How Sony's TERRIBLE Cameras Beat Canon & Nikon

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In the 2000's and early 2010's, Sony's cameras were TERRIBLE. They were SO FAR behind Canon and Nikon that it seemed impossible for them to catch up... but, they did catch up around 2018, and in 2019 Sony solidly surpassed the Canon and Nikon mirrorless cameras. HOW DID THEY DO IT?! I researched it and the answers are fascinating and directly relatable to your personal life and business.

[@KarmicLuca]

This really sounds like the Intel vs AMD that played out recently Intel slacking off cause they dominated the market for years, AMD comes up with the brilliant Ryzen range, and suddenly now there's a hell of a lot of competition, which is in the end an absolute win for us consumers

[@jackmccourt6180]

Almost but they still just jump each other after a few years as they are a duopoly. AMD had a lot of catching up to do. This would be more like intel seeing nvidia and amd slacking on GPU upgrades and smashing it with something 2x more powerful.

[@andrzejjaniak6849]

1. A-mount cameras were behind in some areas, but were ahead in others (fast AF in live view, resolution). If they had been terrible across the board, nobody would care about Sony now 2. Sony a6000 and a6300 are generally better than you presented in your videos, especially if you put them against similarly priced dslrs - that's why people were sceptical about your videos on a6000 series of cameras. The problem was that at that time Sony didn't have a flagship e mount camera, a6000 was competing with d5300 really and competed successfully, not with Nikon d7200 or Canon 7D. 3. Sony cameras, even older models made it easier for photographers to take pictures. The whole concept of evf, fast af in live view, tilting screen when some dslrs had still fixed screen was actually a big deal - that's the reason I could never switch back to my Nikon d7200. 4. Even if early e mount cameras had some flaws, people could see the potential in the new technology - for example no front focus/back focus hassle. So it's not only about business strategy or reaching out to influencers. Even early Sony a mount and e mount cameras were quality products and people saw it.

[@chandan6119]

yes very true,at that time he didn't even reviewed Sony cameras fairly.he didn't even reviewed the fastest apsc camera of the time-a77mark 2. but now he talks that he knew everything without even using those.

[@howardtiersky9596]

Never used Amount sony cameras but to respond on the points about AF being ahead I can say that the Live View autofocus on my Nikon D750 is useless. (Tho I assume far better on Nikon Mirrorless cameras). Looking forward to getting my a7riv

[@andrzejjaniak6849]

@@howardtiersky9596 I used d7200 for a few years and I wasn't particularly impressed with AF. Actually I had better results with Sony a6000 and a6300. On A7riv the focus should be great.

[@youknowwho9247]

The Sony aps-c cameras are significantly worse than DSLR options at the same price points.

[@andrzejjaniak6849]

@@youknowwho9247 Sorry, but no. I used both for a couple of years. There were some things that Nikon was a bit better at, there were several things that a6300 was better at. Definitely we can't talk about a significant advantage of one or the other.

[@tonymartindale]

The Sony A6000 was half the price of the Canon 7D, what kind of comparison is that?

[@frigid01]

This, right here

[@lewislach1330]

A release by date comparison... Sony didn't have any other APSC camera to compare its just like trying to compare a Bugatti to a jaguar in the 1980s... FYI both were making 241mph cars with completely different purposes

[@Narinjas]

Sony only needs to buy/hire a Lens company and figure out a way to make the most out of lens+sensor vibration reduction so raven in a shaky hand you can get amazing low light photographs + lower lens prices. (But first after they innovate in the new lens they should really FOCUS on the active/live FOCUS, where all cameras fall flat compared to DSLR heaven DSLR themselves can not focus in live view and most of the time you use the mirror tried and true focusing)

[@lewislach1330]

@@Narinjas a6400, a6600 and a7r4 have real time tracking... Think a9 has too

[@lewislach1330]

Here's what Sony really needs... Or can actually do with no doubt cut off the market again with the following... A 1.25x 32mpx sensor in apsc body, outsourced processing unit eg helio x20/x27 decacore CPU with a 4gb ram buffer(or 1gb 4086bit HBM stacked memory(AMD super graphics ram)), this would allow you to write 300mbs or 600mbs UHS 2 raid 0 configuration SD cards with a constant 12fps lagless write buffer and 72fps burst mode with a 3 second write speed. 3.2mill dot and the ability to record full 8k at 60fps(potentially 120+fps). + Sony stop using camera batteries, they suck and you know it, give us a real camera able to fit easy 2x Sony VTC 2500mA (5000mA total) battery design... One of the most reliable batteries of all time, no production line cost for weird design batteries anymore and of course at as little as £5 a battery Come on Sony, this tech has been out as long as 2014, and I can state the production of such a unit would cost a buyer no more than £2000 a unit. Call it the Sony X8K Tony your tech savvy what your thoughts

[@evil1knight]

Listen to your customer, deliver above expectations, don’t cripple your features

[@njrivetelite]

Exactly.. why shoot your brand new products in the foot?

[@evil1knight]

@Ziggi Mon you've obviously never been to business school, the first two at key tenants of competition....

[@evil1knight]

@Ziggi Mon you must run a failing business if you don't listen to your customers needs

[@youknowwho9247]

@@evil1knight That's nonsense. A successful business delivers as little as possible for as expensive as possible while convincing their customers that's what they want. It's more than a little naive to believe businesses actually care about their customers in some profound way.

[@evil1knight]

@@youknowwho9247 Maybe in a monopoly Lol but good luck trying to start or run any business with that mindset.....

[@BookYourImagination]

"If you can't win, change the definition of winning" -- I LOVE that! Great business points in this video. And really interesting discussion on how Sony got ahead.

[@Olds79Starfire]

The saying is actually, If you can't win change the playing field. He flubbed that up.

[@gutenbird]

Yeah. Especially if you are being sponsored by Sony and are trying to sell Sony Cameras.

[@Stefano_Rodriguez]

That's the Democrat's motto.

[@andiman45]

@@Stefano_Rodriguez i wish

[@5argetech56]

@@Stefano_Rodriguez Wrong! I seem to remember Republicans changing the 60 vote rule in the House, to give them more advantage. Pure projection on your part....

[@tjshere206]

It seems to me that Sony took a serious turn toward quality cameras when they took over Minolta's digital camera division in 2006.

[@avronaut]

Right

[@surrealchemist]

I guess Sony kinda did the same thing in the video game space. It was all Sega vs Nintendo till they came in... and then Sega left and Microsoft did the same thing with the xbox.

[@FrankyboyLegend]

And Canon is like the Nintendo of cameras...

[@youknowwho9247]

Nintendo still makes the best games though, so flawed analogy.

