How Nike Stole The Olympics

[@AthleticInterest]

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[@cromwellrocks4514]

Do a documentary on impact of Nike on Eliud Kipchoge

[@AthleticInterest]

@@cromwellrocks4514 Love that idea!

[@amazinglif.e3790]

I'd love if you posted more frequently By the way how long does it take to make 1 video?

[@baibhavrai2923]

Ok

[@franciscorapp2491]

Hey there! Here some thoughts by a fan of your channel: I do not agree that an event organiser can own only “the right to a name or symbol”. An event organiser can also own venues and decide almost freely what can and cannot be done inside those venues, including what can and cannot be filmed/recorded. Consequently, an event organiser can ensure that it owns all images and videos taken/made inside of those venues (copyrights and trademark protection are not always applicable to those images, but you can create other forms of intellectual property protection). Moreover, the event organiser can decide more or less whatever it wants concerning the criteria that athletes must meet in order to participate in the competitions, and therefore control their behaviour, even their commercial one! A point definitely worthy of analysis is the limit to this power of the event organiser with regards to the commercial freedom of the participants (see the decision by the German Cartel Office on 27.02.2019 granting German athletes further advertising opportunities during the Olympic Games). Side note: I was a bit disappointed that you didn’t mention another gem of ambush marketing: the campaign by Dr Dre to advertise his Beats headphones during the 2012 London Olympics by simply sending to the athletes free headphones with the respective country flag, thus achieving that many athletes were seeing using them before their competitions (e.g. Phelps before winning 6 medals...). Amazing content as always. Cheers!

[@yu6920]

The quality of the videos just goes higher and higher. Absolutely fantastic.

[@harigovind6316]

മലയാളി?

[@sridevr2116]

Enge പത്താലും mallus🤣

[@yu6920]

@@harigovind6316 yes brother

[@yu6920]

@@sridevr2116 we r omnipresent. Haha.

*He is not just making videos, he is becoming Netflix.*

[@PESkyMaestro]

The level of quality is one of the best I've seen anywhere

[@eh9296]

No, Netflix is becoming him.

[@MortyMortyMorty]

Bro Netflix is trash compared to him!

[@m4rcin847]

So what? He producing tons of worthless shit series with sole reason of promoting LGBT and black AcToRs taken strait from the streets? I dont think so.

[@sparkfab3D]

He should produce a special episode for them or maybe on nebula

[@christopherwaller2798]

It helps that Nike sponsor a lot of the individual teams / athletes. And they do very similar campaigns around the FIFA World Cup, where Adidas are the official sponsors.

[@dzakiassuhud1825]

"Nike just did it again" I see what you did there athletic interest..... 😏

[@sundalongpatpat]

Damn didn't catch that

[@FifamobileRohit]

What he did there?

[@coachjones6104]

Nike's motto is Just Do It. They Ambushed the Olympics in Atlanta with marketing. I think he's insinuating Nike marketed ambushed the London Olympics. So he said they did it again.

[@FifamobileRohit]

@@coachjones6104 thats hilarious Thanks mate🙏🏼

[@Lotschi]

@@coachjones6104 Thanks! 👍

[@stranger2871]

Damn no company out there can compete with Nike in terms of marketing Pure genius

[@saynotolgbt6963]

Perhaps Red Bull could😂

[@MarkWTK]

@@saynotolgbt6963 perhaps. I can see them flying a plane during water events.

[@AaryanPrakash]

RedBull says hi

[@bojantenja]

...and Apple

[@bojantenja]

...And Coca Cola

[@lennard5173]

In a nutshell : Nike is King in marketing

[@supdawgmate5729]

after beats

[@musclecat7910]

@@supdawgmate5729 Maybe he means in the sport wear segment

[@artoutlawphoto]

Apple also.

[@sparkfab3D]

@@artoutlawphoto american companies in general hahahaahaha

[@bigpooporder3965]

Same with RedBull. How the hell energy drink company could afford to have F1 teams + in 2022 they will made their own engine

[@someguy9352]

Remember when Michael Jordan covered the Reebok symbol with the U.S flag. Team Nike is no joke.

