time doubles the time frame so the hourly rate as i am a aspiring artist would come out i would think unreasonable however im conflicted on still how much is reasonable considering all my original pieces are One of a kind. So if one should purchase One they'd be the only one to own it in the world and i do not duplicate my work and some are akochi info on our world and the world of the universe NASA would even be intreaged to even just look at just one would take anyone to a different place

[@michaelturner4290]

Subscribed

[@mikelee581]

My art that I have not sold or revealed yet but plan to do so within the month, is more of a craft than it is art. I make them with other elements creating vibrant colors and my interpretations. I cannot put a price point on them but I was hoping someone can help me... it took me months of trial and error to come up with the variety of pieces but now that I know the concept, it can take as little as 5 minutes to create one. How do I put a price on something like this? I don't want to sound boastful in any way, but something like this has not been done in the way I've created but once it hits the market, I fear that they can be easily created and I fear for a saturation in that others will copy, create and commercialize it in their own way and I'll probably be priced out at some point. It's not something I can put a patent on either... any ideas as to how to go about a new business venture, however short lived it might become? I've been struggling for months on how to go about it and I'm desperate to figure this out.... in fact, I've become homeless living in my car and whichever friend can accommodate me at times at this point... please, any insight will be greatly appreciated...

[@jrmurphypoet]

I am an activist artist, I was thinking of adding value to pieces of my art by performing and/or protesting with them in different locations.

[@itsjustchristina7796]

Love the idea sweet heart singles... ❤️ I like making affordable creations for the early collector... Actually,most of my pieces are gifts for my daughter's friends (per daughter's request)...

[@itsjustchristina7796]

I totally bombed miami art basel 2 years ago... drove to miami and walked around w my art hanging out my backpack and the next day 🙃 set up in south beach live painting next to designer... was 📸 by big time nyc photo for magazine ✨️ 😍 😀 😎 💕 something tomd me to just go... spent night in parking garage... best exp of my life

[@mikenoneofyourbusiness7122]

So, art is your hobby? Did you make a living with it in any past year?

[@itsjustchristina7796]

@Mike Noneofyourbusiness yes commissioned work in past... work in shows and honor of featured artist... and taught art...

[@karencrawford5491]

An hourly rate is not fair because the more time an artist puts in they become faster in executing their work as it is accomplished by putting in the work and develop their skills. Time should not be a monetary factor in this case

[@toobaimran1040]

Can you please do a video on selling hand painted digital art on Procreate. How it should be priced and will it sell especially with AI generated art now available?

[@mikenoneofyourbusiness7122]

You’re confused. If it’s digital, it’s not hand crafted. Only real life art is done by hand. Didigal is NOT going to be in any museum. Just to to an art museum and try to find anything digital there 😂

[@mikenoneofyourbusiness7122]

Digital creations aren’t considered fine art. It’s considered graphic design and sells for pennies.

[@toobaimran1040]

@@mikenoneofyourbusiness7122 I think you are misunderstanding. Im talking about painting on procreate from scratch that takes literally 10 hours or making strokes with your hand. No AI, purely your own concept and art.

[@bijouxcreateur94]

7:40 No. All you need is to check YES when the platform you upload asks you if you want to sell prints. Check yes on the box. There is only one original. If someone isn't serious they should not get it. What your stature is does not matter. You want to spend a hundred or two hundred dollars and you can get a print. No need to ever waste an original for a non appreciating customer.

[@fay.l.1447]

5:16 but what if you have a style that is completely fresh and original that no one has ever seen... How can one appraise art that the world has nothing to compare it to? This is my biggest question to be fair to myself and others

[@JOSEPHCHARLESCOLIN2024]

I price my art by a time counter in minutes

[@VeryPrivateGallery]

Haha love this concept - time priced art.

[@itsjustchristina7796]

That is making it soooo personal... bad/guud art

[@michaelturner4290]

I say buy art you like period and not just because of some kind of future investment. Im not art educated so so what do I know. Straight out of the dumpster lol. What to do with it 18 years is irrelevant because it served you by making you happy that long. People change and their styles and decor changes so it's ok to change the art around. Art buy back? The would be very awkward as in, (hey I don't like this anymore) will you buy it back from me?

[@michaelturner4290]

Love your channel by the way and glad you guys bring up things that most wouldn't.

[@VeryPrivateGallery]

It’s like my cat had a baby cat, then later it’s adopted by a friend. If my friend doesn’t like the baby cat, I would take back at any time. When I create something I am ready to take back at any time regardless of circumstances. That’s just me… I guess!

[@mikenoneofyourbusiness7122]

Rich people use art as an investment and it must fulfill the requirements for the art insurance. Most artists will never sell much, let alone end up in any rich people’s homes or art galleries and museums. Art is huge luxury!

[@itsjustchristina7796]

Ooooo.... i make shiny ArT... ✨️ 😎 yes better in person

[@stevenhanson6057]

Your art is worth as much as someone is willing to pay. Unless you can get them to pay more!

[@night0merchant]

Normally I never complain with ads because it's a small sacrifice on my part to support the creation of good content. But omg the ads on this video are just excessive and distracting.

[@VeryPrivateGallery]

Unfortunately we don’t decide what kind of ads KZbin is putting on the videos. We don’t enable “cards” or “banners” because they can confuse people, making people think it’s a part of the video. I think there is a way to skip the ads by having KZbin membership, but I am not entirely sure how does it work as I didn’t pay for this KZbin Premium thing.

[@VeryPrivateGallery]

I think it was just the Christmas and new year holiday season when they are more aggressive with ads. Other times it should be quite tranquil!

[@night0merchant]

@@VeryPrivateGallery Ok, thanks for the clarification. I always thought youtubers themselves decide the frequency and lengths of ads in their videos. Again, normally I don't mind. When I watched this video I felt like an interruption every 5 minutes. Anyway, I find these interviews with a gallerist most valuable information, as usually they keep their cards very close to the chest and normal people just don't get to know how things work.

[@mikenoneofyourbusiness7122]

They’re just as starving as the artists they attempt to represent, hence they’re making these videos with tons of ads to at least make a bit of $. If they were busy running a gallery, they wouldn’t have time to gossip like this.

[@mikenoneofyourbusiness7122]

@@VeryPrivateGallery If you make $ from selling at the gallery, why do you turn ads on these gossipy videos? You’re broke just like the viewers! 😂

[@sp9138]

Thank you

[@VeryPrivateGallery]

You're welcome :-)