[@SHz.ZjTo5WW7]

Sony makes better console though. Game consoles are different than games. Sony isn't a game development company. By this perspective, the analogy is still correct.

[@martinhommel9967]

Just goes to show...however I still don’t like Sony cameras. Their shape don’t fit in my hands, their menu systems are complicated, so not for me. Their marketing people are simply better than the competition’s. Confirmation bias is a terrible thing and very dangerous

[@FrankyboyLegend]

@@youknowwho9247I was mainly referring to the hardware. They both make products "that work" and generally regarded to have good usability, but always end up making some shortsighted decision or be outdated in one form or another.

[@StefanMalloch]

A7iii. Thats the reason.

[@jonathanlogan6953]

Or rather, the tipping point; it's the culmination of years of development.

[@touringband]

lol. Your comment just ignored the entire video, lol

[@MommeSherif]

@Quote Goat it's perfect but too late for nikon .. + eye AF is not that great

[@johnalexander3169]

@Quote Goat It's got the Kung Fu grip and GIANT mount

[@KamenKunchev]

Probably the least inspiring camera I have tried. Just feels awkward and even though it has all the megapixels, the ISO, the full frame sensor it just doesn't have it for me and feels cheap and toy-ish.

[@michalstoch]

I remember dreaming about Sony Walkman, when I was a kid, and my joy when I finally got one for my birthday ✌

[@MarylandDroneMedia]

So true. I was so excited to ride my skyway bmx bike listening to tapes on my walk man.

[@Aksunkuvat]

Yes they make walkmans they are not camera company :) newer was and never will be neither optics company.

[@michaelj7069]

I found nothing wrong with a6000 focus.

[@sadenb]

It is quite slow in the continuous mode.

[@michaelj7069]

sanch Sanchayan not really

[@youknowwho9247]

It's horribly inaccurate when shooting action.

[@Hexsense]

depend on expectation. At lease it is not as bad as the original A7r.

[@thear1s]

I love my A6000 but its focus certainly isn't its selling point. Good enough for my use though.

[@AgnostosGnostos]

At 2:30 he implies that Sony when bought Minolta-Konica in 2006, it produced right away the SLT cameras. Actually Sony initially produced a-mount SLR cameras. The Sony SLT cameras were introduced in 2010. The first SONY mirrorless e-mount cameras were introduced in 2010 too. So Sony betted in too technologies at the same time. The SLT cameras for owners of α-mount lenses and the e-mount cameras for those interested in the new trend of digital mirrorless technology. Sony didn't produced the first APS-C digital mirrorless camera as many believe. Samsung had succeeded that a few months before. But Sony was more successful and after three years in 2003 it introduced the groundbreaking series of α7 full frame mirrorless cameras. What I appreciate more with Sony is that it has allowed, common amateurs like me to purchase a new digital full frame camera body for around 750€ at a time when the price of all other new full frame mirrorless camera bodies was around 1500€. Sony was and is a very good manufacturer of really professional videocameras. Sony had a great experience from 70's to early 2000 with lens optics and was and is collaborating with the fabulous Zeiss. Sony until 2006 was producing photographic cameras for the common amateurs photographers. Most of the digital Mavica cameras were based on the digital image sensors of the Sony digital videocameras. Nowadays it seems ridiculous but the use of a floppy drive in a digital videocamera was very very convenient for amateurs. After all most digital photos had a resolution of 640 X 480 pixels which was adequate for webpages and emails. A packet of ten cheap convenient floppy disks wasn't so large or heavy. It could purchased everywhere in the world and could store hundreds of photos. The Sony cameras we see after 2006 are actually Minolta-Konica cameras. The cameras names a6 and a9 or the GM name of Sony lenses aren't accidental. Minolta was producing among others the excellent α6 and α9 film a-mount SLR cameras and the best of Minolta lenses were the G Gold series lenses. The best Minolta cameras had inscription in G gold color and the top Minolta lenses weren't just G but GM Gold Master. Thirteen years have passed since the purchase of Minolta Konica in 2006 and I bet that most scientists of Minolta-Konica are still working for Sony.

[@onQQuincy]

The SLTs was pretty good though

[@talesin13]

they became good. not so great in the 1st gen.

[@MrWoody65]

@@talesin13 like any product first gens can have issues, then hopefully get fixed. Love my A57 and A6000

[@Gabez82]

Still using my A77, works great, and I get beautiful shots with my Sony Zeiss 16-80mm. I have been wanting to go Full Frame, A99mkII someday.

[@kennypoulsen9003]

@@talesin13 First gen A77 was a brilliant camera - - - when set up properly. And btw the A700 was brilliant too.

[@Bomkz]

Yeah I agree! I currently use an A37, and love everything about it,... well, the EVF is a bit lacking, when you enable B&W effects for example and pan, it starts getting blurred and colors start bleeding - but apart from that, they really did a great job adding Optical Steadyshot to one of their lower-end cameras, really appealing.

[@DevanRawn]

Tony's been stealing Camera Conspiracies' thumbnails

[@lukazupie7220]

Devan Rawn true!

[@bryanauer]

LOL hilarious! and ....yep!

[@MyLifeFrAiurGaming]

LOL

[@robertc5684]

Thank you

[@alrestivo2746]

The Camera Conspiracies guy "Casey" is a huge fan od Tony and Chelsea.

[@poolboyinla]

Sony has always made decent cameras. Maybe not the best, but far from crap. When I think of crap, I think of Vivatar.

[@TheCoomer]

Well, for the price Vivatar is good.

[@bobdriscoll3310]

I call bullshit on "the DSLT's were terrible, we tested them". You didn't test the A77ii, and it beat the APS-C competition from Canon and Nikon in plenty of areas, enough to have some legitimately feel it was better overall.

[@catnapwat]

Agreed. Love mine.

[@oBCHANo]

"I bought crap and need to justify it"

[@Rationalific]

@@oBCHANo What did you buy?

[@oBCHANo]

@Rationalific Recently bought a D850, before that a D750. Next purchase will like be Sony, assuming Nikon don't magically change their business strategies and produce a product that is better any time soon.

[@jamesleseke5313]

Meh, I started out on the SLT A-55v and looking back the camera was pants. 16 megpix, an absolute horror show in low light, meh kit lens and wimpy, wimpy, wimpy W batteries. It still managed some very good shots though and was my first "serious" camera.

[@stuartking4128]

Photography will only get better with good photographers who don't lust after the latest and 'greatest' in equipment.The art of photography will continue to suffer with consumers buying 'better gear' with the same basic knowledge who somehow think that a new toy will make up for their lack of skill.Very sad.

