How SRAM sued Shimano to break into the industry

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9 ай бұрын

#sram #shimano
SRAM vs Shimano bicycle components
Many people don't realize just how small Sram bicycle components were in the early 90s. Coming into an industry where a company like Shimano had 80% of the market was going to be no easy task but they were up for a challenge.
casetext.com/case/sram-corp-v...
www.latimes.com/archives/la-x...
issuu.com/sram/docs/sram25th
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Пікірлер: 17

@MossieRidesBikes

Thank you all for the great cycling history video ideas! I'd love to do a video or two on some of the more interesting cycling personalities throughout the years so let me know what you all think

@WGazeon

GX Drivetrain with SLX brakes... no headaches so far :D

@Cmc7799

XTR brakes and AXS T type drivetrain. 💪🏼

@Jinedan

Very interesting! Keep this kind of content coming. I am pretty sure you are the only KZbinr producing this stuff. As an MTBer since the late 80s I love these strolls back to the dawn of our sport. Oh, and 100% agree on SRAM brakes! Give me Shimano every time. Of course also give me SRAM shifting every time! (11s XX1 w/XTR brakes on my current ride is perfect)

@aszulllo

Thanks very good historical video I remember sun tour was a pretty significant mfg of components in the early 90s not sure why they ultimately failed

@derekhuntingtonmarti

I've been enjoying your bike industry history vids - good job on finding and editing in shots of source material while presenting the narrative. Maybe I wasn't paying attention, but I feel like e-bikes became widespread in only the last few years, and I don't remember hearing anything about them back in 2001, yet, in the article you show ar

@robertstrobel7338

I just purchased a Specialized Turbo Levo Comp Alloy, but was unable to ride the brand new bike because the SRAM code r brakes needed to be bled. I had 1 hour before the shop closed and sadly the was not enough time to get the job done. Thursday I will have the entire day to battle the bleeding edge brakes. Or I might just take them off and put the 4 piston AliExpress mineral oil brakes I have sitting in the draw.

@CharlieMetcalf

I do not think I have ever used SRAM anything til last year. I bought a BB and crankset for a MTB I had. When I was cycling heavy in the late 80's and early 90's, I only used Campagnolo and Shimano on occasion. When I started back up last year, I have been using Advent X from Microshift.

@jonathanreedy8095

I am willing to bet Shimano wishes they had buried SRAM in legal fees back then...

@alfkh

firstly, i c shimano as a microsoft of the bike industry. Only SRAM has dared go up against them for predatory pricing, but what abt governments? i've seen lots of governments come down hard on microsoft & facebook, but not on shimano. Why? 2nd, i live in singapore, pretty close to the shimano factory. i've cycled past many times on rides. A bike shop near my house 1ce told me he ran out of shimano 105 chains, & hes not the only 1; when the factory is just up the road?!? this is my personal opinion, but i would say shimano is trying 2 squeeze the consumers. The problem with singapore, shimano has a virtual monopoly!