[@wvu05]

And all of the Dream Team unzipped their jackets in a way that you couldn't see the Reebok logo. Either they really didn't want to get on Jordan's bad side, or they really hoped they could get a Nike deal down the road.

[@entertainmenthd9716]

The quality of this video can rival walt disney. KZbin came a long way

[@theworkethic]

Rival Walt Disney. Seriously? Enjoy the video but don’t be a fanboy to this level

[@DanceySteveYNWA]

@@theworkethic he's clearly stoned

[@Duzz1412]

9:16 "Nike *just did it* again" Quality line 👏

[@shaunportelli6201]

Everything is perfect about this channel. The stories- a lot of them which we don't know. The images The editing And of course, the soothing voiceover which is perfect. Brilliant channel

[@robobop3721]

I would also go back to 92 olympics - Michael Jordan. MJ and Nike are synonymous with each other, and Jordan attending the olympics with the Dream Team was huge. Everyone knew he was covering the logo with the flag which ironically made the logo more obvious and bad in a cool way. (Jordan and Nike did this before in the NBA when his shoes were banned and the fine became the cheapest advertising campaign ever!)

[@SIRTACONATOR007]

they banned his shoes? is that what people mean when they say there was a Jordan rule?

[@johnmclane3429]

@@SIRTACONATOR007they didn't ban his shoes, the colourway for them was banned, so he had to pay a fine of 5,000 dollars every time he wore them, which Nike paid each time for him. The Jordan Rules were created by the Bad Boy Detroit Pistons to prevent Jordan from scoring, brutally beating him down every time he entered the paint (the inner circle of the opponent's hoop).

[@brodiefreeman6336]

At 2012 London games, McDonald's rights to sell fries were so exclusive that a diner that served food to contractors during preparations of the opening ceremony was forced to stop selling chips. People got quite upset and after a week they brought the chips back but only allowed with a meal. I confirm.

[@charanth182]

It's stuff like that that makes me glad my city voted against hosting the winter Olympics

[@jamesrustles8670]

Stuff like this is why I support ambush marketing irregardless of the brand, the advertising exclusion areas around olympics sites are a joke

[@wasd____]

This is why cities - and countries - need to just stop welcoming the Olympics. They're a disaster.

[@jammaschan]

The ioc is just corrupt

[@chiobiokey]

If this was on Netflix, I'd pay to watch it. If it was on a Sports channel like ESPN, I'd watch it every night. So much effort and care and quality goes into these videos, thank you so much!💛

[@jackwakefield05]

I remember at the 2017 athletics world Championships, there was a huge Puma Billboard with usain Bolt on. I can't remember the actual Sponsor of the Event but i still remember all the Puma/Bolt ads

[@retiksingh9123]

Athletic Interest is redefining KZbin Content. This is legendary stuff.

[@racewiththefalcons1]

Fun fact: business logos used to be prohibited on Olympic uniforms to "preserve the amateur integrity of sport". This was back when professional athletes were also prohibited from participating. That is why Jim Thorpe had his medals taken away - he had allegedly played in a professional football game.

[@yussef936]

The fact he used Suits for visualization 🤩

[@kanishkraj7136]

Yeahhh

[@gavalant366]

I know alot of people have said this but c'mon this dude deserves at least 1m subs The quality The writing The research and depth 100%

[@firozchoudhary2439]

Dont cry about deserving more subs its takes time and do your part share the videos with people and on your social media accounts

[@MarkWTK]

at least 5 mil, their quality is on par/exceeds with Vox.

[@ttma11]

Love how you had Bruce mcavaney commentating at the beginning, us Aussies are lucky to have him, his passion and knowledge should be appreciated the world over.