[@floridagulfphotography6482]

Very well said and exactly on target! A camera is only as good as the person behind it!

[@brentfisher902]

@@floridagulfphotography6482 It's even more noticeable in music recording, a boring artist is under the delusion that they are just one expensive gear purchase away from making a really big hit record. A camera shoots. So does a gun. A gun is a only as good as the person behind it. The thing that stops a bad guy which uses fear, uncertainty, and doubt is a good guy with a camera. If you see a lynching or home invasion being done by the police, pick up the camera and start shooting back.

[@hablamer]

Sorry but that recording sounds awefull :( What mic are you using for this video?

[@jazinzlaty4823]

I think sounds good you can hear his tongue :-)))

[@WeddingFilmCoach]

Tony, I've been thinking the same thing for the past 3 years. Crazy how things change, and really how if you serve your customers anyone can win.

[@breadkrumbs]

So true, as is the reverse. Look at Canon, and look at the direction Sony is going now vs just a couple years ago

[@matth.imaging8952]

A few remarks: 1. Sony did make a lot of DSLRs, both APS-C and Full Frame. And as you correctly stated, they were not succesful in threatening either Nikon or Canon. 2. Your statement that SLT cameras were crap are a little over the top. The SLT cameras were at the time they were realease the only way to have the fast AF of a DSLR, combined with continuous live view. The performance of the AF of mirrorless cameras was still lagging far behind. When I got into photogtaphy, I did this with a Konica-Minolta DiMAGE A2. I never really used a film camera (other than compacts for snap shots); so I went straight into the digital age. At some point somebody with a Nikon DSLR asked me to take some photos with his camera. Then I found out that a DSLR had no continuous live preview and live histogram. With my A2, I relied a lot on this, as I used M mode a lot. In my opinion, this was a big step backwards when using a DSLR. So I never got one, and kept shooting with the A2. Then Sony released the first SLT: SLR performance but with live preview etc. I did not hesitate and got the A55, and four years later, the A77II. The latter is a great camera, and in no way really inferior to its peers from Nikon or Canon. A friend of mine uses a Canon 80D, and the A77II is as capable as this counterpart from Canon. Last but not least: Remember the Sony R1? A bridge camera with a splendid Zeiss lens and an APS-C sensor inside, at a time when people said that this could not be done: to have a camera based on live view with EVF using an APS-C sensor?

[@MadEnglishTV]

What lens are you using in this video? I love the look.

[@xaviercruzji]

Mad English TV It’s a green screen

[@dayspoiler4608]

it's not a green screen. the background gets darker and lighter as clouds pass. what makes the shot look good is a very short DOF. and some good light on the talent. i think it's one of those circular lights that goes around the lens [one central light reflection in his eyes]

[@JanStrojil]

Mad English TV I believe most of Tony’s videos are shot on the Canon R now but I would not begin to guess which particular lens this was (esp. since it might have been filmed in crop mode).

[@arttyree4504]

Tony, your combining of knowledge and excitement is a real hit. = :- )

[@xMotivationFix]

Always take his knowledge with a grain of salt. Everything else is fine :)

[@tonyfabris7259]

You missed the “S” in front of “hit”....

[@phyrr2]

Sony came up in 2012 with the a77 and a99 - changed everything. Let's also not forget the sacrifice of Minolta. They died so that Sony cameras would live. To understand Sony's new cameras, you have to understand the headway Minolta made since the 90's. They were always #3, the underdog. Now Sony has carried the torch to run head to head with CaNikon. Personally, I can't stand Canon - the ergonomics were non-existent up until maybe 5 years ago, and still is lacking. Nikon is a good balance. But as an event photographer, nothing beat using a Minolta camera. The ergonomics were so well done that you could change everything in the dark and not have to move away from the eye piece. I caught a lot of shots that would have been lost to a CaNikon solution. Yes yes, Canon wins on glass and Nikon on fidelity. Each has its place. But no one camera is a cure-all. We all have our favorites.

[@AmitZinmanVideo]

True, Sony is smart enough to put all buttons you need on the right side of the screen where you need them, and also put a swivel screen on pro cameras.

[@dakkarocka]

Fuji fans always feeling left out, can't even tell me my camera isn't as good.

[@OkwyUgonweze]

Because they are lazy and playing the game of safety and contentment. They will remain in the shadows so long they remain limited to the cropped frame.

[@nostalium]

David L Because Fuji 3:15!

[@buddyWalrus]

Okwy Ugonweze nah we’re just out taking photos

[@dakkarocka]

@@OkwyUgonweze If you can't get the shot on a 1.5 crop you probably aren't getting anyway.

[@Jim1971a]

I thought they only made film.

[@greenmedic88]

Sony is a keiretsu; international conglomerate modeled after the family based zaibatsu conglomerates busted up after WW2. Why that matters is they are a larger company with more resources than companies like Canon and Nikon. If they want to, they can squeeze smaller companies to the periphery (or insolvency) through pricing alone. This is why Atari (falsely) accused Sony of product dumping when the price of the original PS1 was revealed at a then industry shaking $299. Sony also squeezed out Sega, which was competing at $399. The $1999 A7iii similarly put the squeeze on Canon and Nikon, altering consumer perception of what $1999 buys, and again with the A7Riv altering perception of what $3,500 should buy. When there is a deficit in tech levels of comparable or competing products, the larger conglomerates can head hunt R&D talent from competitors (or simply buy companies with their staff and IPs), allowing them to close the tech gap. The prescience of Sony was in seeing the eventual obsolescence of the pentaprism/pentamirror viewfinder. The logistics of being a consumer tech keiretsu with access to parallel technologies relevant to the consumer/pro camera market is what tied R&D, production cost, and pricing into the final competing products.

[@HKBian]

All you said above is true, but that's the last time Sony when Sony had that maverick President when Playstation was launched. Since then, Sony had nothing but organizational struggles, fiefdom politics, and in may divisions, still harboring fantasies of their yesteryears. The fact that the camera division did so well against this backdrop all the more makes this even more shocking. Just look to their phone division, and you'll see what I mean. Then they sold their PC division, their TVs are languishing, and they have no significant new products. Canon itself is also zaibatsu, and if they want they can release a loss leader too.

[@alphaxfang]

But sony lens are pricey... I don't think they do the dumping technique... They just sell body for small profit margin and sell lens on higher margin to cover the body cost... Just like canon printer price and their ink price...

[@greenmedic88]

They are; they recognize for every camera body they sell, that's a potential sale of multiple lenses down the road. Even better, a potential customer within the lens mount ecosystem who will eventually update camera bodies. This is not the same as the oft quoted "razor blade model" that remains in use by the cheap consumer grade printer market. Incidentally, undercutting the competition is not product dumping; that's illegal. But a company can shave profit margins in the interest of making their product a more perceived value proposition, while making the competition look overpriced for what it offers in comparison. In other words, don't cut features to try to up sell consumers in the interest of preserving sales of other product lines.

[@CheeseOnEverything]

This has always been Sony's model, to come out with guns blazing on specs and nothing more. But this is all for short term gains, hence why none of Sony's products do well in the long run. Canon and Nikon have been in the industry for so long, that they can see the problem of the mirrorless system hence why they brought out the bigger mounts which Sony have failed to foresee. Once the big two come out with an array of new lenses that Sony cant deliver, they're just going to be left in the dust again. Sony is only playing catch up to Canon's EF and EF-s lineup and anyone in photography knows, glass is key.

[@alsteiner7602]

Right on the money Daniel

[@alecubudulecu]

Your channel produces amazing stuff. I LOVE how Tony gets very tech engineered focus on topics and Chelsea speaks to the interface/feel/humanity of a product’s use case it hits a perfect combo that lets me get all the info I care about

[@obscur_yoann]

The Sony mavica CD was the real deal ! Using CD as a memory card to write your pictures directly on it... crazy thing 😅

[@ochjoo77]

I had one.. it was so much fun!

[@TheKentaurion]

I had the floppydisc version. In those days it was magical. Seeing the photo instantly and not a week later. Really fun.

[@patyeaman]

Loved my Mavica! I had a REAL camera too but I went with the Mavica for fun.

[@richardshuster3756]

The availability of Canon to Sony adapters helped pave the exodus from Canon to Sony.

[@noloferratus]

The hidden message in this video is that the earth is flat. Thank you for that. I'm using the Sony a6300 with Vintage lenses and love the results. It takes 4k video and an app called "imaging edge mobile" allows the camera to also be controlled from a cell phone or pad. I don't use the shit lens it came with since I have a cabinet full of lenses made in the 1970's and 1980's that still work like new that fit on with adapters.

[@rocksandoil2241]

I love my Sony Mavicas . Still using in my appraisal business. I use a screw on close up perfect for taking a pix of a house, small file size, clear image (far better than the HP and other failed camera I had) and after nigh 20 years they still work.

[@BrownieX001]

These reasons are why I am enjoying observing the development Fujifilm has for their medium format lineup. Really seems like they are in a sort of beta phase towards a plan to challenge FF.

[@rumporridge1]

Tony this was a real treat. I love competition and that alone keeps me engaged. But at the end of the day I love the click of a shutter button. Plain and simple.

[@user-ym6lc7pk1e]

One of your best videos! I hope Canon and Nikon are watching and take notes. We need healthy competition.

[@krishnastock]

You had me up to the point where you said that Sony A-mount, SLT cameras were no good! I couldn't watch any more after that untrue assertion (to put it nicely)! I owned and enjoyed shooting: A58; A65; A77ii; A99; and A99ii. Now I shoot Sony mirrorless (A9 & A6500) but whenever I see an A99 or A99ii on sale for a reasonable price I have to restrain myself from buying! And there were so many great A-mount lenses!! I would still use the Sony-Zeiss 1.8/135 (one of the best 135's ever made) if it had an SSM motor!

[@chandan6119]

he hasn't even used those great a mount cameras and lenses. don't take him seriously. he is now frustrated to see his favorite canon declining,so trashing old Sony cameras.

[@andrzejjaniak6849]

The only weakness of A mount cameras was that they gathered less light because of semi translucent mirror so there was more noise in the photos. But the difference between A mount and Canon/Nikon wasn't as significant as some people say in real life shooting. And you got fast AF in live view, fast overall performance, a lot of frames per second, exceptional resolution, good colors and a lot of cheap decent Minolta lenses together with high-quality Sony and Zeiss lenses.

[@johnj1954]

absolutely!

[@AbleLawrence]

Orville Griffiths Try doing wildlife and birds.

[@krishnastock]

@@AbleLawrence Are you saying that none of Sony's SLT cameras were good for wildlife and birds? Surely you jest! The A77ii + Sony 70-400 (both versions) and 500 f4 was especially used with great success by many wildlife/bird photographers! But even if you were right, does it mean that any camera that's not good for wildlife/birds is not a good camera? If that's true then practically every Leica and Hasselblad should just disappear!

[@GermanViking]

The best thing about all this tech stress and drama is that eventually all companies will catch up with their technology and prices will go down dramatically!

[@rx7dude2006]

Love my Nikon d850.

[@uavpilot6715]

Its a great camera, I currently own a D7500 but I am saving up to buy a D850.

[@thomasnuckols]

So just to confirm, they bought the camera Division of Konica Minolta, not the entire company. Konica Minolta is still around as a medical imaging and software company and a business solutions company....they also make optics as well. I actually work for Konica Minolta.

[@86BBUB]

Congrats Tony - Wonderful video; on a number of levels.

[@JourdanCameron]

6:00 As an Xperia user: :( Great video though, this was pretty different from the usual!

[@ziginox]

Yus, love my XZ2. The camera on it isn't that great, though. Also kinda confused how he says they tried to take on Google and Apple. AFAIK, they were making phones before Apple, and they run Google software...

[@Noksus]

Why does the audio sound like you're talking to me through a phone call? I don't like it.

[@cookiebob_]

Because you're watching on your phone?

[@andreika6681]

'cuz recorded with sony :-)

[@americansoldier7776]

Tony, what did you use to shoot this video? Clarity looks crazy good!! Thank you!

[@SoPoetIQ37]

Lou Jones I bet you he either used a canon or a damn Fuji. Smh.

[@americansoldier7776]

@@SoPoetIQ37 I know right

[@youknowwho9247]

He has several videos explaining his video gear. Spoiler: The current camera of choice for self recording like this is the EOS R.

[@GBOY185]

I have an A7III and honestly I love it!

[@jbello9398]

Me too, switched from canon to the a7iii and I love it😁

[@scottburrow8293]

Just got mine last Friday. I’m falling in love with it.

[@anoophcl]

Scott Burrow i got mine today in post and switched from canon eosr

[@anoophcl]

GBOY185 Scott Burrow i got mine today in post and switched from canon eosr

[@anoophcl]

J Bello Scott Burrow i got mine today in post and switched from canon eosr

[@monasticculture5194]

This is an amazing video on marketing and cornering your chosen market!!!

[@cw5982]

Exactly. Everyone has gotten fired up, thinking Tony insulted their favorite camera or brand.