[@ComfyPrincess8]

The Football Medal Ceremony on Tokyo 2020 was a great example of this. The Brazilian team did not wear the tracksuit by PEAK, and wore the Nike match jersey. The Brazilian comitee went crazy (rightfully) saying it's a disrespectful with the other sports since everyone might lose their sponsorship over a dozen of spoiled players

[@vex3825]

Aye! Thanks for the callout! Another great video you guys! Glad I can support the channel!

[@davidswaroop79]

"Essential thing is to have fought well"

[@gab882]

This channel deserves to have millions of subscribers. The editing is BLOODY BRILLIANT. Seriously every time one of your videos ends, i feel like standing up and applauding. But my colleagues will know i am skivving watching KZbin and not working...

[@johnmendez4471]

I love your channel. Quality that every KZbin channel should strive for.

[@yanyanTOGA]

The olympics have been getting worse and worse every year and Nike just proves the corporate side of IOC

[@varunakshar488]

Every year??

[@JesuisParte]

well I loved that they added skateboarding haha

[@eh9296]

They allowed Japan's Olympics held now, when the temperature is 30 degrees at morning............ Athletes are dying

[@Duzz1412]

@@eh9296 well, its called *Summer* Olympic for a reason 😅

[@eh9296]

@@Duzz1412 Yeah, but other Olympics or World Cups, for example Seoul Olympics and Quatar World Cup were postponed because of the heat. Japan and IOC lied about the weather.

[@hugeiftrue4224]

Love hearing the voice of legendary Aussie commentator Bruce McAvaney at the start of the vid 👌👌

[@ricey293]

Just about to say this

[@rahulannedi]

Love your content, the videos keep getting better and better!

[@ashar4121]

I liked the video before even watching it because it's athletic interest, the quality of their videos is just amazing👆👆👆

[@cc2267]

Absolutely amazing content, I listen to your channel so that I could apply some concepts that the sports industry use in business and marketing. Thank you!!

[@Anand_KL]

What a great video. So polished, great graphics, great copy, lovely narration. Enjoyed it. Thank you.

[@betterchapter]

Mostly marketing. You can find decent shoes at half or even a third of the Nike price. You won't run slower or jump lower ..

[@AthleticInterest]

Agree about the price. Although not sure this is true for the Nike Vaporfly / Alphafly models...there are studies that show that these shoes actually make you run faster 🤔.

[@deepanshu12123]

@@AthleticInterest Yup, expecting nike quality shoes at half the price just does not make sense. They have the quality, this is the primary reason for their sales, marketing is secondary

[@MilanSmore]

@@AthleticInterest add dragonfly to that list, (non Nike) sponsored athletes are running in whited out versions

[@analuisa2960]

doubt I'm ever regularly looking forward to anything as much as your videos

[@theawesomerb2807]

damn , the quality , the voice , the accent , the content , the informations... this channel is easily one of the best in youtube , in my humble opinion.

[@UWRZoneTheCurrent]

Love the summary! This is the best sport channel on YT.

[@danieltsuedo334]

great video post.., you can tell you did a great amount of research. just subscribed.., keep it going

[@timlash]

Great video!! I knew the IOC were IP bullies, but didn't realize the origin of the problem. Thanks!

[@joostkramers]

I feel I just watched an 11-minute Nike advertisement about Nike advertising

[@sohamdoshi]

Mate you are making great videos!

[@wasd____]

I'm ok with Nike taking sponsorship money out of the Olympics' pocket. The Olympics are always a parasitic disaster for the hosts and it's very much a legitimate debate as to whether they should just stop altogether given the unclear benefits and the very clear drawbacks and costs.

[@leonardogamboa1901]

Very interesting video, and the quality of the production keeps improving!

[@konstantinosspirtos1662]

The Olympics were created in ancient Greece and the were brought back to life in 1894 by coubertin

[@blondedbyme]

and?

[@konstantinosspirtos1662]

@@blondedbyme just a fact. Also I think that the Olympics should be owned by the Greek government and every time some big corporation or company would want to use the logo and something associated with the Olympics for commercial use should pay a fee to the Greek government and not to some big company that collects billions from sponsors. Greece had and still has a big unemployment number and had many economical problems.