[@gutenbird]

Yes, in fact not only is it a good video on marketing, it in fact is a marketing video. Wonder what Sony is paying this guy.

[@martian-sunset]

Is this why don't they put a fully-articulating, full touch screen on their cameras? To be different?

[@nixpixphotos]

They used to have one! Why have they gone backwards?

[@shang-hsienyang1284]

Probably a patent problem

[@frediabolo]

I loved my a mount cameras.

[@HalfDayHero]

I still use one, its a fucking powerhouse

[@frediabolo]

@@TheEwanMC I just got scared of investing any more into a system without any security of its future. Otherwise I would of happily continued with it.

[@MattsNotes]

I clicked the video for that floppy disc camera in the thumbnail! I have that camera, and I'm making a video about it very soon! haha

[@macmansantana7736]

Totally agreed with your comments, they made up ground by purchasing Minolta

[@SG.123]

Hey Tony or Chelsea or anyone else can you tell me the exact brand and model of that strap please???

[@ceddo2511]

Sony have never made terrible cameras, I still have a fully functioning DCR-PC101 Mini DV Camcorder from 2000, it's a work of art in compact design and functionality. It was way better than the Canon and Panasonic equivalents at the time. The real game changer was when Sony introduced the original NEX5, which I still have. Up till then my still cameras had all been Nikon. From that amazing little powerhouse of an APS-c camera it's been Sony all the way for me.

[@youuuuuuuuuuutube]

Great video. The Flat Earth part at 12:14 is a bit worrisome though.

[@waynewalkerorg]

I'm pretty sure he's making fun of flat earthers

[@jpulley]

what do you mean worrisome? the earth is flat.

[@dayspoiler4608]

lollers

[@sdgreen1960]

@@jpulley & the moon is made of cheese

[@DJaquithFL]

If you think the Earth is flat then please don't breed, humans are dumb enough already.

[@DarrenMiles]

Hands done one of the best videos I've seen from you - great analysis - I knew I wasn't crazy when I found the early A7's practically unusable in the real world :-) . Thanks for the validation.

[@McArraHDR]

Not anymore, maybe in the early days. I have both A7III and A7 (bought them in that order) and is such a great piece of hardware. Also bought the A6000 recently for 430 bucks and it's amazing for the price. I guess firmware updates have really changed the game.

[@bevans7772]

Nothing wrong with the A7rII. I can get 5-10 shots off before replacing my battery!!! Slow auto focus? AF is a crutch!!!

[@andrewwwolf]

i did the switch from Nikon to Sony more than 4 years ago when Sony a7 ii came out ( i still have it), now i have a7iii and i could not be happier. No regrets here. Good video Mr. Northrup ;)

[@victorpeters589]

There is a big difference between Sony and the other two brands you mention (Nikon specificaly, but to a lesser degree for Canon also)... Sony has a very wide range of consumer products where they earn their money with. Unlike Nikon (and to a lesser degree Canon) they are not primarily dependent upon their camera and lens sales to stay in business. Sony could afford to experiment with new technology that (at first) didn't work (well), becuase they earned enough money with other consumer products. But if you're a company that is earning money almost solely from your camera and lens sales, you cannot afford to bring gear to the market that doesn't work good (enough) for professionals that have to rely on their gear for getting their shots. So lesson number would be: Diversify and do not specialize to make just a limited type op products.

[@MrWhiskeyClaus]

Hey Tony and Chelsea, test if downsampling the a7R IVs resolution to 40 or 30MP will decrease ISO noise, increase the dynamic range or both.

[@federicolearco3867]

Dynamic range? WTF man how can increase the Dynamic range downsizing an image? Regarding the noise of course It will decrease

[@MrWhiskeyClaus]

@@federicolearco3867 I hardly see how asking for a test qualifies as WTF. Prove it.

[@youssefhamidi8152]

I for one am glad Sony came along. Nikon and Canon are getting what they deserve.

[@touringband]

Youssef Hamidi I never understand this sentiment of wishing the worst for companies in an industry you’re a fan of. Sony shaking things up is great, and if anything I am excited to see what canon and Nikon are doing to respond. As a consumer we want all three companies (and more) staying afloat and challenging each other.

[@youssefhamidi8152]

Mark Taylor I may have been harsh but the truth is Nikon wasn’t listening to customers and neither was Canon. I waited for Nikon to release more aps-c prime lenses but they never did. Neither company put in body stabilization in their bodies. Without Sony we never would have an EVF, in body stabilization, no mirror box, eye focus and full sensor focus points. The mirrorless cameras feel far better in the hands than the DSLRs. Nikon and Canon had decades of experience and should have been the ones reinventing the future but as Tony correctly pointed out, they rested on their laurels.

[@juanmantilla6229]

Full frame lenses work on crop, you have tons of vintage and new glass, what are you talking about?

[@touringband]

Youssef Hamidi . But we as consumers had no idea we even wanted evf’s and eye tracking. Canon users were still trolling Nikon users and vice versa. And now Sony fans are trolling everyone, lol. I know exactly what you mean though. I had a canon for years, and now bought a Sony. Now I hope for canon, Nikon and Sony to push each other so the next feature we didn’t know we needed comes out :)

[@njrivetelite]

@@touringband it's not wishing bad on Canon or Nikon.. The consumers have been screaming what they want and need in their professional gear.. and Canon/Nikon but more so Canon has been nerfing the upgraded models while still charging a premium. They very well could give the consumer what they want at a competitive price.. yet they consistently give only marginal upgrades while their competition is listening and delivering. So getting what they deserve isn't a desire for them to fail and leave the market. It's a desire for them to finally give the customers what they need.. not years too late. For instance. The 90D should have been what they gave us 2-3yrs ago.. not in 2019. The M6 mkii I hate what they did with the hot shoe using that to place the viewfinder which makes it unusable for me. I'm confident that both the 90D and M6mkii will produce great pics.. but both are lacking things I want in a camera. We want Sony to kick their ass enough to where Canon will finally listen to us.. And Stop holding back when they release their cameras. Or their customers will go to the company that actually listens to their needs and does their best to deliver. Which each release model getting better.

[@rickvestuto]

Hey Tony What camera strap is that? Regards, Rick

[@jackkraken3888]

I see you guys mentioning testing them but I can't seem to find any actual test videos. Can you guys please post them if possible in the future?

[@trevortidwell8819]

Great thought provoking content. However I wonder did Sony actually move the goal posts or did they perform a slight of hand? They managed to get people to look at what they were doing better (more autofocus points, higher megapixels, better focusing with eye AF and tracking AF) instead of what they continue to be behind on (menu system, touch screen LCD, and until recently ergonomics and tactile experience). So there are areas where Sony is still playing catch up while defining a new set of goals for Canon and Nikon to catch up on. So in that sense everyone is playing catch up. In the mean time I will probably stay with my Canon T6i until at least the Sony A7 IV (yes that is without the R) is released. The ergonomics hold me back from the A7 III. I find that renting lenses with the right focal lengths and best sharpness for a few special occasions when I need high quality pictures works for now. I do wish for better focusing system at times. My next camera will be a TBD full frame mirrorless. Once the Sony A7 IV is released the Canon RF and Nikon Z systems will have had a chance to show how quickly they can close some of the gaps especially with firmware releases. Also by that time DxO Mark should have evaluated most of the trinity lenses in the new RF and Z systems to see who has potentially the better glass and go through the Sophie's choice of sharpness vs chromatic aberration vs whatever other lens property may be more important to you. Once the A7 IV is out, then it will be rent a few bodies and comparable lenses and see what works best for my needs before making the full frame mirrorless purchase. Full disclaimer my father prefers Nikon, my mother had a Cannon, and I have owned both Canon and Nikon digital cameras, and a Canon ILC, and I hear the siren call of Sony.

[@brentfisher902]

We could learn to be kinder toward other races of humans that way. Focus on what the darker guy is doing better at instead of what the white person is deluded into thinking he is bad at. When they came out with 480p DVD players they didn't call it "Non-Interlaced" but instead referred to the technology as "Progressive Scan". When selling a product it pays to advertise about what it is, rather than what is not.

[@liveliferock]

Tony this is probably one of best video you ever made, not just from a camera history point of view but more of a life lesson.

[@TheNewTravel]

Great analysis... as someone only a couple of years deep into photography, this was fascinating to learn!

[@donnchadhmcginley3153]

It's not the most accurate

[@fufuandyam]

Sony was ahead in the late 90's and 2000's in the video camera market. Sony cameras have just brought the video camera lead to the Camera world.

[@MichaelSchultzNZ]

Nice video man. I’ve seen Nikon and Canon haemorrhage pros leaving to go to Sony, particularly this last year and with the growth of lenses from Samyang and Tamron for Sony FE it’s making more and more sense.

[@halvorevensen1840]

Michael Schultz so true Michael. I can only speak for myself but I have owned the entire g-master trinity along with the A7r iii and I must say even though they are fantastic lenses the ergonomics become a negative. However now that Tamron made the 17-28 and 28-75 all under 1kg, 5 year warranty, great af speed, weather sealing, optically insane for the price etc. I think they have saved Sony in so many ways.

[@circuitsandcigars1278]

I'm no pro but I love my Sony RX100 V and soon I will own an RX100 VII. I owned a bunch of cameras but they were OK in low light and focused like a snail. I got so frustrated I givem away. Then I got the RX100 V suddenly focus was like ba bammm on point tack sharp, low light was amazing and my phone does well (Note 9) but the camera was happiness to me and still is. Loaned it to a friend for their vacation they came back and got one too.

[@MichaelSchultzNZ]

Ziggi Mon I think the whole point of the video, and his first sentence, is that they've technically surpassed Canon and Nikon. I've just sold a Nikon pro kit and gotten a Sony kit. So has Chelsea.

[@thedavidbrother2]

Yeah, Sony's problem has been a limited affordable lense selection. 3rd partys are slowly filling that space, but Sony should have a range of 1000ish dollar lenses for FE as well...

[@autobotsNdecepticons]

But Sony still hasn't figured out how to articulate an LCD screen on a camera.

[@dbefore7165]

The a77 screen is best I’ve used in that regard

[@CheeseOnEverything]

I don't think they don't know how, but I believe canon has some sort of patent on it and that's why they cant use it.

[@alexsystems2001]

😅 I loved my Sony floppy cameras, I still have a few of them in a storage bin in my garage. They weren’t professional photography cameras, put in the correct context they were a tool for people who had to take digital pictures. They were good for basic product images, pictures for business reports, pictures for emails about job completion status, etc etc at a time when nearly every single computer had a floppy drive instead of USB and when some or most cameras connected via serial connections and had to have drivers a Sony floppy camera you could pull up the pictures on virtually any computer as long as it had a pretty universal floppy drive.

[@stuartschaffner9744]

Nice podcast, but I am uneasy about dividing people into nerds and professionals. How about innovators and refiners? An innovator wants to make new products using new tools while a refiner wants to make the same products better using refined versions of the same tools. For serious photographers the products are commercial photographs or successful artwork. The tools are techniques like composition as well as hardware like cameras. A traditional landscape photographer wants to keep taking gradually improved images of gradually ever nicer mountains with perhaps slightly refined rules of composition. An innovator always chafes at what they consider constraints imposed by limited tools and methods. Given a new camera they immediately start to think about new kinds of pictures they could take. How about landscapes taken at all times of the day or even late into the evening? How about looking at a display that combines the scene to be captured with data such as a histogram? Also, given a new tool, innovators can envision a series of even better tools to come in future years. I think the desire of innovators to do new things in new ways is why they flocked to Sony’s crappy but innovative mirrorless cameras. In them, they saw a possible future that they wanted to explore. Refiners were not impressed with the new cameras since they were demonstrably worse at being DSLRs than real DSLRs. The world needs both innovators and refiners.

[@WeddingFilmCoach]

"objective measurements beat subjective feelings." Best statement to use in an argument with your spouse.

[@Opeth12341]

noted it down

[@akm1237]

until she measures our penis size...

[@ronyedin]

Don’t go that route. In that category, subjective feelings ALWAYS wins. Lol

[@guitarsan]

You cannot use logic with your wife. Women are completely unhindered by logic.

[@alphaxfang]

@@guitarsan that's why they understand that their demographic have more man than woman... Use logic to win man money...

[@yukonchris]

First half of the video essentially extolling the value of innovation, and yet no mention of Olympus, Panasonic, or Ricoh... Interesting.

[@grandetaco4416]

I had the disk camera in fact its buried in my closet some where(1.3 mega pixels baby!). I remember it didn't have a view finder and when I asked someone to take a picture of me and my wife they tried to hold it up to their face rather than look at the screen. I guess we have the opposite effect now with smart phones. Now I probably can't hand my DSLR over to someone without turning on the back screen.

[@jamespulver3890]

That won't work either. People find DSLRs confusing cause they don't know what buttons to hit. They also don't know how to tell if it's in focus or not. Automode might pick "random focus point". Centerpoint in P mode might work, but you still end up "explaining".

[@joegallagher984]

I see no curve when I do pnoramas of the coastline !! Plus do u think we see too far !!??