[@Bramro12]

@@konstantinosspirtos1662 you know why you think that? Because you’re greek nobody cares about unemployment in greece tell your government to get it together

[@konstantinosspirtos1662]

@@Bramro12 how can you not care about unemployment and so many people and families in the streets. Unemployment and hunger doesn't affect me either but because it doesn't affect me I don't have to be a dick and not care about people. And I don't mean that I care only about Greeks but also for Americans who have the biggest unemployment and hunger issues.

[@defranciscoramos]

Fantastic video. One of your best!! Congrats!

[@chikombechela2460]

Wow!!! Absolutely amazing video!!! As always!!! Quality!!!

[@bleasher]

Sure, exclusive sponsorship opportunities helped LA generate revenue from hosting the Olympics, but it was also the first city that didn't have to build new arenas and facilities in order to host the olympics. That fact was, in part, because hosting the Olympics had become so expensive in the modern age that many other countries removed their bid.

[@thomasgolds4585]

Holy smokes that was the fastest sub I’ve ever seen. Amazing vid!

[@parthpatankar1140]

You guys been killing it! 🔥

[@hmingthantluanga184]

Imagine being a sports fan and not subscribing ATHLETIC INTEREST

[@samuel7-u4p]

It’s really good to see that you are having more and more viewers

[@paullko4482]

As always an amazing video 🤯

[@pranitmahadik96]

How do you even get such topics to put into videos? And here I am struggling to make even a PPT! Some serious work behind it!

[@indyschon9997]

The joy when you guys post is so immense

[@ethanjay7123]

This is literally the best channel on youtube.

[@ryanrawlins4759]

I was a games maker for the 2012 Olympics and I was in a role where I may appear on TV from time to time, and we weren't allowed any drinks with clear branding on them........ Including official partner products 🤯

[@CSGray-nf2hx]

I got a rebook ad and I feel like that’s just beautiful 😂

[@cammy8208]

Mad respect to you Brothers. Love your content

[@AmberKingmusic]

Can we agree that this year's ambush marketing was sending swag to Olympians with large social media followings because I legit started to follow some Olympians just for their TikTok content around the games.

[@AthleticInterest]

Nice observation. Can you recommend some athletes on TikTok 😊?

[@AmberKingmusic]

@@AthleticInterest kelseymarierobinson, tillykearns, and codymelphy are just the ones that came up on my for you page and I have enjoyed their videos. They give a look behind the scenes of the Olympics showing their facilities and personal time plus the competition behind the scenes and prep. Most have done hauls of the swag because free stuff is cool and that's why the swag that's being shown on their social media is probably the best marketing and it's not the same all across the Olympics because certain countries teams have particular brands that gave them things. For example Oakley gave US athletes, at least the ones I have seen, like 5 different pairs of sunglasses at least one athlete is doing a giveaway for one pair of sunglasses.

[@harrincourt95]

Holy shit, I have no words and I am in complete awe, so I just have to comment for the algorithm. Excellent work, as always!

[@tcmusicrecords]

Super quality video and very informative. I’m a huge sports fan who studied extensively about many sports like football, cricket, formula 1, tennis, rugby, etc and have so many interesting stories to tell but don’t possess this type of video editing skills. May be one day when you run out of stories, hit me up and I’ll share some of them. Good luck!

[@soavesimpressoes]

your channel is amazing man

[@thebrotherhood227]

Genuinely the best channel on KZbin

[@BallerinaPocketNews]

With Paris 2024 Will Start Next Year. It Was Time To Watch Which What Happened Between Olympics & Nike.

[@ogedik7422]

Very nice vid man!

[@dugabrdarosuje4056]

Three unskippable ads before the video start, uao you are a champion

[@TheElectroclassic]

You got me subscribed, man.

[@dakshsakariya2823]

The best channel KZbin recommend me till date!