[@joshblank1]

Should I get A7iii, Xt30, D500 or wait for A7iiii I like eye AF and tracking

[@typoded]

depends what you want. if you don't need video, skip out on the fujis. if you really need video, go with the x-t3. if you just need a stable photo/video hybrid, go with the a7iii. never wait for a camera, if you just wait for the better camera to come out you're never going to end up having a camera. it's why i bought the xt3, i really want ibis but nothing else compares right now and still hasn't a year later.

[@joshblank1]

Fugi caught my eye because everyone raves about their JPEGs, colors, straight ooc, JPEG profiles. I don’t shoot raw and don’t use Lightroom yet (no knowledge or time). I shoot JPEG, don’t edit pics/vids. Eye AF and tracking is important.

[@chrischan5168]

Paul Blank sounds like the Fuji is for you in that case.

[@TJuice1986]

All of them are great cameras. If you use them properly m, you’ll get great results of anyone of them.

[@typoded]

@@joshblank1 yeah if you shoot jpeg and want eye af, and just need some quick video clips fuji xt-30 is 100% the camera for you my friend

[@Calderonvideo]

Those A-mount cameras where F*** amazing!!! So Sad you didn't like them. :(

[@chandan6119]

because he didn't test them so,he was so arrogant about that.

[@AgostinoMaiello]

Miss so much my A99...

[@bernhardhuppmann1618]

My a77II does a great job!

[@actionphotopassion5082]

None of the photographers nor the journalists did test and use seriously the A-mount bodies, being SLR or SLT. What is crazy is that they didn't like the EVF on A77m2, they prefered their OVF, but they now like the very same EVF put in an emount body. They discover eyeAF using emount bodies but it exists since A-mount. A-mount is shooting at 12fps with AE and AF... The rear screen is able to be placed in whatever direction... But no they prefer a tilting screen..?

[@MrBazReviews]

@@actionphotopassion5082 Agree lots of advantages with A mount drama gets views though!

[@d3xmeister]

3 years later, this is still one of the best videos Tony made.

[@caroljeanscott5571]

Being able to use only one hand, I would never purchase a touch screen camera. When I pick up a camera to take a picture I do not want to mess up the setting, which what would happen if I had a touch screen on the camera.

[@timmark4190]

How can one even possibly find a career that will be hot in the future. It’s like predicting the future. Sony took a chance and that worked. Canon was too arrogant.

[@pjsonpiano]

I love your history videos! Good job!

[@gutenbird]

Provided by Sony for a 16 minute Sony infomercial.

[@brianeibisch6025]

Personally, I hope Fuji wins the final competitive camera war because Fuji’s colours are just so much better with their emulation of classic Fuji film types. Anybody who has done photography long term would have had to love the Fuji films of the past and to have them today in digital form is just terrific. Fuji also makes well rounded cameras that would appeal to many people and are really first movers in the current pixel wars. So Fuji is a company that will take risks and leapfrog the competition if they see an opening. Go Fuji yay yay yay!!

[@isaacsnowhite104]

My first digital camera was my A6000 (2014) which I stumbled upon at a Best Buy. I found the feedback from the EVF fantastic because you could see the effects of the aperture instantly. I could fit it in my pocket with the kit lens and draw less attention on my trip to India. The body cost $500 plus $200 for kit lenses in 2014. You can pick up used bodies, like A6000 ($2-300) or A6500($500), from camera rental sites or Amazon and the “average” 16-50 kit lens

[@FortyTwoAnswerToEverything]

Where is Chelsea so she can roll her eyes at you?

[@Ryomichi]

You made me want to get Sony. But after reflecting on the people I know who use Sony, they are hip.

[@hedydd2]

Wow! If they are hip, what are you? An Ostrich?

[@Abdu86x]

I used to have SLT camera a77 and its awesome piece of technology I used it for five years.. With no problems

[@frankwu1713]

Yo what's that camera strap? I need one of those

[@ppkoning]

You're right. In general ppl rather have confirmation than a honest review. 😉 I don't always agree with you, but I do believe you are sincere and therefore I love to learn your opinion.

[@SavetheRepublic]

People have been sleeping on Sony for years. I still have a Sony A77 that out performs most newish cameras.

[@hedydd2]

Tony apparently doesn't agree. However, it doesn't matter, because people that buy these things know better.

[@youknowwho9247]

@@hedydd2 No, they don't. There's a little thing called 'confirmation bias'.

[@hedydd2]

Landscope 360 There is that, but I changed from a Nikon to Sony A mount and never looked back at DSLR’s. Went forward with mirrorless, not Sony, and now, many years later back to Sony mirrorless. As it happens I used the A mount SLT camera yesterday and it worked as sweetly as ever, contrary to the info in this video. It made the Nikon seem like last century technology when I got it, and the images at least are as good today as ever. If you had one and didn’t get on with it, hey, what do I care. Obviously many preferred other equipment and criticise from near zero experience of the equipment discussed and use all kind of negative projections to criticise other’s views and choices. They think that it makes them sound clever when it actually makes them sound childish and petty.

[@SavetheRepublic]

@@hedydd2 I too changed, but from Canon to Sony. Once I used A mount there was no looking back. Feel instantly in love with the live view, and it shoots 12fps which still can't be touched today at the price point. Not to mention 24mp in 2011. I've finally moved over to E mount only because I feel like Sony is abandoning A mount, and because the Sony a7riii was the first emount I thought worthy of making that change for. I urge anyone to compare the Sony A99ii vs the Nikon D850 and you will be very surprised on how close they are. Not to mention the A77 vs pretty much anything at that price point. Again, not to sound like a Sony fan boy, but my A77 is still taking sharp crisp images after almost 10 years of use.

[@desitravlogs7098]

Please also raise the issue of alot of shutter of A7iii been broken, if it needs a recall as its not good for camera costs like 2.2k EUR and you end up a broken shutter.

[@philippemuller1813]

Very good podcast Tony. Could be use in business school to teach business strategy. Thank you.

[@AirborneMark]

Such an inspiring insight. Thank you

[@Magneira]

I will summarize: Sony cameras where always good, but photographers are snobs, after years you people finally realized it.

[@levisimpson516]

First DSLR I bought for myself was a Sony, and that was maybe 8 years ago now? Still have it, still shoots fine, no issues. I mostly went with Sony because I had some old Minolta lenses that would fit onto it. But I remember a few people on an old photo forum ribbing me a bit for not getting a Nikon or Canon. Now today when I'm thinking of getting a new camera it seems like I'll be choosing between Sony and Fuji. I haven't even thought about Nikon or Canon since I'm looking at mirrorless. Though, my favorite camera by far has been my little Richo GR II.

[@youknowwho9247]

The early Sony models were complete garbage compared to the competition

[@Formulabruce]

@@youknowwho9247 one of my cameras is a DSLT. I have made some money with it, and still love it.

[@youreperfectstudio4789]

Yes you are right! I got the NEX-3 right when it came out. Still using it!

[@kennypoulsen9003]

@@youknowwho9247 Absolutely not ! A700 was better than any comparable canikon

[@thomaan]

Whats the camera strap that Tony has on the A7Riv?

[@AstroLaVista]

I love the history of how things came to be so I really enjoyed this. Very knowledgeable video as always Tony (well apart from the whole M43 is dead thing). Big thumbs up for this one :)

[@Nightshadeillusions]

All camera's from all brands could be excelent. Everything is up to you.

[@lumberjack3008]

.... Could be excellent ... ;_) If they would listen and innovate....

[@SandrossAlim]

lumberjack3008 innovate in what sense? All cameras takes photos and videos. There’s hundreds to choose from to do the task

[@touringband]

Yeah but I dont think thats the point of this video. This video is about how a "nobody" came in, and interrupted the camera space.

[@Nightshadeillusions]

@@SandrossAlim As Tony says in other video "Don't believe LIES: "YOUR GEAR DOESN'T MATTER"

[@Nightshadeillusions]

@@lumberjack3008 Thank you :)

[@hankroest6836]

Hey look at you! flyin' without a script! an' jus' cuttin' it t'gether. Nice! ;-)

[@musicmaestro88]

Yeah he absolutely murdered this one. Just talking to people wins all the time.

[@stevenblackwood6097]

He might be using a TelePrompTer. That’s what FRO does i believe.

[@hankroest6836]

@@stevenblackwood6097 I don't think so. Maybe cue cards. If you want to see where I believe Tony is reading a script - a very well-written script that he reads so well that I commented on it - check out his recent vid: "The TRUTH: High Megapixels..."

[@CheeseOnEverything]

Its definitely scripted, maybe not fully but for sure bullet points

[@Buehler1997]

Don't know what's wrong with the a6300. Have been using it for 1.5 years now of which 7 months I spent traveling, taking over 26'000 photos. The AF always did a great job (except for astro photography), also in video it tracked fast and precisely but still naturally smooth. I never had it overheat, only freze a few times (at -30°C) And 2 batteries got me thru a week of shooting as long as I turned the camera off once I got the shot. It may not be the best camera but at about 880$ including the kit lens when I bought it in spring 2018 it was great value and I still love to shoot with it. The only things which annoy me: The menu, the missing timelapse feature and the missing headphone jack to check the sound when recording videos.

[@hoppysport2872]

Great video and content! For film and DSLRs, Canon was always my choice. But with digital midrange and compacts, Sony's were almost always in my bag, with the exception of the Canon S95, the photographers carry camera, and the Fujifilm X10. DSC-F828 from 2003, with 8.0 megapixels, 28-200 mm optical zoom, and 2/3-inch sensor took incredible images. That lens was stuff of legends.

[@Moonrakerd]

they bought me with a full frame sensor in a7, so I bought it instead of x-t1, but I still think its a rubbish cam with good capabilities

[@MTD369]

Great video, audio however is rough on this vid!

[@parkyx]

Travis Miller was searching for this comment, totally agree! What happened Tony?

[@j.kimmer1509]

Audio sounds excellent to me; it must be your speakers or headphones.

[@parkyx]

@@j.kimmer1509 could be coz I'm picky and also spoiled by the nice audio in their streamed shows haha. Good content though, I enjoy these analysis.

[@j.kimmer1509]

@@parkyx bravo, you have better hearing than i do; cheers~!

[@Sotangy247]

Great video, fantastic presentation and brilliantly researched. One of your best Tony, nice one!

[@jpulley]

That shallow depth of field is nice! Shooting at f1.4?

[@ochjoo77]

Damn, I'm one of those nerds that went for the A77 simply because of the evf.. I tried a bunch of dslrs before and the ovf just always felt like a relic from film to me, the wysiwyg instead of "guess what you get" really got me hooked on photography, so thanks Sony!

[@mdturnerinoz]

Un, oh, now you and Chelsea join Gary Fong as Sony fan-boys (ok, ok ... fanboys and fangirl)! My 9 Canon L lenses say I'm staying Canon (waiting for the super EOS-R)!

[@garthzutautas125]

I sold all of my L Glass and switched to Sony about a month ago. Best decision I've ever made. Before the switch I wasn't aware of how much sharper Sony glass was and it still blows my mind. I also can't believe that with the Sony 95% of my shots nail focus. I was worried about the AF when switching but am now blown away by the A7III compared to my 5DIV

[@j.kimmer1509]

Thank you Garth; I picked up a lot of L lens from new Sony users at a bargain price and love it. I use sony and canon; i love the EOS R and now having so much fun with both sony and canon.

[@dark13art]

When I had Canon 30d ...when i saw Sony SLT...i said to my friends buy Sony ...on that time SLT had so many nice features ...maybe photos weren’t best but features on sony cameras where superb. I told all my Canon and Nikon friend that they should watch sony cameras because they will be better soon then other cameras....it took them a wile but I stand by what i said back then. Sony did what iPhone did to phone market. Well done Sony...keep innovating!

[@rickymcc8624]

Hi Tony Superb vid. More than most of your vids this time I felt 99% agreement and that you really "spoke to me". You are right about confirmation bias. We all suffer. I try hard to seek objective expert opinion and keep an open mind. Even so it's not easy and I do occasionally make bad choices. I'm a 40 year photo nut, towards the 'geekier' end of spectrum but value quality, originality and the 'photo art' aspect more than the gear. To me a camera is just a tool I use to pursue one of my more important life hobbies. I also have a business background in marketing and was a very brand loyal Nikon user for 28 years owning multiple bodies and lenses. I actively chose not to be a professional photographer - too hard to make serious money vs. my regular day job. I shoot for fun but try to work professionally and to the highest level my skill, funds and hard won experience can sustain. Initially I rejected the many overtures by Sony. Could see no reason to change until their 3rd Alpha generation which they also appeared to be supporting with top quality GM glass. I waited in keen anticipation after Z mount hype. I was underwhelmed by Nikon's Z7 and 'sluggish' lens roadmap. In summary I switched to Sony late last year, after the lackluster Z7 launch. Sold 4 bodies, 15 lenses. No regrets. Sony still isn't perfect but they do seem to better listen. Nikon never heard my many pleas. Key life lesson. Understand the needs of your most committed users.