[@chrisd997]

Amazing videos , easily u deserve 1mil. subs. Another interesting story with logo protection is the case of the Olympic Airways owned at the time from Onassis. He used initially the 5 circles and at the end due to IP issues he added a sixth one.

[@Rihan-hn6qp]

This guy makes even boring topics interesting 😂

[@secondleprechaun]

Love the the channel and how you reveal the merger of sports and business. Thanks for your hard work.

[@jeffmtrz]

Love this channel because of the quality of the videos

[@MavericNorthcott]

Really interesting story unfolding in Beijing right now regarding Julia Marino's use of a Prada branded snowboard at the Olympic games!

[@JonatasAdoM]

The irony is that I didn't even know Rebook existed as a brand until I saw that they were the new official sportswear of the UFC. I even thought they were some sort of starting company.

[@ADITYA-fc5pm]

Favourite channel🔥

[@yashchikorde]

This is the defination of gold class content

[@MrMargioHDTV]

Wow, these videos are something different, quality content.

[@RicardoDinizPortugal]

This was really good. Thank you and well done.

[@AthleticInterest]

Thanks, Ricardo!

[@KrazyNigerian14]

From their creative ads to their performance equipment... I don't think we'll ever see a company dethrone Nike as the most popular sportswear brand.

[@JesuisParte]

How Athletic Interest stole my attention

[@davidkwizera9457]

This is one of the few channels that deserve 10's of millions of subscribers. In five years they will 15 mil i swear.

[@anmoljosan4703]

Great content keep up the good work

[@iAmAyoDigital]

Please do a video report on Euroleague Basketball

[@rytek4274]

Definitely had a Nike preroll ad on this video

[@MitchRue]

Awesome video. Thanks a lot. Very interesting

[@cloe412]

Does anyone know who came up with the idea of the Find Your Greatness campaign? I’m guessing it’s not just from Nike’s marketing team but from an advertisement agency. Will be interesting to know!

[@juhn9921]

Thank you for your videos. Great quality.

[@ValetteRenoux]

Great article. Enlightening.

[@zoglasomp4951]

Well done Sir, great story.

[@Valentine-du8fx]

What an awesome video!

[@andrewehyang]

0:36 "Johnson was the fastest man on earth" Donovan Bailey: "Am I a joke to you?"

[@mrrodriguezHLP]

Another thing to consider, athletes under contract with Nike maintaining brand loyalty. In 92, the Dream Team, accepting the gold, Michael Jordan refused to give official US apparel maker Reebok free publicity. So he covered the Reebok logo with an American Flag. Nike knows that the kids buying their products don't care about the official sponsor, they only care about what their favorite athletes are wearing.

[@niharmehendale3230]

Kudos to this channel always giving something new out of the box

[@affanmujawar1775]

Hey make video on simone biles withdrawal and mental wellness in sports plzzz!!!

[@levymusambaki5331]

the best chanel . you should start doing a video atleast twice a week my humble request.

[@AthleticInterest]

We'll try. But always quality > quantity 😊

[@levymusambaki5331]

@@AthleticInterest yeah . it's time we conquer also quantity too. we need both of them .still my humble suggestion

[@bredbardhi]

@@AthleticInterest are you Krueger’s voice actor from mw? You sound exactly just like him lol

[@ChimaChindaDev]

Two minutes in and I’m captivated.

[@astroboi_9998]

Even now Nike is bombarding youtube with all these ads that using clips clips athletes and sports from past olympics

[@gumnaamaadmi007]

Shades of 'nothing official about it' slogan used by PepsiCo for the 1996 Cricket World Cup tournament. They stole the limelight away from Coke, and by the end of the tournament, PepsiCo's sales went up massively in the subcontinent, most notably in India.

[@nico944]

Love the Suits reference. Nike, just do it anyway.

[@lewiswalker4163]

I love the Bruce mcavaney commentary in the intro

[@nesyasloane]

His voice is just so crisp, man

[@jeromeklein5726]

I like the music at the end,what is the name of the song?

[@AthleticInterest]

Arms of Gold - Tape Machines 🎶